Tag Archives: 2020

High Ticket Sales System MRR Ebook With Audio

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It's one thing to think about what you can achieve. It's another thing entirely to pull it off. A lot of marketers experience this first hand when it comes to high ticket sales. You only need to visit an affiliate marketing forum to see this in action.

People talk a big game about how much money they make with affiliate marketing. Some marketers boast that they were able to generate 3 figure or even 5 or 6 figure sales. What they're not telling you is that these happen only once in a while.

Let's face it, most of us can land a big sale every once in a while. That's not the issue. I don't care how much of a rookie you are. If you put in the time, focus and energy, you will be able to land a decent sale.

Whether it's $500, $5,000 or even $15,000, it doesn't matter in the long run. Why? It's all about sustainability. That is the name of the game and that's why you have to land high ticket sales consistently.

The problem is most marketers fail to do this for a variety of reasons. Here are the 5 most common reasons why they can't land high ticket sales consistently or they can't do them at all.

Reason #1: They don't even try

When people get into affiliate marketing, they get really excited. In fact, they're so excited that even if they make $1 in affiliate sales, that's enough to pump them up. They end up thinking about their next dollar sale and then the next buck after that.

I know this is awesome and everything, but too many stay at that level. They just focus on collecting the small stuff. They're clueless about the existence of high ticket sales. These are affiliate sales where you make $500, $1,000, $5,000 or even tens of thousands of dollars per sale.

For too many affiliate marketers, the whole online sales game is all aboutvolume and nothing else. They're more than content to make $10, $20, or at most, a couple hundred of dollars with each sale. As long as they make enough of these sales, they're more than happy.

The sad reality is they don't even try to figure out how high ticket sales work. If they're going to put in all this work to generate $1, why not put in that same amount of time, focus and dedication to produce $1,000 or $10,000?

It's all about maximizing your return on effort. If you want to get a clear and effective blueprint for generating high ticket sales, click here.

Reason #2: They fail to segment niches

Let's get real here. Not all niches are worth the same. If you are pushing affiliate products, you know full well that some niches are focused on low ticket items. We're talking about products that rarely exceed $100.

If you try to push a product beyond that price point, good luck getting any sales. Customers in that niche have fixed expectations regarding the price range they're working with. Operateout of this price range and you're not going to make too many sales.

In fact in many cases, you're not going to generate any sales at all. Niches are not one and the same. Some niches pay quite a bit of money because the people looking for those productsand services are prepared and eager to spend that kind of money.

The vast majority of other niches, however, don't pay all that well. Now, a lot of affiliate marketers think that this is perfectly fine because they would just make up for it in terms of volume. Here's the problem.

If you're in a niche where it's fairly easy to convert traffic into cash, what do you think will happen? That's right. There will be other affiliate marketers there and there will be competitor saturation. Think of many people fishing at the same fishing hole. It doesn't matter how many fishes there are in the water. Eventually, there will be too many fishermen and not enough fish.

You have to segment your niche correctly. But for this to happen, you have to first find the righthigh value niches to market to.

Reason #3: They fail to see high end opportunities within a niche

Even with invaluable niches, it's very easy to lose motivation. You know that people buy high ticket items in your niche. Here's the problem. Not all the people interested in that niche are ready to commit today.

7 Practical Tips To Achieve Positive Mindset MRR Ebook With Audio

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Introduction

It can be hard for many people to achieve a positive mindset. Life can be difficult for many different reasons and there is a wide variety of aspects which can negatively affect your mood.

Thankfully, there are many ways of giving our minds the best possible way to be positive. In this book, we focus on seven practical tips that are going to give you a more positive mindset and improve your life.

If you follow these tips you’ll have a much better chance of obtaining happiness and being successful in both your personal life and your career.

Chapter 1: Turn Failures into Lessons

Ever wondered why successful people put so much emphasis on learning from mistakes? It’s a universal truth that life is all about turning your failures into a path of success but it’s also through failures themselves that we get exposure to the harsh realities of life.

