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Dear Valued Reader,

Thank you for investing your time in this special book, which is likened to the key to your list building success! List building is very, very critical to the success of any business – online or offline. And it applies whether you own a small, medium or big-sized business.

Brick-n-mortar companies invest a great effort in collecting prospective leads. Network Marketers often begin with writing a list of 100 names of people they know. And as an Online Business owner, you should focus on building your Online Mailing List.

Now list building isn’t exactly a riddle… as long as you know what to do, and how to do it. Incidentally, that is the aim of this book – to show you how to get started on building your mailing list using multiple, unique and different techniques that add TARGETED leads to your database at as low cost as possible.

Yet you can profit wildly in the process. As more than one technique is discussed in this book, you have my word that at least one or more techniques would suit you – or anyone. Of course, it would be wiser to practice more than one list building technique simultaneously to observe greater results.

Without further ado, let’s move on with the first tenderfoot list building technique…

Chapter 1: Search Engine Optimization

Without a doubt, one of the most effective ways in which you, as a website owner, can set up a potential list of clients is to build an email list of those who visit.

SEO Introduced

By being able to better interact on a more “one on one” platform, you can quickly convert those who would otherwise simply browse around on your website and then leave into potential sales and money in your pocket.

The profit potential does not stop there though, as with a well constructed email list filled with people from all walks of life, you can even entice your subscribers to visiting your website more often than they normally would – setting you up to enhance your site’s moneymaking ability even more through various advertisements.

So as you can see, the email list is one of the most important tools in any webmaster’s repertoire and if you want your online business, no matter what it is, to be as successful as possible then you will need to spend a lot of time perfecting that email list.

Now, you are probably thinking that sure, an email list is great, but let’s not get ahead of ourselves – there are many more steps to be done before we can actually start directly marketing to people on an email list.

SEO – Step-by-Step

First, we actually have to get the visitors to our website before we can even dream of adding them to our mailing lists. A few years back with the rise of popular search engines like Yahoo and Google, a group of cunning marketers, probably not unlike yourself, decided that the best way to get random people and potential customers to visit their websites was to take advantage of search engine technology.

They figured that if you could code a website and write content for it that designed with the sole purpose of moving that page’s status in any given search engine to the top, then they would be able to receive far more visitors than anyone ever thought possible.

In today’s web design world, the theory of search engine optimization, or SEO as it is often referred to, is an extremely popular topic among web designers and online business owners from all walks of life – no matter what they are selling or if they are even selling anything at all.

With so many competing websites in your chosen field or niche the only hope that you may have to rise above the seventeenth page of Google is to make sure that your website is as optimized for search engines as it can possibly be.

Because SEO is so popular these days there are hundreds of different websites out there that claim they have the answers to make sure that your page is among the top ten on all of the big three search engines: Yahoo, MSN and Google.

However, if you take these tips and tricks on their own, you will quickly discover that there are far too many for you to take in. Perhaps the case is that everyone thinks they have the solution to the SEO problem – but nobody really does, so they just make things up hoping they will attract more visitors to their own websites.
Therefore, when scouring the World Wide Web for all sorts of information on how to make sure that your website is optimized for search engines, it is a great idea to compare and contrast the information you find at one website with the information you find at others.

Comparing and contrasting is tedious though, so to get you started, we have already done a bit of the tough legwork for you so you can jump right onto the SEO bandwagon and get your email lists up and running in no time.

Search Engine Optimization Tips

The first of our comprehensive SEO tips for those looking to establish their own mailing lists is to make sure that your website is as straightforward as it possibly can be.

Anything that deviates from the ordinary, whether it be Adobe Flash integration, crazy layout schemes or the use of dynamic URLs for certain pages under your domain can be disastrous to the budding web designer who is trying to take advantage of SEO for the first time.

Secondly, be specific with the keywords that you select for your website. Far too often, a person who is looking to get into optimization will select a perfectly good keyword but it will be far too general.

