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Introduction

Many successful Internet marketers today started out as affiliates of other marketers’ products and offers. In fact, many of those successful Internet marketers today still utilize affiliate marketing in their business models today. Done properly, affiliate marketing can be a very lucrative component of an online marketing business.

However, just as with most elements of an online marketing business, affiliate marketing is only profitable when it’s done properly and with an end goal in mind. The end goal needs to be that you select offers that work well for your list of subscribers, not just promote anything and everything in order to make some quick money. If the product you are considering promoting doesn’t fit well with your list, chances are you won’t make many to any sales. Worse than that, it could damage your reputation and credibility with your list if you promote too many offers that don’t resonate with them.

Many Internet marketers like to start with and continue on with affiliate marketing because it often involves less work than coming up with your own offers. For one thing, you just need to promote credible offers from other Internet marketers. For another thing, most Internet marketers will provide sales material (including sales copy, sales emails, banner ads, etc.) to easily promote their offers. Thus, you don’t have to come up with your own product or your own sales copy to promote it. You also don’t have to support and update the product since it’s not your own product to support and update.

As a result, you can see why affiliate marketing is an attractive marketing avenue for many Internet marketers and why many beginning Internet marketers prefer to start with this avenue first before venturing into creating their own offers. As mentioned above, there is a proper way to enter the affiliate marketing world so that you can be successful at it and earn much from it. This ebook will teach what you need to know so you can be a successful affiliate marketer.

Your Stepping Stone To Online Success

Many successful Internet marketers today started out as affiliates of other Internet marketers’ products. Many of them do this for a number of reasons:

- They don’t have to create their own offers.
- They don’t have to create their own sales copy or marketing materials.
- They don’t have to provide support or update the products.
- They can learn what it is like to sell products online before actually creating their own.
- They can make some money online quickly before they start spending time and money creating their own offers.

All of these and other reasons are key to why many Internet marketers start off as affiliates of other Internet marketers’ products. Internet marketing can be quite complicated and overwhelming to the “newbie” who has no previous marketing experience online. In fact, some online marketers don’t even have previous marketing experience offline, having served in completely unrelated industries. In fact, one noted and successful Internet marketer with his own 7-figure company today was painting houses before he started marketing online. Yes, he also promoted other marketers’ products, and he still does it today.
Affiliate marketing is often a great way for new Internet marketers to learn how to “get their feet wet” in terms of selling online. You can often make money more quickly by starting out as an affiliate, as you don’t have to spend time and money creating your own product. In addition, you don’t have to write sales copy or create other marketing materials for those offers. Usually, most Internet marketers who have created their own offers also create sales material to promote those offers so that it is easier for their affiliates to promote those offers. And, as mentioned above, you can get an idea of what it takes to successfully sell online by promoting other marketers’ products first before creating and selling your own. This can be quite helpful for people who have little to no previous experience selling anything.

Get In The Right Mindset

Many new Internet marketers just starting out and planning to begin with affiliate marketing make a critical mistake that hinders their success, sometimes to the point where they give up. This critical mistake is not entering the online marketing world, including affiliate marketing, with the right mindset.

Unlike the offline world where you have a boss or higher executive telling you exactly what you need to do, when to report to work, what is expected of you, etc., you have no one but yourself to tell you what you need to do and complete in the online marketing world. It’s you, and you alone. If you don’t get completed what needs to be done, there will be no boss to criticize or punish you, no reprimands for being “late to work” or slacking off during the day.

Some people can more easily make the transition from the offline world where someone else directs them to complete the tasks required to doing it themselves in the online marketing world, while others cannot. An important point: If you cannot direct yourself to complete the tasks that are required, you will NEVER succeed at online marketing, including affiliate marketing. You will likely be best-served never entering the online marketing world and instead continue to serve under a boss. You must learn to be accountable for your own actions, including completing what is required of you on a set timetable yourself, if you ever want to succeed at online marketing, including affiliate marketing.

