WHY A BLOG CAN GENERATE LEADS

A blog is a fantastic tool. Think of it as a tool, a tool you can use to get leads to any type of business you may have. Blogs are tools that need to be in use regularly to keep them working for you. They do not do the work for you, but they do help you to accomplish some of the hardest aspects of your job: getting leads and getting sales from them.

No matter what you may be selling or promoting, a blog is a tool to enable you to get those leads. Since there are millions of potential customers available to you online, you likely want to attract as many of them as possible to your website, where you can promote your product or service and get sales.

Websites can be difficult to manage and they often leave the customer with an impersonal feel. Here are a few problems with websites, in general:

• Most websites are not changing The home page gives great information and the rest f the pages help to sell the item. This is usually a good thing, but can keep search engines at bay and limit the personality of the website.

• Websites make it difficult for you to communicate with your readers You can only communicate through email, rather than the easy and helpful communication of comments.

• Websites can only be bookmarked so many times One time on each page is not enough to help with most social ranking.

• Websites are expensive Yes, expensive to manage - especially if you plan to have many pages of content available to the consumer.

• For many, blogs are more enjoyable and even easier to manage than a standard website Even if you do not know any HTML, you can run your own blog.

For all of these reasons, it is often a good decision to incorporate the use of a blog to help you with lead generation. Any type of business can use a blog.
You can even start out with a free blog, one that you do not have to invest any money in whatsoever.

HOW TO GET STARTED

If you have never used a blog in the past, it may be best to start a free blog from one of the popular blogging resources available online. The two more popular options are Blogger.com and WordPress.com Both of these are very easy to use and they allow you to get started literally in minutes. Later, you can invest in paid blogging programs once you learn a bit about how to use them and how to personalize them for your business.

The benefits of blogging are many. Keep these things in mind when you set out to establish your blog.

• Blogging gives you constant new pages that search engines like Google love. This is a fantastic reason to incorporate a blog into your business because it is an easy way to get regular search engine ranking benefits that websites often keep limiting.

• While blogging is easy enough to do, keep in mind that it does take a regular commitment. If you do not have the ability or time to manage your blog, there is help available. Many professional bloggers ghost write blogs for individuals. You can hire someone to do this type of work rather inexpensively.

• Communicating through a blog is essential. It is a much less formal way of speaking to others, and it does require a lot of commitment on your part. Not only do you need to keep posts going, but you also have to keep the dialogue going too! This can be rather difficult to do in some respects. Getting to chat with consumers is not something many people like to do.

Now that you know a few of the important aspects of blogging, it is time to get it in place. Once you have registered your blog and you have established a web presence for it (depending on the method you will be blogging on, you may need to have hosting set up) it is time to start posting.

What will you talk about? To generate leads to your website, you will want to create blog posts that somehow, even indirectly, relate back to your website's topic and overall goals. For example, let us say you have a website selling dog products. Your blog should be dog (or at least pet) related.

When you do this, you display your skills in this way and you establish yourself as an expert in the field. Do you need to be an expert to get sales and traffic? In most cases, the answer to this is yes simply because people look for people they can count on to buy from. If you are not an expert, why would they want to buy from you?

Start planning a few posts!

HOW TO DRIVE TRAFFICWITH A BLOG

With your blog in place, the next step in the process is simple: get traffic to the blog so that you can move the traffic to your website. If people get to your blog, they are already highly targeted leads. When they get to your website, they are often times ready to buy. This is, of course, only if you can get traffic to the blog. Here are some of the most important ways to increase traffic to your blog, and in exchange, get traffic to your website where you are selling or promoting items.

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Anyone with a home computer knows better than to leave his/her computer unprotected against viruses, Trojans, and other assorted malware. They make your computer run slowly, they corrupt your files, they flood your inbox with spam, and so on and so on. For as long as there have been home computers, there have been computer viruses. If you've been keeping up with Apple, you may remember some years ago when Steve Jobs was selling Macs on the basis that Mac users don't ever need to worry about viruses. Great sales pitch, to be sure, but more recently, Steve Jobs has sheepishly admitted that "Mac users may want to invest in some anti-virus software, after all." So, no matter your operating system, your computer is not safe from viruses. Even a computer sold on the strength of being immune to viruses is not, in fact, immune. The fact is that the people who program these computer viruses are just as capable of keeping up with the technology as the people who program anti-virus software. There is a constant evolution on both sides. As the anti-virus software gets stronger, the virus makers have to get stronger to keep infecting computers, and as the viruses get stronger, the anti-virus must be made stronger in order to fight off virus infections. In all likelihood, this sort of constant one-upmanship between virus and anti-virus will probably continue for as long as the modern home computer is a part of our daily lives. In the interest of giving the reader a full understanding of computer viruses and how to keep one’s computer safe from them, we'll start off with...