What you are looking for are specific keywords, keywords that are searched relatively often but lack the heavy competition of more generic keywords. After all, suppose you put “book” in as your keyword.

That’s all well and good, but to be perfectly honest, your website will probably never compete with the likes of Amazon or Barnes and Noble, so be more specific. Consider something more along the lines of “antique book,” “first run book” or something like that instead.

Finally, be sure to direct your entire website to the optimization cause. If you want to bring in the traffic (and keep potential customers around for awhile) you will have to have great content. That is a no-brainer.

But did you know that you can make other parts of your website work for you too? Yes, take advantage of adding your chosen keywords to the header portion of your HTML document, make the titles of your website contain the keyword too, and do not forget to use the “alt” image tags to proudly display your chosen keywords as well.

After you think you have a fully mature search engine optimized website up and running, your next step should be to focus on your mailing list. Tweak and tune your content to make sure that it is good enough to make people stick around on your website and offer visitors something that will make them want to join your mailing list.

Promise to give people on your mailing lists essential updates, one time only offers, or whatever else you think is good enough to make them sign up to your email list. Often, the most creative ideas are the most successful, so go wild with your ideas and you will have a successful email list in no time.

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“What Internet Marketing Really, Really, Really Is All About!”

An Overview on Internet Marketing

Internet Marketing, put quite simply, is the concept of business marketing, both to customers and to other businesses (B2B), by use of the Internet.

However, getting inside the concept and looking at how it works may not be considered as quite so simple. The primary reason for this is that the Internet, still relatively young, is ever-evolving and therefore subject to waves of change.

New advances in Internet technology are constantly providing new opportunities for businesses to add to their marketing approach and content. Likewise, advances in technology are making more affordable options available to the consumer, and so many more people are logging onto the Internet every day. As they do, the demographic is changing, and no longer is the wealthy individual the only target of Internet Marketing. Today virtually all income levels must be considered in the Internet Marketing approaches of business.

In the 1990s, Internet Marketing went berserk. It was a brand new concept, and caution had been thrown to the wind in all the hype. Companies did not take into consideration that the same variables of marketing in other forms of media should logically be applied to Internet Marketing as well. Their failure to study markets and create sound strategies led to the fall of many so-called dot-coms in the end of 2000. The survivors, and successors, began to look toward time-tested logic in marketing for direction, and the result was massive growth.

Through the now-careful approach of businesses and marketers alike, targeted advertising on the Internet has brought forth great success. Virtually any market you may wish to break into can be tapped on the Internet. Many marketing firms offer the solutions a business needs to get their products out to consumers, while a small firm may wish to handle their marketing on their own and can find lower-cost solutions for their goals as well.

Search engines are a major resource for marketing, but typically are only able to provide ideas for what the consumer is already searching for. To accomplish the spontaneous suggestions offered by television or radio, pop-up ads and ads placed directly on a web-site are used. E-mail is an excellent form of marketing, but typically only has success once a business has built a good relationship with the consumer.

More and more people are spending more and more time on the Internet daily.

The reason is simple: the convenience offered by the Internet, coupled with the increasing abilities of the Internet to help you get your tasks completed, has allowed for all types of business to be conducted with point and click ease. Many tasks no longer require a trip in the car to be completed.

Thus, relationships are growing on the web, and as they do, the pace of Internet commerce has rocketed into the trillions of dollars. Advances in technology, and increased traffic, are leading to a future for Internet Marketing that can only point skyward.

What Internet Marketing Is

Internet Marketing is the business of both advertising and selling goods and services over the Internet. This form of business is ever-increasing in popularity, with millions of people now making purchases on the Internet.

Internet Marketing began in the early 1990s as primarily a means of product description, consisting merely of text descriptions. As technology progressed, Internet Marketing rapidly advanced to include pictures and other rich graphics as part of advertisements for products and services. After realizing the remarkable potential of this means of marketing, Internet-based companies started opening their virtual doors for business.

As opposed to what are now known as "brick and mortar" operations, these e-businesses offer their products and services to a growing number of consumers, conducting all, or nearly all, of their business in the virtual world of the Internet.

