Tag Archives: 2020

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Create A Successful Marketing Plan From Scratch Resale Rights Ebook

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Introduction

Marketing plans are an imperative part of starting any business. They are used as a blueprint for mapping out the manner in which you will be able to achieve your business goals.

A marketing plan is not only necessary for new businesses, as it can be used to help existing programs incorporate the strengths their company currently enjoys in an effort to implement necessary changes or improvements.

A marketing plan can be implemented for a new product or service in which case it is meant to pull together all of the needed elements for an effective marketing start. It is important to have a marketing plan so that you can determine where you are, where you are headed, and how you will get there. It is especially important to have a marketing plan so that you can submit it for things such as loan considerations.

As a whole, you should see your marketing plan as a process for which you have a team whole goal is keeping it simple, developing a time--frame, providing feedback, implementing necessary revisions, and remaining consistent with the mission statement.

The Why

Reason for Having a Marketing Plan

Your marketing plan is a small subsidiary of your business plan. The business plan is responsible for spelling out what your business does and does not do as well as the ultimate business goals. It is more than merely marketing as it discusses your locations, financing, staffing, and strategic alliances. It also includes your vision.

Overall, think of the business plan as the cornerstone for your business. For new marketing or business measures, you need to alter the business or marketing plan. Your business plan should encourage an environment where your marketing plan can grow, thus both should reflect well on one another.

Components

There are many components to a marketing plan. The first component is a mission statement. Following this should be an executive summary. After the executive summary should be an internal or external analysis. You should include objectives after this point, followed by marketing strategies. Once you have determined your marketing strategies you should identify your resources, an implementation plan, a marketing budget, and evaluation methods.

Mission Statement

The mission statement should contain a clear description of the organizational identity, for what the business is meant, as well as which results your organization seeks.

The mission statement should do more than just describe who is a part of the organization. It should reflect upon the internal and external perception in a manner which is understood by all.

The mission statement should speak to what drives the organization and how things are accomplished within the organization. Overall, the mission statement should be simple.

Executive Summary

The executive summary acts as an overview which is readable and concise and summarizes the main objectives of your marketing plan.

The internal analysis provides the background of the company, the current states, future directions, current resources, as well as the strengths and weaknesses of the company. The external analysis includes the economy, the demographics, trends, competition, and target markets. As far as opportunities and threats are concerned, you should understand that the environment will produce both. You should estimate the probability therein based on severe to not severe, as well as likely to very unlikely.

The Executive Summary should be brief, a single page, and located at the front of the marketing plan. It should use short sentences, bullet points, as well as bullet points for the major issues. It should spell out what someone reading your marketing plan needs to know in order to make sense of it all.

The summary should provide readers with a concise description of the upcoming plans for your company while also boiling down your main thoughts. Generally, this summary is written after the completion of the marketing plan.

Competition

You should also list who your competition is, what their products and/or services feature, their pricing, their packaging, and their promotion. You should list the strengths and weaknesses of your competitors and how you are different.

The customers and target markets section should include the current and potential customers, the requirements of the customer as well as the market clusters.
For the marketing strategies you should include the customers, target markets, programs, services, packaging, pricing, and promotion.

Implementation Strategies

The implementation strategies should include the steps, responsibilities, deadlines, and budget. The marketing budget should include the advertising, media, direct mail, databases, printing, production, and possible mailing.

When you are evaluating your market plan you need to understand your success measure, the completion of action dates, accomplishment of goals and strategies, the results, as well as new customers, repeat customers, the average size of your contracts, and revenue.

Size Matters

The size of your marketing plan is dependent upon the size of your company. If you run a small company, you can generally create a marketing plan that is no more than a handful of pages, whereas a large corporation might have a marketing plan that runs over one hundred pages. In either case, the marketing plan should be placed in a binder where it can be referred to at least quarterly, but hopefully monthly. A section can be placed in the marketing plan for monthly reports on things such as sales and manufacturing for the sake of tracking performance as you follow your outline.

A marketing plan should cover the length of one year. This is because markets will evolve, people will change, customers will leave, as will people.

