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Every business knows the importance of social media for their marketing campaigns. Social media provides the opportunity to create a potentially viral message, to build powerful relationships with fans and leads, and to get feedback from that audience.

But social media is only one tool that the digital age provides us with when it comes to reaching large audiences and building deeper relationships with them. The smart marketers know that the key to great success online is to use all of these tools together. To see them like pieces in a jigsaw puzzle that are endlessly more effective when used in a combined manner.

The missing piece of the puzzle for many creators? Social messaging apps.

Social messaging apps are of course such things as WhatsApp, Facebook Messenger, Skype, Instagram, and iMessage. Even good old-fashioned SMS should be counted in there!

This is an option that has been available to marketers for decades now. And yet it is one that is very commonly overlooked by businesses. This is a huge missed opportunity however, seeing as social messaging might just be one of the most powerful options there is for marketers. This ebook will explain why that is, and show you how to tap into the full potential of this hugely beneficial strategy.

Perhaps the question should not be “why use social messaging apps,” but rather “why isn’t everyone already doing it?” What is it about this form of marketing that has made it such a little-known secret among top marketers?

Perhaps it’s because – as with so many things – creators are too determined to focus on quantity over quality. What does that mean?

Essentially, many creators will consider a marketing strategy only if they think it can make a huge impact on their numbers. They want “ROI.” They want their hard work to pay off. And so focus on the kind of work that is easily quantifiable.

Here, social messaging falls down a little. After all, you will typically only send a WhatsApp to one person at a time. And that person is an already established lead: it is someone whose number you already have in your database, which means it’s someone who already new about your business.

Therefore, WhatsApp involves engaging in a lot of effort in order to send a message to just one person, who was already on your list. Your numbers don’t go up, and your marketing department has nothing to show for the work!

Compare that to a single Facebook post, which in theory can lead to thousands of new contacts in a matter of hours, and it becomes apparent that social messaging apps just don’t have quite the same appeal for a lot of companies.

But that is entirely missing the point.

The point of social messaging apps is not to try and get a large quantity of new customers. Rather, it is about building the quality of your existing leads. And it’s about conversions.

Developing Relationships

A lead is a customer, client, or potential customer/client that you have a relationship with. This is someone that you can contact, meaning that you own their contact details, and meaning that they are already familiar with your business. In most cases, they should already have given you permission to message them.

When we buy from a company, we will typically go through a four stages which are commonly referred to by marketers as AIDA.

That means:

Awareness
Interest
Desire
Action

That’s awareness of the product, interest in the product, desire for the product, and then the final purchase. If you think of traditional social media marketing techniques as being predominantly aimed at the first two points, social messaging marketing is about the latter two.

What’s more, is that social messaging helps to increase familiarity, trust, and authority: three things that help to lubricate the process and encourage a lead to move from the first stage to the latter.

You’ll collect leads by making sales, by getting customers to sign up for various newsletters etc., and through the use of chatbots and comments. We will discuss all of these topics later in the book.

But once you have the lead, you can’t just expect that to lead to sales. And nor should you immediately dive in and try to sell something.

Think of this a little like dating. Imagine that you have noticed someone in a bar (awareness), gotten to talking (interest), and then given them your number. They are now a lead.

What do you do next? You message them!

Wait for them to message you, and you might well have lost that prospective date entirely. Worse, is if you invite them over for sex. They hardly know you! So all they’re going to do is get creeped out, delete your number, and potentially call the police if you bother them again. Not good. You can’t ask for a big “transaction” like this without first establishing rapport, trust, and a mutual attraction.

You know what else doesn’t work? Sending the new prospective date a series of automated emails designed to work for every type of person. It’s not exactly personal, and they’ll smell this a mile off. They’re not getting to know you any better.

Sales is the same. If you wait for a sale to just “happen” once you have your lead, then you will likely lose that person. Likewise, you can’t expect someone simply knowing about your business to be enough to then try and sell to them. Even showing moderate interest is not enough.

