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Facebook Advertising Helps

SEO vs. Social Trends – Facebook’s biggest benefit is its most obvious. It operates through social networking and trending rather than pure SEO – the hottest trend of this brand new decade. It allows readers to see your ads on their mobile phones – and mobile devices now outnumber personal computers, 4 to 1!

It is also cheaper than Google AdWords, and while the latter is still a wonderful way to kick-start a campaign, AdWords can be risky for newer marketers, as costs per click can skyrocket faster than your sales.

Will it replace AdWords completely? That shouldn’t be your goal! Plan further down the line to do what the big boys and girls do: Kick-start each campaign with well-optimized and researched AdWords.

Facebook vs. Adwords Costs – But whether you use Adwords (SEO based) or Facebook ads (social networking based), Facebook ads nowadays are a “must” – particularly with the not-sosubtle switch over to mobile devices! But it’s great for beginning marketers because at the moment, it’s significantly less expensive to advertise on Facebook than with PPC!

Graphics Capability – It’s other biggest benefit is that you can introduce a graphic element or photo into what is basically just a small text ad! Since Facebook is “tuned” to graphic elements, and interest has been shown to peak when graphics are displayed, it wins hands-down over AdWords tired, irritating banner ads (traditionally low converters for over a decade).

(You could simplify it like this: Want a text ad only? – Use AdWords. Plan to use a graphic? – Use Facebook Ads.)

Text Capability – You have 75 words to say what you want to say in Google AdWords (that’s less than half a tweet!) Facebook ads not only allows you a 25-character headline, but 135 words of body text, too. (That’s over double Google AdWords’ capacity – but note; spaces count.) Does SEO Still Matter?

You betcha! In fact, it’s absolutely crucial to the success of your Facebook Ad! Remember when we talked about Facebook Ads geared to your specific hobbies, tastes, preferences and interests appearing down the right-hand side of your Facebook page? You’ll notice that:

• Some really don’t appeal to you
• A small percentage make you click on them right away
• … and yet a third group appeals to you, but it may take you days of repeated exposure, seeing the same ad many times, before you finally give up and click through.

You want your ad to be in the latter 2 categories. And you achieve that through solid, wellresearched long-tailed keywords (combined with your irresistible, curiosity-arousing 25 character headline and 135 character body text).

Get those elements right, and you’ll have an ad that bypasses casual searchers (how many righthand- side Google search page paid ads do you ever click on, compared to Facebook Ads?) and zeros in on a 75% pre-sold, pre-qualified market.

Will This Work For You?

Some people will tell you that Facebook Ads don’t work for business purposes, but that’s simply not so. It should speak volumes and give you a big, fat clue about its potential when you realize that major companies are taking full advantage of Facebook Ads, in creative ways. For example, according to Facebook’s own Marketing Solutions page…

• Honda recently used Facebook Ads to keep consumers updated (and do serious damage control) after its recent spate of shocking recalls.
• Budweiser encouraged social interactivity with its customers when it invited them to select which commercials to show during televised sports games.
• Guitar Hero became the first online video game to reach 1,000,000 fans on Facebook Even Coca-Cola jumped on the bandwagon, selling “virtual bottles of coke” and promising to donate $1.00 for every virtual bottle sent to their favorite cause.

These 4 examples alone show you the sort of creativity you can employ (and flexibility you can take advantage of) when creating your Facebook Advertising campaign! “Likesumers”

If you’ve been wondering what a “likesumer” is, it’s yet another social phenomenon you can use to your advantage.

According to Forrester Research, a “likesumer” is simply a consumer who has “become a fan” of a brand on Facebook.

This brings us back to Facebook Ads’ third biggest advantage… interactivity.

It’s a proven maxim: Get people to engage as a participant, rather than as a spectator, and their stake in what they’re engaging in becomes personal and more positive. Use an app or a product and click the little “Like” text link on your Facebook page, and you are not only contributing to its statistical popularity, but personally endorsing it! This can help 2 particular types of “product” in particular…

1. Apps (applications such as Zynga’s “Farmville” game)
2. Brands

Allowing people to become Facebook fans by clicking your “Like” button should be a definite part of your branding campaign… and as for Farmville’s meteoric rise, it is legendary. One only has to take a glimpse at its U.S. Alexa rank of 370 to see how powerful this can be. Alexa summarizes this popular app game thus: “… farmville.com is visited more frequently by females who are in the age range18-24, received some college education and browse this site from home.”

