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You can get what you really want in your life if you know how to go about it in the right way. This guide will show you exactly how to do that. Most people have no idea what they really want in their life and as a result they let life control them and end up being bitterly disappointed.

The first thing that you need to accept is that getting what you want is going to take time and effort. The reason that most people don’t know what they really want is that they cannot be bothered to think about it deeply. They would sooner waste their time on social media or watching nonsense on TV.

The first step to get what you really want is to decide what you really want. To do this you will need to spend some quality time away from any distractions and ask yourself a number of searching questions. There are many examples of these questions in the first chapter of this guide.

Then you need to set your goals properly and create a plan for achieving your goals. When you create plans they will never be perfect so accept that you will need to review them regularly and make the necessary adjustments to them.

The most critical aspect of getting what you really want is controlling your thoughts. If you don’t deal with the negative thoughts that we all experience properly then you will never manifest your desires. You also need to develop a mental toughness to deal with setbacks and keep you on the right track.

Everything that you need to know about getting what you really want is in this powerful guide. So read every word and apply what you learn. The steps outlined in the guide require practice, patience and persistence.

The reason why most people do not get what they really want in their lives is because they don’t know what they want. If you were go to a busy shopping mall on any weekend and ask a number of randomly selected people what they really want from their life then you are likely to get a lot of “I don’t know” or “I haven’t really thought about it” type answers.

So why is this?

Well there are a couple of reasons. The first is that thinking about what you really want from life requires effort and most people would prefer to waste time watching TV or sitting on social media for hours.

The second reason is that as we progress through life it is easy to think that you already have what you want. You have a steady job with steady income, a life partner, wonderful children, your own home, two cars and so on. What else could you possibly want?

Dare to Dream

These days we are surroundedby motivational messages telling us to go after what we really want. So why do so many people fail to do this? Most people do not have a clue what they want but there are always exceptions of course.

There are people that dream of becoming successful in business, politics, sport, music, art, the movies etc. These people dare to dream. But the sad fact is that most of these “dreamers” will never achieve what they really want.

Why is this?

Well they do not have the mindset to do it. They have big dreams but that’s all they are –dreams. These people do not possess the right mentality to follow through and make it happen. And that is what this guide is all about. Providing you with the tools and techniques to change your mindset so that you will have every chance of getting what you really want.

But it all starts by knowing what you really want. Having the right success mindset will do nothing for you if you do not have clarity over what it is you truly desire. So in this chapter we are going to help you to determine what you really want.

How to Discover what you really want

This is going to require you to take some quality time out without distractions. Put your phone on silent and go into a room that does not have a computer or TV. Tell other members of your household that you don’t want to be disturbed unless there is an emergency. Arm yourself with a pen and a few sheets of paper and you are ready to go.

What you are going to do now is to take a look at different areas of your life. We are going to provide you with some questions to ask yourself in the following areas:

• Your Job or Business
• Your Finances
• Your Personal Life
• Your Health and Wellbeing
• Your Contribution

This is by no means an exhaustive list. Once you have been through these life areas you can addothers if you wish. But these will give you a great start in determining what you really want. With each of these questions you need to write an answer down on paper. Don’t worry about how you are going to achieve these things –we will tackle this later.

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TIPS AND TRAPS OF EMAIL MARKETING

1 EMAIL MARKETING BASICSEMAIL MARKETING BASICS

Ever since the Internet went online, email has been hugely popular with everyone. At first, it was just a tool to keep in contact with people in one’s office, but soon, it became the tool of choice for marketers online. Knowing how to develop an email contact list and how to market to people online can establish your business and make your sales grow exponentially. Doing it right has many rewards, but doing it wrong can also cost you.

THE BASIC STEPSBASIC STEPS

While the basic steps are easy, you can create variations and specific marketing strategies to appeal to the reader of your emails, no matter what step you're on. Literally, you will want to do the following to start an email campaign:

1. Set up a capture page This is the page that entices readers to add their names to your mailing list. It can include a free offer, like a newsletter, report, or ebook, or it can give out a coupon as a nice gift for adding their names.

2. Use a double opt-in form Next, you want to use specific techniques to safeguard your list from spammers and hackers. The double opt-in is the standard practice these days, and we'll go over that further later.

3. Set up autoresponders After you have captured an email and verified the new subscriber, you’ll want to send them a thank you for subscribing. There are numerous activities that you will want to do to confirm some step in the email campaign, and if you were to do them all manually, you'd never get off of the computer. That's why you need to set up autoresponders to work for you.

4. Create multiple lists While everyone may be signing up using the same tools, they may not all go onto the same list. You should categorize your subscribers so that you can target them quite specifically with particular products and promotions that will appeal to them.

5. Design different marketing campaigns You don't just want to have a generic marketing campaign; you want something that will appeal to the demographic on your email list.

