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THE PSYCHOLOGY OF BACKEND PROFITS

Most businesses spend too much time trying to gain new customers and fail to recognize the immense goldmine that they have in their existing customers. The fact is that the people most likely to buy from you are those people who have already bought from you! That's why backend marketing can help to boost your profits, even when new customers are few and far between. As a strategy to survive and thrive in a recession, it's hard to beat backend marketing.

WHY IT WORKS

Backend marketing works because people are the most suggestible in buying behavior just after they've made a decision to buy. Once they overcome resistance to purchasing from you, they've given you their trust. You no longer have to market to overcome buying resistance; instead, you market to them to have them buy even more from you.

For the business owner, it works because it's easy to implement backend strategies, whether you are an online or a retail business. It just takes a bit of conscious attention to the actual purchasing transaction and understanding when to offer customers an upsell or a more expensive item. Once you get the hang of this, it's a very easy way to increase the bottom line without spending tons of time advertising.

STRATEGIES ARE SIMPLE

Strategies are deceptively simple and work best when implemented with consistency. While it doesn't take much to ask someone if he/she wants a pair of socks to go with a set of shoes he/she just bought, if you don't have that step planned out, you can miss that opportunity. It works best when you use these strategies at specific times and quite consistently.

When planning your sales funnel, you should include deliberate methods to sell backend offers. It shouldn't ever be an afterthought; it should be a carefully planned marketing strategy. It may look like a simple question or an additional ad that is carefully placed on a thank you form, but it's a planned attempt to get your visitors to open their wallets wider. Don't miss an opportunity to increase your bottom line, particularly when the customer is in the mood to buy – which is usually when they've just agreed to buy. By paying attention to your sales funnel and strategies, you can set up a maze of offers that are subtle yet powerful motivators to sell.

THE PLANNED SALES FUNNEL

A sales funnel is the way that you can get an unidentified visitor to self-identify himself/herself and to join your marketing program. The first step is to turn anonymous visitors into real live email addresses that have given you permission to contact them. Without knowing who is visiting your site, you'll never be able to execute a successful sales funnel. That's just the mouth of the sales funnel. After that, you should have some steps set up to place people in particular demographic groups that you then intend to market to in some way.

Whether it is a new or an old customer, they should all be in some area of your sales funnel. Your sales funnel should include backend offers at regular intervals, in emails, in forms, in various types of promotions. It should include various email campaigns. It should track the sales of your offers and how to upgrade people to other lists if they self-identify themselves as big spenders.

THE DOUBLE OPT-IN FORM

When people first visit, your priority is to get them to register via a frontend offer. This can be a free report, ebook, discount coupon, or some other offer that is given to them in appreciation for subscribing to your email list. Once they've entered the mouth of your sales funnel, the double opt-in form, then you have a perfect right to market to them in any way that you choose, frontend or backend.

The double opt-in form also works great as a way to start the process of marketing to new clients because it weeds out spammers and fake email addresses. In order to receive the freebie, the customer has to verify his/her email address by going to his/her inbox and clicking a link to verify. This then verifies the account, and he/she is fully registered and is sent to the download area where he/she can see the freebie.

WITHIN THE FREEBIE, DO A BACKEND OFFER

While your first few emails should remain friendly and casual, whatever it is that you've offered them as bait to sign up, it should include some backend offers. If it's a report, you should include a description on some good tools or services that you're selling or on other products, even affiliate offers. Ask for referrals too for anyone that might like a free copy of whatever it is that you are giving away.

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NICHES: HOT SPOTS THAT DRIVE INTERNET MARKETING

Whether you are just getting into Internet marketing or have been doing this for a while, you know that developing a niche is key to the success of your Internet marketing efforts. After all, when you are in business on the Internet, you don't necessarily have to produce a particular product first to market it. You don't even have to provide a service to market that either.

Online marketing makes it easy for anyone to get into business, whether they have experience in any specific business or not. The entire world of products and services are open to market on the Internet, as long as you know how to market using infoproducts and affiliate marketing to sell online. So, where do you start? Isn't it too overwhelming? That's where a market niche becomes an indispensable tool to help you target profitable and interesting markets that can bring attention to your website and help you be successful in your chosen Internet marketing venture.

This report will tell you how to locate hot spots in Internet marketing topics in a methodical way that anyone can follow. This will save you from implementing topics that you may be passionate about, but in reality have very little market value. It will also help you locate the most profitable areas to be in and to time them to get in when they will yield riches without too much extra effort. When you know how to pick out great hot spots for topics you will find that your Internet marketing gets quicker and easier.

