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Introduction

Instagram is a huge social network with over 1 million active users – a user base that is continuing to grow even now with no signs of slowing down. It is quick to manage thanks to its largely visual nature, and has some of the best engagement on the web.

Many companies use Instagram to boost their products and services to extraordinary popularity. Moreover, there are countless ‘Instagram celebrities’ who make a living from posting to Instagram alone. Some of them get paid hundreds of thousands of dollars for a single post.

That ought to tell you something about how much big companies value Instagram!

But despite all this, countless businesses are still failing to gain any momentum on the platform. That’s because they’re stuck posting the same content day after day, not providing any value for their audience, and not quite ‘getting it’ when it comes to what sticks or what strategies work.

That’s where this quick report comes in. Read on and we’re going to change the way you view Instagram and the way your business operates.

Instagram – Seller of Dreams

This report is split into two parts. First we’ll see how you can create a real movement by understanding what makes Instagram tick. Then we’ll get into the granular details – the tips and tricks that make any Instagram account grow faster. We’ll start with the big picture, then get down to the details. And speaking of big picture, that’s what Instagram is all about for business. It’s about selling a dream or a ‘value proposition’. Being very visual, Instagram lends itself to promoting feelings over figures – it shows people who are successful, who are happy, or who are very trendy.

This in turn creates an instant visceral reaction in the viewer, who is socially motivated to want to do the same things and feel the same way. That’s why we follow aspirational accounts, and it’s why Instagram posts have the potential to influence moreso that anything you can accomplish on Twitter.

Like they say: a picture is worth a thousand words!

In fact, you could even go so far as to pin many a cultural movement on Instagram. Instagram is at least partially responsible for the selfie for instance – selfies are at least somewhat a way for teens and others to express themselves online and this has spilled out into countless other mediums. Some would go so far as to blame Instagram for creating a more narcissistic population. Likewise, Instagram can be held partially responsible for the entire ‘hipster’ movement.

Hipsters are generally regarded as millennials who are very ‘self-aware’ (or self-conscious, depending on your point of view). They are people who are dissatisfied with many aspects of modern society, and who have as a result decided to be actively ‘different’ from those around them. They are less interested in making lots of money and wearing suits, and more interested in taking photos of beautiful sunsets, of their holiday destinations, and of plates of food.

Instagram helped to facilitate this shift in focus by providing just the right tools. The simple filters that Instagram offer allow anyone to take a mundane moment from their life and make it look ‘beautiful’ or at the very least, artistic. In doing so, they alter our focus and find the beauty and the appeal in our lives. And to this day, Instagram is filled with hipsters taking photos of their food, or of glasses standing alone on tables. Then there are the photos of bullet journals, carefully placed on desks surrounded by coffee and potted plants. There are other corners of Instagram of course. There is a huge fitness community for example, filled with photos of people looking tanned and muscular while jogging down the beach. Travel is absolutely huge. Beauty and beauty products likewise have a big place. And fashion is perfectly suited to this visual medium.

Art and photography do well on Instagram too. And there is a larger silver-surfer contingent than you might think, made up particularly of people who enjoy activities like hiking, bird spotting, sewing etc.

Then there is the rather dubious concept of ‘stunting’ on Instagram.

What is stunting? It’s the act of creating an account in order to portray a particular image, that actually isn’t authentic. Most often? It means looking extremely wealthy and successful. For example then, a stunter might post an image of their hand on the wheel of a Lamborghini, wearing a Rolex and with a wad of cash on the seat next to them. In reality though, they are testing the car at a show-room, the Rolex is a knock-off, and the cash is just $100 that they withdrew in small notes.

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Make no mistake. The Internet has enabled people to make money from the comfort of their home. There are lot of work at home moms who are taking care of their little children yet earning a full time income from the comfort of their home.

Please understand that this is not s theory nor is it speculation nor is it a series anecdotal stories. This happens all the time. In fact as millennials start becoming adults and increasingly becoming disenchanted with the corporate world you can expect the number of people voluntarily working from home to explode.

Regardless of what generation you were born in, whether you are a baby boomer, a Gen X-er, a millennial, or zoomer or Gen Y, you can benefit from this shift. You can say goodbye to the hassle of having to commute to work. You don't have to worry about spending an arm and a leg on a lunch budget or meals at work. You don't have with hassle office politics and deal with co workers with obnoxious personalities.You can be yourself at home, you can do what you love and most importantly you can work base on your own schedule and on your own terms. What's not to love?

Well, just like with anything else on the Internet, its very easy to get confused. Please understand that there's a lot of hypesters and hacksters out there. These are people who make a big deal about how easy it is to make money online. They basically try to sell you on a dream. Its not unusual for senior citizen to fall for this hyped up claims only to add up with very little.

Please understand that people can and do make money online but you have to have the right information. You have to have a plan. As a senior citizen, you already know how to set goals. You already know how to pursue a strategy until it yield success. If you're still on defense regarding online income and whether it's a real thing or not, here are 5 key facts that you need to know about. With these facts in mind you are more likely to make a truly informed decisions as to your next step.

Please understand that there lot of opportunities online but there are also a lot of dangers so you need to make informed decisions.

Lets compare a typical Internet business to a restaurant. If you've ever gone to a restaurant in your neighborhood you would know full well that you need a brick and mortar location. Generally, in the United States this translates to several thousand dollars in rent month after month. In addition to the monthly rent, you have to pay for advance costs, set up costs, you also have to worry about permits. You have to of course buy equipment and other initial starter costs.

After that all that has settled, the typical restaurant business costs north of a hundred fifty thousand dollars depending on where its located in the united states. That's a whole lot of money. And here's the clincher. Even if you are able to set up your restaurant properly and you have the resources to do so, its initial survival and success is far from guarantee.

