Sample Content Preview

SHOW ME THE MONEY ON THE INTERNET!

Once upon a time, the Internet was used primarily for information searching; then, one day, someone realized that it would make an ideal business model too. Who would have suspected that the Internet would turn into a multi-billion dollar marketing tool that anyone can use to advertise and make money with?

Even nicer is the fact that Internet users have multiple options in terms of choosing a business model. Unlike a storefront business, the virtual world of the Internet enables people to run a cyberspace storefront business selling supplies or to operate a personal services business offering consulting or writing. But even more importantly is that there are even more ways to earn income using the Internet tools provided today. In addition to simply selling, you can earn income in multiple ways through an Internet marketing plan that takes advantage of opportunities like blogging, affiliate programs, and many other avenues.

In fact, the Internet offers many options for earning income, and you can build streams of income coming from multiple sources at once. By generating multiple streams of information, you are taking advantage of the true power of the virtual economy found on the Internet. You don’t have to go to a store, unlock the doors, and try to decide how to attract customers on a limited budget. Instead, you can develop a multi-pronged approach to generating income using a blended variety of Internet tools and then sitting down at your computer and getting busy. Even better is the fact that you have access to millions of potential customers and advertisers.

Internet marketing is a work in progress too. There are new opportunities to earn income introduced every day for the entrepreneurs who appreciate the power held in cyberspace. Because the distribution of information is instantaneous and the cost is minimal, everyone has an opportunity to make money. This is probably one of the greatest aspects of the Internet – its ability to level the playing field. Earning money through marketing used to be largely limited to large corporations with enormous marketing budgets. The Internet, on the other hand, can be used for marketing even when there is almost no marketing budget to access.

This report describes the various ways to generate income via Internet marketing. It is divided into broad categories as follows:

• Advertising that generates income
• Affiliate programs
• Blogs
• Internet business models

The report doesn’t pretend to cover absolutely every source of income potential on the Internet. But it does cover many of the most popular methods currently in use. You can pick and choose the ones that seem to hold the most opportunity for you and begin to build a variety of income streams. For those who already have an online presence, various Internet marketing strategies can be blended with your current business model to increase your income.

The Internet, above all, is an entrepreneur’s dream come true. With some information and planning, anyone can earn an income from the Internet.

ADVERTISING YOUR WAY TO

AN INCOME

There are multiple ways to use Internet advertising to generate income. A core element of Internet marketing is advertising, and it’s possible to take advantage of many of them for little, or sometimes, even no monetary investment. That’s because websites and search engines have designed ways to advertise that are complementary. In other words, you advertise and everyone involved makes money.

Streams of income from Internet advertising are generated in the following ways.

• Links
• Banner ads
• E-mail marketing
• Search engine marketing (SEM)
• AdWords and AdSense (Google)
• Other

LINKS

You can generate income by establishing a set of links on the Internet. The links can be placed in two basic ways. Some links will be embedded into your website, and clicking on them will keep the customer on your site by sending them directly to the Web page desired. The second set of links is those that take customers to a different website.

Internet marketing has reached a sophisticated level of strategies and techniques that allow you to drive business to your website. The only way to make money on a website is to have visitors. So a stream of income can be generated through well-placed links. You will notice the term “well-placed” is used because a link placed in the wrong spot on the Internet can be fairly useless. For example, if you are selling food products containing meat, it would not make sense to place a link on a website that caters to vegetarians. How many people do you think will click on the link leading to your site? Not many!

Links can work both ways. You can place links to your website on the sites of others or other site owners may pay you to advertise on your site. A reciprocal link program is one where you and the other site have links to each other’s sites.

Reciprocal links provide two primary benefits. The first benefit is the fact that you increase your website traffic, which should lead to increased revenue. The second benefit is that a reciprocal link can lead to a better search engine ranking since each customer clicking on a link to your site will count towards its ranking.

You can sell advertising spots on your website to generate income.

BANNER ADS

When you go to the beach, chances are that you’ll see a small airplane flying and pulling a waving advertising banner. On the Internet, the banner is placed on a site and is usually long and narrow like a real-world banner would be. The most common size used is 468 pixels high and 60 pixels wide.

The banner ad can be static, and the website visitor will simply read what it has to say. If they like what is read, the customer then clicks on it to get to the website or product being advertised.

