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INTRODUCTION

For decades, business marketers have waltzed into budgeting meetings not always being able to justify how they spent prior funds or how such spending made a difference in themarketing of the company's product. However, this did not stop them from requesting even more marketing dollars for big-ticket events and flashy television and radio ads to get the message out and build up the brand.

Now those days of blind budgeting aregone and a new mantra is quickly taking their place with accountability and measurement. With progressively sophisticated tools and piles of data, marketers have access to evidence of what is and is not working in their strategy for marketing. With this knowledge, they have the power to take a more scientific approach to finding a marketing strategy that works. These days marketers are able to find out the actual ROI of each dollar. Even better, this information is available to them not just annually, but as often as they require. The marketing methods used today are even able to provide a view of the returns that are likely on campaigns in the future. Marketing is no longer an expense or cost, it is an investment.

Top ranking executives such as board directors, CFOs and even CEOs are cutting costs anywhere they can except the marketing budget and are tired of spending money on glossy ads and television commercials that cost more and accomplish less. This is especially true during a time where consumers arespending all of their time on video games and Internet surfing. These executives know that marketing is important to the success of their business, what they are in the dark on is what kind and how much is best.

This is one of the primary reasons that more and more companies are moving their marketing dollars from print and television ads over to direct and Internet marketing. This method of marketing provides companies with fast and accurate measurements of the type of impact their marketing efforts are having on their target audience. The best part is that net and direct marketing only cost a fraction of the cost of traditional media advertising. For example, Daimler Chrysler relies on television ads in favor of events where addresses, profiles and namesof prospective customers are available for tracking and collection. They also push online advertising and direct marketing where they can easily measure response rates. They are investing their money in marketing and media outlets that produce hard data to support their return.

More and more companies are becoming obsessed with measuring marketing performance. Industry giants such as Gillette, Kraft Foods and Procter & Gamble are more advanced in this practice, as they have long since chased statistics that link different types of marketing to brand awareness and sales. However, the aspiration to develop an inclusive set of performance measures, what many are calling a marketing dashboard, is quickly extending to the marketing executives in other fields aswell. Xerox utilizes Six Sigma's measurement techniques to analyze the impact of marketing on an array of measures from generated leads to the cost per sale. Home Depot uses a propriety computer model that has sophisticated algorithms to associate productsales with marketing investments.

For most businesses, the intention is to identify and nurture prospective customers and track how they respond to marketing efforts and make a purchase. Marketing return on investment may be one of the hardest things tomeasure because of all of the details that are involved, but doing it correctly will quickly provide a competitive advantage.

For most companies, highly effective marketing is necessary. It is impossible to be successful without sufficient marketing and sales methods. Prospective customers must know all about what your business can do for them at a price that they are willing to pay. You must know who your customers are and develop a relationship that allows you to anticipate their every need and desire.

This report intends to familiarize you with some of the strategies and concepts that many professional marketing experts use and to show you how these techniques can be adapted to help your business weed out the garbage when marketing your product.

THE CHALLENGE OF MARKETING

To most business owners, marketing means two things, selling and advertising. However, your business will be more successful if, every once in a while, you take the time to thoroughly analyze your business, services and products asa whole related to your competitors, customers, trends of society and region as well as current conditions.

The main idea behind marketing is to communicate a meaningful difference about your products, services or business ideas to the people who are most interested in making a purchase.

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The Pros And Cons Of Outsourcing

Internet marketing for one website can include many different tasks, from email marketing to website development. Even if you wanted to do everything yourself, there will come a time when you realize that it will be far easier and less expensive to hire out some of the work and to outsource it to others than to do it yourself. Handing over your baby to a total stranger, however, can come with some risks. It may free up your time to do more and get more done, but you have to start slowly and build up a relationship that you can trust before you hand over the keys to your kingdom.