WHY PASSION ISN'T ENOUGH

Many experts advise you to follow your passion and the money will follow. While this may seem like good advice, the Internet is such a vast landscape that to maximize the potential that your passion matches what people are actually searching for online you need a better plan. So, while passion is a good indication that you will be interested enough to pursue a topic longterm, it's not necessarily the only ingredient you need to succeed.

You actually need to know what topics are popular and being search actively on the Internet, to start understanding how to locate a hot topic. In addition, as an Internet marketer, you want to pick a topic that is profitable, and there are ways to do that using tools like the Google Keyword Tool, which will be discussed later more indepth. And, finally, you want to know how competitive the niche is, so that you find a pool that hasn't been over-fished by bigger players.

In Internet marketing terms, what you want to find are hot spot topics that have the following characteristics:

• High demand Many people are interested in searching for this topic and they are keying in various phrases to the search engines that can be mined for traffic and profit.

• High Cost-Per-Click (CPC) Google establishes the CPC for keywords and phrases. Based on that, you can tell when one word or phrase is more profitable than another based on what advertisers are willing to pay a publisher per click of that keyword or phrase.

• Low Competition Since most Internet marketers know that they want a high demand or high CPC to get good niches for profit, they are usually highly competitive too. However, there are still some out there that you can find that are not as competitive and we'll show you how to locate them.

• Advertisers Present You want to also find hot spots that are of interest to affiliate or marketing advertisers. At least 20 advertisers for the hot spot shows it is good to try out.

TWO METHODS TO IDENTIFY THE HOT SPOTS

There are two methods to locate the hot spots in Internet marketing topics: brainstorming them or researching them. Brainstorming is not a bad idea, but if you use it, you should also research and analyze your ideas to make sure they are viable.

BRAINSTORMING

Here, you want to start engaging your creativity to find hot spots that you are passionate about that might have some potential to be great niches. One way to start is to just start trying to look at things from the point of view of a consumer. What are the burning issues consumers are trying to solve? These are the things they will be searching online to resolve.

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Introduction

Most entrepreneurs don’t fail because of business reasons. Business strategy is often easy to correct or fix. What’s more difficult to fix is the entrepreneur. The more you can accomplish, the higher your chances of success. Your productivity and time management skills are one of the most significant indicators of whether or not you will succeed.

The most valuable resource that you have as an entrepreneur is time. Unfortunately, time is a limited resource, and once lost we can never get it back. With the same 24 hours in a day that is allotted to everyone else, many entrepreneurs feel as though they don't have enough time to accomplish what they want. To be a successful entrepreneur, you have to learn how to manage your time effectively if you're going to increase your productivity and accomplish everything you set out to do.

Fortunately, with adequate planning, organization, and focus, anyone can learn how to effectively manage their time and begin to work smarter, not harder to reach their goals and achieve their dreams, without burning out.

To be able to manage your time correctly and effectively, it is crucial for you to understand the tools and techniques that are available that can help you improve the required skills that are needed to ensure you complete all of your tasks and activities to reach your goals.

If you don't already have a system in place to help you manage your time, the techniques and methods in this book can help you develop one. Utilizing the tips and procedures outlined in this book will help you understand why time management is so essential for everyone, not just entrepreneurs, for being more productive and finding success, as well as help you to start to put a time management system in place so you can accomplish more in less time.

Chapter 1 – The Importance of Time Management

Time is an incredibly valuable resource for entrepreneurs that can never be stored or saved for later use. Everyone has the same amount of time available to them, but for entrepreneurs, it becomes critical that they learn how to use their time effectively. You may not realize it, but time management affects your entire life. It allows you to get more important things done, which can dramatically boost your productivity. Over time, that increased productivity will snowball into marked improvements in both your professional and personal life.

Many people feel that they don’t have enough time to accomplish everything they want to in life. They often blame their lack of time for their increased stress, bad relationships, poor finances, and lack of exercise. However, with the proper time management skills, you can accomplish everything you set out to do.

Time management can help you to identify your priorities, as well as help you make conscious decisions so that you can spend more of your time doing the essential things that will benefit your business. Effectively managing your time can also help you reach your goals faster. Proper time management also helps you accomplish more things in less time and with less effort and stress.

The Benefits of Time Management

Time management makes you a more punctual and disciplined person. It prompts you only to work when you have to. For you to make the most of your available time, you have to prepare a to-do list or task plan. Proper time management requires that you develop a list of activities or tasks that you have to accomplish during the day. It is essential that you also include specific timeframes in your to-do list, as well as the level of urgency for each task. Your task plan, or to-do list, can provide you with a better sense of direction when it comes to getting your work accomplished. It can help you identify how your day should look so that you can work accordingly and achieve more in less time. Being able to manage your time effectively will also help you to become more organized. It can teach you how to organize your workspace better so that you can more easily find documents, folders, and files. You can benefit from your increased ability to manage your things more effectively as well, through the use of excellent time management practices.