There are many forms of marketing on the Internet. Among them are article marketing, blog marketing, e-mail marketing, search engine marketing (to include search engine optimization), banner ads, pay-per-click ads, and pop-up ads. It is important to note that each of these forms catches the attention of the target market in different ways, and some may be more effective than others depending on the product or service, the target market, and the strategy and goal of the business marketing itself.

Among the business functions that may require use of different means in their strategies are customer service, sales, public relations, information management, and others.

Internet Marketing has also become an integral component of many "brick and mortar" operations, but online-only businesses have offered some challenge in the arena of retail sales, an example of business-to-consumer (B2C) marketing, business-to-business (B2B) marketing, and peer-to-peer (P2P) marketing. However, other online-only businesses have specialized into newer approaches, such as online auctions, sites that allow you to find the best price on what you're shopping for, and also sites that allow you to name your own price.

Further, affiliate marketers have emerged, offering marketing solutions to virtually all types of business. These firms typically receive what is called pay for performance. Even home-based businesses now flourish thanks to Internet Marketing.

There are many benefits to the concept of Internet Marketing. It allows consumers to shop and conduct business from the comfort of their own home, any time of day or night, or from virtually anywhere provided they have a connection to the Internet. Businesses work much more effectively with partners. Efficiency and speed have increased dramatically as business and shopping have moved to the Internet. Even costs have been dramatically reduced. Furthermore, at this time, it is rare that you must pay any tax for the items you purchase online.

The most noted disadvantages to Internet Marketing are the sometimes slow or unreliable Internet connections that occur, and online security. Technology is diligently pursuing solutions to both problems, and progress is being made. Also, with the attention of the government on identity theft, it is clear that security and reliability will continue to improve over time.

What Internet Marketing is Not

As with all things new, it is very easy for us to become wrapped up in the innovation, the convenience, and the excitement we experience with something never available to us before. Internet Marketing is no exception. Despite the obvious advantages offered by this new medium for commerce and business in general, Internet Marketing does have its limitations. It is also easy for us to assume that a new product or technology can do more than it really can. Following are some factors in considering what Internet Marketing is not.

First to consider is that Internet Marketing is NOT a replacement for the traditional means of shopping and/or selling. Assume for a moment that you are looking to buy a diamond ring for someone special. You go online, browse through picture after picture, find some really beautiful and eligible pieces, and that's where you stop. You can't feel that ring, nor can you take a close look at the diamond. You have only a limited scope of what the merchandise will be like when you physically possess it. Are you going to pay potentially thousands of dollars for that ring, or will you go to a local jeweler instead, where you can get a much better idea of what you're buying? This is a key limitation to Internet Marketing for many products.

Internet Marketing is also NOT a fail-proof system. Nearly everyone who conducts any form of business or shopping online has experienced the temporary unavailability of a website. The site goes down, and you can't get your business done when you had planned. Furthermore, you may not even get an indication as to when the site will be operational again. It can be a frustrating fact of e-commerce.

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INTRODUCTION

If you have a computer, read self-help books, or occasionally watch shows like Oprah or Dr. Phil, then you have probably heard about resilience at one point or another. Even as a child, you may have been told that you need to become more resilient, you need to grow your resilience, or that you need to encourage your friends to be resilient.

People love to tell you to be resilient, but they rarely give you advice on how to do it, leaving you with more questions than answers. What is resilience, and why does it matter? Why are doctors, counselors, and friends all the sudden talking about resilience in your life? Is it a new phenomenon, or have doctors been looking at it for a while? Better yet, how do you become resilient, and how can it help your life?

In short, resilience is your way to bounce back from adverse situations. Resilience is absolutely necessary to live a healthy, happy, and high-quality life. Without resilience, it is easy to get defeated, feel worn down by life, and eventually give up on yourself or others. Resilience, though, will help you overcome any difficult situation and allow you to live a better life, no matter how tough the situation may be.