The secret lies in learning from your failures rather than getting disappointed by them. As a general rule, this principle can be applied in all walks of life but it becomes much apparent in our practical life.

The harsh reality is that you will be confronted with multiple points of failures when it comes to people and the jobs you undertake.

Accept Your Failures

The power of accepting your mistakes or errors is the first rule you need to keep in mind. In essence, accepting failure showcases your willingness to learn. Some of us, due to ambition or egoism, deny the fact that they failed and instead blame their failures on others as a source of keeping themselves motivated. This can be catastrophic for your career or life. If you do not accept your failures, chances are your learning capacity will remain stagnant.

Don’t Let Failure Consume You

When you have failed in a certain project, don’t think that it should have been easy. It will be hard, you will be tested and the burden of proving yourself will be immense. This is the point where most people breakdown. They either give up or become accustomed to failures and forget to learn. This is where you need to accept the fact that you made the mistake and you’re willing to prove yourself.

Don’t Fear Failure

Don’t be afraid to fail. Failure itself is not dangerous. The danger lies in the fear of facing failure itself. The thing is when we fail whether in establishing a positive relationship with a coworker or in a task. Our instinct tells us that such a situation should be avoided in the future. This is where you need to change how you think. Do not avoid chances of failing. Rather, when you’re confronted with failure, learn it and make sure to not repeat the same mistake.

Consistency Is The Key To Success

We are not talking about the consistency to fail. We are emphasizing on the point that learning from your mistakes should be a consistent factor. The fact is maybe you’ll fail multiple times and you might get overwhelmed by the criticism. During this process, you fail to learn anything significant. It is all about how well you can manage criticism and become consistent in learning.

Learn From The Failure Of Others

You are not the only one who fails. There are successful people out there who have failed before. You will have coworkers who will be failing maybe in the same tasks as you. The point is, consider the world you live in as a place where there are opportunities to learn at all times. Learning from the failures of others can be a great way to avoid going down the same road in the future.

Chapter 2: Focus on The Good Things

Focusing on good things might seem easy, but is it? The media is awash with all sorts of negative news. Every day comes with its own set of challenges. A forced smile has become commonplace. Having a real laugh has become a mirage.

It is easy to get lost in the negatives, but remember the words of John Milton, "The mind is its own place and in itself, can make a Heaven of Hell, a Hell of Heaven." This quote is geared at ensuring you focus on the good things around you.

Count The Good Things

As small as they might be, they are tangible. Remembering only the things that go wrong will only get you worked up and stressed. Your health will suffer for it.
Even in times of darkness, there are numerous aspects of life to be thankful for. Remembering all the good in your life will help you not to be consumed by any negatives and leave you with a much more positive mindset.

One of the ways to ensure you focus on the good things is to identify your sweet spots – those things that make you happy. It is that simple. If it is family, have videos of those family moments on your mobile device and indulge yourself in such whenever things look gloomy.

5 Productivity Secrets For Entrepreneurs MRR Ebook With Audio

Introduction

Running a business can be incredibly overwhelming for entrepreneurs. Their work days are packed with meetings, phone calls, responding to emails, creating and maintaining a marketing plan, and solving technical issues that arise. Mastering time management skills is an essential function if they want their business to succeed. Being productive and effective at time management isn't about working harder, but instead finding a way to work smarter. When you can find a way to manage your time better, you'll find that your business runs much smoother and you'll notice a dramatic uptick in your daily productivity.

Time is a perishable commodity, for everyone, not just entrepreneurs, and once it's been lost, you can't get it back. Whether you are meeting with a client to close a business deal or preparing to launch a new product, time is the critical factor in determining whether or not your business succeeds or fails. Unfortunately, the reality is that you can’t add more hours to your day. Instead, you have to master the art of effective time management to ensure you get as much done during the time that you’re allotted.