Sample Content Preview

EMAIL MARKETING METHODS DO WORK

Email is one of the many tools you have as an Internet Marketer to make a difference in your bottom line. Profits are likely to come in faster the better you utilize this tool. The good news is that it does not have to be difficult to implement a marketing program through the use of email. The bad news is that you have to work continuously at getting people on that list and to keep them there.

EMAIL REALLY MAKES SENSE

Email is one of the easiest forms of communication in the world. If you think back to the first time you used email, you may remember feeling like it was one of the best inventions ever. The fact is email allows anyone to communicate with anyone else, no matter where they are located in the world. From a marketing perspective, this is highly beneficial.

Compare email marketing, for example, to marketing methods of television commercials. As effective as they are, they still take a bit of luck. The right people need to tune in to the commercial at the right time to get the marketing message. The same is true for most any other form of marketing communication. People have to be in the right place at the right time. This is not as true for email, though.

With email marketing, you target those who are already interested in what you have to offer. For example, you are not wasting your marketing budget on people who may not have any use for your product. Only those who have already shown some level of interest are going to be marketed to. Plus, your email stays in their system until they read it. There is no limit or location issue here since the message is going directly to them.

Email does make sense to use as part of your business's marketing campaign. It is highly effective when you combine it with other resources and tools including:

• Search engine optimization
• Social bookmarking
• Ezine marketing

You also want to be sure you are sending your clients to the best place for them. In other words, you need a well designed website or blog where they can easily gather the information they need. When you combine several of these marketing methods, your internet marketing business is unstoppable.

THE LEGALITIES OF EMAILING

As an Internet marketer you know that spam is something that must be avoided at all costs.

According to Webster, spam is defined as, "a disruptive, especially commercial message posted on a computer network or sent as email."

There are laws in place in the United States, Canada, Australia and throughout Europe which limit the sending of spam. Yet, according to some estimates, up to 80 percent of all messages received are unsolicited. As an Internet marketer, you need to find the fine line between spam and sending email marketing messages.

Laws can impose large fines and commercial organizations that do not follow required laws. Most importantly, they can put you out of business.

To help you to define that line, consider the following.

USE AN OPT IN LIST

An opt in list is one created by you. People agree to allow you to send email messages to them. The process requires that they check a box or otherwise agree to receive messages from you. Once they do agree, their email address can be added to your email campaign. You should not email just anyone with your commercial message.

Opt in lists are relatively easy to create. At first, you can even manage it in your Outlook program. Yet, keeping some form of record of their signature (even the virtual agreement) is important. For this reason, you may want to consider email programs that can help you generate effective opt in lists that help protect your business in the long term.

Opt in lists can capture email addresses in various forms including just on your website or blog, through RSS feeds, through your newsletter and through the ordering process. All are safe options to help protect your business from spam and spam related problems.

PROVIDE A REQUEST OUT SERVICE

Nearly all countries with spam laws require that the email recipient receives some way of removing themselves from your list. To protect yourself from potential problems, be sure your email marketing place always offers a removal link.

If you have an email marketing system, this is very easy to do. Most programs will allow you to offer a personalized message that goes at the very bottom of an email alerting the reader to their ability to remove themselves from your list. The system then handles this fully for you, making it easy for you to keep those who want off, off your list.

DON'T SKIP YOUR CONTACT INFORMATION

In the United States, it is required by law that all commercial solicitations have some form of contact information on them. This is designed to allow those who receive the emails to be able to contact you ask you for removal. Often, all that needs to be provided is your email address or your business's mailing address.

If your area requires the use of this type of solicitation, use it. You do not want to find yourself out of business before you start.

In addition to providing your contacts with this legal requirement, by publishing your company's contact information at the bottom of emails like this, you help show them that your business is, in fact, authentic and this could help them decide to work with you.

Sample Content Preview

Hot Niche Trends For Future IM - Page 1 Hot Niche Trends For Future IM - Page 2

Five Standard Hot Niches

Since the Great Recession of 2008, knowing what hot niches to market has become especially important to generate income. Some people may suggest that the entire marketing landscape has been turned upside down and that old, popular niches are no longer the bestsellers they once were. There is a bit of truth to this as it becomes harder to sell in a climate of economic fear; however, once you take a look at the five standard, hot niches closely, you will find that they are still selling, although in different manners.