It is helpful to include a section in your marketing plan that addresses two or four year segments. Whether or not you do this, the majority of your marketing plan should address the coming year.

Development

You should make sure that you have a couple of months to write the plan before finalizing and publishing it, even if the marketing plan is only a few pages in length. The development of the plan is the hardest part. Executing the plan will bring with it challenges, but the biggest challenge is deciding what your company should do in the market and how to do it. Generally a marketing plan will begin with the first of the year or with the opening of the fiscal year if they are not the same.

Involvement

Everyone in your company should see the marketing plan. There are many companies who like to keep their marketing plans secret because they are ashamed of them, or they think that the information contained therein provides them with a competitive advantage. However, marketing cannot be done without getting people involved. Whatever the size of your company might be, you need to ensure feedback from every aspect of your company including finance, personnel, supply, manufacturing, etc…
Getting every facet of your company involved in the process is important for many reasons.

Part of having a decentralized company is that you can seek decision making processes that facilitate every member of the organization, in an attempt to ensure that all members feel as though they are a part of the organization.

By allowing every employee to contribute in some fashion or another, they all feel as though they are a better part of the organization and as such work harder to see projects to which they contributed through. Since our company is not facing a crisis, there is no need to employ centralized decision making.

Peak Productivity MRR Ebook

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Introduction

Why Should I Triple My Productivity?

Whether at home or at work, tripling your productivity offers a host of advantages. Who doesn’t want to get more done in less time?

When you’re more productive, every area of your life can benefit. Do you regularly feel stressed out because you’re so overwhelmed by everything that needs to be done? Do you often feel as if you don’t know where to begin with all the tasks on your plate? Tripling your productivity can eliminate this anxiety and stress. As a result, not only will you achieve more, you’ll also enjoy better mental health.

In the workplace, the more you get done, the more successful your work life becomes. If you’re running your own business, this equates to higher profits. If you’re working for a company, higher productivity gets you noticed for all the right reasons. You’ll impress your managers and be first in line for promotion. Even at its most basic level, tripled productivity adds up to three times more harmony in your life.

This applies just as much in the home as it does in the workplace. A lack of productivity at home can lead to stress, arguments and discontent. With better productivity, the whole family can be happier, and relationships will improve. Not only that, you’ll have more free time to enjoy yourself. Who doesn’t want that?

Are you ready to experience these benefits in your own life? Then read on to discover how our expert tips are about to help you achieve your personal best.

Chapter 1 – Creating the Right Environment for Productivity

The first step towards becoming more productive is to create the right environment. You can’t triple your productivity if you’re surrounded by distractions and clutter. Here is some expert advice to help you achieve this goal. Whether you’re working from home or in an office, these tips will get you off to the right start.

Top Tips for Setting up a Highly Productive Office

Creating a workspace that is geared up for productivity is the key to getting more done in less time. Here are some sure-fire ways to give yours an overhaul:

- Remove anything which isn’t related to a project you’re working on right now. Any project more than three months old needs to be removed from your immediate work area. This improves your focus and keeps you productive.

- Make a daily “to-do” list to follow. This keeps your day on track. Break up the day into segments and assign tasks to each segment. One trick used by experts is to add a couple of tasks you’ve already done to your to-do list. This gives you a mental boost and pushes you to accomplish more goals.

- Try color-coding your materials. Colors help to improve your mode and evoke perceptions. This improves your outlook, helping you to achieve more at work. On a practical level, it also helps you to see at a glance what relates to each project. As a result, you’ll save time that would otherwise have been spent searching for things.

- Use a timer. A timer helps you manage your time more effectively and enables you to track your progress. When you’re at work, it’s all too easy to lose a sense of time. This means you can end up spending too long on certain tasks. Decide in advance how long you need to dedicate to a particular job. Then use the timer to track that length of time. This gives you a better sense of how long each task requires to complete.

- Keep your phone close at hand. This ensures you don’t need to leave your seat to answer a call, saving you time.