As the owner of a small business, you have to master time management and increase your productivity if you want to achieve your business goals and be successful. With a better system for managing your time, you can get a handle on everything that you need to accomplish in a day without the stress, leaving you more time to spend on the tasks that will help you grow your business and increase your profits.

We all have the same 24 hours in the day. However, it isn't uncommon for some people to accomplish more during their days than others. This is because productive people are better at managing their time. Even with looming deadlines and client pressures, those who are high achievers rarely fall short of their schedules. With sufficient time management, you can get more work done in less time. Here are five productivity secrets that you can use to get more done during the day, take control of your time, and achieve greater success.

1. Outsource Non-Core Work

As a business owner, it is crucial for you to understand which of your tasks you can outsource to someone else. These are the tasks in your daily schedule that are urgent by not important. Outsourcing non-core work tasks to other professionals is an extremely effective way for entrepreneurs to master time management in their day-to-day operations.

For example, if you have a lot of administrative duties, it can be extremely time-consuming of you to handle these tasks. While these duties don't lead to more profits or growth for your company, they are tasks that still need to get done, so your business runs more efficiently. As a business owner, your time is better to spend working on tasks and activities that will lead to an increase in profits. Outsourcing these kinds of menial but necessary tasks can help you do this.

Thanks to the Internet, it is much easier and more affordable for companies to delegate more tasks to skilled professionals. With just a click of the mouse, you can assign these tasks to experienced freelancers that are located around the world. There are several sites where you can connect with freelancers to help you tackle business tasks. Once you've outsourced the routine tasks in your business, you will have more time to focus on managing your time so you can be more productive.

2. Employ the 80/20 Rule for Time Management

If you've ever taken a business class, then you know about the 80/20 rule or the Pareto Principle. If you don't know what it is, the Pareto Principle is a theory developed in 1906 by Italian economist Vilfredo Pareto that states that 80 percent of the output from a given situation or system is delivered by 20 percent of the input. So, how can this rule be implemented to help you better manage your time and increase your productivity? When it comes to time management, it involves completing 80 percent of your tasks using just 20 percent of the time you have.

The principle advocates delegating those incredibly time-consuming tasks, but that create less revenue for your business than other jobs. Doing this will allow you to focus your time and energy working on those tasks that will bring in more money for your business. When prioritizing your to-do list, you have to remember that your energy levels and productivity tend to fluctuate throughout the day. For you to successfully master the 80/20 rule, you need to make sure that you focus on completing the essential business tasks during the times that you are most productive.

You can use the 80/20 rules in several different ways to help you increase your productivity. If you look closely at your to-do list, the chances are there are only a few tasks that are tied to important issues. While you may find it satisfying to cross off a large number of the smaller issues, the 80/20 rule suggests that instead, you focus on the few items that are more important, and that will generate the most significant results for your business. While your to-do list might not be much shorter at the end of the day, you will be practicing effective prioritization.

3. Manage Your Energy, Not Your Time

One way you can manage your time and increase your productivity during the day is by managing your energy rather than your time. If you know that you are more productive in the mornings, you can plan to accomplish the work on your to-do list that requires the full extent of your competencies in the morning, rather than trying to achieve them in the afternoon when your energy might be lagging. This frees up your afternoons to schedule the work that doesn’t need as much of your brain power to accomplish when you know your energy levels are lower.

If you typically manage your time by creating and prioritizing to-do lists and scheduling dedicated time to each of those tasks, you know how easy it is to get derailed during the day. A single conversation or email can quickly break your focus or completely rearrange your day. By managing your energy, you can bring your best performance to any activity that comes up. You can achieve far superior results over the incremental gains that you might get from other time management techniques.