6. Use sales techniques that impact the psyche Create an emotional response that gets your customers to buy. Have some great ideas for triggering basic buying behavior via the content in your email.

7. Automate the delivery of your products It should be part of your email marketing campaign to offer delivery as soon as possible. We'll show you what products lend themselves well to email marketing campaigns and why.

8. Keep track of what's working This is crucial to figuring out whether your campaign is successful or not. Some people put all of the pieces into place except for this one and then wonder why their work is not paying off. Learn what things you want to track to make sure that your email campaigns are proving to be effective.
9. Customize the steps to your audience While the basic steps will be the same for everyone, not everyone's audience is the same. It's up to you to figure what triggers will work best with your demographic and to implement procedures that will help you develop a better email marketing campaign.

WRITE IT UP ON PAPER FIRST

Like setting in place a mini-business plan, you can start to brainstorm how you will put in place the many steps that we've provided for you. Each step of the way is going to be a learning process, and you will probably need to tweak things as you go along, but if you want to start off on the right foot, put together a master plan.

This is particularly important if you are going to generate email lists across multiple websites and social networking platforms. Even though the steps are simple, the entire process can get very complicated when you are working with multiple lists from multiple websites. That's when you're going to have to plan ahead of time how to centralize your operations and how to keep track of people who may be on two of the lists that you own. What will you do if one person should be upgraded to a list whereby they are offered pricier items in email campaigns? Do you have mechanisms in place to realize that you should take them off the original list and put them on another list? If you don't do this, you may end up sending duplicate emails, and they may get confused and frustrated with your services. Simplify as much as you can about how you will track the basic steps before you start.

SET UP A CAPTURE PAGESET UP A CAPTURE PAGE

A capture page is a leads sales form. Here you're not so much interested in making a sale as in getting a lead. It doesn't mean that you don't use the same strategies as you would with a regular sales page; it just means that the end result is not going to be a sale. You should never try to sell something to someone right away when you are trying to capture his/her email address. It makes him/her suspicious. Instead, take the time to court your email sales prospects and offer them some incentive to sign up to your email list.

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Search Engine Optimization is a skill that is constantly changing and evolving. If you work in this profession, then resting on your laurels and sticking with what you know simply isn’t an option any more.

It was only a few years ago that we believed the best way to succeed at SEO was to stuff a page full of keywords and to pay for links from as many sites as possible. Of course, we know that this will get a site penalized and even de-indexed pretty quickly these days!

Today, Google is an AI-driven company. Google wants to combine its search engine with its smart assistant, so that you can simply ask Google who was in X film, or how to cook X meal, and it will be able to answer in natural language by pulling from the web.

Future implications of this aside, what it means for webmasters right now, is that they need to start being smarter about their use of keywords and the type of content they produce. They need to think about using markup language, employing latent semantic indexing, and getting links from sites that Google trusts, with plenty of authority. They need to do all this while STILL producing content that is engaging and entertaining for real, human readers.

This is such a nuanced and complex topic, that you’ll find you can no longer just ‘guess’ what will work. And you can no longer make assumptions.

The ONLY way to succeed online, is to take a data-driven approach. That means watching your stats and metrics extremely closely, but it also means running split tests, which can help you to identify the precise techniques and strategies that are guaranteed to bring your website success.

In this report, you’ll learn why this is no longer optional for SEOs, and why it’s crucial for the entire industry that more agencies start using this topic. You’ll also see precisely what an AB test is, and how you can employ it to amazing effect.

So, just what is an AB Test?

AB Tests, also known as split tests, are tests used in marketing and business in order to ensure that a strategy works before going ‘all in’. They do this by testing that strategy in a real-world scenario, using controlled conditions.

Essentially, this works just like experimental design in research. That is to say, that you will split your test subjects into two groups: an experimental group and a control group. You’ll then attempt to keep as many variables (factors) the same as possible in the two groups, change just one thing, and then compare the outcome to see which worked better.

So, an example of how this might work in business, would be to think about a fast food chain that currently uses a bold, sans-serif font for its name on the front of the buildings. The owner of the business conducts some market research however, and learns that customers are not too keen on that logo, and would rather a more ornate font to help welcome them into the building.

What does the owner do? One option would be to change the text across all stores and to hope that the market research proves to be accurate.

The business owner did something right here, in that they at least conducted market research first, which helped to motivate a smart change. The worst case scenario is that the business owner would simply decide that they like a more ornate font and change it across all their stores without thinking about the potential implications. They could end up losing a lot of money and never knowing where the ‘leak’ was.

But the problem is that even with market research, you still can’t be certain that you’ve made the right decision. Market research can be wrong, and it can miss other factors (the visitors may prefer the more ornate font, but they might not see it as easily as the clear, bold font!).

