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Introduction To Pinterest

Pinterest is a fast growing image-based social networking site that not only offers a unique approach to the way that people communicate, but it offers incredible potential to maximize your business exposure and brand awareness.

Even those who held no interest in other types of social media sites have jumped on board Pinterest simply because it offers a very innovative method to share and communicate with others who hold the same interests.

With more than 10 million visitor’s monthly and over 2 million visitor’s hitting the site each day, Pinterest is an extremely valuable resource for spreading your business message, connecting with potential customers, and furthering your brand.

But how exactly does Pinterest work?

Pinterest is similar to the bulletin boards that you’ve seen located in shopping malls, local grocery stories, and perhaps convenience stories, but on a global scale.

Similar to the way that corkboards and bulletin boards work in local shops, where people can pin up announcements, news, items for sale and of interest, Pinterest’s foundation is based on providing users with the opportunity to “pin” the things that interest them.

Imagine being able to create a virtual “sticky note” for your business that is seen by thousands of visitors a day. Now consider the branding opportunity that is now at your fingertips, just by utilizing the popularity of a virtual “corkboard”.

It’s no surprise that hundreds of businesses, entrepreneur’s and marketer’s have begun to develop creative marketing campaigns based around the ever-growing Pinterest community.

Exploiting The Popularity of Pinterest

In order to create an effective marketing campaign within the Pinterest community, you need to understand the features and extended options when creating pins.

Image Showcase

One of the most powerful components of a successful pin is in your ability to create, collect and display various images from your websites, resources, and even other website’s in your niche market.

Visitor’s to Pinterest are interested in exploring relevant content pertaining to their interests, and while many of Pinterest pages are designed around specific brands, physical products and collectibles, you can easily create popular Pinterest pages around your offers, just by helping members discover your very own “themed” image collections.

For example, if you are in the business of selling physical products, such as t-shirts, mouse pads, books, DVD’s or anything in which you can usual visual marketing components to sell your items, you can easily create a Pinterest page that includes a full collection of product images from your inventory.

For example, if you are in the business of selling physical products, such as t-shirts, mouse pads, books, DVD’s or anything in which you can usual visual marketing components to sell your items, you can easily create a Pinterest page that includes a full collection of product images from your inventory.

But even if you sell digital products, you can still take advantage of image themed pins by creating a visual library of everything associated to your brand, including your logo, ebook covers, and other image-based marketing materials.

And don’t just stop there. With Pinterest you can also create visual-marketing campaigns around other image types including spreadsheets, graphs, charts, and even mindmaps!

Examples of Successful Pinterest Campaigns

Consider the image-based training tools that you use within your products. All of these can be used to create Pinterest based pages that provide a visual illustration of the services and products that you offer.

Drawing from a couple of examples of successful Pinterest marketing, let’s take a closer look at Etsy – their Pinterest page vailable at http://pinterest.com/etsy/pins

Etsy has developed a presence within Pinterest just by showcasing handmade crafts, clothing, vintage collections and designs from their community.

But Etsy is only one of many online businesses who have taken advantage of Pinterests global community. Sony Music, Pepsi, clothing designers, interior decorators, and many other big-brand companies have established Pinterest accounts in order to futher connect with their target audience.

When it comes to online businesses, Mashable has had great success with their Pinterest page, available at http://pinterest.com/mashable/pins

Mashable is the perfect example of how online businesses can begin to generate high targeted traffic to their websites instantly, while maximizing exposure with very little work involved.

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Introduction

If you're looking for a fairly automated way to build a brand online, you don't have to look further than Twitter. In fact, for the longest time, a lot of marketers and marketing companies have long

considered Twitter as a great place for brand formation. If you're looking for an online brand, Twitter is a great place to start. It's easy to see why.

Twitter is so easy to use. You just need to post a tweet that is one hundred forty characters. You need to do it long enough. You have to pick the right hashtags. You have to pick the right content and, given enough focus and attention to detail, you will get it right. It’s just a matter of time.
Of course, this does not mean automatic success but, with everything else being equal, Twitter compared to other social media platforms, is definitely easier to master. Why?

