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Introduction

List building is a method to collect targeted prospects who are visiting your site by offering them a decent quality information in exchange for their contact details such as email, first name, last name and their phone numbers, this is also known as laser targeted, responsive subscribers list that eventually becoming the key element to your success.

When the subscriber has confirmed his email subscription on your list, you can then start to send them the follow up emails in conjunction with relevant and useful content based on your product or services.

Affiliate marketers or any business owner are using different style of squeeze pages and opt-in forms combination on their site to capture potential prospects. You are able to generate the web opt-in forms from the autoresponder provider user dashboard and it is used for embedding into your squeeze page template either as a javascript or HTML codes.

Every moment when a visitor enters their name and email address into your squeeze page opt-in form, they are instantly being added to your mailing list system and instantly become an active subscriber you can follow up with them later on.

With the method of list building, you can potentially transform the confirmed subscribers into buyers, since once your potential prospect has been added to your mailing list, you are able to establish a relationship with them, that will encourage sales as well as repeating sales (which will add up more sales profit for long run).

The Gadgets You Need

Building a profitable email list building campaign is not to be exempted this day. To get started, you will need to make sure that you have the entire gadgets ready; as such you need the following:

Professional Auto responder Account (Hosted Services or Owned Version)

The most top 2 recommended auto responder services which are from www.GetResponse.com and www.Aweber.com, by using their services, you are able to set up an unlimited number of mailing lists, each of them provides an easy customization options to fit into your opt-in form for your squeeze page codes. (I have included a list of autoresponder services, please check on the last page for the recommended resources)

Organizing your lists into each of their individual campaign will be able to let you personalize your emails so that specific information or topics are directly send to the targeted groups of subscribers who are interested in.

An auto responder is an automated mailing list system set up with preloaded follow-up messages to be sent out on a predefined schedule of time and date. This means that you can write all of your messages at once but have them drip to your subscribers on the date and time you specify in the system.

Being able to schedule all follow-up messages makes life a lot easier for an affiliate marketer because you can set it up once and for all to be on auto-pilot, so that you can spend the rest of your time and effort to focus on driving traffic to your squeeze page in order to continuously expand your list.

The auto responder service provider you are going to choose will provide you with an account where you can log in and create unlimited email campaigns as well. This means it can lets you accommodate to a couple of dozen or more niche markets but making sure that you keep things organized and well managed to email your subscribers to avoid confusion.

For instance, perhaps you are interested in the fitness niche market as well as the weight loss market. You would simply create two auto responder campaigns. One titled fitness and the other one titled weight loss.

You would create your content separately for these two markets, pre-schedule your follow-up messages in your auto responder account and it would instantly send out your notices, news and updates to each group of subscribers on a predefined schedule.

If you prefer to host your own auto responder system, one of the most decent, low-cost and affordable scripts on the Internet is available from Millennium Responder, http://www.millenniumresponder.com/

Alternatively, you may also want to check out the software being offered by Interspire and it’s called “Interspire Email Marketer” and the other one is from Auto Response Plus.

The best things about locally hosted email autoresponders is the fact that you own the program. Once you have purchased the software, you do own it for the rest of your life. This way, you don’t have to worry about any other charges. You won’t have to pay a company to run it, which will save you a lot of money in the long run. There are no monthly charges involved either, which makes locally hosted email responders that much better than remote hosted responders.

Squeeze Page

A squeeze page consist of your opt-in form with the details to present to the potential prospects being able to find you on the web, by evaluating what you are offering them in exchange for their contact information and making the decision to become an active subscriber of your list.

A squeeze page is very similar to a sales page in terms of its primary function is to pull in customers and motivate them to take further action, in this case, they have to subscribe to your list.

Highlighting the "Call of Action" is very important in creating high performance squeeze pages, and you must place highly appealing outlines and benefits to ensure that your visitors are guided fully to fill in the opt-in form; otherwise they will not be added to your list.

You need to clearly direct visitors to enter in their name and email address as well as instruct them to confirm their request to join your list (if you are using double opt-in).