Sample Content Preview

Introduction

Eczema, that horrible itchy rash on your skin, isn’t new. Ancient Egyptians suffered from eczema and sought relief with oatmeal baths. And it worked! Hippocrates, the father of modern medicine, discussed the role of skin disease, sweating, and itching over two thousand years ago.

Thirty million Americans suffer from eczema, including children. Doctors have discovered a genetic link for eczema between parent and child. If a parent suffers from eczema, the child may be predisposed to eczema, as well.

One in five school-age children have this rash, and one in twelve adults suffer from eczema. This condition can affect their self-imagine, self-esteem, and health. It can affect every-day life and cause a lack of sleep. It can also be embarrassing.

This book will discuss exactly what eczema is and how it can be treated to reduce the symptoms. It’s not a disease, and there is no cure. But the symptoms of itch and inflammation can be contained.

Eczema can’t be “caught” from someone else. It’s an immune disorder that can flare up because of environmental and emotional causes. And those are matters we CAN control. We will discuss the lifestyle changes necessary to alleviate the worst of the eczema symptoms or get rid of the rash altogether.

Although the eczema rash has been around for thousands of years, we still know far too little about it. Research is just beginning. It has shown that changes in lifestyle habits can have a tremendously beneficial effect of eczema.

Eczema Fix: How to Get Rid of Eczema Naturally & Permanently places the control of this disorder in your hands. There may not be a cure for eczema, but you no longer need to suffer from its debilitating effects.

Eczema is an auto-immune disease where the body refuses to function as it should. Be aware that the same auto-immune misfunctions can simultaneously bring about other auto-immune problems, such as Crohn’s disease and allergies. By easing the symptoms of eczema, you may well be helping your body cope with other auto-immune challenges.

The standard medical cure for eczema is a hydrocortisone steroid cream. This works well at alleviating the symptoms, but it does nothing to address the underlying causes of eczema. That is what this book does to help you become eczema-free for life.

Certain changes in your daily life can do much to rid yourself of eczema. Most rashes have very specific triggers which this book will discuss. Once you identify the triggers and alleviate them from your environment, you are taking the necessary steps to rid yourself of the symptoms of eczema.

Chapter 1: What is Eczema?

Eczema is difficult to diagnose. Any dermatologist will look for a combination of symptoms. Eczema always involves a rash, which can appear on any part of the body. The rash is red and is usually covered with white, scaly skin. The scales are due to inflammation caused by constant scratching.

It’s the constant scratching that causes the skin to shed skin cells, which results in the white scales that cover the red rash. Ultimately, scratching can change the actual color of your skin.

A rash is just the first clue for a dermatologist. There are, after all, many types of rashes. With eczema, there are other specific symptoms to watch for.

Lack of moisture can cause the skin to crack. These cracks just make the itch worse, which causes you to scratch more. Eczema can be a vicious cycle. Most of the time, eczema rashes also have blisters. If these blisters grow large enough, they can become infectious.

Another sign of eczema is dry, brittle nails or nails with fungus. The redness that shows up on the skin can also frequently be seen when the eyes are reddish and when the tongue has red patches. An eczema flareup can make the eyes look swollen. Some of this is caused by rubbing the itchy, infected eyes.

A good dermatologist will look beyond the red, scaly skin. When eczema becomes chronic, the resulting symptoms can be quite serious.

Lymph nodes filter the body against foreign invaders, such as germs. Swollen lymph nodes can mean they are busy fighting eczema flareups. This is something your dermatologist will check.

When the body is fighting the symptoms of eczema, it is using precious nutritional resources. That means that adults with eczema are frequently malnourished, and children with eczema are often small for their age. When treated, the body immediately begins to process nutrients more efficiently. The effect on children, who almost immediately show signs of growth, is remarkable.

Adults and children with eczema frequently develop asthma and hay fever, as well. Eczema is often associated with allergies, so maintaining an allergy-free environment becomes a critical tool in fighting eczema the natural way.

In addition to chronic eczema, there are different types of eczema. When properly diagnosed, most of these are treatable.

Dermatitis Eczema

It is caused by soaps and other cleaning products. These can leave the skin dry and deprived of necessary oils, resulting in red, itchy skin. Since this most frequently affects the hands, it can cause a lot of embarrassment. Fortunately, once the culprits have been identified and eliminated, the rash will abate, and the skin will turn back to normal.

