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Introduction

Building a mailing list can be one of the most effective ways to increase your turnover and profits as an online business. That’s because each email on that list represents a potential customer to market to and to sell to. Depending on the value of your product, this can represent a lot of money.

The only issue? Building that list in the first place can take a lot of time, effort, and financial investment. In other words, you need a big list to make a lot of money as a marketer… but you also need a lot of money as a marketer to build a big list! Or at least this is what was once thought. Today, it is possible to build a massive email list without spending a cent. And not only that, but you can do so without investing hundreds of hours into the project too. After all… time is money!

This book is your comprehensive guide to everything you need to know about building a huge mailing list on a budget. This is your first step toward building your own digital empire.

Chapter 1: Why a Mailing List?

The first question you may have, is why use a mailing list at all? Essentially, a mailing list will give you a direct line of communication with a large number of potential customers – something that no other form of marketing can offer you.

When you use social media marketing and build a Facebook page with thousands of likes, you are ultimately at the mercy of Facebook. Facebook could decide to delete your page tomorrow, and you would instantly lose all of the hard work you put in! While that might sound unlikely, it is actually not a hypothetical and it happens all the time.

Remember: this is Facebook’s took, and it is up to the company how it uses it. It is not required to provide you with any explanation for shutting down your operations – meaning that you might not get the opportunity to clear up any misunderstandings or mistakes.

The same goes for Instagram, and for Twitter.

Unfortunately, relying 100% on a website or a blog is actually no safer. Here, the risk is that Google could change its policies at any moment, thereby removing your site from its listings. Most websites that rely on traffic will get the majority of that traffic from Google searches. So when Google changes its advice as to what is a good way to get to the top of a particular search page, this can instantly cause sites to drop down the ranking.

Just ask any of the countless businesses that were struck down by the Panda or Pigeon updates. Imagine going from the top spot on Google to being completely absent in searches overnight.

With email marketing, you have a direct line of communication with the audience you have worked hard to build. As long as the internet exists, so too will email – meaning that you’ll be able to reach them.

Here is what 99% of internet marketers don’t understand… The other reason that email marketing really matters, is that it is a particularly engaged form of communication.

Here is what 99% of internet marketers don’t understand, and what can make ALL of the difference when it comes to your success.

The most important thing is not how many followers your brand has. Rather, it is how engaged those followers and, and how much they buy into your brand.

In other words: do people get what your brand is all about? Do they respond to your USP and value proposition? Do they buy into the lifestyle that you are promoting?

Selling is emotional and so it is all about cultivating a feeling from your brand, while at the same time developing a relationship of trust with your audience.

That is why brands that have Facebook pages that simply post about their latest offers don’t drive any sales.

On the other hand, brands that post about things that matter to their audience, and that create amazing content, can drive sales with the click of their fingers!

Email marketing is the ultimate expression of this. When someone hands over their email address, they are inviting you to contact them in a manner that is normally reserved for their close friends and contacts.

People only sign up to mailing lists if they are highly engaged with what you are doing. And then, when they see an email from you in their inbox, they will listen.

This is before we’ve even touched on the fact that email marketing is instant and will even result in a notification on your recipient’s device! That means you can choose the precise time of day they receive your message, which helps to control a number of important variables when it comes to driving sales. Or how about the fact that email marketing can be seamlessly integrated with a number of other marketing strategies, such as Facebook marketing? You can even use your mailing list to control who sees your Facebook Ads PPC campaign! More on this in a moment.

Your objective then, is to build this kind of highly engaged list – a list of potential customers or clients, that you can monetize whenever you need to. And to do so without spending a dime.

Summary: Benefits of email marketing

• Email marketing is not reliant on a third party for your contact management
• Very personal and direct
• Timing is possible
• Engagement is typically high
• Integration with other marketing strategies
• Powerful tools greatly extend potential

Chapter 2: Crucial Tools for Building Your Mailing List

So now you understand the importance of mailing lists, the next question is how you go about building one of your own.

Essentially, you are going to need two things: a website and an autoresponder.

A website is something that you should hopefully already be familiar with. Most businesses owners reading this will already have a website of some kind, but in case you don’t, it is recommended that you create a site using WordPress (www.worpdress.org).

WordPress is a completely free Content Management System (CMS) meaning that it lets you control how content is displayed on your website, as well as easily add and remove posts at your leisure.

Essentially, this works like a skeleton or template for your website, providing you with pages and a layout that can then be customized or refined using a little bit of coding or a free theme installation. You’ll need a hosting account to store the files, but other than that, the tool is completely free and endlessly powerful. More importantly, it has a lot of integration with major autoresponders and other software that we will be using.

Autoresponder

An autoresponder meanwhile, is a piece of software that will allow you to collect email addresses and then manage them along with the messages that you choose to send out.

This is something that you simply can’t do without if you plan on building and using a large mailing list. That’s because the admin involved would otherwise be overwhelming.

Imagine for a moment that you have a mailing list that you are managing manually that has over 1,000 subscribers. Every day, new people are signing up, and old people are leaving. Simply responding to every request to unsubscribe and then removing that person from your mailing list would start to become a full time job!