This is right in line with Facebook’s “18-34 female” broad demographic – but the truth is, you can certainly reach other target customers in different demographics, if you take a close look at Farmville’s stats from Quantcast.com:

Keeping in mind that a less broad and more specific demographic is likely to be yours (unless you create a truly buzzworthy product like Farmville) you can certainly play to small niche Facebook markets.

A good rule of thumb is to make sure the niche customer you wish to reach actually does operate via social networking at least as much as – if not more than – through standard PC use and Google searches.

You can also target specific geographic areas, using Facebook Ads (by country, state or province, town or city).

And remember, when someone brands him or herself as your fan (or “likesumer”) when they click your “Like” Button, they are letting you know they are ripe for your offerings. Your Profile Pages is Your Friend!

The main reason you can target so specifically, in spite of Facebook itself have a broad, generic demographic, can be attributed to profile pages.

Think about it: When you filled out your profile page, you were prompted to share your:

• Hobbies and interests
• Career and work information
• School, college or university
• Tastes in music, books and movies
• Personal and contact information (date of birth, marital status, etc.)
• City and state

And as much extra information as you chose to share.

Among the things you share you can bet people can find great long-tailed keywords! These are what you should use when creating your Facebook Ads – targeted specifically to your ideal customer, of course. Use your keyword in your headline at the very least – and again in the text (always providing it feels totally natural: Remember, Facebook puts “social” before “SEO”).

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Are You Already Marketing Your Business On The Internet?

Take a moment to think about how you would really answer this question. If given enough thought just about any business owner who utilizes the Internet for any purpose will likely find that whether or not they intentionally organized an Internet marketing campaign, they may already be marketing their products and services on the Internet. This guide will examine some ways business owners may already be marketing their business on the Internet and how you can increase sales with a few simple steps.

Do you have a website for your business- Business owners who answer yes to this question are already marketing their products or services online just by virtue of the fact that they have a website online. Having a live website means there is the potential for curious Internet users to access your website. You may not be actively promoting your website but you may still find that your website generates interest in your products despite the lack of promotional endeavors; this is a form of passive marketing.

Do you participate in forums and include a link to your website in your signature- Again business owners who answer yes to this question are already marketing their website online. Savvy business owners realize the importance of participation in industry related message boards to create an interest in their products and services, establish themselves as knowledgeable about the industry and offer a link to their own website even if it is in the signature line of their posts. However, even business owners who do not realize this may already be inadvertently enjoying the benefits of Internet marketing which result from message board participation just by doing something they enjoy and may be doing as a form of leisure activity.

Do you include keywords which are relevant to your business in the content of your website- Business owners who answer yes to this question are also already marketing on the Internet by optimizing their website for these keywords. These search engine optimization (SEO) affects the websites whether or not they were even aware of the concept of keyword density and how it can help to SEO a website. Business owners will likely use certain words often depending on the type of products and services they offer just because it is natural and logical to do so. This tendency, however, can result in search engines boosting your website rankings for these particular keywords. The concept of SEO is much more involved and complex than simply using keywords frequently but business owners can gain some benefit just by naturally applying relevant keywords to their website.

Do you solicit feedback from your customers online- This is yet another example of how business owners may be accidentally marketing their business on the Internet. Most business owners realize the importance of soliciting feedback from customers for business purposes and business owners who offer products online might solicit feedback in the form of online surveys. Although the business owners may be doing this simply for a business purpose the fact that it is done online makes it fall into the category of Internet marketing.

We have already discussed several ways in which you may already be marketing online but what about business owners who want to have an increased online presence- You may already be marketing online accidentally and now want to launch a full scale Internet marketing campaign to help increase sales. The best way to do this is to get some experience in Internet marketing to assist you in creating a campaign which is effective for your target audience.