How To Become A Successful Social Media Influencer – Video Upgrade MRR Video

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10 Signs Gluten Is Damaging Your Health MRR Ebook With Audio

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Introduction

You might have heard of a gluten-free diet and why a lot of individuals are actively trying to remove gluten from their diet. But in case you don’t know what gluten is, it’s a protein normally found in barley, wheat, and malt.

For some people, it can be quite a pain to digest. Among them are those with celiac disease, an autoimmune disorder which badly and permanently damages the nutrient-absorbing structures found in the small intestine. As time passes, gluten consumption destroys the ability of the body to absorb nutrients. Since there is no known cure for celiac disease yet, people who are afflicted with the condition are actively eliminating all gluten and following a gluten-free diet.

However, people with celiac disease aren’t the only ones who are badly affected by the consumption of gluten. There’s another group too, and they’re the ones who have gluten intolerance, likewise known as non-celiac gluten sensitivity.

If you belong to either of the two, then gluten can be really bad for you.

This book is created to help you figure out why gluten consumption can be bad for you, especially if you’re gluten intolerant or a celiac patient. We’ll also go through 10 different telltale signs on how gluten is currently damaging your health.

Why Gluten Intake Is Bad for You

A scientific review which was published in the New England Journal of Medicine revealed that the consumption of gluten can possibly trigger 55 different diseases. As alarming as it sounds, it actually turns out to be true.

There are, in fact, quite a number of conditions caused by eating gluten. These range from fatigue to inflammatory bowel diseases, even osteoporosis – all by simply eating this protein. Gluten also causes inflammation, which in turn can affect your entire body. Simply put, gluten can have an adverse effect on your brain in the same way that it affects your digestive system and joints.

Most people who suffer from inflammations due to gluten intake tend to focus on treating the condition at the surface level. They do so by taking medications which help reduce the symptoms. Unfortunately, they have to do it regularly as they weren’t able to get to the root of the problem.

If you have a chronic health issue, or even if you don’t, you want to eliminate gluten from your diet. After all, gluten is associated with some of the most problematic conditions such as digestive issues and poor brain function.

In the event you’ve already consumed gluten, here are 10 telltale signs to let you know that it’s time to stop:

Sign 1: Digestive Issues

Occasionally suffering from constipation, diarrhea, and other digestive issues might seem normal. However, if either one of them happens almost too often, it could be a sign that gluten is starting to wreck your body.

Not surprisingly, this is also a common symptom experienced by gluten intolerant individuals and those with celiac disease. In some cases, they may even have a particularly pale and unpleasant bowel mainly because the condition prevents their body from absorbing nutrients properly.

According to research, gluten consumption causes digestive issues by disrupting the barriers of the intestine, thus allowing harmful substances to move through towards the bloodstream. Around 14% of Americans suffer from the so-called IBS (irritable bowel syndrome) which causes all sorts of digestive issues. The consumption of gluten makes the symptom even worse than before. In some cases, it may even be the cause of IBS.

Around 50% of gluten intolerant individuals suffer from diarrhea on a regular basis, while around 25% of them suffer from constipation.

While this is common to gluten intolerant and celiac-afflicted individuals, those who have been consuming foods with gluten can also be negatively affected. If you begin to experience such symptoms, you might want to stop the consumption of foods containing gluten as soon as possible. If left unattended, it may lead to some serious issues such as dehydration, fatigue, and the loss of electrolytes in the body.

Facebook Messenger Bot Marketing Unleashed MRR Ebook With Audio

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Make no mistake, when Facebook opened its Facebook Messenger architecture, the marketing world went crazy. Prior to this point, if somebody tries to reach you through your Facebook page, you basically have to either be physically available, or run the risk that your brand will suffer.

Facebook chat functionality and the logistics behind it was, to put it kindly, a strictly touch and go affair. When FB decided to open up its system and allow for Messenger automation, this opened a whole new chapter in the brave new world of AI-assisted customer support and marketing. This move made chatbot automation. It is definitely one trend whose time has come. Say good-bye to clunky AI. Say Adios to weak brand-killing customer interaction. Customers no longer have to wait. They can get the answers to their questions about your business just like they get their pizza-as soon as possible. No wonder people are excited about FB messenger chat automation!