- Stand up your file folders. Files take up a large amount of space when lying flat. Use a desktop filing box that has a minimal footprint but helps you stay organized. This will also keep important documents within arm’s reach.

- Adjust your computer monitor. Craning your neck to see your monitor impacts on your productivity. Make sure you choose the right viewing angle for you. This reduces fatigue, improves your concentration and, thus, your productivity.

- Think vertically. Your desk may be horizontal, but there’s plenty of vertical space below and above it. Utilize it to the max. Store writing utensils under your desk or use monitor risers to use the space under your monitor. Better desk organization means better productivity.

- Put up family photos. This helps to create an encouraging and positive environment at work. If you’re feeling stressed, seeing the reasons that you go to work helps to boost your productivity.

- Brighten your space. Light has a key role to play in boosting your mental health and helping you to stay positive. This, in turn, makes you more productive. Try to maximize natural light in your workspace.

Follow these top tips and you’ll find that your work environment boosts your productivity.

Working from Home? How to set Your Workspace up for Maximum Productivity

If you work from home, there are multiple distractions that can affect your productivity. Avoid those distractions by setting up the workspace for maximum productivity. Here are some top tips to follow:

- Find the right workspace for you. Everybody works differently. You may find that you work better at your kitchen table or in your bedroom. You might prefer to work by a window or by a wall. Finding the best spot for you is key to getting more done. If you’re setting up a home office, you can design a room that is a highly productive space.

- Set yourself up close to a power outlet. You’ll probably be working from your phone and laptop. This means you need constant access to power. Don’t waste time by having to charge up your devices in a different room or away from your desk.

- Choose a well-lit space. Working in the dark reduces your productivity. Whenever possible, choose a space with plenty of natural light. Make sure you also have a lamp nearby, so you don’t strain your eyes.

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Video 1: Introduction
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Video 2: Creating the Right Environment for Productivity
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Video 4: Time Management Strategies - The Key to a Productive Day
Duration: 6:31 min
Video 5: Declutter Your Life
Duration: 9:49 min
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Duration: 10:29 min
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Internet Marketing For Stay At Home Moms MRR Ebook

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There are many stay at homes moms that dream of making extra money from home while they are taking care of their children. taking care of their children. This really can be a reality if you approach it right. There are several cases This really can be a reality if you approach it right. There are several cases of stay at home moms making significant amounts of monof stay at home moms making significant amounts of money online with Internet marketing.ey online with Internet marketing.

The good thing is that you can find the time to develop your online business with the help of your The good thing is that you can find the time to develop your online business with the help of your family (and maybe even friends). You will need to be dedicated to your online business to make it a family (and maybe even friends). You will need to be dedicated to your online business to make it a success, and you willsuccess, and you will have a lot of learning to do if you are new to Internet marketing.have a lot of learning to do if you are new to Internet marketing.

Building a successful online business is a very rewarding and satisfying thing to do. You can be very proud to have created something from scratch that creates income for you and your famiproud to have created something from scratch that creates income for you and your family regularly, ly regularly, even when you are sleeping. There are several great reasons to get involved as you will discover in this even when you are sleeping. There are several great reasons to get involved as you will discover in this guide.guide.

In this guide you will discover the different online business models that you can choose from, how to choose the right niche to bechoose the right niche to be in so you have maximum profit potential, how to create your very first in so you have maximum profit potential, how to create your very first website and how to get visitors to it so that you can make money.website and how to get visitors to it so that you can make money.

We have left no stone unturned in this guide. Everything that you need to get started with Internet marketing as a stamarketing as a stay at home mom is here for you. We will guide you step by step through your exciting y at home mom is here for you. We will guide you step by step through your exciting journey.journey.

So our advice is to read this guide all the way to the end first and then go back to the start and begin taking action. Just reading this guide will achieve nothintaking action. Just reading this guide will achieve nothing. You need to take action if you want to be an g. You need to take action if you want to be an Internet marketing success.Internet marketing success.

We wish you every success in Internet marketing!