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Introduction

There is nothing which screams out ‘brilliant opportunity’ as does Internet marketing. That is why if one does not want to lose out on serious profit-making chances then one should read the basic forum rules posted on each site.

This provides guidelines as to what can or cannot be done on the forum, helping you draw your limits as to how aggressive your marketing can be on these forums. Lack of this often leads to carelessness leading to unnecessary bans, and black marking against a particular user’s name.

So, reading the rules before joining any forum is absolutely crucial, and comprises the first rule in successful internet marketing. The rules of the forum are posted right in the beginning under the guidelines or general discussion category and are not too detailed or tedious.

They simply ban or disapprove of any kind of aggressive self-promotion and untoward comments which may offend the sensibilities of the other forum members. But the degree of strictness in implementing these rules differs from site to site, so checking beforehand is the safest way not to get yourself in trouble.

Remember you are a fellow forum member who has joined because you like the sound of the forum and the topics being discussed in it, you are not supposed to be here to market yourself.

So, do not start singing your own praises and that of your website and product the moment you enter, especially without context. Read what is being discussed, see how the forum is (formal or informal) and respond to it.

Moreover, get to know some of the people on the forum, build a rapport before broaching the subject of your website, that also subtly.

Following threads also has another bonus. If you follow, then you can keep track of certain queries raised by members, and if this falls in
your area of expertise then you can help them out and solve their problems, maybe even lead them subtly to your site containing matters about these issues.

This not only gets you traffic to your site but also creates your reputation. This procedure becomes even more relevant for sites which let you to add the links to your websites along with your name. Thus, in time, your credibility will increase and people will flock to your site to get help or buy your product, increasing your sales. So just go ahead and follow the etiquettes and all will be fine.

You Should Start with Forum Marketing

Forum marketing can make your online business get noticed. Forum users, by and large, are tech and net-savvy and like purchasing things online. Many forum frequenters are also authorities in the topics discussed in the forum.

Forum marketing, thus, helps make a good impression in front of a knowledgeable and influential audience, which can help spread word all over. What follows is a step-by-step guide that will tell you how to effectively make forum marketing a part of your marketing strategy.

Not all forums host the people you want to communicate with. You have to choose a set of 5-10 forums to concentrate your energies on.

Ensure that these forums have at least 10,000 posts from at least 1,000 members; that there are at least 10-15 new posts every day. Avoid forums which are hosted by your direct competitors; and those which are flooded by spam.

Create your forum accounts as soon as possible. This is helpful because seniority is given a lot of importance in most online forums:

some even require you to wait a few days before posting for the first time.

When you sign up, you’ll be asked to agree to their user agreements and posting guidelines.

Read these documents carefully. A lot of people skip this and just click yes, because there is a lot of legal jargon. But some important things to look for are:

• Are you allowed to include links in your posts?
• Can you promote your business?
• Can you use commercial messages as your signature?
• Can you contact other members for business purposes on the forum?
• Are there restrictions on new and privileges for old members?
• Your user name is the first thing that’ll be noticed. Pick one that’s memorable, simple and can be easily pronounced. You might want to use your real name and/or the name of your company. Do not use random combinations of letters and/or numbers, or something that’s significant to you and you alone.

Create a profile that will help you establish credibility. Put up a description of your experience and expertise. Personal information can help break the ice, but don’t venture into topics that can alienate anyone, like race or religion or political affiliation.

Above all, treat forum marketing as an integral part of your long-term strategy, not just a one-off opportunity to bombard the message-boards with information about your hot new product.

Take Your Business to The Next Level

If you are looking to promote your online business on the internet, you have your work cut out for you. You really do. The difficulty does not come from finding traffic options. In fact, the difficulty comes from the fact that there are just simply too many options out there.

It is too easy to get caught up in all the available traffic generation options, and spend a lot of time, effort and money only to have very little to show for all your marketing efforts.