Let’s get that going for you starting today.

It’s hard for us online marketers to get anywhere when we put questions to our colleagues, only to be presented with a long-winded, complex and hard to understand answer.

It’s also hard for us online marketers to provide the answers to some of the biggest questions on our colleagues’ lips when the answers themselves are not straight forward in any way. Both sides breed annoyance and frustration. That’s why we’ve put together the top steps that we get asked the most often, and answered them in the most straight up way possible, everything from resource building to provide a solid earning foundation for your businesses, to getting visitors and producing the most sales and profit from them, to specific reasons that some succeed and some don’t.

Getting Started

- To go straight for the throat and answer the most frequently asked questions by online marketers and to solve these problems right here and right now so that you never have to ask them again.
- To lay down the big question of 'How do I get hits to my site?' and answer it in the most straight forward way.
- To lay down big question number two 'How do I build my list?' and answer you in the most straight forward way.
- To solidify and embed the concept of resource building and how they snowball and build themselves in your mind, the number one key to success.
- To lay down big question number three 'I've bought X amount of guides before and they didn't work for me. Why is this one different?' and to answer in the most straight forward way.
- To lay down big question number four. 'How do I get my affiliates to actually promote something, they don't seem to ever make any sales' and of course, to answer in the most straight forward way.
- To talk through each of the above questions in a discussion format to lock tight all the exits so that you can quickly, easily and thoroughly understand the answer to each one of them.

Greetings, and welcome to the top fifteen quick-fire question and answers section. Throughout this area we're going to take fifteen of the most popular questions asked by online marketers, put them in a list, and answer them in the quickest possible way. The reason I wanted to get this in here, is because in many cases, it's not rare to see people who haven't reached their goals relating to online business, going from guide to guide, posting in forums asking these very general questions. More often than not, they're either ignored, people try to sell them stuff claiming this to be the big answer they've been looking for, or the answers they receive are just not straight forward enough and go off on tangents, don't give the full story or even deviate from the original question altogether. I remember when I first started. I was asking a lot of questions, gaining as much insight from anyone I could find. The frustrating thing was not only did I rarely get an answer of any substance that I could act on, but I can see now that half of it was total waffle anyway. It was almost like nobody actually knew the answers to what I was asking. And so, I present you with the top fifteen quick fire Q&A section, which will remove all the frustrations of not getting straight answers about, what are in my eyes, a mix of the top
fifteen needs of marketers, coupled with what seem to be the most asked and least best answered questions. I hope this will make things a lot clearer for you. How do I get traffic?

This has to be the number one question asked by online marketers, and I come across it regularly, and for good reason. After all without getting hits to your site you can't sell anything. The problem is not only do most people go about this the wrong way, but when this question is approached either directly or through guides, they're giving incorrect answers too, which, if you've asked it before, will consist of buying some sort of service or some sort of ad that will solve all of your traffic problems. Although this may seem like the way to go at first glance it's actually totally counter productive to your efforts. One thing I want to point out to you first is that your initial aim isn't to get hits to your site at all, and getting a massive amount of them isn't a priority. Understand that you only need to pull ten or twenty thousand hits in total, ever, to your sites to make them successful. Of course this will go up as you progress through your resource building, and that's key here, the resources that are built and that you can use over and over again. (That’s your big 5, affiliates, list, customers, long term customers and joint venture partners). The problem comes when someone tells you to go out and buy ads from wherever it might be, search engines, e-zines, whatever. If you don't have the resource collection methods set up to collect the big 5, you're going to have to be starting all over again with your promotion every single time you launch a product. This is the exact reason that, no matter how many hits some marketers get to their sites, they will never earn more than a couple of thousand dollars a month profit, if that even.

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Chapter 1 – Locating Trends Locating

What's Hot Online Changes At Light Speed

New Internet marketing tools are coming online each and every day. Why should you care? Mainly because these new marketing trends and tools can have a dramatic impact on your online traffic, leads and sales. So much so, your online competitiveness can greatly depend on you finding and using these new marketing tools before everyone else does.