Failure to complete tasks in a timely fashion will lead to your business taking longer to get established or not getting established at all. There are many tasks that need to be completed, many of which will probably not be familiar to you. This means you must learn how to complete the tasks necessary to have an online marketing business, including an affiliate marketing business, and no one but you can actually learn to do these tasks and complete them in a timely fashion. The only person who gets hurt by not learning these tasks and putting them to work for their business is you.

Therefore, you must ensure that you will hold yourself accountable and put maximum effort into your online marketing business. No one else will do this for you, unlike in the offline world. If you truly want to be successful at online marketing, including affiliate marketing, you must treat this business and all the associated tasks related to it as if you were working for a boss in the offline world and that there will be serious consequences if you fail to do these tasks in a timely fashion. Treating this business as anything less than a job that your livelihood depends on will lead to you failing at Internet marketing, period.
Therefore, if you have other obligations – such as family, taking care of an elderly loved one, attending school or have an offline job – you need to manage them while still putting in the required hours and effort at your online marketing business in order for it to become successful. Regarding affiliate marketing, you still have to put in the hours and effort to make connections, pick out appropriate offers in your selected niche, get the sales material, send out the emails, get traffic to those offers, follow up with them, etc. No one will do this for you, and even if your other obligations require time in their own right, in the remaining hours, you must put in the effort to build your online business.

Therefore, if you have to give up going out with friends, spending time with family or elderly loved ones, etc., you must do it if you want to achieve success online. Obviously, you still have to put in time toward your schooling and your offline job, but other activities that are not critical to your livelihood have to be reduced or eliminated in order to give you the time to build your online business. As time goes on and your business is more established, you will likely gain some free time back to spend as you choose while your business continues to work for you, but in the beginning, you must make the commitment to build your business and see it through. Failure to do this will lead to failure online, period.

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Internet Business Startup Kit

Step 1: Register Your Business Name

It will benefit you in the long run to register your business with a legal business name to ensure everything is legal. By doing this you will also keep other people from using your business name and benefiting from your hard work.

• Do a little research on the tax benefits of being incorporated (INC) or being a limited liability corporation (LLC) versus the disadvantages and see if either of those will give you an advantage for your business.
• Get a second address for your business for privacy and to keep your personal and business mail separate.
Consider renting a mailbox from your local post office to use as your second address. Make sure you get the best size for the amount of mail you will receive. You may also have the choice to pay in 3, 6, or 12 month incremental payments.

Step 2: Open a Business Bank Account

Open a separate business bank account to keep your personal and business expenses separate.

• You can open a business bank account anywhere, but having a local branch nearby can be helpful, especially if problems arise and they can only be resolved in-person.
Explore different merchant accounts to take credit and debit card payments. There are several options: Traditional banks, PayPal, Stripe, etc.
• Banks will require more information about your business (including a business plan and forecasts) to grant you access to a merchant account.
Virtually anyone can apply for and get a PayPal or Stripe account (without providing the level of information a traditional bank requires), so you will be able to take payments more quickly.

Step 3: Open a New Google Account and Services

Set up a Google account to take advantage of Google services such as:

• Gmail
• Google Analytics
• YouTube
• Etc…

Head over to JVZoo and set up a free account.

• You can set up a free JVZoo account to sell your own products and to promote other marketers’ products as an affiliate.

Step 4: Get Your Domain Name and reliable Web Hosting

To set up your own business website, the first thing you will need is a domain name. Here are a few domain name registrars:

• GoDaddy
• Namecheap

Don’t forget about reliable Web hosting

• HostGator
• BlueHost

Try to register a domain name that has your main topic or keyword in the domain name. Doing this will help with your site’s ranking in the search engines and be easier for prospective customers to find.

• Try to register a .com, .net, or .org domain name if possible- arguably, the three most-recognized domain name extensions.
• Be sure your Web hosting provider provides good customer service whenever you have an issue via online chat, email or phone.