THE DEFINITION OF A VIRUS

The term "virus" is actually a broad label that is applied to a number of categories of malicious software. An actual "computer virus" in the strictest sense of the term is defined as a program that can make a copy of itself and infect a user's computer without that user's knowledge or consent. The word "virus" is also applied to malware that doesn't quite fall into this category, like spybots, adware, worms, and so on. These programs are not technically "viruses," but using the term “virus” as shorthand for all malware gets the point across quickly.

Although they may be able to infect your computer without your knowledge, many spybots and adware bots are not actually capable of self-replication, and thus, are not technically viruses.

A Trojan may contain a virus, but a Trojan is actually something that you download onto your computer with your own consent. It is, as the name suggests, a file that promises to be one thing, but is in fact another, such as an application that displays pop-up ads on your computer every time you start an Internet browser, or even spybots, capable of stealing vital information to be sent to remote users. A worm is a program that will download itself to your computer without your consent. It's interesting to note that worms are not inherently necessarily malevolent.

There was a software company in Japan that was working on "benevolent worms." These were worm programs that would find routes around your computer's security and patch them up. While these programmers were working with the best of intentions, the project was a failure simply because these benevolent worms were nonetheless eating up valuable bandwidth, which is the primary reason that worms are such a nasty thing to deal with in the first place. Spyware is used, as the name suggests, to literally spy on users. While you are using your computer, a remote user can actually observe from, perhaps, thousands of miles away, writing down your email passwords and credit card numbers as you work. Other spybots may not show your work in progress to other users, but may record certain details and send them to a hacker at a later date. Adware and Spamware are exactly what you think they are. They find websites that you visit frequently, they mark your email address and your Internet proxy address, and they flood you with tons of spam and pop-ups. It's worth knowing the definitions of all of these different types of viruses simply so you'll know what you're looking for when shopping for anti-virus programs. Most of us are happy to simply keep calling them all "viruses." but a program that boasts of its capability to search for and destroy viruses may actually not be able to do the same for adware, spambots, spyware, worms, trojans, and so on. In other words, either make sure that your security program can check for all of the above or use a combination of various programs to make certain that you are fully protected.

A BRIEF HISTORY OF THE COMPUTER VIRUS

The very first computer virus was a viral worm known as THE CREEPER. This bizarre virus was created in 1971 as an experiment by Bob Thomas, a programmer with BBN Technologies Research and Development. Thomas simply wanted to explore the possibilities of a self-replicating program, and hence, the first virus was born. The Creeper would infect DEC PDP-10 computers running on the TENEX operating system and display the message, "I'M THE CREEPER, CATCH ME IF YOU CAN." The program was made as simply an experiment, but when these computers were plugged into ARPANET, the predecessor to the modern Internet, THE CREEPER found its way onto a number of remote computers outside of the lab. The virus spread faster than Thomas had ever intended or hoped for, and some time later, a program known as The Reaper was released. The Reaper was the very first anti-virus program ever designed, created specifically to clear computers of THE CREEPER virus. It is unknown who wrote The Reaper, but there are some theories that it was Bob Thomas, the same programmer who wrote THE CREEPER. Some suspect that Thomas perhaps released the virus on purpose, knowing he could sell the anti-virus, but it is more likely that he simply wanted to reverse any damage he had done through his research and development experiment with BBN. The first virus to actually go "into the wild," as in “outside” of that early network of computer labs, was the Elk Cloner virus. The Elk Cloner virus was written by a high school student, Richard Skrenta, in 1981. The Elk Cloner virus was literally written as a practical joke. It would make its way onto Apple DOS 3.3 systems via floppy disk and display a short poem, beginning with the line "Elk Cloner: The Program with a Personality." If you used a floppy disk infected with the virus, then every floppy disk on which you copied a file would then become infected with the virus, and as such, the virus would then spread to anyone you would loan the disk to, and so on and so on. Skrenta had no idea how far the virus would go when he first wrote it onto a computer game disk, assuming it would maybe surprise a few of his friends, get a laugh out of them, and that would be the end of it. However, 1981 was an era where the home computer was first starting to make its humble debut, and by so many degrees of separation, the Elk Cloner virus slowly made its way onto hundreds or thousands of computers. Today, Skrenta has actually grown from his origins as a computer prankster to become a very successful programmer and game designer in his own right, having developed one of the earliest online multiplayer games throughout the early nineties, Olympia, so while Skrenta may be blamed for having created the first home computer virus, he can also be thanked for having created a precursor to modern online gaming.