You have to understand that we live in a 24/7 world. You don't really know where your customers are going to come from. While you may have a fairly local focus, your customer may actually be traveling and calling you from a timezone. What do you do when they can't interact with you or get information precisely at the time when they are most interested in your service or merchandise?

It's no surprise that a lot of otherwise solid brands were faced with a hard decision. They either had to hire people at call centers, or have dedicated staff in order for their brand to be more responsive. Their other alternative was simply to just give a fixed time as to when they will be available.

If you've ever needed customer support, you probably know that this is not good enough. You don't want to try to reach and learn the hard way that the peopl you are trying to get a hold of are not available. You definitely would be more open to their competitors. A lot of businesses were put in a serious competitive disadvantage because of this Facebook chat limitation.

With the new and improved Facebook messenger, brands can set up chatroids. These are sophisticated pieces of software that allow you to respond to your customers on a 24/7 basis. When they reach out to you, you can send them back an automated response along with certain trigger words.

When they enter those trigger words, you can then send them back a follow-up message that is directly tailored to their inquiry.This saves a lot of time, it definitely saves tremendous amount of money, and it gives you a means to communicate with them without eroding their trust in your brand.

In fact, if you play this right, you can turn your Messenger chatbot interactions into a sales opportunity. If you are still unclear as to why Facebook Messenger automation using bots is so revolutionary, here are five key reasons.

Marketers, regardless of whether they're promoting an established business, a struggling online business, or an startup, cannot afford to neglect or overlook of Facebook Messenger chatbot marketing and customer support.

Automate your prospect interactions

Regardless of whether you are building brand visibility through Facebook comments on posts that use the Facebook comment plug-in, or you are active on niche-related pages or groups, you can pump this traffic to your Facebook Messenger chatbot. It all boils down to you engineering, or folding in a logical call to action into all your messaging activities online.

It may seem passive. It may seem like you're not dropping a link, but if you know what you're doing and you're building a tremendous amount of credibility and authority in your brand, people will be eager to find you. Turbocharge that process by making it very easy for people to find your direct Facebook Messenger link, get a hold of your brand.

Once their Facebook Messenger app opens, and they respond to your initial message, you can then filter them through different logic trees so as to give them the message that they're looking for, at precisely the time that they are more likely to act on it.

Use the customer chat plug-in on your website for a direct one-to-one connection

Let's face it. You can always direct people to go to your knowledge base. The problem is that is very dull, lifeless and also mechanical. It's as if you're telling them to buzz off. As you probably already know, that is not a good idea when it comes to sales and marketing.

You want people to feel that your brand is alive. You want people to feel that your brand truly cares about their needs. You're looking for a one-to-one human interaction based around their problems. Unfortunately, it is very hard to get that message across if you just direct all inquiries to either your knowledge base, to your general blog link, or to a contact page that says that you are unavailable at certain times.

5 Easy Ways To Boost Your Emotional Intelligence MRR Ebook With Audio

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Introduction

Emotional intelligence is a critical key to success in any business, relationship, and life in general. When it comes to finding success in everything that you do, many people mistakenly believe that your IQ places a significant role in your success. We've all spent a ton of time in school and throughout our lives, diligently cramming, writing exams, and studying in order to become more intelligent human beings. However, over the last several years, researchers have determined that emotional intelligence has more of an impact on success than IQ.

According to researchers, there are 19 different ways that a person's emotional intelligence will contribute to the bottom line in any organization. Emotional intelligence guides our ability to deal with others effectively. Not only does high emotional intelligence help you to understand your own emotions, but the feelings of other people as well. Emotional intelligence skills are incredibly essential in industries like marketing, where the emotional reaction to an ad could mean the difference between the customer making a purchase or walking away. However, emotional intelligence affects all aspects of your professional and personal life, from your ability to sell to your ability to form healthy relationships.