If you are serious about driving highly targeted traffic to your website, one of the best moves you can ever make is to carry out a forum marketing campaign.

It is easy to understand why forum marketing works. Regardless of how obscure your niche is, there are already people congregating online at certain websites who are talking about different aspects of whatever it is you are promoting. They are congregating at online message boards also known as forums.

This is a tremendous marketing opportunity because it is like fishing by shooting fish in a barrel. The fishes are already in the barrel. They have already selected themselves and they are in a tight space. It is almost a sure deal. It is very hard to miss.

However, you have to do this properly; otherwise, your forum marketing efforts will fail. Just as it is very easy to see the opportunities apparent in forum marketing, it is also very easy to completely blow those opportunities.

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“How To Create A Profit Generating Automated Email Marketing Funnel”

Introduction:

Congratulations on making the wise decision to grab this free guide. What you will learn inside of this report can be a gamechanger for your business. There is nothing better than having a highly optimized automated email funnel making you profits day in and day out. In this guide I will walk you through the steps of the automated email funnel system.

Who this guide is for:

- Anyone looking to make money online
- Anyone looking to sell their own products online through automated funnels
- Authority figures, coaches, and experts that want to make their life easier with an automated funnel.
- And a lot more!

If you’re someone that wants to sell digital products online and you want to spend your time focusing on traffic and conversions then this is for you! Once you have this system setup you’re ready to spend most your time on traffic and conversions and this is where the real money is made online.

The amazing thing about this system is that anyone can do it. It doesn’t matter if you’re a beginner, non technical, or anything else. While this system can sound complex it can be set up in most any autoresponder such as Aweber and GetResponse. So if you’re ready let’s dive in.

What we will cover in this guide:

- The components of a truly automated email funnel
- Why an automated funnel is so important to your business and success online.
- Content emails and why they are so important to keeping your subscribers engaged and opening.
- How to get started implementing this guide right away.
- And a whole lot more!

The Components Of A Truly Automated Email Funnel

There are a lot of components to an automated funnel. It can be hard to grasp at first but these pieces all fit together to form a well oiled machine that make money for you day and day out. So let's look at the key pieces to an automated email funnel:

1. The two lists. This is super important. You’re automated funnel should consist of two lists. One that has your free leads known as the freebie list. The second list is your buyers list. This is your hot list of leads that have made a purchase from you. It's super important to separate your leads for your promotions.

2. Promotional Campaigns. Next you have your promotional campaigns that promote products inside of your funnel. These campaigns are 3 to 5 day sequences promoting different offers in your funnel such as your segmentation offer, core offer, and front-end products.

3. Content Campaigns. These are campaigns mixed in with your promotional campaigns that deliver pure value and no promotions. These are designed to keep your subscribers opening your emails and engaged. They also help with building trust with your list.

4. The last component of the automated funnel is automations. These are your autoresponders ability to automate emails and move subscribers from your freebie list to your buyers list when someone buys.

Why An Automated Funnel

Most entrepreneurs are constantly moving 100 miles per hour barely keeping their head above water. This is why an automated funnel becomes so important to your business. When you have an automated email funnel in your business you can stop doing 100 different things each day and focus on traffic and conversions.

Once you have your funnel setup you start putting traffic into it to see how it converts. You can start with free organic traffic, social media traffic, paid advertising, etc. The method doesn’t matter. What matters is that you’re now freed up in your business to focus on things like traffic.

Now that you have traffic coming in you can start tracking your numbers. Once you see your numbers you can make adjustments to improve conversions. Just imagine would it will be like when you have an automated campaign promoting your offers on autopilot and its all converting great! That's powerful.

Content Emails

Have you ever been on someones list that constantly sent out promotions? How did that make you feel about that person? The beautiful thing about the Automated Email Funnel is that it is designed with conversions in mind. Your campaign will have content emails strategically placed in between promotions to build trust with your subscribers. Your subscribers will love this kind of content mixed into your campaigns.