Also be sure your Web hosting provider has reliable uptime for your site. You can’t afford to have a provider that can’t keep your site up and running at all times.

Step 5: Create Your Website and Graphics

Decide which website creation software you plan to use to make and edit Web pages. Most web hosting providers have website creation software you can use or use a content management system (CMS) like:

• WordPress
• Drupal
• Joomla
• etc.

Doing it yourself will save on costs and time in the future if you learn how to effectively work with the software you decide to utilize.

When adding products to your website, be sure to create cover graphics to give a nice visual representation. When doing this, people will be more likely to click on them and check out the offer.
Most Internet marketers provide their affiliates with graphics and sales copy to promote their products- use them in your promotion of such offers and place them appropriately on your website.

Step 6: Send Some Traffic To Your Site

Traffic is the lifeblood of your business because no traffic equals zero sales.

Quality traffic is especially vital. There are free and paid traffic-generating methods. You can use any combination of them to get quality traffic to your site.

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Introduction

Welcome to the book of INSOMNIAC: The Ultimate Sleep Therapy. This book contains proven steps and strategies on how to handle all the areas of Insomnia from the causes to the steps on how to cure it. All the information in this book will help you to overcome the process of Insomnia.

All the nights of staying awake and all the days of constantly feeling exhausted will fade away. After reading this book, you will know not only about where Insomnia comes from, but you will also know how to cure it. Thanks again and I hope you enjoy this book and benefit immensely from it!

Chapter 1: The Science Behind Insomnia

Have you ever suffered from insomnia? In other words, do you face the difficulty of falling asleep and staying asleep at night? So what causes it?

Often times, insomnia is caused by multiple reasons, such as not getting enough rest, hunger, psychological trauma and so on. No matter what the reason is, millions of human beings suffer from the devil called insomnia. It robs you from getting enough rest, saps your energy and destroys your productivity the next day. Not to mention the detrimental effect towards your own physical and mental health.

What is Insomnia?

Insomnia by definition is the difficulty of falling asleep and staying asleep. It refers to the types of restlessness a person suffers at different points of his or her sleep cycle. A simple indication to diagnose insomnia is when a person is not satisfied with the amount of sleep that he or she has been getting.

Those with insomnia will feel the lack of energy, fatigue at different moments of the day, facing difficulty in concentrating on tasks, experiencing terrible mood disturbances, and having a low-performance level in the workplace. It’s possible for insomniacs to have any of these symptoms after staying awake throughout the night.

A human body requires rest to rejuvenate both mind and body. A lack of rest in either one of them will result in fatigue and various mental illnesses. Although they are terribly exhausted to the core, they still fail to fall asleep or stay asleep due to different causes.

The Two Types of Insomnia

1. Acute Insomnia

There are two main types of insomnia. The first type is the kind of insomnia when you only suffer a couple of restless nights. Often times, you're able to fall asleep and stay asleep easily. For many, insomniacs might not think that they are suffering from it but the fact is, they could be having Acute Insomnia.

So what is Acute Insomnia? This kind of insomnia comes from the core levels of stress that insomniacs are experiencing at that moment. They will face a short period where they are not able to fall asleep because of the life circumstances they're facing at that moment. This type of insomnia doesn't last for a prolonged time. Instead, it only happens due to certain factors or events during a specified period of time. For instance, acute insomnia might occur after insomniacs faced the wrath of their boss, gotten a bad grade on a test, got rejected by their crush, or merely because they're having a 'Bad Day'. These situations can cause a person to have a night or two where he or she simply cannot get any sleep. Many people may have experienced this kind of insomnia and it tends to resolve on its own.