As Internet marketing grows more and more lucrative, it is becoming more competitive each day, so staying on top of what's happening in the industry has become vital to your online success. More importantly, if you're a full-time marketer like me, your livelihood will largely depend upon you being able to keep on up with of all the new ways of marketing on the web.

Again profiting from hot trends is only one of the newer ways you can leverage the power of the Internet. And as new ways to make money come online, others go by the wayside. There is no way to tell how long one money making method will last when it may be replaced by another.

So while profiting from hot trends appears to be something that will be with us for a good while (At least a year or two?), as fast as things change, you would be wise to not put all your eggs in this basket or any one online money making method. But that doesn't mean you get so many types of money making methods in play that you end up with none of them producing for you.

At the same time you need to start taking advantage of these marketing methods ASAP before too many people actually do see the profitability potential and the shear amount of competition starts eating into your returns for the time invested.

It will take some vision, forethought and planning to put yourself in a position whereby your potential competition will see your efforts as being pervasive and dominant in leveraging hot trends. Just like with many of the Internet Marketing methods you find where 4 or 5 marketers dominate those methods and you say to yourself, "They've got the market cornered on using this method", people will be saying that about you.

So lets seriously consider forethought and planning.

Vision And Planning Can Put You On Top

Plan your work and work your plan. You have probably heard that phrase a thousand times. But it has never been more true than it will be with setting up this, 'profiting from hot trends', system in such a way that you can implement it quickly and regularly as you find hot trends to capitalize upon.

Yes this system includes the plan to work this system effectively. However I am assuming you are approaching your Internet Marketing business with an overall plan with the primary goal of not just making money or generating revenues, but being profitable at it.

Some people will set down with this information and absorb it all in one day, and have their system up and operational in 2 days. That is what I would call a quick start. DO NOT think you have to do that yourself if you really don't have the time, study habits, computer skills or Internet
literacy to become accomplished at using this system in just a few days or even a week.

The advice in this guide assumes that you are managing or approaching your business in a professional manner by having established long term goals, short term goals and are implementing the daily task (As you currently understand them), to attain your goals.

If this assumption is not correct, once you have read this project guide through completely and you believe it may take you more time to set up your system and start using it than I have estimated in my description of a "Quick Start", at least set some short term goals and break them down into the daily tasks it will take to meet your short term goals. That way you stay on track to having your profiting from hot trends system in place in no more than a couple of weeks.

You will need to integrate using this profiting from hot trends system into your Internet Marketing Business Plan so you can spend about 5 to 10 man hours learning and setting up the system and then committing one hour a day for as many or few days you choose to incorporate profiting from hot trends into your regular daily work schedule.

Planning Pays Big Dividends

Without knowing exactly where you want to go, how can you possibly expect to end up exactly where you want to be without a map or plan that will allow you to get where you want to be. Planning will also allow you to expend the least amount of time, effort and for some, even money to get there.

One Hour A Day Can Make It Pay

Once your system is set up properly, you're comfortable with it and you have made a couple of test runs, it shouldn't take you more than an hour to have everything you need in place to start capitalizing on a hot trend project.

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Embracing The Online Environment

The Internet is a tool, a highly effective tool for mass marketing. However, you have to understand the technology to make it work for you. Hopefully, you have had enough exposure to the Internet on your own to recognize some of the terms like forums, websites, blogs, and email. Every day new technologies arise that can be helpful to you in your marketing campaign, but these will be the pillars of your campaign. You are going to take various elements available to create a network of marketing that brings in people from various places on the Internet to your offers. To do that, you have to be aware of each of these elements and how they work. Then, in Chapter 5, you will be told how you can put them all together to make a system that continues to work 24/7 to churn money for you as long as your sites are up. Niche Sites

The first thing you want to do is start to create niche sites. A niche site is one website that is targeting a particular product or market segment and is fully devoted to that enterprise. You don't want a site that sells everything to everyone because buyers will become confused with all the different offers. You want a website that is carefully built to target the type of audience that buys your products or services.

How do you do that? Can you control who ends up coming to visit your website?

