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WHAT ONLINE DATING SERVICES ARE ALL ABOUT

You've heard all your friends talking about online dating services and even checked out a couple sites but still aren't sure if this is what you want to do. It seems like online dating services could be the perfect solution if you only knew a little more about how they work. Read this short article and you'll know everything you need to know to get started.

Online dating, also known as internet dating, is when individuals, couples and even groups communicate with each other on the Internet typically with the intent of developing a friendship or rela-tionship of some kind. Relationships may be of a sexual nature, personal or even lead to marriage. Some people, on the other hand, come to online dating just to make friends. Online dating services are all about helping these people meet and making the process easier. Their contact with the members of their service is usually done by cell phone or computer.

When you join an online dating service, you're usually required to become a member if you want to take advantage of all their services. As a member, you provide the online dating service with personal information such as age, gender, interests, location and similar information. You also set the same kind of criteria for what you're looking for as far as gender, age, location, etc. The online dating service uses this information to match you up with people that meet your specifications. You're usually allowed to upload pictures of yourself as well as look at pictures of others.

Online dating services will also offer services such as online chat, webcasts, message boards and telephone chat (VOIP). Online or internet dating services charge a monthly fee to become a member. You can check out online dating services without actually becoming a paid member, but you won't have access to all their services. For instance, you may be able to see a picture of someone but won't have access to information about him or her.

It's important to check out the sites before actually joining so you know they're the type of site you're looking for, as there are different kinds. While some may be strictly for those looking for a relation-ship, another site may be just for those seeking friendships.

Another thing to remember is that, like in all areas of our lives, nothing will happen overnight. Finding the person of your dreams is not going to happen overnight either, even with the help of an online dating service. The online dating service may be able to help you get started and show you the ropes, so to speak.

I f you're like many single individuals, you may be tired of sitting home alone every night waiting for the perfect significant other to come your way. If you're not into the bar and nightclub scene, where does that leave you? Many people are turning to online dating sites. They're very popular, offer many opportunities and there are many to choose from, more almost a new site created every day.

LOOK for Reputable Online Dating Sites

Before you rush out and join the first online dating site you find, do your homework and research the sites to see what they have to offer and how others rate them. If they're a legitimate online dating site, you'll be able to find reviews others have left about them. Check them out. Each online dating site you find is going to promise you the world and swear they're the best. Look around or ask around until you find the right sites.

DO I Have to Pay for Online Dating Sites?

The good news is that you don't have to pay to become a member of an online dating service. You will get more options if you have a paid membership, but until you know this is really a site you want to use regularly, enjoy the free services for a while. Check out what they have to offer and if you think it's a site you'd like to join. Typically, free members can view photos of others but must pay a membership fee to be able to see more information about the individual or communicate with them.

HOW DO I MEET OTHERS?

When you join online dating sites, you'll give out information about yourself to the individuals running the sites. They have a huge database that listed thousands of others looking for someone special. They match you up with individuals that share the same interests as you. These sites have excellent tools to help you find the right indi-vidual and screen out undesirables or those you have nothing in common with.

SETTING Up Your Profile

One of the first things you'll do when you join an online dating site is set up your profile. Your profile is what others will see so make it good. Your profile should consist of your picture and information about yourself. By information, I mean what your interests are, what you're looking for, hobbies, etc. Do not put any more personal infor-mation than possible on your profile. You don't know who will be viewing your profile, so you don't want to give out private informa-tion. Many of the online dating sites will offer excellent help in setting up your profile.

I f you've been unsuccessful at getting a date and are considering an online dating service, here are some tips to help make the process easier. The first thing you need to do is ask yourself what exactly you are looking for in a date.

Too many people jump into online dating sites with no idea of what to write down in the profile or preference section, and then get frustrated when they don't find the ideal person. You may tell your-self that you want a date so bad that you'll accept anything the site offers. This is not true, though, as you'll find out the hard way if you don't do a little self analysis.