A split test then would involve changing the font on half the buildings. It would then compare the profits of those two groups, in order to see which one performed better and whether or not the change should be employed across the entire chain. If the stores with the new font earned more money, then the same technique could be used globally. If not, it could simply be forgotten. And another new change could be tested.

This way, split testing allows you to be certain that something is the right move before you do it. And the same thing works just like that in SEO. Here, you might test changing keyword densities, or you might test using more headers. Maybe you test using more images, or perhaps you try using an image at the top of the page.

All these things might end up impacting on the performance of your pages in the Search Engine Results Pages (SERPs), and thus help inform your practices in future. You might also go back through all older pages on the website and make the changes across the board.

How do you run a split test for SEO? One option is to take lots of similar web pages that are all performing equally well, and then to make changes to half of them. Head into your Google Analytics account and make a projection for how would normally expect them to perform, and then compare that projection to how the pages actually perform.
If all the pages with the changes start performing better than projected while the other pages remain the same, then you can take the changes and adopt them permanently on all versions of your site. If they start to fall in the rankings, then you can drop the change and move onto your next strategy.

Another option is to use a redirect – creating two versions of the same web page and sending half of your visitors to each. This will allow you to conduct a more scientific study, but it will also mean that you can’t measure your position in the SERPs (seeing as it’s just one page and Google will only rank it once). This can nevertheless be used to see how changes affect things like bounce rates, CTR, conversions etc., which all are likely to have a knock-on effect on SEO AND on your profits.

Not sure how to do this? Then you should check out the eBook: Split Testing in SEO for Data Driven Success, which will explain everything in more detail. This will also show you how to avoid letting split testing hurt your ranking, and how to be as scientific as possible about your results.

I know what you might be thinking at this point: do you really need to go to all the trouble of creating two different versions of the same pages? Or split your pages into groups that way?

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Ways To Stop Comparing Yourself To Others

It is natural for human beings to compare themselves with others. If this didn’t take place then nobody would be able to see how well they are doing. Most people do not use comparisons in a good way and end up causing themselves all kinds of problems.

Unhealthy comparisons can cause low self esteem, dependency and even depression. If you are constantly comparing yourself with others and becoming bitter and angry then you need to stop doing it.

The techniques in this guide will help you to stop comparing yourself with others in a negative way. You will need to work on these techniques to perfect them so that everything is on autopilot. There is no miracle solution.

How do you really think about yourself? We all have an opinion about ourselves and this is a very important step to take if you want to stop comparing yourself with others in a negative way. You need to be aware of the root cause as to why you keep comparing yourself in an unhealthy way.

This is not the easiest thing to do but you must do it. It is essential for you to break the pattern that you have of negative comparisons with others. You can ask a trusted friend or family member to help you with this task and support you through the process.

Write down how you see yourself at the moment. This will help you to identify the behavior that you need to change. Accept the fact that changing this behavior is going to take time and effort and break everything down into smaller achievable steps.

Having low self esteem is a major reason why people make negative comparisons with others. Self esteem is all about the feelings that you have for yourself. You are going to have some negative feelings and some positive feelings. If the negative feelings far outweigh the positive feelings then you definitely need to work on your self esteem.

If you tend to let others control how you feel then this is a sign of low self esteem. You do not want to be reliant on others to feel happy about your life. It is a good idea to work on improving your self esteem every day regardless of how you feel about yourself at this current moment.

When you feel the need to compare yourself to others write down your thoughts and feelings about this. Why did you want to compare yourself to somebody else in the first place? As soon as you experience these thoughts then write them down. Add as much detail as you can.

If you have already made the comparison then ask yourself how you felt about it. Be sure to record all of the feelings and thoughts that you have about this. Be specific here and write down the exact reasons for feeling down about a comparison. For example a co-worker got a promotion before you did.

This is not always easy to do but certainly worth the effort. Think back to a time when you didn’t feel the need to compare yourself with others. Write this down in your journal and keep thinking about the time when you started to make regular comparisons.

This is powerful because it can help to identify the root causes behind your comparison habit. For example you may have compared yourself to your sister in a negative way because you felt that she got more attention from your parents than you did.

Often people do not realize the damage that negative comparisons do to them. When you write down how a comparison makes you feel then you will develop the necessary motivation to change this destructive habit.

Most people take the things that they already have in their life for granted. So we recommend that you record a gratitude statement in your journal every day. This will certainly help you to focus on yourself more than you do others.

Think about the positive things in your life that you are truly grateful for. You are healthy, you have a loving relationship, you have wonderful children, you have great family and friends, you have a job so that you can pay your bills and so on.

Write down three things that you are grateful for in your journal every day. When you do this reflect on how lucky you are to have them. Use statements like “I am so grateful to have my health” or “I am so grateful to have my family”. This will help you to realize that there are a lot more things in your life that are more important than having a new car for example.