In this book, we look at resilience and offer you key tips for building mental strength to overcome difficult situations. We begin by defining resilience, discussing the four types of resilience, and looking at the four components of resilience. Then, we offer examples and suggestions for developing these components so that you build your resilience.

We hope that you use this book to approach adverse situations with confidence an intelligence so that way you can overcome those situations and live a better life. Let's get started.

DEFINING RESILIENCE: WHAT IS IT?

In short, resilience is the ability to bounce back from life's adversities, stressful events, and emotionally-taxing situations. Resilience allows people to grow, heal, and overcome their situations instead of letting hard times get the best of them.

Without resilience, people can quickly become sad, overwhelmed, and tired of their life. In fact, having little resilience is one of the main reasons why people feel overwhelmed by their situations, get burnt out at their job, and feel as though they are living a less-than-ideal life.

With this in mind, resilience is the key to overcoming any difficult situation and living a better life. So, it is imperative to know the limits of your own resilience and learn new techniques to become more resilient in the future.

Why Is Resilience Important?

Resilience is highly important for one’s quality of life. In fact, resilience is one of the highest determiners for one's enjoyment, fulfillment, and growth throughout life. For this reason, resilience is important for living the best life possible.

If you do not learn resilience, you can easily be taken down by any of life's challenges. Some of the most common adversities faced in life include the following:

- Changing careers
- Stressful work environment
- Divorce
- Death of a loved one
- Financial troubles
- Moving
- Raising children
- And more

All of these scenarios require resilience in order to bounce back stronger than before. If you are resilient, you are more likely to bounce back from these situations, even though they will still be tough when you’re experiencing them.

Take divorce, for instance. If you are going through a tough divorce and are not resilient, you can easily feel as though your life is falling apart and that there is no point in love. This then will eventually cause you to feel even more upset by your situation and potentially ruin future relationships.

If you are resilient though, divorce will still be difficult, but you will learn how to cope with its hardships and learn from the experience. As a result, you may find a better relationship in the future and avoid making the same mistakes with that partner.

Factors Of Resilience

Although resilience looks different for every person, there are certain factors that most, if not all, resilient people have in common. Here are the most important factors of resilience:

- Social Support: Social support is one of the top determiners of resilience. Resilient people almost always have a strong support system made up of their family members, friends, and community.

- Realistic Planning: Resilient people are realistic in terms of their abilities, limitations, and control. This allows them to make and execute realistic plans that play up their strengths and work around their weaknesses.

- Confident: Confidence is an important aspect of resilient people. Resilient people know their strengths and abilities, which allows them to confront adversity with confidence.

- Healthy Coping Mechanisms: Having healthy coping mechanisms is a crucial aspect of resilience. Coping mechanisms allow a resilient person to problem-solve their way through adversity and overcome the hardship.

- Strong Communication: Resilient people have strong communication skills. This allows them to communicate when they need help achieving a goal, finding resources, or taking action.

- Regulate Emotions: Resilient people manage overwhelming emotions healthily and respectfully. This allows them to acknowledge the emotion without letting it overcome them.

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Your immune system is vital for preventing and fighting off diseases. This is especially important with the current coronavirus pandemic. Our lifestyles usually dictate the health of our immune system and if you want to improve this vital component of your body then you need to be prepared to make some difficult changes.

Boosting your immune system starts by understanding what it does and how it works. We have a chapter on this that explains everything in a simple to understand way. Once you know how much your immune system protects you, it will be easier for you to make the changes that you need to make.

Some things in life cause harm to your immune system and if you indulge in these then you need to stop. Smoking and drinking alcohol are high on the list here which will probably not surprise you. But there are other things that you need to avoid as well that we cover in detail.

The right diet will provide the nutrients and vitamins that your immune system needs to stay in tip top condition and work hard for you. Changing your diet is a big step to take, but if you are eating the wrong things then you need to do this for the sake of your immune system.