While these early viruses were made as experiments or as practical jokes, it wouldn't be long before criminals had found a new tool to commit more crimes. The viruses we're dealing with today are not merely designed to get a laugh out of their targets or to explore the possibilities of modern technology. They are, by and large, designed only to exploit. The first piece of actual malware (as in a virus specifically intended to harm the user's computer) ever written was the (c)Brain virus, written by the Farooq Alvi Brothers, a software design team operating out of Pakistan. The program would infect DOS systems by rendering 7kb of space into unusable bad sectors. 7kb doesn't sound like much today, but this was back in 1986, when seven kilobytes were actually quite precious. The virus would slow a computer down, but would do no actual irreparable damage. Booting up would display the following messages... "Welcome to the Dungeon © 1986 Brain & Amjads (pvt) Ltd VIRUS_SHOE RECORD V9.0 Dedicated to the dynamic memories of millions of viruses who are no longer with us today - Thanks GOODNESS!! BEWARE OF THE er..VIRUS : this program is catching program follows after these messages....$#@%$@!!" "Welcome to the Dungeon © 1986 Basit * Amjad (pvt) Ltd. BRAIN COMPUTER SERVICES 730 NIZAM BLOCK ALLAMA IQBAL TOWN LAHORE-PAKISTAN PHONE: 430791,443248,280530. Beware of this VIRUS.... Contact us for vaccination..." The virus actually included the phone numbers and names of its makers. This is because the virus was actually created for a very good reason. The Farooq Alvi Brothers specialized in making software for hospitals, and a program they had written for heart monitoring machines was being pirated. Pirated versions often wound up becoming corrupted, and this could easily lead to accidental deaths. The (c)Brain virus is easily justified from an ethical standpoint, but, unfortunately, the virus wound up spreading not only through the pirating networks, but onto innocent home computers as well. This practice of using a virus to deter would-be pirates is still in use today, though it is illegal. Thanks to the advent of file sharing programs like Napster, and later, Bear Share and Limewire, many music and film distributors have taken to releasing Trojans and viruses onto these file-sharing networks disguised as popular songs and movies. The issue of right and wrong here is debatable, but it does remain illegal. Today, the Farooq Alvi Brothers still make a living as programmers, being amongst the leading Internet providers in Pakistan. Throughout the 1980s when people started using home computers more and more, we saw the first real wave of computer viruses. This was, of course, before the Internet, but viruses still managed to proliferate thanks to interchangeable media.

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THE RULES OF CONNECTING ONLINE

If we planned everything in our lives, our lives would certainly be smoother and more fruitful. Often, however, we do things by the seat of our pants and then things don't always work out. Having a plan, whether it is for your financial future, your dating life, or your Internet marketing is crucial to knowing how far away you are from your ultimate goal so as to make useful adjustments along the way. Without a plan, you are at the mercy of all sorts of market forces and left to try to establish order from chaos when things get out of hand, without knowing where to start.

Luckily, Internet marketing can be approached in a methodical way to meet your goals, whether they are to increase traffic or income from your online ventures. Typically, these are the two major goals of Internet marketers as they each tie into each other. The more traffic you receive, the more likely your bottom line increases, and the more money you can generate from your sites the more you have to increase your business and attract more traffic.

Although this report will go over multiple ways to increase your traffic, there is one major plan which is to increase the number of visitors or eyeballs to your site. Once you learn how to draw attention back to your site, you know how to play the game and begin to generate more potential for profit. And, learning how to draw attention to yourself online is not as hard as it sounds. It is actually very similar to finding out how to draw attention to yourself from a romantic prospect in a crowded bar or party. You have to have some good body language, you have to understand how to flirt. You have to be confident, and you have to have something that others find attractive.

