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The Most Effective Marketing For The Least Investment

YOU CAN SAVE MONEY AND GET SUCCESSFUL MARKETING

Marketing any product anywhere costs money. The amount of money it costs ranges widely, especially in terms of the "real" world offline. Yet, online, you do not always have to spend a lot of money to make a good amount of money.

In fact, you may be able to market your product, no matter what it is, using a variety of the most successful marketing tools without spending a lot of money at all.
It is often important to consider a few out of the box ideas for marketing in this manner, especially if your goal is to save money. The first step is to know your product in and out, to know what makes it so good compared to other products out there and know why people should buy from you. Knowing this will help you to be an expert on the topic, which means that anyone you come into contact with can be a potential client for you.

Once you have a foundation of knowledge, implement any and all of these methods to increase your product's sales-ability.

GETTING IT ONLINE

Getting your website up and running should be your priority. This can be done any way that you would like to. If you have the skill to set up a website on your own, go for it. Remember to keep your budget low by not investing in a lot of graphics or over the top features you won't use anyway.

GOOD CONTENT COUNTS

One of the key elements to selling your product will be to convince the reader who visits your website that you have something they can't live without and simply must have. Therefore, as you create your website, keep in mind that you do need to have excellent content and all of the information they are looking for.

For example, if you are promoting a product that is an all natural solution to diabetes, you need to have pages dedicated to what diabetes is, symptoms
and medications. You then need to have information that depicts what your product is and what it can do for those who are suffering from this illness.

Just as important is not to overinflate your product. People are not dumb; they realize when someone is selling something to them and when they are getting a great product with good potential. Therefore, keep the banner ads and flash designs to a minimum.

You also don't want to over sell your product by guaranteeing results that you can't possibly guarantee. For example, you don't want to tell everyone that your product is capable of curing their diabetic condition within six months of use. Not only is this false advertising, which could help you end up with a lawsuit, but it is not believable and will turn people away instantly. Give facts and figures you can back up. This will impress them.

KEYWORDS ARE A MUST

As most Internet marketers know, using good keywords in their product's website is important. The keywords will help you to get online so that people can find you. Later, you will find services to help you increase your product's website's traffic, but while you are creating your website keep keywords in mind.

If you haven't written anything for your website with keywords go back and fix this problem. Most Internet marketers recommend at least a 2 percent density. It is not important to go overboard with the keywords, just to include them so that the search engines rank you well.

Those who are unsure of the right keywords to use for their product don't have to look too far to find the options they need. Here are some ways you can beef up keywords without paying a lot for it.

A free keyword tool can help you to find out what keywords are out there that people are typing into search engines to find your product. Some of these could be ones you haven't thought about which could give you an excellent advantage.

One free keyword tracker tool used by many is Wordtracker's tool at: http://freekeywords.wordtracker.com/ . There is no cost and it gives you a good place to start.

If you are very concerned about your competition, you may want to watch them. Find out how well their website is doing in terms of keywords and traffic. You can do this by using a couple options. First, for keyword help try KeyCompete.com . This is not a free service but one that is low cost and helps you know what's happening with your competitor. Another option is Compete.com where you can learn how well your competitor is doing in terms of traffic.

SALES PAGES

The key with getting your website online and running is just to do it. You need to get it up there with great content first so you can begin to promote it. One question often asked is if you should use a sales page.

This is really a decision you will need to make. Some products do better with these long, sales ads. They work well for those who are selling a product that is heavily available through other providers. You may have luck with this product but only if it is written well. In other words, have a professional develop a winning sales page for you. This will need to be something that converts visitors.

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Motivation is a state of mind. One minute it can be there providing you with inspiration and energy to do something and the next minute it can be gone. So in this book you will learn ways to give your motivation a boost when you need it and also to stay motivated for as long as possible.

In order for you to master your motivation levels it is essential that you know what motivation really is and how it works and the first chapter will explain this. It is also important for you to know what causes low motivation levels so that you can take steps to prevent these from happening. Chapter 2 has you covered there.

To get your motivation levels up as high as possible you need to set goals. We have devoted Chapter 3 to explaining how you can set goals that will motivate you. If you get this wrong then it will probably be very tough to find the motivation that you need to accomplish your goals.

The next three chapters are crammed full of tactics and tips for a quick motivational boost that we encourage you to apply to your life. Some of these are very easy to implement and have an instant impact. Others will take practice and time.

Keeping your motivation levels high each day is the subject of Chapter 7. In Chapter 8 you will learn the best habits to keep yourself motivated and in the final chapter you will find our recommended best practices for motivation.

When you can develop strong self motivation it is one of the most important things that you can do because it will maintain your interest and secure your commitment to achieving a goal or completing a task.

People often have doubts about their ability that they have to complete a goal successfully or not. Motivation is what drives them forward whatever obstacles and barriers they face. The reality of life is that we always do the things that give us the most pleasure with very little motivation. So you need additional motivation to drive you forward when you are trying to achieve things that do not naturally seem pleasurable to you.

Self motivation can often supply the required discipline required to achieve things that seem difficult or uncomfortable to you. The higher the levels of self motivation that you have the more likely you are to complete any task and achieve any goal.

A good definition of motivation is the force within that drives us to take action. We are born with certain drives instinctively such as the motivation to drink water and eat food. If we didn't have these kinds of motivation we would die of thirst or malnutrition.

The psychological experts define motivation as being an emotional force that compels us to do something. They also believe that there are cognitive, logical and social influences which determine a person's motivation levels.

A definition of motivation that we recommend is that it compels you to make changes in your life and is the driving force behind this change. With the motivation tips that you will be learning in this book you will be able to achieve anything that you want and become the master of your own destiny.