You may be a serious member of your church. If this is the case, you'll probably be interested in someone that shares your religious beliefs. You may also be looking for a specific age group or certain culture. While you may think you have no preferences, everyone has preferences. The fantastic thing about online dating sites is that they'll act on what you tell them your preferences are. They have unique tools that allow them to weed out individuals that do not match your criteria. It's amazing what these online dating sites can accomplish for couples!

Do not make the mistake many beginners do of beefing up their profile with stuff that just is not true. If your true intentions are to get a date that may lead to a relationship, you really don't want to have to explain why you lied on your profile and watch a potential relation-ship or friendship end on the spot. If you're not interested in marrying and having children, don't say that you are just to get a date. You're just wasting your time and theirs.

Although most people will say looks don't matter, they still want to see what the other individual looks like so always post a photo with your profile and post a current one. Pasting a picture that's ten years old and taken when you were younger and 100 pounds lighter is not being honest. Post a current, attractive and appropriate picture. A picture really can be worth 1000 words!

If you're planning on joining an online dating site and taking advantage of all their benefits, be prepared to pay a membership fee each month. You may feel as though it's too costly, but is there any price tag on possibly finding your soul mate? If you were going to the bars and nightclubs, you'd be spending a lot more money with prob-ably less desirable results!

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INTRODUCTION

Today’s market place is very different than forty-years ago. Forty-years ago if you wanted to open a business you had to have upfront costs, property, large amounts of inventory, and your best bet for advertising was the local paper and direct mail pieces. Of course, this took a lot of effort and even more money. You had to hope and wait for people to get your ad and decide to come and purchase a product from you. Going out and getting them to come into your store would have been a difficult feat. Additionally, forty-years ago your ability of growth was limited to local purchasers for the most part. If what you had to offer was not in a reasonable distant from your potential consumers, your company suffered. Moreover, because most shopping was done near home, any bad publicity could really hurt your company’s reputation; thus, leading to your company being shut down.

Forty-years ago consumers had to find local places to purchase their goods at; everyday shopping was done within a modest radius from home-base. To know what merchant had new products or sales, one had to wait for either the Wednesday Flyer or the Sunday paper.

Options for product purchases barely existed beyond one’s living area.

Jump forward to the modern day and we know all of this has changed. Today, any individual can purchase whatever they desire from anywhere in the world. Most likely shipping will be free and the products returnable. There is nothing that cannot be found – the Internet has everything from the rarest of coffees to cheap rubber bracelets. It does not matter what is wanted, it is there for the purchase. And, that ability to purchase whatever it is wanted can be comparison shopped in the blink of an eye; thus an environment that is exceptional for the buyer and a tough one for merchants.

For business owners the Internet can be hit or miss. There are more customers than one can shake a stick at with an equal amount of competition. Unlike yester years when your nearest competition was a decent amount of distance away and your location added to your bottom for consumers appreciate convenience; the Internet has competition that is breathing down your neck. Competition on the Internet is so close to your proximity that it would seem your could just reach right through the Internet and touch them. They can take tease your customer away long before that customer ever knows you exist. In fact, all your competition has to do is rank better then you on any search engine results page.

Understanding the importance of your competitions proximity is one of the most important things to understand when dealing with marketing attempts on the Internet. Today, there is no distance between you and your competition and you most likely have anything that can not be bought on some other website. Now, when a consumer wants and needs a product or information, all they must do is put there desires into the URL and pages among pages of options displays on the search engine results page. What you must be concerned with in this situation, when listed amongst your competitors is stand out. In this book, you will learn about the main and most popular techniques to purchasing traffic to you website.

We will discuss pay-per-click methods that are one of the very most popular formats to use. This technique works nicely and if you create an excellent ad, you will gain enough traffic to push you to the next level of success. We will also discuss banner ads that were the first on the block for website marketing ads. They fell from popular use for awhile but in the last few years they have made their way back due to technological advances. These are inexpensive and if done write, valuable. To add to your arsenal of marketing weapons, we will also discuss email marketing and Search Engine Optimization. Email marketing is a great tool and excellent for targeted marketing attempts when you want to get up-close and personal with potential customers. Email marketing, if done well, will build your own client lists that will prove profitable.