There are supplements available that can provide essential vitamins and minerals that perhaps your diet cannot. We provide you with all of the information that you need to know about supplements in this guide. Stress can negatively impact your immune system and we have a whole chapter dedicated to how you can reduce the stress in your life. Exercising regularly and getting the right amount of sleep are also very important and we cover this off for you as well.

Keeping your body clear of toxins is something else that will help your immune system and we have some great detoxification techniques for you in this guide. Finally we explain why essential oils are beneficial for your immune system and the best ones to use.

Do you always find that when the colds and flu do the rounds you seem to get them while others around you are unaffected? If this is the case for you then you should definitely take steps to strengthen your immune system.

Most people seem to pay more attention to their immune systems during the winter months, when colds and the flu are at peak levels. But you need to understand that your immune system works hard for you every day of the year and it does a lot more than just protect you from colds and flu.

Your Immune System is very Precious

Every one of us has this wonderful thing called an immune system designed to keep us healthy and well. It protects us 24/7 without us even realizing it. There are a number of things that you can do to boost your immune system as you will discover in later chapters of this guide.

But there are also a number of things that can damage your immune system and its ability to protect you against bacteria, pathogens and viruses. At the time of writing this guide, the world is gripped by the coronavirus pandemic so having a strong immune system is vital.

Do you have a Weak Immune System?

A lot of people have weak immune systems and don’t even know it. If you do have a weakened immune system then you must do something about it fast. There are a few signs that you can watch out for to see if your immune system is weak:

Diseases that Weaken the Immune System

There are some diseases that will weaken your immune system. Some of these are really well known such as AIDS and HIV. These are auto-immune diseases that can significantly damage your immune system unless you get the right treatment.

Some cancers will weaken your immune system too. There are also people that are born with disorders affecting their immune systems that make them more deficient than other people’s. At the time of writing there was no cure for this type of disorder so anyone that has this must manage it for life.

Getting the same Infections over and over

If you get the same infections over and over again on a regular basis then this is definitely a sign of a weakened immune system. For people with normal or strong immune systems, getting these infections will only occur a small number of times in their life.

To be more specific, do you regularly suffer from a strep throat or pneumonia? If so then this probably means that your immune system is weaker than it should be. Another sign is frequent problems with your digestive system.

It is also possible that more common ailments such as diarrhea, a lack of appetite and stomach pains on a regular basis could point to a weakened immune system. A large proportion of your immune system covers your digestive system, so if all is not well here then your immune system could be weak.

Low Energy Levels

In some people, low energy levels are an indicator that there is a weakness in their immune system. The reason for this is that your body is spending much more energy than it should do ensuring that your immune system works as hard as possible for you. If you are sleeping well then a weak immune system could be the reason that your energy levels are down.

If you are Sick right now can you still Boost your Immune System?

Yes you certainly can and you must. Your immune system is still working hard for you while you are sick, not only tackling the sickness that you have but also ensuring that no new diseases arise. So it needs all the help that you can give it.

If you follow all of the practices recommended in this guide (which we strongly recommend) and you do get sick, this does not mean that the practices are flawed. It just means that something slipped through the net so you need to carry on the good work if you are sick.

Getting a Blood Test will help you to understand your Starting Point

If you are concerned whether your immune system is in good shape and do not want to test it by being exposed to a disease (not a good idea), then we strongly recommend that you have a blood test specifically for your immune system.

The immune system blood test will check the amount of white blood cells that you have. This is very important as these white blood cells fight diseases and take out certain cells to protect you. If your white blood cell count is low then your immune system will be weak.

Another thing that a blood test will do is check for antibodies or immunoglobulin. These are vital for your immune system because they are proteins designed specifically to attack different diseases. If you are a pregnant woman then you can have a blood test to check if their unborn child has an autoimmune disease. Treatment can be administered if this is the case, otherwise a child can be in real danger. Autoimmune diseases can be passed through blood so there are often genetics involved.

In order to boost your immune system in the best way you need to know where you are starting from. Do you have a normal immune system for your age (in later years your immune system deteriorates) or do you have a weak immune system right now?