THE POSITIVE ASPECTS OF OUTSOURCING

Outsourcing works because of the difference in wages that you pay someone else versus the value of your time to do the same task. If you've figured out that you can make $60 to $120 an hour marketing online, and the task you are trying to complete on a daily basis, like answering customer emails, can be outsourced for $8/hr, you stand to profit immensely from that arrangement. The wages are so depressed in other countries that you can get virtual assistants to help with email and with other tasks for as little as $200 a month full-time. In general, however, you get what you pay for, and you can expect that if you want English proficiency to be a part of the requirements of the job, that the wage will increase.

It's not only a question of economics, however; it's also a question of your time and how it is best utilized. You really don't want to spend your time focusing on the nitty-gritty, boring, and repetitive aspect of your websites when those don't contribute to the bottom line. You want your time going towards creating income with the time that you have available.

THE NEGATIVE ASPECTS OF OUTSOURCING

One of the biggest risks to outsourcing is that the job doesn't get done to your satisfaction. It's one thing to save time, but it's a complete waste of money if you aren't getting the quality of work that will keep your reputation intact online. That's why when you start to think about outsourcing, you have to focus on reputable companies and job boards or get some idea of the quality of work of an online individual first before hiring them even part-time. You don't want to hand over sensitive areas of your website to people who are incompetent or who can use it for nefarious purposes. Keep tight control of what you allow others to access and have a back door key that can lock your operation up tight should the need arise.

Research People Online

In order to gauge the level of trustworthiness of your intended outsourcer, it's best to start the relationship slowly. There is bound to be piles of work available for just the right person, but flooding them with deadlines and work when you first start out can cause major havoc before you've even established if the relationship will work out or not. If this introductory period doesn't work out, then have someone in line to test out next. At some point, you will find someone compatible who can also do the job for you at the price you want. It just may take a bit of time to locate that person.

UNDERSTAND YOUR NEEDS

The first thing you want to do is to figure out what you want to outsource. You can outsource website design and maintenance. You can outsource social networking. You can outsource content creation. You may simply want someone to answer phone calls or emails. Whatever your needs, make sure you have a good idea what tasks need to be completed and how you will measure the time that is spent on each project. Also figure out how much you are willing to budget for the project. Once you know what you need, you can start to look for people who match those needs.

HOP ONLINE TO RESEARCH PROFILES

Depending on your needs, there will be different job boards where you can post your project online. If you are looking for virtual assistants, you will need to go to places that hire these people out. If you want a website designer, you might take a look at Freelancer.com. If you want a content writer, you might want to check out UPwork.com. On each site, you will be able to post a project and to review the online profiles of the professionals who are there offering their services. Once you think that you have found a match, add them to your list of potential people who you might use for outsourcing purposes.

CONTACT THEM WITH PROJECT DETAILS

Send out private project requests to the individuals you've targeted and see if they're interested in the small project that you have to offer. Let them know that it could lead to more work if the first project is done satisfactorily. Give them a two-week trial and outline the details of the project as accurately as possible. For a writer, provide writer guidelines. For a programmer, provide a specification document for your intended application. If they do well, you can start sending them more work and then see how they do for a few months. Hire them as independent contractors to avoid employee issues. Now, the only thing you have to worry about is keeping them busy.

Where To Get Outsourcing

There are many online sites that deal with outsourcing. People from all over the world can put up a profile and try to bid on jobs that are posted within these sites, so you aren't just limited to people in your own country. Rules differ between sites, as do the fees. You have to check each site out and decide whether you want to join and use their services or where you want to try to contact a freelancer by targeting people who don't have a profile, but show some writing skill online in other areas.

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Introduction

Each day starts out with a morning. You may wake up because your circadian rhythm is in total sync with the sun. Or, you might have woken to the shrieking sound of your frantic alarm clock, forcing you to start the day.

But any way you end waking up, morning is the first part of the day. It’s when you have the most important meal of the day. It’s when you get ready to conquer the day ahead of you. For some people, it’s the only time alone they get before the rest of the day comes breaking their door down.