Search Engine Optimization is the king of purchasing website traffic. Search Engine Optimization is not purchasing traffic in the tradi-tional means of the online market place. However, it is worth more than its weight in gold when done properly. Search Engine Optimiza-tion can bring in traffic like no other technique and those who under-stand its value can become the master of their search engine results page listing and rank. What is so pertinent to understanding this technique is that it can eventually lead to you not needing to pay for traffic from other mediums as all. Of course, you will continue to want to use other methods of paid website traffic, but you will be able to become much more selective in your efforts with more to spend on growth.

We will end this book with terms you need to know to start under-standing the web marketing industry. When first learning how to build your web site, it can be hard to gather your thoughts and wrap your mind around what is being said. To help in that, terms that are most often discussed in web traffic buying is listed. Not all of these terms are concepts mentioned throughout the book, but they are listed to add to your understanding. Read them as you would the rest of the book. They provide more than just definitions, there are helpful tips to be garnered.

PAY-PER-CLICK (PPC) ADVERTISING CAMPAIGNS

What It Is? Advertising through the PPC method allows you as a business owner to place ads with keyword usage within search engine result pages, of course, for a price. The goal of PPC is to help website business owners attract targeted customers. Target customers are those that are already looking for your product offerings or the similar; this helps you by putting your ads and business in front of those who are most likely potential buyers. The goal of PPC methods of advertising is to provide you, the site owner, to control your budget while still gaining maximum site exposure.

Understand, you do not pay for the placement of your ad; instead, you pay once a potential customer clicks on your ad and goes onto your website. The amount you pay for that customer has already been agreed to through a bidding system. It is imperative to your site’s success to appreciate that you are paying each and every time your link is hit and your landing page is accessed – remember your budget!

When first starting out with your PPC campaign you must keep an eye on your budget and be prepared to spend a bit more during your first few weeks while you learn the system. Once you have your funds ready, it is time to determine your keywords. Make sure you properly research not only the best keywords or keyword phrases, but also the value of those words in terms of competition. Move onto creating your ad and creating an account and before you know it, you will have plenty of data to help you steer your efforts.

Often times, third-party companies allow for ads from search engines to be placed on their site; these are often referred to as a content network property. This is a benefit for all involved; especially considering it is not often in life you get a situation is win-win-win. See, the third-party gets a portion of the revenue paid by you the advertiser. In fact, they can earn upwards of eighty percent. Consider when you have searched for an item or information on the web and landed on a website full of information; remember the ads that are on the page? These ads usually have something in common and complementary with the item or information you sought.

It is not uncommon for consumers to ignore the ads on the content network and this place is not nearly as valued as listing high on the search engine results page. When your ads appear on a content network property, do not be concerned – your ad is still being seen! In fact, your ad is being displayed and seen along side similar or complementary information to your product. Now, there may not be a high click through rate, but these searchers will most likely resemble your target audience and therefore, resemble your customers.

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Introduction To Facebook

As the number of users increased and the growth of Facebook boomed, so did the number of applications for Facebook. You could install apps, play games, chat and even share and upload photos to Facebook.

The business minded people began to see the potential in Facebook. They began looking into ways one can monetize or grow one’s business through the Facebook platform. Now, with over 500 million users, Facebook’s potential for businesses to grow cannot be ignored. With the recent introduction of Facebook Advertising and Facebook pages, businesses can list their own official fan pages on Facebook to connect with their customers and grow their businesses.

In the next section, you’ll look into the power of Facebook Marketing!