As a stay at home mom taking care of your child or children, there is a great opportunity for you to make money withmake money with your computer and a connection to the Internet. There are many Internet your computer and a connection to the Internet. There are many Internet marketing models that you can choose from and we will cover some of these in this guide.marketing models that you can choose from and we will cover some of these in this guide.

The first thing that you need to do is assess whether working from home doing Internet marketing is ng is the right thing for you to do. It is not for everyone. To be a successful Internet Marketer you need to the right thing for you to do. It is not for everyone. To be a successful Internet Marketer you need to be committed and make time to perform the necessary tasks. This is not always easy when you have be committed and make time to perform the necessary tasks. This is not always easy when you have children to take care of.children to take care of.

The good news is that there are many ways that you can earn money online from home and there here are many ways that you can earn money online from home and there should be a solution that is right for you. You are interested in Internet marketing from home should be a solution that is right for you. You are interested in Internet marketing from home otherwise you wouldn’t be reading this guide would you? otherwise you wouldn’t be reading this guide would you?

So we want to convince you that you can make money online from home while taking care of your kids u can make money online from home while taking care of your kids at the same time. Many other stay at home moms are doing this and there is no reason why you at the same time. Many other stay at home moms are doing this and there is no reason why you cannot do it too. cannot do it too.

It is important that you take a few things into consideration before settling on an Internet marketing n an Internet marketing online business model that suits you. You need to ensure that your children are being looked after first online business model that suits you. You need to ensure that your children are being looked after first and foremost. There is also the financial side to bear in mind as well.and foremost. There is also the financial side to bear in mind as well.

Getting Support from your Family

Having the support of your family is essential for you to succeed with Internet marketing as a stay at your family is essential for you to succeed with Internet marketing as a stay at home mom. Not all of your family members are going to understand what you will be doing or why home mom. Not all of your family members are going to understand what you will be doing or why you are doing it, so you need to do your best to make them understand.you are doing it, so you need to do your best to make them understand.

You need to devote uninterrupted time to your online business pursuits. So you need to explain to to devote uninterrupted time to your online business pursuits. So you need to explain to your partner and your children (if they are old enough to understand) that when you are working then your partner and your children (if they are old enough to understand) that when you are working then you don’t want to be interrupted. This can be tough on your kids you don’t want to be interrupted. This can be tough on your kids if they are used to you responding to if they are used to you responding to their every whim.their every whim.

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Introduction
Is Internet Marketing Right For You?
The Benefits Of Internet Marketing For Stay At Home Moms
Online Business Models
Choosing The Right Niche
Setting Up Your Website
Website Traffic
Other Ways To Make Money Online
The Golden Rules
Conclusion

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Unplug MRR Ebook

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Introduction

It is becoming very challenging to put the phone down. Not only are most people working in front of a screen all day, but most do it at home too. Several people go home after work and sit in front of the TV and browse their phone.

We live a digitalized life. Over 80% of the population owns a mobile device, and 57% of them have more than one type of device. Not only are our electronic devices connected to the internet, but it is also in our car, the fridge, our watch, our games, and even our home. This omnipresence of technology begs the question, how can we free ourselves from an addiction to the digital world?

Here's a short survey that will give you an idea of your relationship with technology. While this is not a scientific survey, it gives you an idea of your relationship with the digital world.

YES
NO
I DON’T KNOW
Do you sleep with your phone next to your bed?
Do you look at social media an hour or less before bed?
Is it hard for you to sit in silence (ex: on your commute or in a car)?
Do you eat most of your meals in front of a screen?
Do you use your phone as an alarm?
Do you check social media while you are at work?
Do you usually check your phone as soon as there is a notification?
Do you turn on the TV when you come home from work?
Do you have a smartwatch?
Would you say that your daily screen time is more than 5 hours a day?
Is looking at your phone an automatic behavior that you don’t always do consciously?
Do you have a hard time falling asleep or staying asleep?
Do you struggle with weight?
Do you have difficulty with your attention or concentration?
Do you check your phone or browse social media when you drive?
Do you sometimes feel like your phone vibrate, and yet there are no notifications?
Do you feel anxious if you forget your phone or don’t have access to it for a while?
Does it irritate you when people tell you that you are not listening or paying attention to them while they speak to you?
Would you consider your electronic devices as your most valuable belongings, something you could not live without?
TOTALS
YES
NO
I DON’T KNOW

Now calculate the totals, what do you notice?