So why not try to make every day start off as a good day?
Chapter 1

Waking Up

How we start the day is how we end the day. And we begin our day by waking up. But here’s the question: How do you get out of bed? Do you wake up grumpy and frustrated? Or do you wake up feeling grateful and excited? Consider this idea, if the first sentence to your paragraph is weak, nobody’s going to read through the rest of it even if the rest is beautifully scripted.

The same goes for your morning. If your morning doesn’t go the right way, no matter what happens through the rest of your day it’ll remain a bad day because of the way it started.

It’s an inevitable chain reaction that you can prevent if you simply pay more attention to how your morning goes. The first step is waking up in a better spirit. The easiest way to do this is by rising early.

Now usually when you wake up early, you feel horrible. You see the time and groan wondering why woke you up at such an early hour. But what’s making you wake up in such a bad mood is the time you fall asleep.

And the question is, what time did you fall asleep? How did your sleep go? What caused your bad night? How can you prevent that bad night from ever happening again so your mornings are better?

If you haven’t realized it yet, this is all one big cycle. To have a good morning, you need a good night’s sleep. To get a proper night’s sleep, you need the right amount of sleep and, you need to go to sleep feeling good. In order for you to have a peaceful rest with a happily tired mind, you should’ve had a good day. To have a good day, you need to wake up on the right side of the bed.

This cycle never ends, but there will always be a starting point. Hopefully with this knowledge, you can have better understanding of your future path and how to navigate your destiny.

How To Start Your Day

No one can tell you how to live the perfect day. What’s a perfect day to you could be a disastrous day to someone else. So the most anyone can do for you is point you in a direction that you might like.

Clichéd but true; any good morning starts on the right side of the bed and in most cases, the right side of the bed faces the window in your room so you can catch a glimpse of the first rays in the light blue sky.

Any morning you want to be worth it involves all of your favorite things. This could be a bubble bath or a warm cup of espresso to kick start your mind. Some people read a book while their mind is fresh to reminisce about their favorite characters throughout the day.

When you’re starting a day, try to never start it on a bad note. Typically, if your day commences well, then the rest of the day doesn’t seem so menacing and you can better handle situations you face through the morning, afternoon, evening and night.

Don’t tackle anything stressful in the morning. Things you know will take a long time and hard effort, save for after you’ve spoiled yourself a little in the morning.
Most people assume that time for yourself is at night or in the evening when the day comes to an end. While this is an understandable assumption, time in the evening should actually be dedicated to wrapping up and completing your day.

The best time to spend on yourself is the morning, when the sun is high and the day begins. Yes, you have to prepare for the following outcomes and responsibilities of the day, but that’s why it’s better to start your days earlier.

Starting them earlier gives you more time to yourself, enough time to make the morning an enjoyable routine rather than one you resent.

Value The Time

Time is a precious aspect in life, which is why you should always be thankful for what you have. All the time you’re given, shouldn’t go to waste. Plan out your day, think of how to decisively make use of your time each day. Each passing minute is a minute you’ll never get back, so make them all count.

If you humble yourself, you’ll be less pessimistic and enjoy each moment a little more.

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Introduction

These days, it’s all about starting your own business. Unfortunately, too many new business owners believe that all they have to do to be successful is put up a website and watch the money roll in. While having a dedicated website is essential for any business, you aren't really in business if that's all you do. Too many would-be business owners aren’t prepared to put in the time and energy that is required to correctly research a niche to determine whether the niche they want will be viable and make them money.

Finding a niche that pays and then creating content, products, and services for that niche, is the only way you will be able to build a solid foundation for a successful online business. Finding a profitable niche is also the best way to achieve the level of success and the kind of profits that most online business owners need to make their daily efforts worthwhile. It can be incredibly easy not to pick a lucrative niche when you are excited about all the great ideas that you have floating around in your head for making money online. It is also easy to settle into a niche that you've heard are popular and where people are making a ton of money selling online.