2. Chronic Insomnia

The second type of insomnia is known as Chronic Insomnia. It’s a prolonged kind of insomnia which occurs at least three nights per week and lasts for at least three months. Usually, this occurs when you are facing a significant change in your environment, physically or mentally. It could be moving to a new home, losing a loved one, being in a new workplace, facing challenges in school, or having trouble adapting to a harsher weather. Perhaps, the reason why chronic insomniacs are having trouble with sleep is that they have an unhealthy sleep habit without a proper sleep routine.

It’s common in today's world; modern society has screwed up sleep cycle with short hours of sleep. To make things worse, most of them sleep at odd hours. They don't practice the habit of going to bed early and rising early the next day.

As a result, the mind doesn't know when to shut down and would be accustomed to staying up late. That's the reason why insomnia has become a common problem in today's society. What people fail to understand is that the body will not be able to function with a small amount of sleep one night and expect to compensate their sleep gap by taking naps later on during the day. While this may seem possible and useful in the beginning, this sleep pattern is not sustainable for the long-term.

Eventually, the mind and body will collapse, and you will experience complete exhaustion until you get enough rest. The best fix is to have a fixed schedule to sleep and practice healthy sleep routine. Otherwise, you need to visit the doctor for medication. Typically it will be linked to another medical or psychiatric issue; meaning that the reason why you might be having chronic insomnia will be due to stress. What seems to be a typical situation will seem stressful if you have chronic insomnia. A restless mind and body will feel annoyed by any stimulus from the immediate environment.

The Causes of Insomnia

Regardless of the types of insomnia, the causes are the same. The difference lies in the intensity of emotions a person experiences for a set amount of time. Besides that, underlying medical conditions can also cause insomnia. Fortunately, insomnia is treatable in most cases.

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Introduction

A key aspect of Internet marketing that many Internet marketers overlook is how important traffic is to one’s business. Without traffic coming to your website, you have no chance to make sales.

Yet, many Internet marketers are so focused on their individual product offers, offers they are promoting as affiliates, or joint ventures they are involved in that they forget to put a proper amount of attention on traffic. The old saying, “Build it, and they will come,” does NOT apply to Internet marketing. People aren’t just going to come to your website and your offer because you put it online- you have to get people to come, see it, and consider it. This is the traffic part of the equation, and that’s what this ebook will focus on.

In this ebook, you will learn about various methods of free and paid traffic. You will learn the difference between quantity and quality of traffic. You will learn about the importance of quality content and the power of search engine optimization (SEO), viral marketing, and social media marketing. You will also learn about how Google Analytics can help you learn more about the traffic that is coming to your site. There are many avenues of traffic on the World Wide Web, and there are potentially billions of people out there that you can reach from all across the world. If you know how to tap into quality traffic and can convince them that your offer is worthwhile, you have the chance to have a very profitable online business.

Zero Traffic Equals Zero Sales

Many Internet marketers, whether they are promoting their own products or offers of others as an affiliate, overlook the fact that traffic is essential to getting sales. If you have no traffic to your own product page or the page of an offer you are an affiliate of, you will get NO sales. In other words, you will make NO money from your affiliate marketing efforts. Therefore, it is important to not forget the traffic. Note that not all traffic is equal. One may think that getting a high amount of traffic to an offer is better than getting a low amount of traffic to the same offer, but if the lower amount of traffic is more highly targeted (i.e. matches up better with the offer you are promoting), you are likelier to make more affiliate sales with the lower amount of traffic than with the higher amount of traffic.

With any Internet marketing, including affiliate marketing, the offer you promote must match up well with your target audience or market- if it doesn’t, no matter how great the offer is and how many people you send to it, you’ll make fewer or even no sales. Therefore, it’s important to keep in mind the product offer you are promoting, the target market for that offer, and getting members of that target market to see the offer.

Therefore, it is key to getting high-quality traffic to your website or affiliate promotion so that you have a chance to make sales. Then, of course, it will depend on whether that traffic is really interested in your offer or not, your sales copy, and good follow-up email marketing to turn that traffic into sales.