Chapter 2 Basics Of Facebook Marketing

Facebook marketing is literally means using Facebook to market your business, build traffic or grow your leads. It is a branch of Social Media Marketing, where marketers tap into a multitude of social media platforms such as social networking sites, video sharing sites or micro-blogging platforms to grow their business. As mentioned earlier, Facebook has a useful feature called Fan Pages where any business can list their business on one of these pages, add fans and provide content to them.

Once you have created a huge following, you can use your fan page to connect with your customers and prospects through a wide variety of functions such as posting on your “wall”, asking them questions or posting up videos, photos and content of interest to your niche.

The best thing is, whenever you post something on your Fan page wall, all the users who “liked” your Fan page will see it on their news updates.

Any actions which a fan takes on the fan page such as post on the wall will be seen by all their friends, so there is huge potential for viral marketing The fact is this… If you fail to tap into the power of Facebook marketing, you’ll potentially be leaving tons of money on the table!

Chapter 3 Building Your Online Presence Using Fan Pages So how do you grow your business using Facebook Fan Pages?

Well, the first thing you must do is sign up for a page. If you already have a Facebook profile, scroll down to the bottom of the page and select “Create A Page”.

Once you have created a page, fill in all the necessary details of your business such as contact information, maps, post up a photo of your company logo etc.

The next thing you must do is get your customers and followers onto your Facebook Fan Page. You can do so by encouraging them, whether through email or your website to join and “Like” your Facebook Fan Page.

Getting more fans

Besides asking your existing fan base or email list to join you on Facebook, another option is to advertise using Facebook’s advertising system. You can either send them to your Facebook page or send them to your website, but usually sending them to your Facebook page is the cheaper alternative.

What’s next?

Once you’ve got a page set up and a fan base up and running, you should focus on providing targeted, valuable content to your fans. By encouraging them to interact on your page, you create more hype on the page and they would be more likely to share it with their friends, thus getting you more followers.

Chapter 4 Getting Opt-Ins Using Facebook

Have you heard of a landing page or opt in page? Marketers online use them to get leads for their email marketing campaign. Did you know that it is possible to set up a “Facebook Landing Page” using Facebook? Search for the “Facebook land page app” and install it in your Facebook Fan Page settings.

Then, you’ll have to add in html code into your “before liking” box and “after liking” box. Basically, how a Facebook Landing Page works is you attempt to “bribe” people to “Like” your Facebook page in exchange for access to a free gift.

This free gift could be something like a free e-book or an online video course.

Combine this with your Facebook Advertising funnel, it’s like you are typically paying for leads! This can be a quick way to build your list fast and cheap with highly qualified subscribers.

A non-fan has to “like” your page to get a free gift. New fan will then get instant access to the free gift by entering his name and email (this is your code for the opt in box)

Another simpler way of getting leads fast is simply promoting your landing page on your fan wall, since the fan wall is always the most popular and has a lot of eyeballs; the potential of growing your list fast through there is very big.

Chapter 5 Viral Power

One of the reasons why Facebook has picked up so fast as the largest and one of the fastest growing websites in the world is because it is viral in nature. Things spread easily via word of mouth with Facebook. That is why many big corporations have recognized this power and have been finding ways to tap into this power. Whether you are a small business owner or own a huge chain of businesses, you have the potential to tap into the viral nature of Facebook to grow your business rapidly. Here’s how:

Every person on Facebook is connected to his or her friends through the network. Status updates of each person such as “Liking” a page, writing on someone’s wall will be shown on that person’s news feed.

What happens is this – When you get your Facebook fans to interact with your Facebook page, whatever actions they take will be shown on their news feed as well. This in turn would appear on the news feed on all of their friends. This will spark curiosity among their friends and they would be likely to click on your Fan page to see what’s going on.

The viral magic happens when more and more people start “Liking” and interacting on your page. Your fan page could grow 10 times the speed in no time!

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Twitter As Your Marketing Tool

If you were to apply internet marketing strategies that existed 10 years ago, you would be surprised that most of them are no longer viable or have become ineffective.