Allergic Dermatitis Eczema

Some people develop rashes due to allergies to substances like nickel in jewelry. A dermatologist can do patch tests to determine the allergy. Once the substance in question is removed, the rash should disappear.

Sample Content Preview

Are you happy with everything going on in your life right now? Chances are, if you are reading this book, you are looking for some sort of improvement. Maybe you’re looking for some breakthrough in your relationship, because for whatever reason, you or your partner has hit an impasse.

Maybe you’re stuck in a job you hate. Maybe you feel that you are not in the best physical shape you’re otherwise capable of achieving. Make no mistake, pain is part of the human experience.

There’s no such thing as a perfect life. There’s no such thing as a life that involves just an unlimited amount of rainbows, and smiles, and lollipops. We live in reality, and believe me, there is always room for improvement.

At the very least, most of us are living far below our potential. We know we are capable of so much more. We know that we have the raw ingredients for great success and accomplishment in this life. Still, for whatever reason often self-inflicted , we fail to live up to our fullest potential.

So too many of us live lives of guilt, regret, remorse, anger, resentment, and blame-finding. Please understand that if you want to achieve better things in your life, the only person that can truly hold you back spells his/her name this way: Y-O-U.

That’s right, you’re the person holding yourself back. If you don’t believe me, look at the biographies of great people who have accomplished so much. A lot of them went through adversity. A lot of them actually had a long line of people telling them that they are too stupid, too poor, too backwards, too ugly, and gave them a million other reasons why they could not succeed.

Yet they are up there, and you’re down here. You have to understand that it’s not where you come from that defines you. It’s not your painful childhood trauma, or childhood poverty, or lack of advantages that hold you back.

Many people have overcome bone-grinding poverty to die billionaires. A lot of people ended up with great careers, although they faced discouragement their whole life. So it’s not your circumstances that define you.

As the stoic philosopher Epictetus said: It is not circumstances that make the man, they simply reveal him to himself. You have to understand that everything that’s going on around you is an opportunity. You may be thinking to yourself, “Well, I’m going to jail soon, is that an opportunity? My girlfriend just broke up with me, where’s the opportunity there? I’m stuck in a job that sucks, and my boss is an ogre. I don’t see any opportunities.”

Well, the only opportunity that is always present at any time of your life is the opportunity to overcome, because what you consider a trial, an ordeal, or a hassle, somebody else can see as a tremendous blessing. It all depends on perspective.

Because when you change your perspective, You change your character. Unfortunately, too many of us expect the world to be fair. We expect a smooth ride. We expect things to be handed to us. We believe that success is our birthright. We only to start, and before we know it, sooner or later, we will get to our destination.

Unfortunately, life doesn’t work that way. And to add insult to injury, when we are given this education, we become resentful. We blame other people. We think that life is just a big joke. It doesn’t have to be that way, and it all begins with your subconscious mind.

Please understand that your conscious mind is just part of the equation of your personal reality. If you keep discounting, ignoring, or overlooking your subconscious mind, you’re going to perform far below your fullest potential.

Sure, you may be able to achieve many things, but can you imagine how much more you could have produced with you life if you had tapped into the power of your subconscious mind. I’m not necessarily talking about money, although many people achieve that.

I’m talking about just personal happiness and contentment, and the certainty that you lived a life worth living. Sadly, most of us fail to do this because we put so much stress on our conscious mind that we wear ourselves out. It’s like trying to participate in a bicycle race with a bike that has only one functioning wheel. You neglected the other wheel. You’re not going to get far.

This book teaches you the power of the subconscious mind and how you can use it to your advantage. The conscious mind is limited by perception and experience. It works on a garbage in, garbage out principle. It’s only as good as its input. If you want to maximize the power of your conscious mind, you need something else; you need the help of your subconscious mind.

Using only your conscious mind means living in a psychic prison When you focus only on using your reason and emotion rooted in your conscious mind, you are limited by space, time, and circumstances. There’s a whole other world out there. There are many layers to that world. Unfortunately, you’re completely blind to it because you're focused only on what you can see, touch, taste, hear, and smell. You’re bound by the limitations of your senses.