After you master those skills, you obviously can use them anywhere, not just at a party. Pretty soon, you begin to use your skills to seduce a potential person not just in a crowded room, but anywhere and with multiple types of personalities. You learn how to charm your way into the hearts of your audience, and that, in essence is the power you have to master to raise the interest level and drive traffic to your site. For that, you need to learn the rules of connecting online, just like you would take the time to learn the rules of dating to increase your chances of success with the opposite sex. 3

PRESENT AN AUTHENTICIMAGE

In the past, marketing was about hype and flashiness. If you use this technique now in a culture that has grown jaded from over-commercialization, you will find people turned off instead of turned on. Authenticity is crucial to portraying the proper image in today's online marketplace, particularly on social networking sites. If you lie about a profile or a product, you can be sure in today's interconnected social sites that your reputation will be trashed in no time flat, and this affects both traffic and sales. If you want a cycle of trust, you have to prove yourself trustworthy first.

Think of it this way, you wouldn't go out and try to impress a date with a fake job or pretending to be someone you're not. Why? Because this strategy is not only usually easy to see through, but it also has serious consequences if you do scam someone and later they find out. After that, nothing you say is trustworthy. Since trust is the engine for commerce on many social networking sites, you are better off being authentic these days rather than not. It may not be as impressive as pretending to be a millionaire, but it is far more believable and compelling. Learn how to write your story so that it engages a reader, by creating content that is authentic and magnetic and reflects exactly who you are.

YOUR AUTHENTICITY IMPACTS YOUR RATINGS

When you are authentic, in your copy and your being, this will show up in the ratings you get from other people rating your content, your sites, and those reviewing your products. On the Internet, your ratings end up being your measure of authenticity and can drive traffic to your site as other people recommend different things there. So, when you think authenticity, correlate to your reputation and realize that what you are trying to do is not to schmooze as much as to build a stellar reputation that gets A+ ratings across the Internet. This will assuredly drive traffic back to your site. 4

YOUR PERSONAL STORY

Once you are coming from a point of integrity, don't be afraid to tell your own stories. People love to hear other people's stories and point of views! Learn how to write content that draws people into a new way to look at life that is positive and vibrant! If you can get someone to take just a few steps with you on your own life path, you already having walking all the way home with you.

This is where how you write is just important as what you write. That's because when you are telling your personal story in person, we use our spoken word. Online, we rely on our web copy to get that same connection.

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OFFLINE BUSINESSES NEED YOUR HELP

Up until now, you may have concentrated on building your Internet marketing skills and income online. However, you may be ignoring a valuable segment of the market for your skills – the offline businesses that need your help. That's right; there are plenty of mom-and-pop businesses that are struggling to make it in this recession and would love to know how to cut costs and gain wider market exposure, but they have no clue on how to do that online! As you well know, where there's a demand for a solution, there's a way to make riches. All you have to do is to understand how to educate offline business owners in what they're missing and to create solutions that meet those needs.

THEY MIGHT NOT BELIEVE YOU

At first, when you first approach offline business owners, the first thing out of their mouths will be, ”I already have a website.” While that may well be true, they aren't understanding the basic difference between owning a static website that just sits there getting stale and having a Web presence that is alive and bringing in new customers on a regular basis. You can bet that the majority of business owners don't understand how the Internet can work for them, other than as an advertising medium. They think it's like a business card or a billboard. They don't understand that a fully functioning Internet marketing program doesn't just advertise; it brings in traffic and customers and should save them on their offline operating costs as well. Don't be surprised if you come up with a little resistance at first, but you are going to have some ready answers to help business owners understand why they need your help and why now is the best time to get a flourishing online presence for their businesses.

WHAT CAN THEY DO WITH YOUR HELP?

The bottom line for most business owners is, what's in it for them. What can they do with your help and why is it of benefit to them? There's really only two major goals in business: to increase income and to reduce expenses. If you can show them how to save on printing costs using online coupons or increase income from identifying new customers, they will want to hear more. Advertising is something that has changed too, and they may not know that they can reach a wider audience online with new forms of advertising and sales campaigns than they could ever hope to do offline. Use your expertise to sell products that help offline business
owners succeed, and you will have a steady stream of customers lined up at your door.