First of all, it is very friendly to automation. That's right. You can automate pretty much everything you do on Twitter. This is why a lot of people use it to make money from the Internet on autopilot.

They don't have to babysit each tweet. They don't have to sit around to figure out what's going on. They can pretty much set a strategy, let software do it, let the process run for some time, double-check their work, make some adjustments here and there and then let it run.

Basically, they keep repeating this process until they get it right. Again, you can run things on autopilot. With that said, you shouldn't expect much traffic if you just started on this platform. I hate to break it to you but, just like with anything else in life, you can’t start out at the top.

You can’t expect massive success without having put in the time. While the actual work involved in Twitter can be so well-managed that it almost feels like everything is automated, it still requires work.

I know this is going to discourage a lot of people because a lot of people are looking for get-rich-quick schemes. A lot of people are looking for some sort of one-size-fits-all, cookie-cutter instant-success formula.

Unfortunately, Twitter doesn't work that way. It can deliver success pretty much on an automated basis, but you have to pay your dues to get there.

Everybody is different. Everybody’s situation is different. Everybody's goals are different. This is why you need to put in the time.

The good news is if you are able to do that, you will be greatly rewarded by this platform because of certain key features of this system.

What is so great about this platform is that it has fairly easy mechanics. It really does. When people use Twitter for the first time, they just tweet away. They just think of things to say and in one hundred forty characters, they tweet away.

Sooner or later, they realize that they would reach a wider range of people if they use hashtags. Even later, they figure out that people who tweet about certain topics all the time are more likely to send them more visitors or more interested followers if they engage with them.

In other words, Twitter is one of those platforms that you just have to figure out in broad terms to lay out an initial strategy. Implement that strategy and then learn from your results.

Chapter 01 - Things to Do before Starting Marketing on Twitter

Before you even seriously think of starting on Twitter, do these first. If you set up a website, you should have been doing these already. Just in case you’re unclear on the concept or just in case you did things out of order, here are the things that you should do before you even think of marketing on Twitter.

Pick Your Niche

It's really important to understand that if you want to be successful on the Internet, you must have a laser focus on how you're going to make money. A lot of people are clueless regarding this.

In fact, a lot of them think that they just need to buy a system that somebody else has built and they will make money. What they’re really saying to themselves is that they're too lazy to think through their online business.

That’s always a dangerous proposition because when you let another person do your thinking for you, you're going to have to deal with the consequences. You have to understand that when people build systems for others, they’re usually trying to cut corners.

They’re trying to make the most amount of money with the least amount of effort. Do you think they have your best interest in mind with that attitude? Of course not.

This is why it's a bad idea to let somebody else pick your business for you. You have to do it yourself. You have to know what you’re doing. You have to know who you're going to be marketing to, what exactly you’re going to be pushing and how you’re actually going to be making money on the Internet.

You can’t just buy some sort of “business in a box” and expect everything to work out smoothly. That happy ending that you may have been dreaming of may be a very distant and even impossible dream. Why? You just didn't step up. You have to do all of this yourself.

The most important is to pick a niche. A niche is a subject matter category or some sort of category for whatever collection of needs you are trying to address.

What kind of problems do the products you are promoting or the website you are building address? Pick that niche. Understand how that niche compares with other niches. Understand whether it fits your amount of resources and your expectations.

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Introduction

Video marketing is not actually new. Regardless of what you’ve heard and regardless of how much hype there is in video SEO, video conversions, or video sales pages, video marketing as a whole is not exactly a new phenomenon.

Video has always been around. In fact, its marketing potential has always been apparent to a lot of online marketing professionals. You only need to go back to the days of RealPlayer to understand the hype surrounding video marketing even back then.

The truth is video marketing’s promise has always been well known, but what makes today so different is the fact that we now have the technology to deliver on these promises. People have always been talking about how awesome video marketing could be, but it was all just theory. It was all just speculation, opinion, and the facts were not there. The technology was just simply lacking.