Mostly NO: Great, that means that you have found a spot in your life where you use devices and, they don't use you and admittedly don't govern your life.

Mostly YES: This is a sign that this guide is for you. Your life seems to be influenced a lot by your screen time; you might be losing a lot of time and energy on devices that don't fulfill you. Besides, if you said "yes" to almost all the questions, you are likely an artist at escaping reality. It might be time for you to take control of your life. It won't be easy to unplug, but with determination and patience, you will get there!

Mostly I DON'T KNOW: This is not necessarily a good thing. You might be in denial and unable to be aware of your behavior. This guide will help you be more conscious of your habits and how you can live a more fulfilling life.

Whether you want to completely break up with social media or develop a healthier relationship with technology, this guide is here to help you positively change your behaviors. This guide will help you reconnect with your life. After reading this book, you will be able to recognize the actions that affect your physical and mental health and learn how you can adopt more effective habits to be happier.

You will learn about the current state of the digital world, what the impact is on your physical and mental health. We will explore how you can adopt more positive behaviors with technology while finding a way to reconnect with yourself. The last part of this guide is a 21-day plan that will help you break up with technology for good. But first, let's look at what history is and the current state of our digital life.

Chapter 1: The History and Current State of Our Digital Life

Technology has been changing our lives for years, but it hasn't always been for the best. There is a fantastic advancement in the area of health care where people can walk again or communicate with the assistance of technology. On the other hand, technology can also limit us, especially when we become addicted to it.

The History

While the phone was patented in the 1870s, it moved from being a landline to mobile later in history. It is hard to believe that the handheld mobile phone was mass-produced less than 50 years ago, in 1973. So much has changed since. Texting came about 20 years later (1992), and the iPhone was launched in 2007. With its mass presence, it is so easy to forget how life was before the smartphone.

Another technology that is relatively young in history is the internet. The internet became public on August 6, 1991, less than 30 years ago. It has been with us ever since, improving its speed every year and no longer just accessible on computers.

The Current State

It doesn't matter where you live in the world; screen time is becoming a global issue. Over 45% of the world population has a smartphone (which is around 3.5 billion people); this is more than a 30% increase since 2016.

The screen time worldwide is, on average, 6h42min, with no significant difference between gender. In research done in the UK, 99% of children between the ages of 12–15 are online and have an average screen time of 21 hours per week.

While the World Health Organization (WHO) provided some guidelines for screen time and children, there are no guidelines that exist for adults. It is up to us to decide what we believe is an appropriate time we can spend online. It is probably only a matter of time before the government starts publishing recommendations for health concerning screen time.

The next chapters will provide you with more knowledge about the health impact. These chapters will focus on physical and mental health and how it can be affected by our screen time.

Next Level Linkedin Marketing Made Easy Personal Use Ebook

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Introduction

Welcome to our Next-Level Linkedin Marketing Training, designed to take you by the hand and walk you through the process of getting the most out of Linkedin on behalf of your business.

I’m very excited to have you here, and I know that this will be very helpful for you.

This exclusive training will show you step-by-step, topic by topic, and tool by tool, what you need to know to dominate Linkedin Marketing, in the easiest way possible, using the most effective tools and in the shortest time ever.

This training is comprised of 20 chapters, ready to show you the latest Linkedin Marketing strategies.