Again, on the Internet, this is a whole lot easier than it sounds. You have to remember that the #1 way people get to sites is through the search engines. Search engines like Google also have immense resources to help you generate copy that targets your niche and will show up as a result in the search when someone is looking for that particular product or service. So, you don't have to control the person coming to visit your site at all! You just control the copy you put on your niche site and it will control the type of audience that shows up at your door. And, the nice thing about using copy that brings the right audience is that you can hook it up to Google's Adwords campaign and make money that way too.

Google Keyword Tool

This easy-to-use tool is available to anyone with an Internet connection, whether you have a Google Adwords account or not. It helps you to research different words to find similar and high-paying words and the amount of competition for exposure of those keywords. It is located here: https://ads.google.com/home/tools/keyword-planner/ So, say you want to do a website on a niche you think will be highly profitable: stamp collecting. So, you put in “stamp collecting” as the keyword to find similar keywords that might be able to bring traffic from people interested in collecting stamps to your website. The tool will generate a list of words with the advertising competition and the approximate search volume for keyword in the current month. If you want to see how much that keyword is worth in a Google Adwords campaign, you can also click the drop-down list that says “Show/hide columns” and choose to show the estimated average CPC.

The first thing you will notice is that not that many people are interested in searching for stamp collecting on the Internet. There were only 33,100 searches for stamp collecting using those keywords in the month of June, 2008, that’s out of millions and millions of people who use Google and search the Internet. So, right there, you know that this niche is not a good idea. So, you change your mind and try scrap booking instead. By entering the term “scrapbook” you see that for the month of June, 2008, 1,220,000 searches were done on that keyword – a much better number than stamp collecting. Now, you turn your attention to the list of keywords and see that there is some stiff competition for using these keywords. Your goal is to find some terms that have a high search volume and low competition OR a high CPC value. As you do the research, you will eventually build a list of keywords that suits your purposes and these will be what you can use to build your niche site. Don't forget, that you can do this with numerous words to find some great keywords. So, you might look up crafts too when targeting a scrap booking site.

Once you have a great list, you will start to create copy based on those keywords. Your entire site you have plenty of content to lure people into your site and rank higher in the search engines. That's why many people use blogs (web logs) to help keep content fresh and bring in new keywords so that the search engines will start to find their site quicker and bring traffic in to their sales funnel.

You will use the keywords in the categories in your web log to help place you higher in the search engine, and you will want to create a strategy where the keywords have a density of about 1 to 2% of the entire copy. There is debate on what is the best density, but don't make it too high or Google will actually penalize the ranking on the search engine for spamming keywords on your site.

If you don't have the time to write these articles or the inclination, don't be afraid to go to www.upwork.com and hire writers who can do it for you. You can buy sets of articles in bulk and that will allow you to roll them out on your time schedule and always have fresh content on hand. And, if you sign up as a Google Adwords advertiser you can make income if you add Google advertising to your site or blog. More About Blogs Blogs that are hosted on your website make great marketing tools. You can create a blog on a third-party site, but that can limit your ability to add Google advertising to your entries and it gives the visitors one more hoop to jump to actually land on your website. You will also be limited in the types of affiliate advertising you can do if the blog is not hosted on your own domain and website.

If you have a website and want to add a blog, you can do it with products like Wordpress.org. This is a free product that allows you to add a blog to your site if you have the right platform. You can always check with your web host too, to see if they have a way to add a blog to your site.

So, when you build a website, you can build it just to have a sales page that leads directly to your products or you can build a more robust site with some content. A blog can provide the perfect foil for sales offers because you can market it as informational and the Google search engine will see content on your site, ranking it higher in search results and thus bringing more traffic. Of course, a blog is not much good if no one reads it. So, you will have to market the blog as much as you market your products, so as to bring in visitors. You can do this by making your blog easy to bookmark with the bigger portals like Technorati, Digg, Stumbleupon, and more. See the Resource section for some good tools to help you market your blog on the Internet for a wider exposure. This includes adding information about your blog and website into relevant Internet directories. As with anything on the Internet, you want to set it up to be automatic so that when you publish a blog post, your subscribers are notified and major news feeds are updated.