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The coronavirus pandemic has led to a significant rise in the use of video conferencing platforms, and in particular the Zoom platform. Zoom was popular with businesses before the pandemic and it is sure to be even more popular afterwards.

More and more business owners and individuals want to know how Zoom can help them to improve and grow their businesses. In this guide you will learn exactly what Zoom is and what it has to offer, as well as how you can use it effectively in your business.

There is a bit of a learning curve with Zoom and you need to be willing to take the time to learn the most important features. You will find all of the most important setup and configuration details in this guide.

To get the most out of Zoom you need to know what features are available and how to use them. You also need to understand all of the tips and tricks that Zoom masters use to get the best results from using the Zoom platform. We will reveal all in this powerful guide.

The Zoom webinar platform offers you a great opportunity to generate more leads and sales. It is essential that you set your webinars up in the right way and provide a high value delivery so that your attendees will turn into customers. We have the best strategies for you in this guide.

Keeping your audience engaged in your Zoom events is essential. You will find a number of proven tactics in this guide to increase engagement. There are some great personal strategies you can use as well as the Zoom built-in features.

The coronavirus pandemic has changed the way that businesses operate all across the world.

Conventional “in person” meetings are now being replaced with safer video conferencing meetings.

Zoom has become the “go to” application for video conferencing available today.

Zoom was popular before the coronavirus pandemic and now it is even more so. This cloud based application allows businesses to hold virtual meetings using video or in audio only mode like a telephone call. There is a live chat function as well. You can record your Zoom sessions which is a lot better than taking lots of notes during your meetings.

Zoom Meeting and Zoom Room

In 2019 more than 50% of Fortune 500 organizations were using Zoom. No doubt this number has increased in 2020. Have you heard people talking about a “Zoom meeting” or “Zoom room” before? There is a difference between the two.

A Zoom meeting is something that you are probably familiar with if you have used applications like Skype. You can participate in a meeting using your computer or mobile device with a camera and a microphone. It is also possible to join a Zoom meeting using a phone.

The Zoom room is different. It requires that hardware be installed in a conference room for example and then companies can use it to run a full blown meeting. There is an additional cost for the Zoom room setup and usage. Larger companies use the Zoom room feature.

The Features of Zoom

There are a number of different features available with Zoom and here are the most commonly used ones:

One to One Meetings

The user can host unlimited one to one meetings even using the free Zoom plan.

Video Conference Group Meetings

With the free Zoom plan you can host up to 100 participants on a group video conference for a maximum of 40 minutes. By choosing the large meeting plan you can host group video conferences with up to 500 participants and there are no time restrictions.

Screen Share

This is a very popular feature that is available with all Zoom plans. Whether you are in a one to one meeting or a large group meeting you can share your screen so that the other participants can see what you are doing.

The Zoom Plans

Whatever you want to achieve in your business there is a Zoom plan to support it. This includes the following:

• One to one meetings
• Group calls
• Training sessions
• Webinars both internal and external
• Global video meetings

Here are the Zoom plans and prices at the time of writing this guide (check for the latest offers here):

Zoom Free Plan

• Unlimited number of one to one meetings
• Group meetings with a limit of 100 participants and 40 minute limit
• HD video (720p) and HD voice
• Active speaker view
• Show up to 25 video feeds per screen
• Screen share (simultaneous)
• Virtual backgrounds
• Waiting room
• Permanent online meeting room
• Instant or scheduled meetings
• Plugins for Outlook and Chrome
• Meeting recording in video, audio and text modes
• Raise hand alert function
• Breakout room
• Apps for Windows, Mac, Linux, Android and iOS

There are other features too. Zoom offer a comprehensive set of features for free which allows you to test out the application to see if it is a good fit for your business. It will be, and you should certainly take advantage of this generous plan.

Pro Plan for Small Teams $14.99 Per Month

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Introduction

Email marketing is the art of making money from your email list. It is one of the ways to make money even if you don’t have a fixed blog. As long as you have a list of responsive prospects of customers whom recognize you as an expert in your niche, they will definitely be up for offers of value which you provide for them.