Emotional intelligence continues to be an increasingly popular skill to have, especially when it comes to finding professional success. Many people might wonder why emotional intelligence continues to increase an evolving workplace. Simply put, emotional intelligence isn’t a trend. Many companies have determined that employees with a high level of emotional intelligence have a significant impact on the company’s bottom line. In fact, companies that have employees with high levels of emotional intelligence have seen significant increases in both the total sales and productivity of their company as a whole. If you are looking for a way to boost your emotional intelligence to allow you to find success in both your personal and professional life, here are five easy ways to increase your EQ and five reasons why you should work to develop your emotional intelligence.

1. Learn to Stay Cool

Italian researchers recently discovered that changes in body temperature, blood pressure, and heart rate are good indicators of stress. Stress can dramatically affect how you deal with problematic situations and can lower your emotional intelligence. If you feel yourself getting stressed, take a walk outside and get some fresh air before you lose your cool. While stress is a normal part of life, negative stress will significantly weaken your emotions and distract you from rational thinking.
Stress is especially problematic at work. Bad and broken communication lines with colleagues lead to poor relationships. This makes it imperative to identify when stress levels start to get too high, and to learn how to manage stressful situations before it can damage relationships. If you want to boost your emotional intelligence, then you need to learn how to avoid succumbing easily to stressors in your personal and professional life.

Develop Empathy

Other people can be a huge source of stress for just about anyone. The opinions, judgments, demands, and requests of others are often the cause of stress that drives our adverse emotional reactions. When a colleague, supervisor, or investor, or even a family member, get under your skin, you need to take a step back and try to see the situation from the other person's perspective. Try and examine it from all angles. It could be entirely possible that you are reading into the situation, or that their intent is altogether different from how you're understanding the situation. Learn to take a step back from frustrating situations with others and consider the possible motivations of the other person before you react.

Have a Plan B

As stated before, emotional intelligence is the ability to identify and manage not only your own emotions but the emotions of others as well. However, how well can you actually manage your feelings when you aren't prepared for what's coming next? Being reactionary to life's challenges and situations is a sure-fire recipe for inappropriate emotional reactions. To avoid this from happening, you can prepare yourself well before you have to make a decision.

Start by projecting potential outcomes every time that you have to make a decision, even if that outcome seems like a bit of a stretch. Take the time to imagine how you will react to each outcome so that you aren’t completely caught off guard while making the decision. With enough practice, you will eventually find that even if the outcome isn’t one that you predicted, you will still be able to handle each outcome and begin to be able to think on the move.

Be Definitive

Challenging the bad habits that you cling to is crucial if you want to develop your emotional intelligence. Many people will use passive language to protect themselves and hedge their bets. Unfortunately, using passive language is inherently weak, whether it is used in writing or verbally. In fact, passive voice literally means telling the story of what has happened to you. Are you someone who has things happen to them, or are you the person who makes things happen? To boost your emotional intelligence, you need to focus on highlighting the actions that have already been taken. Learn how to take ownership of your own life and emotions, and show those around you, from customers to stakeholders, how high your emotional intelligence really is.

Practice Emotional Intelligence on Others

A critical aspect of high emotional intelligence is your ability to influence the emotions of others, according to Psychology Today. When someone in your life comes to you and is stressed out and panicked, are you calm, or do they leave more aggravated after speaking with you? Whether in close personal relationships, interactions with strangers, or with professional relationships, how you deal with and influence others say a lot about your emotional intelligence. To help you boost your emotional intelligence, you need to strive to leave each person that you interact with in a better state than when they first arrived.

Create A Killer Linkedin Profile MRR Ebook With Audio

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Introduction

It doesn’t matter if you are using LinkedIn to look for a job, network with other members in your industry, or gathering leads for your business, have a professional and attractive LinkedIn profile is the best way for you and your business to ensure that you are being found by the right people, at the right time.