Thanks to four major changes, video marketing has become the killer app. It’s always been the once and future king of marketing, but now it is probably

wearing its crown thanks to the rise of high-speed yet cheap wireless data transmission. You can actually watch videos on your mobile phone without having to spend an eternity waiting for the video to download completely.

We also have high quality decoding and coding technology that is standardized. In other words, regardless of what device you are watching a video on and regardless of which website you’re viewing, the images will be crisp and the sounds will be crystal clear.

Another technological breakthrough that we have now, involves the price of storage. You have to understand that the video that you’re watching has to be stored somewhere. It has to reside on a series of hard drives. That’s not free. Thanks to modern technology, storage prices have really crashed through the floor. On top of that, the service that people offer to host websites has become cheaper and cheaper.

Given this combination, video marketing has come to its home. It has finally arrived, but here’s the problem. It is quite ironic. The challenge to video marketers nowadays is that video may have been the victim of its own success. The problem now is that there’s so much video out there that most of them simply don’t have an impact. They don’t get people to convert to buyers.

Fact: most YouTube videos have very few views

Have you ever been searching for stuff on YouTube and noticed that there are a huge number of videos that have very few views? That is the fate shared by the vast majority of

marketing videos on YouTube and other platforms.

You have to wrap your mind around the fact that video marketing is both new and old. Depending on how you navigate these factors, you will either succeed or fail. Either your video is going to convert people into buyers or they’re just going to sit there on YouTube getting zero views.

What’s new?

It involves three new technologies that has really turbocharged its effectiveness. First of all, you can use software to create video. You no longer have to patch together or shoot video content by

hand. There is all sorts of software that can help you edit, enhance and even automate the creation of video content.

Also, video marketing content is increasingly plugged into a larger marketing infrastructure. These are the blogs, social media platforms, so on and so forth.

Finally, there are tools out there that would enable you to upload the video that you created without you manually going through all sorts of upload steps. With a few mouse clicks and a few key strokes, you can massively distribute your video.

Sounds awesome right? Well, don’t get ahead of yourself. A lot of marketers think that it’s all about technology and that as long as they have the right tools, video marketing will pretty much take care of itself. Absolutely wrong. How come?

You have to pay attention to the old elements that sill remain alive in video marketing. Lose sight of these and you're going to fail. These factors remain. You have to build a brand. You have to create a human connection with your prospects. Most importantly,

you still have to walk people through the KLT (know-like-trust) buying process.

Without these old elements, all of your videos, as awesome as they may seem on the surface, simply won’t be able to do the job. Sure, you may get sales every once in a while, but that’s not the kind of income you’re looking for. You want videos that close the deal on a consistent basis, but that’s just not going to happen if you disregard the old rules of salesmanship.

These old rules worked in the past, they’re working now, and they’ll continue to work long into the future. This training steps you through the mystery of the effective video marketing so you can set it up to maximize your ROI. This training is based solidly on the interweaving of the new and old factors that make up video marketing.

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Chapter 01 - Content Marketing – Why is it Necessary?

If you’re at all interested in digital marketing and in making a name for your brand online, then it is crucial that you understand how to properly make use of content marketing. Content marketing is currently one of the biggest trends in digital marketing as a

whole and is an area that many website owners and brands are investing in heavily right now thanks to the impressive returns that they are seeing.

While there is no such thing as a ‘magic bullet’ when it comes to getting your brand known and encouraging sales, content marketing is perhaps the closest thing to such a notion and can help you to drastically increase your visibility as well as your authority and trust.

But content marketing is a complex and broad term that encompasses a number of different strategies and activities. In order for it to be successful, you need to have a good understanding of what it is, how it works and how you can best adapt it to work for your particular brand.

What’s more, is that you need to know where content marketing is heading in the near future and how you can ensure that the work you put in now keeps on paying dividends long into the future. For all that and more, keep reading. What you will learn in this book is how content marketing works, why it is crucial for your business and how to harness it in a way that completely transforms your success.