The Three Components of Motivation

To help you to develop your motivation you need to fully understand it. There are essentially three components of motivation which we will talk about now. When you want to achieve a goal, just having a strong desire is simply not enough. You need a level of motivation that will enable you to overcome the obstacles that you are inevitably going to face.

The 3 Components of motivation are:

1. Activation
2. Persistence
3. Intensity

Motivation Activation

The activation stage of motivation is where you have the desire to accomplish something and you take some action. As an example let's say that you wanted to lose 15 pounds in the next few months. Your motivation comes from how you see yourself looking and feeling once you have achieved this goal. So the action you might take could be to start on a new diet plan or just simply commit to eating healthily and cutting out the junk food over the next few weeks. Activation is anything you do to try and achieve your goal.

Motivation Persistence

Persistence and motivation go hand in hand. When you first start to try and achieve a goal you are likely to be excited and eager to get started. After taking those first steps you may find they are really challenging and you feel like giving up. Persistence will help you to keep going no matter what. Modern life is full of many distractions and you need persistence to ignore these distractions and stay focused on achieving your goals. In order to achieve the level of persistence that you need you will need to practice the techniques that you find in this book.

Motivation Intensity

Motivation intensity is best described as the amount of effort that you reply when trying to achieve your goal. It is possible for two people to have the same level of motivation to try and achieve the same goal, and even have similar persistence levels. But the different levels of intensity will determine which of the two people will achieve their goal the fastest.

You probably know people that always move slowly and steadily towards achieving their goals a little bit at a time. We like to call these people “plodders”. Then there are the “expeditors” who do everything at a rapid pace to try and achieve their goals in the fastest possible time.

We recommend that you look for the middle ground between these two. You need to go faster than the plodder but not as fast as the expeditor. The problem with being an expeditor is that it is easy to make mistakes because you have not concentrated enough on performing the task properly.

Expeditors can also suffer burnout very quickly. You do not want to be a plodder either, because things will not happen fast enough for you and you can easily lose your motivation.

Understanding the Source of Motivation

Motivation can either be intrinsic or extrinsic. Your motivation can come from within or it can be influenced by external desires. With intrinsic motivation you want to achieve something because it will give you personal pleasure. An example here could be doing something for your partner because you get a very warm feeling inside from doing this.

When you use intrinsic motivation you are never seeking recognition from the outside. It is all about the internal pleasure from within. Extrinsic motivation is the complete opposite of this. You are looking for external rewards such as money, recognition, status, and respect from others etc.

There are actually three sources of motivation. These are needs, instincts and arousal. Let's take a look at each one of these in turn.

Needs Motivation

There are a number of theories about needs motivation. The most obvious examples of this are drinking water, eating food and sleeping.

Instincts Motivation

Humans have behaviour patterns that are pre-wired and they will become activated when a specific external stimuli is applied.

Arousal Motivation

A person with high arousal levels is more likely to do something risky like skydiving than someone who has low arousal levels.

In the next chapter we will take a look at what causes low motivation levels...

Do you feel that your motivation levels are just not strong enough? It is often the case that people with high levels of motivation label people that have lower levels of motivation as lazy or even stupid. The truth is that there are a number of factors that can affect the levels of motivation that a person has. Having a low level of motivation is rarely anything to do with laziness or intelligence. If you find yourself with a low level of motivation then the good news is that you can usually always fix this. By practicing the techniques you will find in this book you will see your motivation levels rise steadily. There are four main factors that can cause low levels of motivation. These are habitual behaviours, habitual beliefs, health problems and quirks in personality. Some people will fall into more than one of these categories and that's ok. If you think that you fall into more than one category please don't be alarmed because you can fix this.

Habitual Behaviours and Motivation

A habitual behaviour does not have to be based on a specific belief; in fact most of the time habitual behaviours have no real foundation at all. They can be just something that you have done for a long, long, time and you may feel that these behaviours are impossible to break. This is not the case.

Let's take a look at a habitual behaviour example. As a child growing up you were encouraged by your parents to eat a lot of sugar based foods because they believed that these were essential for your energy levels. Your parents didn't believe in healthy eating at all and felt that these kinds of foods would leave you lacking the energy that you needed.

When you become an adult you realized that healthy eating was the right thing to do. Even with the strongest motivation you found it difficult to break the habitual behaviour of eating sugar based foods. It took a great deal of practice and persistence for you to finally break the habit after a few weeks. We all have habitual behaviours that we are slaves to and are difficult to break. The only real way to break these habits is through determination and persistence. So if you had the habit of continuously eating sugar based foods and wanted to lose weight, you would have to break this habitual behaviour first before you was able to achieve your weight loss goals.

Habitual Beliefs and Motivation

A habitual belief is something that you have held onto for a very long time and you believe it to be completely true. You could have developed this belief as a child and over the years you have made it stronger. Not all habitual beliefs that you hold will be true or support your motivation levels.

If you want to increase your motivation levels it is important that you take a look at your beliefs to see if any of them are holding you back. If this is the case then you need to look carefully at these beliefs and critically analyze whether they are true or not. In a number of cases these won't be true and will just stifle your motivation.

Let's assume that you believe you are not a good looking person and just average. You also are a few pounds overweight. How likely are you to be motivated to lose the extra weight if you hold the belief that you are just average looking? It is not very likely is it?

After all it doesn't matter how thin you are you have the belief that you are not good looking. So why bother losing the weight? From this example you can see why habitual beliefs can really stop you driving up your motivation levels. Usually these beliefs are not true and sometimes they are not even logical.