One of the real downsides of comparing yourself in a negative way to others is that you identify reasons why you are not as good as they are. This is nonsense of course but in the moment these feelings are very strong.

This can result in you beating yourself up severely and telling yourself that you are not good enough, useless or worse. Instead of doing this praise yourself for who you are and how far you have come. This will put you in a positive frame of mind and inspire you to do more with your life.

Never forget that you are in control of your life. It can be really difficult to stop comparing yourself to others in a bad way but the only person who can change your life for the better is you. So take responsibility to do that and stop letting others control you.

Stop worrying about what other people have in their lives. You are the most important person in your life and if you are not happy with things as they are then decide that you are going to change. The world does not owe you anything and neither does anyone else.

This is an essential step to prevent you from comparing yourself to others in an unhealthy way but it is also the toughest. You have built up this need to compare yourself over several years and these kinds of patterns are the hardest to break. But break them you must.

It will help you when you understand the process involved with making changes to your thoughts and behaviors. The process comprises of a number of stages that increase awareness of the problem and then implementing the necessary change for improved behavior.

The first of these stages is called pre-contemplation. At this stage you are not ready to make any changes and this is usually due to the fact that you do not have enough information about the problem and why you should change.

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INTRODUCTION

No matter what you sell on the internet today – whether it is eBooks, products you have to mail out or services that you provide yourself – you need to find customers.

That much is certain, but the more creative you are at finding those customers (especially when those methods don’t involve spending any money) the more successful you are likely to be.

And that’s why it is in your best interests to become familiar with social networking sites. Not to tell people all about what you do in your spare time, or to share the intimate details of your life with, but to use as a method to gain more business.

Yes, there are thousands of customers to be found on these sites. Despite the fact that they are intended for social purposes, they can be used for business purposes too. You just need to know how to do it.

And there is no doubt that the people who are doing it already are reaping the rewards. There are such a high proportion of internet users who are members of at least one social networking site that you are ignoring a huge number of potential customers if you don’t at least try it. Facebook alone has over a hundred million users as of the middle of 2008, so you can see just how big an opportunity this is.

But I can guarantee that once you HAVE tried marketing to your audience in this way, you won’t want to stop.

TO START WITH –– DO YOUR DO YOUR HOMEWORK

This is vital if you are going to get some good results. Some social networking sites are quite lenient when it comes to members using them for business purposes. Others are completely against it.

You need to know exactly where you stand with each one before you get started, because if you take a laid back approach with a site that doesn’t like it, you won’t get anywhere.

This part is easy though. All you need to do is read the terms and conditions of each site that you are interested in, to see how promotional you are allowed to be. The more you know up front, the better you will be able to integrate yourself into each website.

You should also take a look round and see what other people have done. But be careful with this approach because you may well come across people who have broken the rules and haven’t been discovered yet. And you certainly don’t want to join them, do you?

DON’T OVERDO IT

Before we get into how to make the most of social networking for business purposes, we should cover one important point.

There are a lot of social networking sites online today, and it can be tempting to join them all. But this can actually harm your chances of marketing successfully through them.

It works far better to join just two or three social networking sites rather than as many as you can. Just think about the amount of free time you have available each week. If you focus your efforts on a few sites rather than a lot, you’ll get far better results.

Why? Simply because the people who start to follow you on the sites you do use will expect you to be reasonably active on there. And if you are trying to keep up with half a dozen or more sites, you will naturally be spreading yourself a lot thinner.

And that means the effect will be diluted as well. So make sure you choose the best networks with the most people – and stick with them. And here we’re talking about the networks that have millions of followers. You won’t be aiming to connect with all of them, but you’ll soon find that you have a bigger niche audience to aim at – which is good news when it comes to making money.

Incidentally when you are thinking about the sites that you should be joining, think about the type and age group of people who are using each site. You may need to do a bit of research here but it will be worth it. One site may have a huge audience comprised of college graduates, while another may feature a lot more young professionals. And if you are aiming at young professionals, then that first site – no matter how many users it has – won’t be the ideal one for you to join.

THREE POPULAR SOCIAL NNETWORKING SITES YOU SHOULD DEFINITELY THINK INK ABOUT JOINING

Please note that these are my personal favorites. They are well worth considering for different reasons, which I shall reveal as we take a quick look at each one. So let’s take the guided tour, shall we?

MYSPACE

It’s big, it’s popular and most people have heard of it. And those are three good reasons why you should get involved with it too.

They don’t like affiliate links, so if you’re planning to promote other people’s products and you don’t have a site of your own, you’ll benefit from getting one. But that aside, you’ll get a comprehensive profile page that will help you tell people what you’re all about, and you can list your interests too. If you make sure these are related to the focus of your business, you’ll draw even more interest.

Oh and did I mention you can have your own blog on MySpace as well? People can access this from your profile page, and you can end up with quite a few fans simply by writing a great blog on a regular basis.