Having a plan for managing your time can also help you realize your goals and objectives within the shortest amount of time possible. With proper time management skills, you can meet your targets ahead of schedule and finish your tasks on time.

Incorporating proper time management in your life can dramatically increase your productivity and help you accomplish your goals without having to spend more time working.

How Ineffective Time Management Can Hurt Your Business

Ineffectively managing your time, when it comes to your business, can lead to many problems and undesirable consequences. If you don't have strong time management skills, it can result in missed deadlines, poor quality of work, excessive stress, inefficient workflow, and more.

If you don’t effectively manage your time, it will become more difficult for you to finish your work on time, which can cause you to be seen as inefficient and unreliable. Your clients, customers, and colleagues will end up having far less faith in your abilities to run a successful business. Missing deadlines and tardiness will significantly hurt your reputation, which can, in turn, start to affect your personal life and wellbeing. As an entrepreneur, if you want to be successful and get more done in less time, then you have to master your time and figure out how to improve your time management skills.

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How To Build Traffic To Your Website

Building Traffic Tributaries

The World Wide Web (WWW) can be viewed as an immense ocean of traffic that is just waiting to be tapped for your online business. The traffic already exists, either on other people's sites or through online connections, that are plugged into terminals that go directly into a person's home or office. In this respect, you don't have to create traffic; you have to learn to build tributaries that lead from that large ocean back to your online offerings so that existing traffic has the opportunity to flow back to you. The inlet that brings this traffic from the ocean to your tributary is the numerous backlinks that you post all over the Internet in various places. It's these links that will bring traffic from one area of the WWW to your business website.

THE INDIVIDUAL AS A DROP OF WATER

Taking this metaphor a step further, each individual who is searching the Internet can be viewed as a drop of water that has the capacity to flow from one area of the Internet to another. If you also take into account not only the behavior of each individual, but also the way the water is distributed on the Internet, you will find that people congregate in various areas, and some places are not meant to hold traffic, but to distribute it even more, like search engines. Ultimately, a search engine will list results from a search that is done using a set of keywords, and based on that result, the drop of water or individual typically chooses a few places to hop to next. That's one way that water is moved across the network of tributaries on the Internet.

The other way is accomplished when the force of gravity itself pushes water from one area to another. On the Internet, this occurs when so many people find something of value that they start posting more and more backlinks back to the same area. When that happens, the popularity of the Web page increases and more water or people flow back to the site on the strength of mass exposure alone. We will explore these two mechanisms in depth to show you how to get more traffic to your site.

PAY SOMEONE TO BUILD A TRIBUTARY

Lastly, another way that is not as natural as the two ways mentioned above is to pay someone to come in and dig a tributary, or tons of links back to your site. If you do this through marketing strategies like affiliate and referral programs, it's considered okay. If you do this through spamming and coercion, you'll end up getting into legal trouble. It's important to note that when you are trying to get attention to your website, what you do has to fall between good, legal behavior.

Cybersquatting on someone else's trademark name as your domain name to grab traffic, for instance, may be doable, but it's going to get you into trouble and should be avoided.

Targeted Traffic

The Internet as an amorphous ocean of traffic is a great way to understand the dynamics of traffic flow. This network of waterways has already been very highly developed in some cases, with some people already experiencing great traffic flow on their sites. This is important to know because you don't really want to just put an inlet next to an amorphous ocean and drive tons of untargeted traffic back to your site. Each of those drops may represent a person who is online, but are they the type of person who is going to buy your products and services? Obviously not! There is much more to building traffic to your site than just numbers. It has to be quality, targeted traffic that stands a good chance of creating sales conversions.

TARGET TRAFFIC RELATIVE TO YOUR NICHE

Whether you're getting traffic from a search engine or from some other site, your backlinks should be showing up in areas where the niche is similar to your market segment. You don't want to be selling jewelry and posting backlinks on pet sites or adding keywords for pets. That would only bring in traffic that isn't interested in buying your products in the first place. In order to get high quality traffic that wants to buy, you have to first make sure that your efforts are being placed in the right demographic.

THE LARGER THE POND, THE BETTER THE EXPOSURE

You want your niche to be something that isn't so narrow that few people will be interested in it, yet not be so broad that you won't define your demographic well enough to target it either. If you find that the keywords that you are using to generate traffic from search engines has a low search volume, this indicates that relative to other niches, it probably is a smaller pond of water. It would be better to identify a niche that has some inherent strength in numbers before you actually start to market it online.