Enthusiasm and passion play crucial roles when it comes to running your own business, but it is just as essential to do your research before you dive in head first. All the large companies throughout the world spend their time researching the market before they ever release new products to the public. The research they conduct allows them to see if there is any interest in the public for the potential product. Unfortunately, a majority of new business owners get this step wrong.

Instead of doing the proper research first, they start by spending their time and resources on creating a new product, then spend money on launching the product, and later they try to find a market for it, only to be met with failure and a product that nobody is interested in buying.

The secret to finding success with your online business starts with finding a paying market. Once you find a paying market, you can create a product for that market and then launch the product by marketing directly to the paying market that you've found. The best niche marketing strategies and tactics are based on conducting detailed research and building solid relationships with prospective customers in your niche.

While there are a lot of popular niches that you can choose from, not all of them will be profitable. While you can make some money with bargain basement kinds of customers, it will be much more lucrative for you to create products for people who are willing to pay a reasonable price for real solutions to the problems that they are facing. This is the basis for a sustainable and successful online business.

If you want to be successful online, you have to find happy and loyal customers that will be willing to come back time and again to buy from you. If you do all the right things, you will even have some customers that will be willing to buy every new product that you launch. However, if you don't do the proper research from the start, you will end up putting in hours of your time and energy into your business only to discover that you don't have a viable business after all.

Your attempt to get your website or blog up and running and trying to create a product to sell will only waste your time unless you know that you've chosen a niche in a paying market. Once you select the right niche in a paying market, you will start to earn the profits that you need to find success and meet your financial goals.

Chapter 1 – What Exactly is a Niche?

If you want to run a successful blog or website, then the niche you choose at the start is one of the single most important decisions that you will make in your business. This one decision will impact everything from the design of your site, the type of content you provide, and the kind of visitors you attract. Even your potential monetization options will be decided at this point before you’ve even turned on your computer. While there is no such thing as a wrong niche, there are ones that are much more lucrative than others and some that are much harder to break into. But, what is a niche?

What is a Niche?

A niche is an area of interest or product group. An example of an exciting niche would be dog training, a product group niche could, for example, be electric lighting. Both niches are things that people search for on the Internet, and both of these niches are searched for because people have problems that they want to solve. They are either looking for information on the subject to help them solve their problem themselves, or they are looking for physical products that will help them solve their problems.

A niche market is a way to solve problems in exchange for a financial reward. People who are searching online for dog training might be willing to pay money for the answers to their problems with their dog’s behaviors. People who are searching for electric lighting may also be looking for information, but it is far more likely they are looking to buy lighting products.

A micro-niche is far more useful for an online business than a general niche. An example of a micro-niche would be Husky dog training or solar garden lighting. In these cases, people are searching for specific things, so if you are building a micro-niche site, you can target these potential customers more accurately. By displaying products on your website that are carefully matched to what your visitors are looking for you are more likely to make a sale. Another advantage of choosing a micro-niche is that there are millions of them. Even today, it is still possible to find profitable micro-niches which have very little competition. This will enable you to enter a market that has a problem and provide that market with a solution that they can’t get from anywhere else. The secret is being able to find these niches.

Niche markets and especially micro-niche markets provide online business owners with the opportunity to find business opportunities which have little competition. The trick is to find micro-niches which have low competition, but that also have a lot of people searching for them. It isn't easy to find them, but when you do, then these micro-niches can be extremely lucrative. If you are unable to monetize these sites using informational products or physical products, then you can always use pay per click advertising on them.

What is Niche Marketing?

Niche marketing is marketing your products or services to a select group of potential customers inside a much larger customer base.

This is done because there is often a need that isn't being addressed by the companies who are targeting the more significant customer base. In other words, there is a demand for something that isn't being supplied. If you can satisfy that demand, you have a potential market that is waiting to pay you for what you can offer them.

