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Introduction

What would you say if I told you that you are probably ignoring one of the most powerful features that Facebook has to offer marketers?

Facebook groups – that’s right groups, not pages – have huge potential for marketers that all too often gets completely overlooked.

A group has the power to completely transform the way you engage with your audience, massively increasing brand loyalty, conversion rates, and profits.

The power of the Facebook group lies in its more intimate nature. This isn’t a case of bringing lots of followers to your channel. Rather it is about communicating with those existing followers in order to build trust, authority, loyalty, and rapport. Facebook groups provide among the most powerful and effective ways to achieve this. And this is what makes ALL the difference when it comes to business success.

Groups meanwhile create marketing and business opportunities that simply don’t exist with other forms of marketing. They can even be used as an internal tool for managing your organization and creating more of a strong team dynamic among your employees.

We’ll get to all that later on. But even just on the face of it, in terms of pure numbers, there is every reason to create a Facebook group. After all, over one billion people use groups every day, which is just under 1/7th of the entire population of the planet. More than 100 million people describe groups as being the most important part of the Facebook experience.

This is a strategy that can completely transform your business fortunes in other words. And in this book, you’re going to learn precisely how to put groups to work for you.

Chapter 1: Why You Need a Facebook Group

As we have already discussed in the introduction, the true power of the Facebook group lies in its ability to engage directly with your followers, fans, and customers.
Facebook groups on the surface operate very much like a Facebook page, but whereas posts you share to your page will be seen by non-followers in other networks when they get liked and shared, posts inside your group will only be visible to members. Likewise, a Facebook group won’t use calls to action in the same way as a Facebook page and won’t allow you to make promoted posts.

We’ll get more into the nitty gritty of what sets a Facebook group apart from a page in a moment, but the main thing to know is that a group is ideal for talking to followers and NOT for bringing new people in.

Facebook Group Posts Versus Facebook Page Posts

Posts will appear on members’ home feeds and will be given more importance than posts from pages. That’s because a group is primarily intended for social activities like parties, or groups of people with common interests. The assumption is that if someone has joined a Facebook group, it’s because they want to discuss that topic with people in the community. This is subtly different from a Facebook page which is a much more business-oriented tool that is more likely to contain promotions and marketing that the followers DON’T want to see all over their feeds.

“1000 True Fans” - Creating a Thriving Community Around Your Brand

The essay entitled “1,000 True Fans” by Kevin Kelly, explains that in order for a brand or business to truly thrive and sustain itself, it needs 1,000 “true fans”. What is meant by that?

Essentially, what is meant is that as long as you have that many genuinely passionate followers, your brand will go from strength to strength. While this might not seem like a huge number in the grand scheme of things, the reason for this is that TRUE fans are those that consume every piece of content you put out (and buy into it), buy every product, and also act as your ambassadors. These are followers who will tell their friends about your products and will post to forums to share your latest video.

When you build this kind of following, you have a guaranteed customer base, but also the seed and momentum that can grow into something absolutely huge. Those thousand fans WILL bring in more fans, and those fans will bring in more as well!

The other way this is often described, is that it is far better to have a mailing list with 100 people on it that read your emails, than it is to have a mailing list with 2 million people on it who never open them.

If you have enough engagement and trust with your brand, then you can earn a living with only a very small following.

And this is where so many businesses go wrong. It’s what so many businesses miss. That’s because a huge proportion of businesses are focused only on numbers, and they therefore don’t spend time on ‘aftercare’ or looking after those members.

Turn your customers into fans who love your brand, and you will be able to enjoy unprecedented success.

How does a group help with all this? Firstly, by letting your customers and followers become part of a community – which has a profound psychological impact – and secondly by allowing them to communicate with you directly, thereby creating a huge amount of trust. A Facebook group in many cases will act as a kind of “insider’s club”, which in turn can gain you a lot of loyalty and enthusiasm.

No longer is yours a faceless organization. No longer do you seem distant and unknowable. And no longer is yours just a bland logo on a useful product they buy.
Instead, the customer has become part of a tribe. They have chosen to get behind your message and to take part in the very direction of your brand. In so doing they feel a kind of ownership of that, and they become far more invested in what you have to say. Your brand becomes a part of their identity even.

This might sound extreme, but it is essentially the difference between a company like Apple, and a company like ASUS. ASUS does well because it makes good products and has a strong marketing budget. But Apple is one of the biggest brands in the world because people get excited every time a new Apple product comes out. And that’s because Apple is MORE than just an electronics manufacturer to those fans.