Autoresponders handle all these types of things for you – hence the name. Not only that, but they can also provide a number of other useful functions that help with marketing. That includes such things as being able to see whether an email has been opened or not, and even being able to identify which members of your list is “most engaged” and thus most likely to buy from you.

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Manifest Your Destiny

Everyone has an insight, a voice that comes from within ones soul. This is the voice responsible in influencing and directing us throughout our life. That voice is constantly telling us “Get up right now! Take charge of your life and manifest your destiny”.

It involves transforming yourself and taking charge of your life. If you stay stagnant then life will not happen for you. You might never experience the true potential of yourself. Life is not only about the style of living, sleeping, eating, working and travelling but to explore, experiment, observe, thoughtful processes and taking risks towards change.

Change leads to improvement. So an important question is how to improve? How to bring about change within one’s self?

For that purpose, what you need to do is to take actionable steps to improve yourself. Push yourself out of the traditional and comfort zone, family values, controlling powers of other human beings and meet the real you! This will definitely transform your life.

Why success comes to only those who work harder for it?

It is because millions of people have no idea what are they capable of doing. Following conservative ways to live life blindly is no different than being dead, doing nothing and simply copying.

Ask yourself, “Are you a copycat?”

Before reading this book, get ready and be open for change that you have never experienced before. You will be challenged to be out of your comfort zone and live the life that you’ve always dreamt of.

You are free to live in your own unique way with a strong identity rather than being a copy of others. If you strive for change, you would build a world of success of your own.

Shake off the insecurities, confusions and doubts to enhance confidence, power and ability to attain your heart’s desire.

Let’s begin with what we mean by manifestation.

“It refers to the process, an action or an event that clearly enables us to see or show us something abstract or conceptual”.

Basically it is indicating the movement of transformation of a mind concept into reality-based act. That is why we stress upon taking action to bring your thoughts, feelings and ideas into a tangible experience.

You Are Important

Your life has a goal, which is to win. Winners are leaders, those who lead life in their own way and leave their legacy behind. The one thing that holds us back from creating our legacy is in our unconscious; our past, our mistakes, our regrets and unpleasant memories. Left unchecked, all of this no doubt holds you back from progressing and attaining what you desire.

The human mind has an inborn tendency to seek and grasp on negativity. Biologically, there is a part of our brain called the “lizard brain” that is the

oldest part of our brain stem, responsible for the most basic of instincts; survival. This part of the brain governs our flight or fight attitude towards challenges and breaking comfort zones and is designed to keep us safe from harm.

I know no one wants to live a of the living dead, producing nothing, being stuck in a 9 to 5 job doing the same thing over and over again just to pay bills. That is a very distorted and warped version of life. Some people die at 25 years old and don’t get buried until they are 79 years old.

If you don't know where to start, let me share with you a simple step by step formula. We’ll take very simple steps over the next 12 months.

Think less, speak less, and observe more with your eyes and your heart. It takes faith, action and the belief that you will succeed. You will get to where you want to be. Trust in yourself, your capacity and your ability to achieve it. Never ignore the power of change as this power takes you towards your personal growth.

The key to unlocking your true spirit and road to find the peak of manifestation is to “Be Consistent And Never Give Up” because true change takes consistency.

Strive for Transparency of Mind

Imagine a street full of fallen leaves, stones, tree trunks and uneven damp soil. If you need to reach a destination urgently how would you reach it on time?

You might be rushing for your final exam, an art competition or a scholarship test. Imagine the urgent need to reach on time.

But not matter how hard you try, you are late.

Are you afraid of experiencing failure?

That's fine, do not worry. It is just a thought that you might face if you do not reach at a place on time.

On the other hand, imagine a road free of traffic, mess and obstacles of any kind.

WOW!

Now you can reach your destination in advance and prepare yourself with lots of energy and a relaxed state of mind rather than fear and anxiety.

Combating Negativity

Clear your mind from negative thoughts. In the first scenario, imagine a street filled with leaves, junk and stones representing your negative thoughts.

You can realize how difficult it is for someone to make proper decisions and find on time solutions if your mind is not yet clear from negativity.

Negative thoughts are the ones discouraging you from initiating a transformation process to achieve your goals in life. In contrast, a smooth and obstacle free road is the goal of the first module to understand and apply in daily life to achieve success in this journey.

There are a number of ways to control negative thought process and replace it with healthy and positive visualization process.

Here I am sharing the most effective steps to regularly adopt as the part of your daily routine.

Meditation

Daily 20 minutes, 1-2 times a day spent by practicing any form of meditation clears the negative thought process that materializes. The practice utilizing mantra or mindfulness meditation has proven effective to use in order to control negative thoughts or even eliminating them completely by countless research evidences.

Your mind strongly holds and believes what you pay attention to. You are free to choose what you pay attention to. You are responsible for focusing on the things you want to focus on. This is what we call power of mind. You are in control of your mind and thoughts.

Avoid negativity by focusing on a specific non-emotional object for a few minutes in morning and in the evening. Let the brain focus on you and ignore the thoughts.