Take, for example, Internet Marketing. The niche of Internet Marketing has many sub-niches, including search engine marketing, PPC marketing, article marketing, Google Ads, and more. You can further refine these sub-niches to include even more specific markets. For example, you could fill the niche market of PPC marketers who just use Google Ads or who only use Yahoo Search Marketing. These particular niche markets have grown, so have their desire for more information and resources that can be used for their businesses. This information is not being supplied by those who just target the large Internet marketing market. Those businesses that primarily focus on article marketing aren’t going to be interested in PPC marketing, just like those who use Google Ads won’t be very interested in obtaining information on article marketing.

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If you're reading this book, you probably are a veteran of several diets. I can't say I blame you because you are not alone. In fact, millions of Americans try one diet after another only to end up in the same place. Actually, too many of us go on diet after diet and we get heavier and heavier each time we try. It's bad enough that a lot of these diets are unable to keep the weight off but once you get off the diet, you gain more pounds. It's a very frustrating situation and a lot of people have basically thought that outside of surgery, losing weight on a sustainable basis is pretty much a pipedream.

You’re in luck. It turns out, according to fairly recently search, that fat has actually gotten a bad rap. Based on these recent analyses, the real culprit for America's exploding waistline is none other than sugar. You heard that right.

The old idea of eating a lot of fruits, starchy food and starchy vegetables is actually making you sick. It leads to inflammation; it increases the chances of developing certain types of cancer; and it inflames the system so much that it can put people at risk of cardiovascular diseases.

By loading up on eggs, avocados, and other high-fat, low-carb foods, you can live healthier while losing weight on a sustainable basis. The key is achieving ketosis. Don’t get scared of the term. Your body can take only two forms of energy. Either it uses up the sugar in your bloodstream or it takes in fat in the form of chemical compounds produced by your liver called ketones.

When people achieve ketosis, they not only lose weight, but they get a nice burst of energy; they think more clearly; their skin improves and a whole long list of tremendous health benefits. If you are looking for a great way to adopt the keto diet and recalibrate your metabolism for sustainable weight loss, you are reading the right book.

In this book, I’m going to step you through the basics of a keto diet so as to maximize your chances of success. Please understand that this book is a framework. In other words, I’m not going to make you stick to a rigid system like a typical diet book.

This book is a framework. You basically work with your existing diet and you switch gradually over to a ketogenic diet and you stay there. This way, you experience less psychological internal resistance to your lifestyle change. This is less a diet book as it is a lifestyle-modification book.

Make no mistake, if you want the pounds to go and you want them to remain gone, you have to change your lifestyle. Stop going on diet after diet. Instead, change your attitude about certain foods and change your lifestyle. It can be done. This book will teach you how to do it.

What if I told you that weight loss is actually pretty straightforward. You might be thinking that I've lost my mind. If you are like most people who have been struggling with their weight, “simple” is not the first word to enter your mind when asked to describe dieting.

It's easy to be frustrated about weight loss. A lot of people have a tough time losing weight and keeping the pounds off. However, when you look at human metabolism with a big picture of you, it's actually pretty straightforward.

In fact, it can be reduced to a simple mathematical formula: calories in, calories out. When you try to lose weight, you really only have 2 options. It may seem like there are tons of weight loss options and systems out there, but it really all boils down to these 3 methods. Everything else is a variation of these 3 methods or categories.

Category #1: Eat less calories, but burn the same amount of energy.

In any given day, you are already burning calories. That's right! Just by simply reading this book, you are burning calories. In fact, when you wake up and you breathe and digest food throughout the day as well as pump blood, you are burning calories.

The bottom line is if your body does anything at all, it requires energy. In other words, it's burning calories. This is called your passive calorie burn rate. If you were to eat less calories than the amount of energy your body needs to function every single day, your body is forced to look at your stored energy. In other words, it starts eating your fat and, eventually, your muscle tissues. That's how it works. Your body has to get enough energy somehow to be able to do what it needs to do on a day to day basis.