Chapter 2: More Uses For a Facebook Group

In the last chapter, we discussed at length the importance of having a Facebook group. Here, we saw that it would allow you to contact your followers and customers in a more direct and intimate manner, which could in turn be highly effective in creating a stronger relationship and more engagement with those users.

But that’s just one thing that sets Facebook groups apart as being such useful part of your digital marketing strategy. There are actually a number of different ways that you can utilize Facebook groups in order to mobilize your fan base and potentially increase your engagement and profits. Read on for some of the most effective.
FACEBOOK GROUPS UNLEASHED

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Introduction

Have you been thinking of ways to grow your confidence? Do you feel that fear has taken over a huge part of your life and is holding you back from living your true purpose? Do you want to shake all that fear and have unstoppable confidence that will leave people in awe of you? Well, this book is designed just for you!

Today, there are so many of us not living up to our full potential due to the fear of failure, or what others will think of us. In fact, that is one of the most common regrets most people have when they are near their deathbed. One thing that you have to understand is that fear will take away the sunshine in your life and leave you with so much darkness and sadness within.

The good news is that you can shake all that fear and self-judgment so that you take control of your life and live a purposeful and happy life. The one way to do this is to master the art of confidence. It is through authentic confidence that you lay a solid foundation for making better decisions, building long-lasting relationships, and positioning ourselves for success.

What Comes To Mind When You Think Of Confidence?

“Happiness is when what you think, what you say, and what you do are in harmony.” – Mahatma Gandhi This is exactly what I think serves as a recipe for confidence. If you are going to live a fulfilled life, then you must have the confidence to go after the things that make you happy. In other words, you have to demonstrate confidence in yourself; abilities, personality, and intellect. So, what is confidence? Well, the truth about unshakeable confidence is living true to yourself. It is all about embracing your true self. To do this, you must believe that you have full control of your life, and not letting circumstances hinder you from your life purpose. You have to decide the value of your true self and never allow yourself to be defined by someone else’s opinion. The more you do this, the more it becomes effortless to express confidence. When you master the art of embracing your true self, you will realize that the doors of opportunity are all around you. You will be spoilt for choices. When limitless opportunities come your way, there is no more room for fear of scarcity. Soon, you’ll realize that you can live a life of abundance. This is exactly what I consider an effective pathway to unshakeable confidence and a fulfilled life.

Chapter 1

Three Pillars of Unshakeable Confidence

Pillar 1: Experiential Confidence

When I was a teenager, one thing that scared me the most was chatting up women, especially strangers. Making the initial approach felt impossible and made me feel like I had completely lost strength in my feet. It simply made me shut down!

Now, two decades later, I can’t wrap my head around what it is that I was so afraid of.

The truth is, you and I can overcome fear and easily do the things that we once thought impossible, simply because we now have experience. I was able to push through those frightening moments and conversation. Now, I can strike up a conversation with every person I find, on the train, coffee shop, or at the office.

I have the confidence to do pretty much anything I put my mind to. It is just like learning to drive on the highway for the first time. At first, it was scary, but with time, you adjust, and your body learns that it does not kill you.

Well, this kind of confidence is what is referred to as experiential confidence. It is the type of confidence that you gain through experience. You have developed this type of confidence at some point in your life. The first step is to have the courage to act and take risks. Each time you fail, you build that confidence because you understand that failure is not permanent.

One thing that you have to appreciate is all the things that did not work out in your life because they allowed you to learn. It is through the past failures that we have confidence today. Therefore, if you want to build your experiential confidence, the first thing that you need to ask yourself is what is the worst thing that could happen if you fail? Will you die? If not, then there is no reason to back down. You must understand that everything you act against fear, you grow your experiential confidence, and all the tasks that is difficult now will be easy later on.

Pillar 2: Emotional Confidence

This simply refers to the kind of confidence that you can turn on at will. Well, here’s an example: I started working for an International company at the age of 21 as a project assistant. One time, for some reason, I wanted to work from another city for three weeks. However, I was so nervous to ask my boss for permission to work away from the main office. Did I eventually do it? Definitely.

Well, I first had to prepare myself mentally. I started by brainstorming how I would walk into his office, present my case, and how I would handle his responses. I created a small decision tree with all the possible ifs, how and why questions he would ask and what my responses would be. This was to help me stay on top of my game so that nothing caught me off-guard. In other words, I needed this to maintain my composure.

What I was essentially doing was tapping into my emotional confidence by learning the tips and tricks of controlling my body language so that I do not send out the wrong message. If you control your body, then you will be able to control your emotions. On the contrary, if you fail to control your body, then your emotions will be running all over the place.