Thus, it is highly important that we stay on top of the trends of what works and what doesn’t. One of the hottest trending strategies we see nowadays is Social media and one in particular tool – Twitter.

Richard Koch in his great book – The Star Principle says that successful businesses must always be the market leader and must always ride on growing trends.

If you fail to tap into these hot trends, you’ll be leaving tons of money on the table. And that’s why, the purpose of this report is to help you tap into this amazing phenomenon and grow your business around it.

Twitter Tornado

Build Your Business Around Twitter And Make Massive Money Online

Chapter 1: Introduction To Twitter And Social Media

Twitter is the largest micro-blogging platform that allows people so send short messages or “tweets” to their followers in real time. With Twitter, the spread of information has become much faster and businesses stand a lot to gain from tapping into this phenomenon.

Twitter is a type of Social Media Marketing tool, which businesses can tap into immediately. Gone are the days of cold hard advertising. Statistics show that products that are referred to others by friends sell much easier.

Twitter eases social sharing via tweets and huge hype can be built around launches via trending topics using the “#” tag.

Besides that, Twitter has an increasingly growing user base and has currently millions of users. This can potentially be a huge source of traffic.

The social media phenomenon is one of those exploding trends which needs to be tapped into by businesses, big or small to tap into a larger pool of customers. Even people in the golden era have started to use social media as their main form of interaction with their peers.

Chapter 2: Basics Of Twitter Marketing

Like any business, you must have a clear game plan or marketing plan or you may find yourself spending plenty of precious time using Twitter but seeing few results. Remember you are using Twitter for marketing and not a casual tool.

Think of specific keywords in selecting your Twitter username. Keep it easy to remember and spell. For personal branding, your own name works wonders. Also, don’t forget to think keywords in your short bio. People will often find others on Twitter by searching keywords in Twitter Search. Choose a good picture of you for the image because most people remember faces well.

When your account is set up be sure to start tweeting (status updating) right away. Don't be picky. Just start sharing. It's important that you have some updates on your Twitter page before others see it. Remember, content is king. Tweet links to your videos, squidoo lenses, articles, blogposts, audios, or anything else interesting to your target niche market.

Once you have a huge following be sure to post content regularly. Since you can post to Twitter via cell phone, instant messaging, Facebook, Squidoo, MySpace, Blogger, TypePad, and Wordpress new tweets can happen even when you are doing something else.

Chapter 3: Building Your Twitter Page

The first thing you must do as get an account at Twitter.com and setup your profile page ASAP. Use a custom twitter background instead of those templates (a big no-no). On your profile page, put up a quirky yet description about yourself or your business that gets people curious about you.

For your custom twitter background, you can use a glamour shot and design graphics which display your business logo, website/blog url, Facebook fan page url and email so that people can contact you easily.

Try not to put your images too far to the side of the page as certain browsers with different resolutions will cause the details to be hidden.
Don’t put it too centre either because the tweet box will block it!

Also, use a clean, simple design so that people who visit your twitter page can have an enjoyable experience.

Once you’ve got your Twitter page up and running, it is time to start getting followers!

Chapter 4: How To Get More Twitter Followers

In the beginning of your Twitter campaign you can click "find people" and via Gmail, Yahoo, or AOL you can find friends who already use Twitter.

Find and follow the leaders in your niche by scouring the many Twitter user directories. Be prepared to spend time observing these leaders and the various social orders within the user base.

These observations will help you to find the leaders in your niche.. Pay particular attention to these trendsetters/influencers. Befriend as many of your competitors as possible, but do not forego the small guy as they tend to be quicker to repost your messages. These relationships should be nurtured over time and a few may well lead to some kind of joint ventures in the future.

Another simpler way of getting followers fast is simply promoting your Twitter on your blog, Facebook fan page or email lists of people who are already following you. Tell them that they can get the latest updates and news (as well as special offers) by following your Twitter.

In short, join the conversation and get involved in your community! That is the fastest way to build a huge following.