When there is a deficit between the amount of calories you eat and the amount of energy you burn, your body starts to burn up fat.

Before you know it, you start weighing less and you start looking better and better.

Category #2: Eat the same amount of calories, but burn energy at a higher rate.

You can also choose to flip the script. When people decide to go to the gym or start doing physical exercises daily, this is what they're doing. They eat the same amount of food, but they increase their physical activities.

Please understand that you don't have to overdo it. You don't have to do something dramatic in terms of your physical exertion levels. By simply just walking around the block or walking a longer distance from the parking lot to your office or school, you can burn more energy.

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Let's get one thing clear, a lot of people look like they're worth a lot of money, but they could barely pay the rent. Other people look absolutely horrible, but they have quite a bit of money stashed away. You have to understand that if you want to earn a million bucks and look like somebody and look like it, you have to focus on one thing and one thing alone.

I'm not talking about your intelligence although that helps tremendously, I'm not talking about your good looks either. Sure, good looks can open a lot of doors for you, it can help you run into more opportunities, but in of itself, your appearance is not going to take you as far as you would like it to.

I'm also not talking about your emotional appeal. Sure, you may know how to read people and get along with different kinds of personalities, but at the end of the day, there is one particular personal trait that wins out over all these other qualities.

Believe it or not, discipline is the secret to success. It's more important than intelligence, good looks, or emotional intelligence.

You have to understand that discipline enables you to do whatever you need to do for however long it takes to achieve success. Even if you are not all that intelligent, or don't really have much of a clue by being able to control yourself so that you are able to put in the kind of work that will enable you to figure things out, is the secret ingredient to victory.

This pays off in all areas of your life. In fact, if you have chosen to be more disciplined in one particular area, don't be surprised if the self-control and personal ownership you have achieved in that one area, carries over to the other aspects of your life.

This all sounds great and everything, but there's just one problem, discipline is a dirty word nowadays. Seriously, if you need proof of this, please take note of the fact that as recently as 10 years ago, people were were perfectly happy with their pizzas being delivered 30 minutes or it's free. Most people back then could live with the 30-minute guarantee. Not anymore. In fact, if you ask around your local area, it probably would be very easy for you to find pizza shops who would guarantee delivery in 15 minutes or your pie is free.

It seems that with every passing decade, people's attention span and their patience continue to shrink. Discipline, for all practical purposes, is a dirty word nowadays. It seems like some sort of oldfashioned concept that has no place in today's world. I really can't blame people for thinking this way because if you download a mobile app, you're looking for instant results. If you access any kind of a website on the internet, you're looking for instant results. We want everything to be quick, easy, and effortless.

The good news? If you think this is depressing, think again. Now that you know that everybody's patience and tolerance for inconvenience or discomfort continues to shrink, it doesn't take much thinking to realize that this gives you a tremendous competitive advantage.

By training yourself to just be more disciplined than everyone else, you will end up on top, more likely than not. Remember, everybody else's discipline level is going down. Everybody else is constantly looking for faster, easier, and more effortless ways to do things. That's where things are headed. But if you were to head the other direction and train yourself to put up with a lot more and stick to whatever commitments you have gotten into, you gain a competitive advantage. As the old saying goes, the oneeyed man is king in the kingdom of the blind.

Please keep this in mind, by simply investing time, effort, and energy in building up your personal discipline, you gain a competitive advantage. This advantage flies across the border. I don't care whether you're talking about your business, your career, academics or relationships. If you become the most disciplined person in a room, you have a competitive advantage.

You're more likely to benefit from opportunities. You are more likely to have the intellectual, mental, and emotional firepower needed to take advantage of opportunities as they present themselves.

What happens if you are the most disciplined person at work? Well, first of all, you are more likely to show up on time every time. This makes you look good in front of everybody else because everybody's looking to do the least amount of work for the most amount of pay. You on the other hand, have committed to showing up at work and putting in full value. This means that if you committed to 8 hours of work, you are going to deliver 8 hours to work.