How does this work, actually?

Well, if you have a website and you draw in some traffic, people will come, absorb some information and go away.

However, if you managed to capture their emails, you can to email them again and again – offering them nuggets of useful information or giving them offers that they might be interested in.

Marketers have recognized the potential of email marketing in generating huge profits, and has since then sought out to find the best ways to monetize their list through good email marketing practices.

This ultimate email-marketing guide aims to reveal these good practices so you can learn and apply the strategies to start raking in massive profits from your list.

READ ON!

Chapter 2

Basics Of Email Marketing

These emails are the contact information of visitors who come to your site who are looking for specific information on your niche topic.

In order to build a list, you will need to have an email autoresponder set up.

The two most common autoresponders in the market are:

-Get response (www.getresponse.com)
-Aweber (www.aweber.com)

It is compulsory for anyone who wishes to start an online business to get an autoresponder account. This will be used to manage your subscribers and mass email your list with offers and information of interest.

Once you have an autoresponder account set up, you’ll have to set up a business system for collecting leads or subscribers, which I will go into detail in chapter 3 on list building essentials.

Now, with an email list, not only can you continuously build rapport with your subscribers, you can also offer them products of interest.
Traffic that comes and is not captured is a waste.

People are looking for specific information and they will leave forever once they have found out.However, if you manage to capture their emails, you can

continue to provide value and turn them into your loyal customers or followers. This is where the power of email marketing comes in.

But first, let us look at some list building essentials, for how can we make money through our list without a list to start with?

Chapter 3

List Building Essentials

So how do you start building a list, exactly?

You will first need to set up your list funnel. It typically consists of 3 components:

1) Landing page or Squeeze Page
2) Free Gift or “Bribe”
3) Opt in box

The landing page is a simple one page website which consists of a headline, sub headline, pitch & benefits and call to action.

What You Need

The headline has to be eye-catching and bolded to immediately get your reader’s attention. The sub headline will reinforce the message of the headline.

The purpose of the page is to “bribe” a visitor to enter his name and email in exchange for a free gift. This could be an e-book, e-course or weekly newsletter.

The benefits are meant to explain what the reader would get from this free gift and to improve sign up rates.

Finally, in the call to action, you inform the reader that they must enter their name and email to get the free gift.

The place where the reader enters his contact information is known as the “opt in box”, which can be obtained from to email autoresponder host website.

Autoresponders like Getresponse offer easy customizations for opt-in boxes to make boxes suit your site layout easier.

Alternatively, you can choose to put your opt in box in your blog or website to collect subscribers. The choice is entirely yours but landing pages often have higher opt in rates because visitors only have less choices – Opt in or don’t as compared to blogs.

There you have it; your list building system is ready. All you need is a bunch of traffic and you’re all set to build a huge list!

Chapter 4

Writing Compelling Email Headlines

The most important component of an email is your headline. If your headline fails to grab your reader’s attention within the first few seconds, the whole email is wasted – They won’t even open it!

So what are good headlines, exactly?

It has to ignite the emotions of curiosity and don’t seem like blatant pitching. You have to word it in a way that makes it seem interesting, in a way that would make someone want to open it.’

For example:

Subject: “This Hopeless Beggar Turned Into A Self Made Millionaire Within 6 Months!

A title like this creates curiosity – People would like to know how someone as disadvantaged – Like a beggar turned his life around. If even a beggar could do it, so could he/she!

Recently I came across another headline which caught my attention because it managed to include sexual vibes without coming off as spammy. Sex is a powerful emotion and strong motivator and often gets people (especially guys!) to look.

The title went something like this: “Subject: Don’t let your wife know you’ve seen this!”. As suggestive as it sounds, it worked in getting people to open it.

Try to play around with your words to find the right balance between curiosity generation and getting the message across.

Last but not least, it is highly important that your headline be relevant to the content of the email body, or else you’ll be essentially training your subscribers to treat your emails like rubbish!