HOW TO SELL YOUR SERVICES TO OFFLINE BUSINESSES

If you hate sales and think the idea of selling your services to brick-and-mortar stores sounds unpleasant, think again. You don't have to do any cold calling or even in-person sales to get this to work. You do have to implement some offline strategies to get offline attention. It's not the same thing as putting up a sales page and then promoting it online. Your potential customers, after all, are all offline; that's what causes them to be in need of your services. It means that you might have to implement some direct sales marketing in the form of an offline sales letter, and then, depending on the service you're selling, you can do an in-person consultation or direct them to an online area.

SELLING A PACKAGE

If you're tech-savvy and can offer a package that includes a website, some press releases, online coupons, a blog set-up, and some advertising and marketing exposure, you might be able to offer a full-service package without ever getting out of your computer chair. You will have to spend money on advertising that package in offline areas where business owners can spot it and can find out where to order it. That might be in trade magazines or local newspapers. In this model, it's going to take a bit of upfront work and money to get your package noticed. Once it starts selling, you can devote your time to other things.

SELLING OFFLINE

If you're selling consulting services, odds are that you will have to do some face-to-face selling. Business owners will want to shake your hand and find out whether they can trust you. If you are going over their business processes and advising them on how to change them so that they can cut their expenses or increase their income, they might want you to visit their place of business and spend some time there. That's all part of marketing an offline business with consulting services, but there's another way to sell your expertise too.

You can coach people offline via online technology. All it takes is some knowledge of video or audio. Create courses and online workshops that people can download from your site and can use to help them get their offline business online. You can also set up phone coaching sessions for those who want private consultations at a higher rate. You are selling your expertise, and there is a market for that expertise. It's just a matter of going out and bringing that market back to your products and services.

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HOW TO EVALUATE ONLINE BUSINESS TOOLS FOR MARKETERS

There are myriads of online tools out there for marketers, but that doesn't mean that they are all worth using. In order to figure out what tools would be the best to include in a short report, it's important to understand what kinds of tools marketers want, what features work best online and why, how expensive a tool is, and how well it works to accomplish a marketing goal. Going by these conditions, we've included some online marketing tools that we think every online marketer to should include in their toolbox, and we've offered you an evaluation of that tool to convince you to add it. But, first let's discuss the criteria more indepth, to give you an idea of what we think makes a useful and worthwhile marketing tool.

WHAT KIND OF TOOLS INTERNET MARKETERS WANT

If you are an Internet marketer, you know that what you are looking for is something to reduce your workload to help you create the following to your website and Internet offerings:

• Traffic The number one thing any Internet marketer wants to achieve online is a good traffic count. Without traffic, there are no customers. Without customers, there are no sales. So, traffic has to be generated and any tool that helps a marketer automate that process is helpful. However, some go way beyond the “helpful” criteria to be actually POWERFUL traffic drivers. Those are the ones that you want to make sure to include in your tool kit. Some of these help you target demographics like a laser, others just get distributed in a fashion that drives traffic back to your site, regardless of demographic.

• Income Another thing that marketers want are tools that help them generate income, manage income streams, or reduce expenses. Along with these tools are things that can produce products online that can be sold, shopping cart tools, and any other sort of revenue specific tool.

• Contact Management So, you have the traffic and you got some sources of income out, but you don't know who is visiting your site? That's because you need tools that help you harvest contacts and then market them via email or subscription campaigns. This is the mouth of your sales funnel and without these tools, you can end up doing a lot of marketing and never getting off the starting block to sales.

• Promotion Tools that promote an Internet marketers business are essential to good online marketing. The Internet may be filled with millions of people, but that doesn't mean your online exposure is sufficient to get the word out. Using tools that help you boost your exposure is one way that you can start creating an online image and brand yourself or your business.

Sound good? Obviously, even limiting the toolbox to these criteria there are still plenty of other tools out there that can be fun to use and/or stimulate interest in your business. But, we'll also offer you some locations to check out tools being developed as they come off the assembly line, for those that want to move even further in adopting technologies for their websites.

WHAT FEATURES WORK BEST ONLINE

Since tools will be either online services or scripts, the best tools have the following features:

• Easy To Use No one wants to spend a ton of time trying to get the tool to work.

• Solves A Customer's Problem Any tool that gives better customer service, or provides a value-added feature to your customers is valuable to your business model.

• Consistent Performance Adopting a tool that works great one time and bombs another is a sure way to lose customers. Stick with established tools that have the bugs worked out of them already.