The conscious mind is very easy to enslave It’s not unusual for great historical people to say and do things that we find repugnant today. How come? They are a product of their times. In other words, they were thinking consciously and rationally based on the world that they saw and interacted with during their historical period.

Yet their lives had the seeds of greatness, and we still benefit from their work and their achievements. Still, their limitations are glaring. You also are just as limited because you rely on your conscious mind. We are very limited people because we are products of our specific circumstances. For example, we are products of our times. It really would be unfair for somebody from several hundred years from now to apply their standards of morality, culture, or whatever else to people living in our time. We are only responsible for what we know. Since we have a certain mindset and a shared set of ideas regarding how things should be in the here and now, we are limited by our times.

This is still a limitation. We're also a product of our conditions. It really would be unfair for us to judge somebody who grew up in a certain environment to behave and have the values of somebody who did not grow up in that environment.

Of course, this has limitations as well. There are certain common values that we expect of human beings regardless of their or biography but, by and large, it is perfectly understandable for people to be judged based on the conditions they found themselves in. It would be great if all of us could overcome our conditions and live up to the highest standards but we're only human.

Another limitation is that we are products of our culture. It’s very easy to define culture as involving a certain types of dress and a certain cuisine. Those are superficial cultural differences. Cultural differences actually run deep. They impact how you view life, your general attitude, how you get along with others, and how you define the good life. Your culture also plays a big role in what your personal priorities and values are.

Sample Content Preview

Chapter 1: What is an Influencer? And Introducing the “Micro Influencer”

There are a lot of people on the web that are keen to make a lot of money. These tend to include the likes of internet marketers who make money from selling affiliate products. To them, getting rich and being able to retire to a sunny island somewhere is the ultimate “dream” for their business.

Better yet, they might hope to earn “passive” income, meaning that they’ll be able to generate more income even while they’re sleeping or relaxing. Passive income is income that generates itself.

But is that all you really want to achieve from your online efforts? Is that really the only thing that can come from your hard work? The truth is that working online creates a huge number of opportunities and one of the very biggest is to become an influencer.

Why is this such a big deal?

Well, to put it simply, an influencer is someone who is not only able to generate a lot of money from their website or online business, but who is also able to also generate a lot of buzz when they need to and sway the popular discourse. A “thought leader” who can persuade and encourage and motivate people to get behind a cause.
What’s more, is that an influencer is a new type of celebrity. Someone who is known around the world, and who can enjoy the MANY exciting perks that come from that.

Being an influencer also means that the income you are generating is completely stable and resilient. It means that you aren’t reliant on a single product or service: you are the product! You can get paid thousands of dollars by companies simply to make a sponsored post (this can mean just wearing their merchandise!). The going rate is $1,000 for every 1,000 YouTube subscribers for a single sponsored video. Now imagine if you have 1M subscribers!

(Note that if you want to know how much your brand is worth, you can check it out using the site NoxInfluencer.com.)

Or you can drive traffic to your own products. Imagine being in a position where anything you released would automatically have potential audience of hundreds of thousands of buyers!

If that sounds at all appealing, then becoming an influencer might just be for you!

What Makes You An Influencer?

But we still haven’t answered that fundamental question: just what is an influencer?

An influencer is essentially someone with access to a large audience, who is able to influence that audience and change the way they feel about something/generate interest for a product or service.

Generally then, we think of an influencer as an Instagram star with hundreds of thousands of followers, or as someone on YouTube with a large following. It could also be someone running a blog and gaining a lot of views for each of their articles.

Answer this question: if you released an eBook right now, would people flock to buy it? If you posted an image of you wearing a particularly item, would that drive people to ask about it and maybe buy it as well?

If the answer to those questions is “yes,” then you are an influencer.

Do You Have to Be a Celebrity?

So do you need to be a celebrity to be an influencer? Not at all!

Firstly, it’s definitely possible to build a large and engaged audience without having been a celebrity to begin with. But even once you make it, being a big influencer doesn’t necessarily need to mean gaining 1M subscribers (though that is definitely welcome and a great target to aim for!).

There is also such thing as a “micro-influencer.” This is someone that has a significantly smaller audience, but that still has the power to influence and persuade, and that will still prove to be an appealing target for a potential marketing company.