What Are They?

- Health & Beauty – This is, by far, the most popular niche out there. The demographic has been traditionally female, but more and more men are increasing their purchases in this area. Even when gasoline is $4/gallon, people still make purchases for small indulgences like lipstick, indicating that this is still a powerful niche to market.

- Parenting & Children's Needs – What people won't spend on themselves, they will find a way to spend on their children. It's clear that some households are making sacrifices in this area, but they are making up for it by buying items that provide in comfort and familiarity what they lack in luxury.

- Pets – You would think that with all the stories of dogs being returned to shelters due to the recession that the pet niche would be dying. On the contrary, the pet niche is still a hot niche, although the types of pets being housed and their needs may be different during a recession.

- Automotive – People need transportation to get to their jobs. They may have trouble buying new cars in a recession, but then the market shifts to repairs and to proper maintenance of old cars. In a modern society, transportation, and especially automotive transportation, is a must.

- Food – When all else fails in a person's life, food becomes a major source of comfort. It is also a relatively cheap comfort and can be justified on the grounds that it provides nutrition, a life necessity. People may switch from buying brand names to more generic foods, but that just opens a market for your offerings to take off.

Along with these five major niches, which we will discuss more in depth, there will be other niches arising and trending due to events affecting Hot Niche Trends For Future IM - Page 3

consumer-buying behavior. Understanding the shifting needs of your customers is key to identifying future niche trends in IM. Hot Niche Trends For Future IM - Page 4

Health & Beauty

Health and beauty rarely take a hit as a hot niche because there is always a way to justify these purchases in the mind of the consumer. Some people may decide, upon being laid off, that they look too old to get a job and opt for Botox treatments to help them be more competitive in the job market. A struggling single mother may opt to treat herself to a weekly hair styling as a way to pamper herself. Even when people don't have the money, they don't fail to spend in this area; they just look for smaller indulgences, things that generate greater value for the buck, and discounts.

Creating Health & Beauty Habits

Health & beauty products is also a great niche because, once you generate a customer, they can become lifelong customers that return over and over to buy your products. People tend to stick with certain brands once they find them either because they feel good with them or because they enhance their beauty. Since that's going to be a personal selection for everyone, the key is to have a large variety of products to choose from and to market them to targeted demographics.

Black beauty products, for instance, are taking off. As one demographic emerges more than another, be sure to have products that are especially chosen to highlight the health and beauty of that population. Hispanic customers will have different needs than African Americans and Caucasians. Knowing who your target audience is and what their needs are is the key to generating income with your niche. If you don't know what their needs are, put up a poll and ask them! Send them a discount coupon for participating in your poll. Make it time-limited, and the odds that they will redeem the coupon and make a purchase on your site will increase too.

Preventative Health A Great Subset Niche

All you have to do is watch the polls that show that more and more Americans are putting off health care to save money. Some are going overseas for cosmetic and dental surgery. This tells us a lot about the buying behavior of the average American consumer. It means that they will be more and more interested in learning how to prevent costly health conditions rather than paying to treat them. If you find that you have a beauty product that also can be used as preventative health care, list it as part of the benefits. This way, you will justify the purchase as a necessity and not just as a luxury. Provide a wide range of choices and some “do-it-yourself” options, like home hair coloring kits, French manicure kits, and other cheap alternatives to costly salon treatments. Hot Niche Trends For Future IM - Page 5

Parenting & Children's Needs

If you are not a parent, it may be hard to believe that even summer camp is considered a necessity in some American households. The average cost of nurturing a child is astronomical, yet few parents will complain or cut corners unless they truly have to. There is a great desire to see their children succeed in a competitive world, and part of that means trying to get the best their money can buy for their children. Here are some ways that you can use this niche to generate income online.

Offer A Children's Line

Take a look at some of the major stores out there. They know a rich niche when they see one. There are numerous retailers offering a children's version of their grown-up line, from Pottery Barn to The Gap. Monogramming products with a child's name is a cheap way to make things seem more luxurious than they are and is a great feature to add to your own online offerings.

Children may not have the income to buy a product directly, but they have significant needs from clothing and health to beauty and school needs. You can count on this demographic to have significant needs that will be addressed by the parents regardless of economic conditions. In fact, they will more than likely make their children’s needs a top priority.