What I simply did was rehearse every statement I was going to say, and how I would do it, with a firm handshake, smiling face, and shoulders high. What I realize was, when you resist the urge of crossing your arms and showing your anxiety, the conversation flows naturally, and the other party eases into the discussion. That is how you gain emotional confidence.

It is important to note that, emotional confidence serves a great purpose especially when you are caught in a situation that you already anticipate; for instance, a presentation, a difficult conversation with your superiors or parents, a performance, etc. Unlike experiential confidence, emotional confidence is not limited to just a single domain.

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In the United States, over the past few decades, if you were to look at the top ten prescribed medications in the country, anti-anxiety and antidepressant medications will always make the list. This is not an accident, nor is it a fluke.

We live in a very stressful world. In fact, a lot of Americans are struggling with anxiety disorders at some level or another. It may have different manifestations, but make no mistake that it definitely gets in the way of a more effective life.

Whether you want to be more successful in your relationships, or you just want to be a happier person, or you would like to be more effective in your career, you need to deal with anxiety.

Unfortunately, this is easier said than done because the vast majority of people cope with anxiety in all the wrong ways.

If you are reading this book, chances are, you are struggling with anxiety at some level or another, or you have a loved who is. Please understand that this book teaches you alternatives that will help you overcome anxiety.

Ultimately, anxiety is a combination of your environment, your genetic predisposition, as well as your chosen coping mechanisms. Never underestimate the amount of control that you have over your situation.

A lot of people are under the impression that if they have some sort of genetic predisposition for any kind of condition that they basically have no say in what afflicts them. In other words, they really have no choice over their situation.

This really is too bad because the multi-billion-dollar pharmaceutical industry benefits when people continue to believe this.

Because if there is no individual control over anxiety and it's just a foregone conclusion, and your only choice is to go through some sort of counseling paired with psycho-pharmaceutical intervention, there is really not much you can do. You really don't have much of a choice.

Well, please understand that you have a lot more control and say over the matter than you give yourself credit for.

Now, please understand that I'm not saying that you should not get professional help in terms of psychiatric or psychological guidance. I'm not saying that at all.

I suggest that you work with a professional, but please understand that you can supplement whatever they give you or prescribe to you with things that you can do on your own. These are mindset resetting strategies that would enable you to retain control over your life.

The reason why you're struggling with anxiety is that, ultimately, you feel that you're not in control. You feel that you live in a world you didn't create and, for a variety of reasons, there is just something bad that's about to happen or you're struggling with guilt, remorse, doubt and other negative emotions about the past.

Well, please understand that the past is the past. Those facts already happened.

It's not like you can jump into a time machine and reverse what happened. Those are facts. They happened already. There is really not much you can do about them. That milk has been spilt.

By the same token, if you're worried about the future, there's really not much to worry about because things haven't happened yet. The things that you fear have yet to unfold.

The only choice that you really have is to deal with your mindset in the here and now. The more you maximize your control over your present mindset, the better your relationship with your past becomes and the better equipped you would be to handle the future when it happens.

This book teaches you how to overcome anxiety without drugs, without professional and expensive psychiatric counseling, and by simply helping you rearrange your "mental and emotional furniture."

List Down All the Things that Cause You Anxiety

This assumes that you know what anxiety is and that you have certain feelings towards certain things in many areas of your life.

This is not always the case. A lot of people have undiagnosed anxiety. They really can't quite put their finger on it, but whatever it is, it is upsetting them.

They won't label it as anxiety, but it may function like anxiety. So, to the best of your ability, write down all the things that you are aware of that cause you anxiety.

Write Down All the Things that You Fear

Since a lot of people are unclear about what causes them anxiety or what anxiety exactly is, we're going to just go by a self-audit regimen that uses strong emotions or strong feelings as a guideline. So, in this instance, you're going to list down all the things that you are afraid of. List them all out. There's no such thing as a wrong answer. If it seems irrational or almost cartoonish or funny, write them down anyway.

This is all about you. Nobody's going to read your answers. The key here is to help you get a full picture of the things that weigh you down and hold you back.

List Down the Things that You are Guilty of These are things that you are remorseful of. These are the things that you wish didn't happen. Maybe these are things that you did in the past or said in the past. Write them all down.

There's really no intensity level here. As long as you can remember it right now, and as long as it does come up in your mind from time to time, that's good enough to write down.

Write Down the Things that You are Doubtful of Do you have relationships that you are doubtful of? Maybe you feel like you don't love your parents? Maybe you feel that your parents don't love you?

Maybe you feel that you don't really believe in the religion of your parents or the religion you've chosen, or you don't have much faith in your partner? Whatever it is, write down the things that you're doubtful of.