If you have 2,000 followers on Instagram but those followers are highly engaged, then you still have the ability to generate buzz. What’s more, is that if you influence the right person, this can then influence other big influencers creating a spread.

Being a smaller influencer like this is actually ideal for some marketing agencies as they know that you will likely charge less, while still having a big positive impact on helping to increase their brand awareness and the desirability of their product. And of course creating a small amount of influence can help you drastically when it comes to increasing sales in your own business.

Sample Content Preview

MYSPACE'S UNIQUE NICHE

There is a lot of information on how to make money with social networks. Many of the techniques that you learn on one site can work for another site. Many of the “black hat” or unethical tricks that can lead to getting you banned also can work on other websites (and risk getting you banned as well). We will go over a number of different ways to make money on MySpace, the ethical way, but first we have to understand the unique niche that MySpace dominates and how to use that to our advantage when creating strategies that bring in income.

DEMOGRAPHICS IS KEY

MySpace has a younger set of demographics than other sites like Facebook or Twitter. There are more teenagers and young adults on MySpace than on other social networks. In fact, if we take a look at the actual data from quantcast.com for MySpace way back in August 2009, we get a very clear view of the actual demographics of this site.

About 60 million people visit MySpace every month. Almost 60% of them are female. Seventy-five percent of people who visit are between the ages of 13 and 34, with the majority being teens. More Hispanic people visit MySpace than other ethnicities, although African-Americans are well represented too. This young group of people are typically less affluent, have no college experience, and do not have kids. Understanding the demographics clues entrepreneurs into the target audience and helps them to select income-creating strategies that work with the demographic.

For instance, you would not be able to sell retirement affiliate offers successfully on MySpace. There aren't enough people who would be interested in that niche.

Similarly, you can add games and fun exercises through a cost-per-action affiliate program and generate tons of interest, even if you make no sales. Since you get paid for the action, it can be a way to make money on MySpace.

ATTRACT THAT AUDIENCE

Once you understand what motivates and interests your audience, your job – before you can make any money at all – is to attract a segment of that audience back to your profile. This is done by creating a profile that is of interest to other people on MySpace. You can add friends via a variety of ways. Some are a little unethical, like using programs that send out multiple friend requests. While it can build your list fast, it won't create the type of organic list that will help you make money. Building a friends list with people who are truly interested in you and your business offerings is a step in the right direction towards making sales on a consistent basis.

ADDING FRIENDS

Starting from scratch and relying on your own resources to build a contact list in MySpace can be a little intimidating, even if it's not hard. MySpace offers a way to find friends and to invite them to join you on MySpace with their friend finder tool. You can search for them by name, by email, or even import your entire email list into MySpace. However, there are other ways to add friends to your list, even when this option runs out.

MEETING FRIENDS ONLINE

One of the goals you will have when adding friends is to make sure you are attracting targeted traffic. You want people who have similar tastes and interests to the types of online offers that you think you will promote. Once you have a list of possible items that you want to promote, the thing is to find people who might want to buy or to participate in your promotions. To do that, you have to have a good idea of what you will be doing to make money and of the type of person who would take part.

For instance, say that you are offering ring tones through an affiliate offer in exchange for taking part in an online survey. The young demographic is perfect for ring tones, but those who already download ring tones are an important part of your market. Now, you decide that the ring tones you are going to promote have a Hispanic element to them. You want to look up Hispanics online and promote ring tones that have a Spanish theme.

You simply go to MySpace and browse using their “Advanced” feature. There, you can find profiles with any one of these characteristics: gender, age range, relationship status, ethnicity, body type, height, smoker, drinker, sexual orientation, education, religion, income, and status of dependents. You can even find out whether they are looking for dates, networking, or just friends and relationships. The Advanced browser in MySpace makes it very easy to fine-tune the demographic to particular market segments that you can then target with specific offers that appeal to them.

GROUPS & FORUMS

Another way to attract people who have specific interests that you want to market to is to engage and participate in groups and forums. You will find that MySpace has a wide variety of places to network, and many of these groups can help you redefine your demographics of friends to keep them organic and useful. This is a far different approach than just adding friends through some software that blasts friend requests to anyone and everyone. Using that unethical approach will build a large list, but it carries the risk of getting you banned and being labeled as a spammer.