You’ll receive a completely content marketing formula that you can adapt to your own brand and that you can use to build immense authority and a huge list of readers. Once you can fully utilize this key aspect of your marketing, you’ll find that it helps you to create something that is much bigger than a simple brand. You become a movement. And that’s how you achieve the maximum measure of success.

What is Content Marketing?

Before we dive in any further, it of course makes sense to simply ask ourselves: what is content marketing?

There’s a chance you know the term already but I ask that you bear with me in case there are aspects of the definition that you have missed out.

At its most basic, content marketing is the process of using content in order to market a website. This means that you could consider SEO to be a form of content marketing – in as much as you are creating content that Google will be able to index. This way, your content is making your site easier to find and thus it is a form of marketing.

Content marketing can also be seen as a crucial aspect of social media marketing. Most social media marketing strategies involve sharing posts and links on Facebook, Twitter and Instagram and very often these will

include content that is on the brand’s own website. Take a look at the highly popular Facebook Page IFL Science. This page mainly posts science news by sharing blog posts from its own site. This ensures that liking the page provides readers with a constant stream of interesting information and it helps to gain more likes as a result.

But the objective of content marketing goes beyond simply getting people to your website. All these uses for content demonstrate one key fact: the internet runs on content. The reason that people search for topics on Google is because they are looking for either information or entertaining. Both those things are examples of content.

By filling your site with great posts, you are giving people a reason to like your Facebook page. What’s more, is that you are giving Google a reason to add you to its search results. Google wants to pair its visitors with the top sites and resources on the web. In doing so, that is how it is able to provide value and that is what will keep people coming back.

But if your site is filled with great content, then you are also giving people a good reason to come to your site directly. In other words, content marketing that is good enough will eventually cut out the middle man. Content marketing that is good enough will encourage visitors to bookmark your site and to visit it regularly as part of their routine in order to see what new posts you’ve uploaded and what more they can learn.

In other words, you are filling your site with value.

Once someone is visiting your site directly and without being encouraged to do so by an advert or by Google, then they have evolved beyond being a simple visitor. Now they are a fan. They are actively choosing to engage with your brand, so they must really like the type of content you provide, your style of writing or the topic that you cover.

This takes your site to a whole different level and that’s not even the whole story…

Chapter 02 - Content Marketing is Crucial for Selling – Here’s Why!

Content marketing doesn’t only ensure greater loyalty and give you a big audience to sell to though: it also gives you more impact and authority.

Think about your favorite celebrity. Someone that you really look up to, whose work you admire and who you

think has got their life up together. Imagine if they recommended a certain item of clothing, or a certain health supplement. Would you be more likely to buy it?

The answer for the general population is a resounding yes. This is why the shoe that Under Armor designed with huge online influencer Dwayne Johnson was the fastest selling of 2017. The shoe: The Rock Delta, had the considerable advantage of being recommended by someone with a huge audience and a huge amount of authority and trust within that community.

The objective of content marketing is essentially to build that kind of trust and authority directly. Instead of working with an authority, you are going to become that authority.

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Introduction

A lot of marketers have all sorts of wrong ideas about social media marketing. Some think that you only need to post "viral content" to get tons of traffic overnight. They actually believe that if you are able to pump that much traffic to your target

website, a large chunk of those people will buy whatever it is that you are selling.

Maybe you're selling services, maybe you're selling an event, or maybe you are selling products from an online store, it doesn't matter. According to this idea, you just need to have a lot of traffic; courtesy of viral content on social media, and you will get the conversions you're looking for.

There is an assumption that social traffic, regardless of which platform it comes from and regardless of how you qualify that traffic, converts to sales readily. Sadly, none of these assumptions are true. In fact, all of them are tragically mistaken.

If you believe in any of these, don't be surprised if you spend a lot of time, effort and money only to end up with a whole lot of nothing. Welcome to the club.