In fact the failure rate of businesses in many parts in the United States is over 50% in the first 5 years. This is higher in other areas and lower in other areas but by enlarge, 1 in 2 restaurant businesses that open, end up closing. Some shut down sooner rather than later. Still, you have to confront this really scary statistic. Internet businesses on the other hand can be set up with absolutely zero money. I know, stop rubbing your eyes. This is definitely not a lie. If you don't believe me, go to places like medium.com, wordpress.com or blogger.com.

You can put up a blog for absolutely no money. You don't need to spend money or domain name. You don't have to spring for hosting fees. As long as you know how to write and as long as you know how to drive traffic, everything you earn from that blog go straight into your bank account.

Which would you rather have? A hundred fifty thousand dollars to set up a restaurant that has a 1 and 2 chance of failing or a blog that only costs you a few hours of writing time. And can possibly make you thousand of dollars in add revenues, sponsorship and product sales every single month. Which would you rather choose? The great thing about online businesses is that your primary input is your time. It's not you money. It's not like your stock training where you basically buy stock and you buy low and sell high, or you borrow stocks and sell high only to buy it back again when it crashes and you keep the difference.

It is not as capital intensive ways of making money. You still have to invest though, the main input is your attention and your time. Since most people do have a lot of time, specially senior citizens who have already retired, this should be right up your ally, instead of wasting your time playing bingo or doing stuff online that just basically wastes your time.

You can do something that you're passionate about. Maybe you're doing arts and crafts for your etsy store, maybe you're picking out products in China at Aliexpress or dropshipping. Maybe you are writing a blog based on your long professional experience or your personal opinion.

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Make no mistake if you have any kind of expertise in any specialized area of knowledge, you can coach people online. You have to understand that we live in the modern world where specialization is extremely important. People simply tend to become one-dimensional as far as their personal expertise and knowledge are concerned.

We tend to develop tunnel vision. Maybe we've been working at a certain place doing certain things for an extended period. We start to get locked in to that type of thinking as well as we end up restricting our knowledge to a narrow band of information. This happens across the board.

Paradoxically enough, the more information we come across on the Internet, the more uncertain we become. We know that a lot of this information is correct. We know that a lot of the data we can pick up online are spot on.

The problem is we do not have the time to actually become experts in these because we're too focused on becoming experts in another subject or in another area of our life. This is why there's a big demand for online coaches. You only need to be good enough in one particular subject and people would pay you to coach them.

Of course, this depends on the niche. Some niches don't really need much <2:33>____. You really don't need to show up on a webcam to coach people on a one-to-one basis. In many cases, people interested in certain types of information only need to go to blogs that specialize in that topic.

However, in certain types of niches like affiliate marketing, setting up successful businesses online, learning how to flip businesses, or learning how to master Photoshop or other specialized pieces of software, there is quite to demand for online coaches. It's very easy for people to get excited about coaching. Believe me there is a tremendous amount of opportunity.

Unfortunately, if you go about trying to set up your own online coaching business the same way as everybody else, chances are you will probably fail. I know that sounds harsh. I know that’s the kind of thing you probably don't want to hear. Believe me I’ve tried to say it as gently as possible.

However, let’s get real here. You need a wake-up call. If you set up your business the same way as other online coaches, chances are very high that you're not going to get the results that you’re looking for, far from it.

If you want to truly succeed as an online coach, you need to build a solid brand. You have to give people a reason to seek you out. You have to establish why people should listen to you instead of the other self-proclaimed gurus and experts in your field. Why should they beat a path to your door when it seems that there are so many other experts talking about the same thing?

The most important way to do this is, of course, is to develop a brand. This is why you need to stand out as an online coach. If you can't manage to do this, your dreams of building a successful online coaching business is pretty much dead in the water. You can pretty much kiss those plans goodbye.

Wrap your mind around the following tips so you can increase your chances of success as an online coach. Believe me there's a tremendous amount of demand out there. People are clamoring for online coaches. However, let me tell you, people are not going to put dollars in your hands unless you can convince them that you are the right coach for them.

The first way you can stand out as an online coach is to demonstrate your expertise in clear unmistakable terms. One of the best ways as well as one of the easiest ways to do this is to simply publish a book. That's right. You need to just publish your own book.

This doesn’t mean that you're going to have to talk to literary agents. You don't have to roll up your sleeves and put in the hard work to get in touch with publishers in New York. You can still publish and that's good enough.

How come? Let’s put it this way. The vast majority of people out there are experts in at least one subject area. We can all agree on that.

The problem is the vast majority of people also haven’t gotten around to publishing their book. They’re either too busy. Maybe they’re insecure about their writing skills or they write very slowly among many other reasons. Who knows why they couldn't quite get around to writing their book?

If you, on the other hand, put in the time, effort and focus to publish your own book, you stand out from the crowd. Even competing experts look inferior to you because you now have objective proof of your expertise. You have published something. This is especially true if you have a hardcopy version of your book.

It's really important to make sure that your book talks about the right things. For example, if you're trying to be an expert in cheese making, then make sure that all your books are tightly targeted to cheese making. It's really that simple.

Also, the more books you have published in your field, the more credible you are. Again, using the cheese-making example, you can be the author of a general book on how to make cheese. That can establish some credibility but not enough.

However, if you are the author of a series of books that starts out with how to make mozzarella, proceeds to how to make cheddar then it moves on to how to make California Jack then ends with how to make Swiss cheese, people will take you more seriously. You obviously take cheese very seriously and your body of knowledge is very fine-tuned. You know your cheese backwards and forwards.