• Simple Registration A good online tool will either have a very curt registration opt-in, like an email, or none at all, if it's free.

• Manages Multiple Users Efficiently The idea is to attract tons of traffic, convert it to contacts, and start

marketing it. If your tool does this, but performance drops off or you cannot keep up with multiple users efficiently, as an online marketer you might as well not use it.

• Great Customer Support Sometimes technical glitches can happen, even with the best of tools. You want to have a phone number, and AIM contact, or an email you can go to and send in a help support ticket to get your problems resolved.

• Creates Excitement/Interest A tool that creates buzz, excitement, fun and gets your users to participate in your website or offering is a great way to get noticed.

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THE GOLD STANDARD: PAY PER CLICK

Pay-per-click (PPC) advertising has been the standard bearer in online advertising models. It all started with the Google search engine that began using keywords that people searched in their engine to determine where to place ads through a content-generated ad placement system. By combining the power of the Google search engine and tracking keywords, advertisers could set up ad campaigns based on very highly targeted niche topics. This insured that when an ad showed up on a site, it was relevant to the audience, who would be more inclined to click on the ad since it would interest that demographic.

ADSENSE VS. ADWORDS

In Google's program, there are two programs that a person can sign up with to use pay-per-click advertising: AdSense and AdWords. AdSense is the program that publishers of pay-per-click advertising use to generate income by adding Google ads to their online content. AdWords is the program where online merchants can create pay-per-click campaigns using keywords so that publishers can expose them to their markets.

There are ways to make money with either of these models, whether as a publisher or as a merchant. Pay-per-click marketing isn't just limited to people who publish pay-per-click links and get paid per every click generated. There is far more to making money with pay-per-click marketing than that. However, the most popular and well-known way to make money with pay-per-click advertising is as a publisher, for several reasons.

PPC PUBLISHERS

The main reason that people like to implement PPC publishing as a strategy to make money online is because it costs them nothing, except time, to do. If you have a large enough audience or know how to attract traffic to links, you can make a good amount of money by simply posting links that other people will click on, and thus, create income for you. It does take some understanding of keywords, and we will go over that a little later on. Suffice it to say, for now, if you want to start using PPC marketing in your lineup of potential money makers, then PPC is the easiest way to go. Ads are generated automatically on your sites based on the content that you post. You don't have to know much programming, other than cutting and pasting code into Web pages. You don't have to shell out any money to get involved, and entry into the Google AdWords program is very easy.

MAKING MONEY WITH PPC AS A MERCHANT

There are ways to use PPC marketing in your online advertising to create powerful campaigns that attract an army of affiliate partners to do your promotion for you. You will have to pay for the privilege, but it can be a great way to generate almost instant exposure. PPC campaigns in Google start with an AdWords account. From there, you can choose keywords that are good traffic draws or can create your own based on what you think will bring in traffic to your site. You will be responsible for paying your publishers per every click they generate that brings someone back to your site.

THE COSTS OF PPCMARKETING

Unlike PPC publishing, PPC advertising campaigns cost money. You will have to pay whatever you've set as cost-per-click on your campaign, whether it's only $0.01 or more. If you set too high an amount and many publishers market your campaign, you can end up paying a lot of money for your clicks. On the other hand, if you set it too low, no one is going to be interested in targeting your keywords, and you'll end uur p with few of your ads appearing anywhere. Pick something that will bring value to the publisher, but will also keep you within your budget.

You can set a daily and a monthly budget so that once you've reached your limit, the ads are no longer served up, and thus, you’ll stay within ybudget. Some people start at $400 per month for an advertising campaign, others go higher like $800 per month. Obviously, the more money you have to spend upfront, the more you will gain traffic and exposure to your sites.

WHAT'S THE REWARD?

For business people, the reward of using PPC marketing with Google AdWords is that you will hopefully get many more new customers. You will be able to advertise more of your affiliate links, and your content may end up placing higher on their Search Engine Result Pages (SERPs). If you do get top placing in the Google search engine for a keyword phrase that is highly searched, you will end up driving massive amounts of traffic to your site. You should be ready for that possibility by having email capture pages and offers ready to entice your visitors to sign up to your email list.

Once they are on your email list, you will be able to market to them much more effectively. Getting that email address is the start of your sales funnel and is highly important to generate future sales.