Effective social media marketing can be reduced to one metaphor. Master this metaphor and you probably will make money on autopilot with social media traffic. Screw up this metaphor or remain clueless to it, and you'll continue to struggle; you'll continue to believe that social media traffic can easily be generated through viral content. You might keep running after that unicorn only to get tired and frustrated.

It doesn't have to be this way. You just have to have the right metaphor or the right conceptual model to make social media marketing work for you. Best of all, you can make it work on autopilot.

You probably have heard of all sorts of "set it and forget it" systems. You probably bought at least one of these products. Well, they're definitely on the right track as far as their label. Social media marketing can be automated. It can be mastered to the point where it can produce income after you've set it. But getting there is another matter entirely. And that's the price people have to pay.

And unfortunately, most people are not willing to pay that. They're excited about shortcuts, but they're not willing to take the stairs to get to the top. At the back of their minds, they're thinking that there has to be some sort of elevator.

There is no shortcut. You have to work with this metaphor

What am I getting at? Well, the secret to effective social media marketing is an inverted pyramid. It looks like a funnel. That is the metaphor you should have in your mind when thinking of ways to get traffic from social networks and

social media platforms and turning that into cold, hard cash in your bank account.

I need you to keep this idea of an inverted pyramid in your mind. It should have a wide base at the top. The top of that pyramid is heavy visibility. It has to be there. You need to be visible on the four major social media platforms. I'm talking about Facebook, Twitter, YouTube, and Pinterest.

Taken together, the traffic volume you can get from these four platforms is mind blowing. They can potentially pump a tremendous amount of traffic. But that's just part of the equation. That's just the top of the funnel. Potentially, you can push a lot of traffic from the top. That's how wide the top of the funnel is.

This training will focus on these four platforms, but you can pretty much use the tips that I'm going to share with you and modify them to market on other platforms since many of these principles easily apply.

You might need to modify them a little bit. For example, if you are thinking of marketing on Instagram, a lot of the things that I will teach you about Facebook, Twitter, YouTube, and Pinterest, can be tweaked to work well on the Instagram platform.

Now that you have a clear idea of the heavy visibility that you can achieve with social media, keep in mind that visibility does not mean traffic or clicks to your site. This is a myth. The visibility that I'm talking about means visibility on those platforms.

When people share your content within those platforms, you can enjoy a tremendous reach within such platforms.

But this does not automatically mean that when you share content on Facebook, people who see your link on the materials shared by their friends would automatically click them.

Get the idea out of your head that raw visibility, or as Facebook terms it, "reach," automatically translates to traffic. It doesn't work that way. Instead, you need to start with heavy content visibility on each platform. People must see your stuff there. You must achieve a wide enough reach.

People may not necessarily click on through to your site, but that's secondary. At this point, you just want your brand to be visible. You just want people to become familiar with your brand.

So what's the big deal about visibility anyway? You may be thinking, since visibility doesn't mean actual visitors to your website, what good is it?

Think about it this way, when was the last time you saw an ad for the first time and automatically clicked it? If you're like most other people, you probably would want to see the ad show up a few times for you to become familiar with it. You might glance at if from time to time, you might read the description from time to time, but after enough showings, you might seriously think of clicking through.

The same applies to your content on social media platforms. Don't expect that just because you come up with catchy titles and nice, attention-grabbing graphics that this is enough for you to expect a tremendous amount of clicks to your website. It doesn't work that way.

People have to be comfortable enough. Your content has to become familiar enough for them to click on it.

When audience members click on the content you share through your social media accounts, they get a chance to like your page, follow your Twitter feed, pin your posts, or subscribe to your YouTube channel. They still stay on the platform, but they get a chance to subscribe to your account or follow you.

This is the second stage of the social media funnel or inverted pyramid. You have to develop some sort of in-platform credibility. Your content is not just this random material that came out of nowhere. Even if people don't click on it, they see enough similarity in terms of branding, graphics, as well as other content cues so that your brand stands apart from everybody else's.