When you create a LinkedIn profile, it is important to remember that if you want to get noticed by the right people, you have to write for your audience, as opposed to writing for yourself. Your profile should not be focused on boosting your ego, but rather on showing your expertise in a way that will get your target audience to say to you, “I’d like to know more about who you are and what you do.” Ultimately, your LinkedIn profile is about your personal and professional branding.

Your company profile on LinkedIn is the basis on which all your communication and interactions on the networking platform are built, as well as being the foundation of your personal brand. When all is said and done, your LinkedIn profile should provide you with some quick wins, and an ample number of opportunities to build many long-term business relationships.

If you’ve been on LinkedIn for a while and aren’t seeing the results that you’d hoped for, or if you are new to LinkedIn, here are 11 steps for creating a killer LinkedIn profile to get you noticed.

Add a Cover Photo to Your Profile

LinkedIn now provides members the ability to add a background or banner picture to the top card section of your page, which can significantly increase the professional look and feel of your company profile. Adding a background or cover photo to your business page can also help your profile stand out from the more than 500 million profiles. You want to use this opportunity to personalize your profile to represent both you and your business.

A picture is worth a thousand words and your cover picture can and will talk for you. You can use this profile picture to showcase your company by adding a photo of the products or services you sell. Whatever you do, make sure that you don’t leave it as the generic background that comes with your LinkedIn membership.

Get Serious About Your Profile Photo

Too many people spend countless hours trying to create a great LinkedIn profile, only to destroy their branding by either neglecting to include a profile picture or having an image that reflects poorly on them. Research shows that most people take less than a tenth of a second before formulating an opinion and drawing a conclusion about you. This means that when they visit your LinkedIn profile, the picture you’ve chosen as your profile picture instantly tells them a story about you.

You need to include a professional picture of yourself if you want to convey a professional message to your followers. If you are going to add a picture of yourself, it should be either a shot of your head and shoulders or one that shows your head to waist in the frame. Make sure that you are dressed professionally and that it matches your message and role. Photos, where you make eye contact and smile, will attract the most attention. When you look the part, those who view your profile will believe you are the part.

Optimize Your First and Last Name

LinkedIn is a platform that is highly searchable, which includes the name section on your profile. When you are adding your name to your profile, you need to determine what prospective clients might write in the search function within the platform. For example, you are a business client, and a potential customer is searching for someone who is a business consultant in the Denver area, would your name appear in their search and what impression would it give them, what about if they did a Google search?

Ultimately, it's your profile, and short of using anything illegal or abusive, you can use any form of address that you wish. However, it is essential for you to remember that people buy from those that they know, trust, and like. So, you have to make sure you think about what you do here, just don't include your degrees or qualifications, and never include emojis or favicons. Just make sure that what you put is searchable, and that it represents who you are in the best possible light.

Optimize Your Headline

LinkedIn gives you 120 characters to convey a message about who you are and what you do, and how you can solve your target audience’s problems. Your headline is where you get to begin telling your story and should be in sync with the story that you share with your network.

LinkedIn will automatically default to the title of your current role. This is usually pretty bland and conveys very little about who you are. Remember, LinkedIn is searchable so you should be using this opportunity not only to tell your story, but include as many keywords that you can that are relevant to your industry. Don't be boring. You may be tempted to use your headline to show off your qualifications, but this says very little about what you can do to solve the real issues of your prospective clients. Use your headline to create interest and demand a reaction from your words.

Create a Professional and SEO Focused Summary

One of the most critical areas on LinkedIn is the summary area of your company profile. Your summary is your opportunity to create a great first impression and get your target audience to want to know more about what you can do to help them. It is the very first section that they will see on your profile, and is where you can showcase your expertise in the field. It needs to be as good as you can make it.