Sample Content Preview

The Disciplined Mind Video Course

Why Discipline?

Let me tell you, success normally doesn't happen overnight. In fact, the people who seem to be able to pull off any kind of success in a very short period of time have actually paid their dues.

That's right. They weren't born that way. They had to go through a long process of disappointment, failure, and yes, pain. If you see a lot of winners around you, it's because they put in the time. The good news is, you can do the same.

Discipline is not just about achieving your goals. It's also about becoming a better person. Because let's face it, if given a choice, we'd rather do things that are pleasurable, quick and easy right here, right now.

Unfortunately, life reserves the biggest rewards to people who would rather wait until they eat their cookie. If you develop that skill as a little child, you will be able to become a very successful person indeed.

In fact, in a long term study conducted in the United States, children who were able to delay gratification by foregoing eating a cookie now, in exchange for a promise of eating two cookies in the future, turned out to achieve higher levels of career, personal and health success.

Discipline is closely related to how well you do in life. This is not something that you pick up to solve some sort of problem, and then promptly drop. Instead, this is a key part of you that you need to invest a proper amount of time, effort and energy in, which will continue to pay dividends long into the future.

Many Levels of Discipline

There are many levels to discipline. There is no one-size-fits-all set of features to discipline. In many cases, it requires adaptability, depending on the particular set of circumstances you're dealing with.

With certain people, you need more discipline than others. In certain aspects of your life, like education, you will need a certain type of discipline, whereas you would need different levels of self control when it comes to avoiding drugs, alcoholism or sexual addiction. This is also true when it comes to emotional self control.

Let me tell you, it's the easiest thing in the world to tell people what you're thinking. But let me tell you, that's also the easiest way to burn your bridges. If you want to become part of the solution, you have to know how to control your emotions and channel them in a productive way. All of this requires discipline.

Discipline is Something YOU DO

There are many misconceptions regarding discipline. A lot of people confuse it with other personal traits. What is discipline anyway? I have given you an earlier definition, but we're going to drill deeper in this section.

Discipline involves action. It really boils down to what you do and what you choose not to do. This is the most practical way to frame discipline based on how people actually perform.

Discipline is the ability to do things that you'd rather avoid. These are necessary things. These are things that can take your life to the next level. These are things that can set you up for greater success in life. These are the things that would resolve a lot of personally difficult issues, but most people would rather avoid them.

Let's face it, if given a choice between emotional confrontation and just letting sleeping dogs lie, most people would take the latter. That's just human nature. Discipline gives you the ability to attack these things head on.

Discipline also gives you the ability to do what you have committed to doing no matter how inconvenient or uncomfortable. If you have given your word to somebody and you have promised to do something, discipline enables you to follow through. You may not feel like it, it may not be all that convenient, in fact, it might even be a major hassle, but if you are a disciplined person, you will come through each and every time.

How come? You have given your word. You have committed to that person. As you can well imagine, this can help build a reputation.

Let's face it, most people would rather flake. Most people would get wobbly and eventually just drop out. It doesn't really matter if they have given you their word. It doesn't really matter if they made all sorts of promises. At the end of the day, it all boils down to whether they are willing to stick to their promises, regardless of how inconvenient it is, or whether they just take the path of least resistance.

Which brings me to the next point. Discipline also involves the ability to stick to a course of action, even if you're busy or you don't feel like it. You would be able to stick to something that you have committed to, even if you feel like you don't have the time.

Discipline also involves patience in relationships. Let's get one thing clear, the person that you're with is in your life for a reason. Of the 100 different traits that make up that person, you probably love 90 to 95 of them, but there are 5 traits that you really hate. This requires patience.

Everybody is a work in progress. None of us are perfect. If you want your relationship to blossom and survive, you have to be disciplined.

Finally, most people have principles, but not everybody is willing to stick to them. Not everybody is willing to sacrifice for them. When you have discipline, you find the strength to stick to principles. It may not be popular, it definitely may not be convenient, but you will stick to it anyway.

This builds character. This also builds reputation because you stick out like a sore thumb. Most people would rather abandon their principles at the most convenient or most opportune period. Few and far between are people who are willing to stick to something because of personal principle. This requires discipline.