Again, they may not necessarily be motivated to click, but with enough repetition through social media channels targeting certain topic categories and hashtags, your brand doesn't remain an unknown quantity.

Once you have people checking your content out through your social media accounts, you can then send them "call to action" content (CTA). This content recruits people to your mailing list. This social content that you're sharing offers some sort of incentive.

Maybe you're giving away a free booklet, maybe you're giving away software— whatever the case may be, there is some sort of giveaway to incentivize people to click on that link, enter their email address, and join your mailing list.

Whether you use freebies, special content, special free tickets to an online webinar that's pre-recorded, it doesn't really matter. Whatever the case may be, the endgame is to get people to join your list.

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Introduction

Since the introduction of the Internet to the public in 1994, our world has moved online. This has quickly been followed by money.

Whether you have a personal blog, business website, or are making money through online advertising, today's currency of success relies, almost exclusively, on the science of cultivating more significant traffic to your website.

The traffic that you bring to your website is crucial because it helps you increase your rankings on the various search engines, which is how potential customers can find your company.

It also helps you to gain expertise in your industry, which allows you to establish your influence on a particular topic, giving you the ability to earn money.

Unfortunately bringing more traffic to your site these days can be a challenge. With millions of competing websites, it can be difficult for potential customers to find your site.

In fact, NetCraft, an Internet service company located in Bath, England, recently announced that there are now over one billion websites on the Internet. With so many websites competing for the same customers, the question becomes what steps you can take to effectively capture the attention of consumers and increase the traffic to your site?

The good news is that the multitude of consumers that search the Internet daily are funneled through the rather narrow search engines to the various websites on the Internet.

This leaves the market far from becoming saturated regarding the division of resources. Therefore, there are still plenty of ways that you can effectively market your website to attract more people to your site successfully.

The bad news, most of the techniques that are being used today aren't entirely understood by a majority of the population, leaving them unable to fully capture the benefits they can bring and forcing them to hire specialized marketing firms that increase their operational costs.

The five powerful techniques outlined in this guide are geared toward a single purpose; helping you drive more traffic to your website. These methods that you will learn are easier than you might have thought initially and will bring you results within a week.

As long as you follow the concepts outlined in the guide, you will start to see a marked increase in the number of visitors to your website.

Chapter 1: Content Creation, SEO and Leveraging Analytics

According to Internet Live Stats, Google now processes over 40,000 search queries every second, which translates to more than 3.5 billion searches every day and 1.2 trillion searches every year, worldwide.

Add to these numbers the number of interactions with social media and mobile applications and ranking higher on the Internet can be downright overwhelming.

The good news is that search engines remain the dominant resource for people to find and cultivate information on the web.

This makes focusing your efforts on organic searches the best way for companies to realize enormous dividends for their websites and blogs.

Whether you’re new to SEO or looking for the most effective strategies to dominate Google, having a basic understanding of search engine optimization techniques along with knowledge of the latest algorithm changes will put you ahead of a majority of those trying to optimize their websites.

The first thing that you need to learn about driving traffic to your website is that all your efforts start from your own backyard. The first rule to building an excellent foundation for website traffic is remarkable content. Being a small business owner, you need to appreciate the immense array of new media tools that you have at your disposal.

Developing Content

The first rule that you need to follow is to diversify your content among as many different media formats as possible. This includes textural, audio, audio-visual, etc. Every business, no matter what they sell, requires a specific set of skills to survive, and ultimately succeed.

Unfortunately, many people shrug off these skills as everyday occurrences, which leads to those more willing to acknowledge their gifts receiving more attention, publicity, and more business through higher web traffic.

To provide the best content to consumers, you need to take the time to isolate your specific skills; those that qualify you to succeed in your chosen profession.

Most small business websites that thrive, do so because they aren't merely filled with business jargon, but because they are relatable and able to communicate the qualities of a great business through articles, anecdotes, etc. This is the kind of content that the general public can relate to and learn from.

So, in addition to the usual content, you need to make sure that you have a blog on your website that can serve as an educational and exciting target for the perusal of consumers.