This is exactly what you are going to learn:

Chapter 1-What is Linkedin Marketing all about?
Chapter 2- Setting Up A Linkedin Profile That’s Optimized For Business
Chapter 3- Creating An Engaging Company Page
Chapter 4- Using “Content Suggestions” To Find Trending Linkedin Topics
Chapter 5- Creating Effective Linkedin Marketing Posts
Chapter 6- Sponsoring Linkedin Marketing Posts The Right Way
Chapter 7- Creating And Growing A Linkedin Group For Prospects
Chapter 8- Using “Search” To Find And Connect With Leads
Chapter 9- Creating A Linkedin Traffic Ad
Chapter 10- Creating A Linkedin Video Ad
Chapter 11- Creating A Linkedin Messaging Ad
Chapter 12- The Perfect Step-By-Step Linkedin Marketing Plan For 2020
Chapter 13- Simple Linkedin Marketing Hacks To Grow Your B2B Audience
Chapter 14- Tips For Creating Awesome Linkedin Native Content In 2020
Chapter 15- How To Make The Linkedin Algorithm Work For You In 2020
Chapter 16- Powerful InMail Strategies That Work In 2020
Chapter 17- Linkedin Marketing Do’s And Don’ts
Chapter 18- Linkedin Marketing Premium Tools And Services To Consider
Chapter 19- Linkedin Marketing Success Stories
Chapter 20- Linkedin Marketing Frequently Asked Questions

Well, it’s time for you to start getting the most out of Linkedin, on behalf of your business.

I know you'll love this training.

Chapter 1: What is Linkedin Marketing all about?

Linkedin Marketing is the use of the Linkedin platform to promote a business, a brand, a product, or a service. You can also define it as a collection of online marketing strategies that are more effective when applied on the Linkedin platform.

But what is the Linkedin platform, and what makes it great for online businesses and marketers? Let’s find out!

What is Linkedin?

Linkedin is a social media site for professionals and businesses. It offers the same social features that you’ll find on other popular social media platforms, with a focus on professional content, business information, and career development.

How Does It Work?

Contrary to other social media sites, Linkedin doesn’t encourage casual interactions and entertainment.

In fact, Linkedin offers a much more restricted social environment that encourages professional interactions and a heavy focus on business-related content, which works perfect for its intended audience.

When you create a Linkedin profile, you are prompted to include information that would be relevant in a professional setting, such as your work experience, your educational background, the languages you know and speak, and your career highlights.

This information will help you to connect with other users, which create networks based on similar career paths instead of interests.

You can also connect with companies as well as to create company pages. The key difference here is that you can use company pages to do actual business activities, such as contacting leads and finding recruits.

Linkedin also encourages content generation and sharing. The content that you can share on Linkedin has to be content directly related to your industry and that is relevant to your contacts.

Other social media features such as groups are also intended to help users create a network of like-minded professionals working in similar industries and following the same career paths.

In the end, Linkedin is all about creating opportunities for people and companies to do business the easiest way possible.

Why Should You Consider Linkedin for Marketing?

Linkedin is a much more focused platform that makes it easier for people to market a brand or products because that’s what the platform is all about.

By creating a profile that highlights your authority and sharing content that is highly relevant to your industry, you’ll be able to build a network of real people that will grow interested in your offers.

Another big, great advantage of Linkedin Marketing is that the platform is very good at detecting spammers and fake businesses, which means that you don’t risk getting your content made irrelevant by a saturation of poor content, unlike in other platforms.

What Benefits Can Linkedin Bring For Marketing Your Business?

Creating a company profile for your business on Linkedin provides you with credibility that is unparalleled by other platforms, where anyone can create low-quality company profiles to deceive customers. Quality and trust matter on Linkedin, so this is the best place to build an online presence for your business.

Linkedin makes it easy to identify, qualify, contact, and capture leads. This is because everyone specifies their strengths in their profiles, so you’ll know in advance what it is they are looking for and what type of products or services matter to them.

Linkedin also streamlines communication with leads because it encourages direct, to-the-point communication about the business at hand.

Linkedin also has an advertising service that is perfect for any business because it is cost effective and lets you hyper-target the audience that you want to reach.

What’s The Future For Linkedin Marketing?

Almost 80% of marketers agree that Linkedin is the most effective social media platform for marketing, which means that more and more brands, including yours, will be joining the site in the future.

Also, Linkedin is introducing slight improvements and changes to its front end that improve instant communication between users, which increases engagement.

So if you’re ready to take your business-to-business results to the next level, then stay tuned, because we’re about to get started!

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