Fortunately, there are several ways to get quality traffic to your site, both free and paid types. We will explore many free and paid traffic strategies in the next chapter.

Free Traffic Vs Paid Traffic

There are many ways to get traffic to your website. Some of them are free methods, others are paid methods. Generally, paid ways of getting traffic will get results (i.e. traffic and turning traffic into sales) faster than free ways of getting traffic, but paid ways can get costly, especially if you are inexperienced in the paid traffic method or are involved in a method with more experienced and better-financed competitors (such as pay-per-click ads on Google, etc.).

Many Internet marketers will often start out with free ways of getting traffic and build their businesses up over time, then utilizing paid methods to help boost the traffic they get to their sites and increase the number of sales they get over a shorter period of time, especially when they discover they have a popular offer that people want.

Thus, it makes sense to use both ways of getting traffic - free and paid – to build and grow your business. We will address more on how you should get started in the following chapters. For now, let’s go over a number of traffic methods to give you an overview of several of the options you have to get quality traffic to your site. (Note that this list is not exhaustive- there are even more methods you can consider and use, but we will attempt to provide the most effective and popular ones here).

On-Site/Off-Site Search Engine Optimization (SEO)

Search engine optimization (SEO) is where you modify your site according to the search engine’s preferred algorithms to rank highly in their search results. There are both on-site and off-site free methods you can use to help boost your site’s rankings in the search engines.

On-site SEO involves putting quality content that your target market is looking for on your site, using a good combination of keywords in your meta tags (part of the HTML code that makes up your site), making sure none of the pages of your site have broken links or displaying incorrectly, ensuring your pages display correctly on mobile devices, and not putting large pop-up windows over the content of your site.
Off-site SEO involves ways to help your site rise in the search engine rankings away from your site. This includes getting follow-back links on high-ranking and high-quality websites, especially those that are pertinent in your industry. Off-site SEO also includes the following methods.

Guest Post Blogging

Guest post blogging involves you being a guest poster on another person’s blog. Usually, you will be invited to do a guest post on a blog that is either in the same or complementary industry as your site. For instance, if you are into social media marketing and the guest site is into SEO, the owner of that site may ask you to write a guest post on how social media can influence off-site SEO and help a site rank higher in the search engines.

In fact, this is how guest post blogging can help you to gain more traffic to your site. When people of a prominent site see your post and your signature link (i.e. a small section at the end of the article that tells about you, your experience, and your business with a link back to your site), they will likely click over to your site to see what you are all about, especially if they liked your post. They’ll figure that if you provided great information for free on a guest blog, what information do you provide for free on your own and in paid products.

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Introduction

Many people hear about the benefits of having their own Internet business. They hear about the ability to work from anywhere, not be tied to a cubicle in an office building, not make money for someone else, and be one’s own boss. This greatly appeals to many of them, leading them to starting their own Internet business.

Unfortunately, 95% of Internet businesses fail, many of those not making it past the first year, as many eager business owners fail to recognize that there are critical elements that must be done in order to have a successful business, something many Internet marketers leave out when they are emailing their subscribers with offers.

Fortunately, this ebook will give you the information you need to set a solid foundation for your Internet business so that you can be among the 5% that is a successful, long-lasting Internet business.

Register Your Business With a Legal Business Name

One common mistake many eager Internet business owners make is that they just grab a domain name, put up a basic website, and expect the profits to flow in. That’s not how a legitimate Internet business works.

As with offline businesses, it is important to register your business name for several reasons:

- It’s the law in most locations (including the United States)- people need to know who is running the business.
- Registering your business name prevents other people from using it. After spending months or even years building your brand and business, you don’t want someone else using your hard work and/or ruining your brand’s reputation by taking the same or similar name because you didn’t register your business name.
- You can get tax benefits, especially if you file as a limited liability corporation (LLC) or incorporate your business (INC).
- Most people feel more confident and are more willing to do business with companies that are either incorporated or an LLC than if the business is not.

There is one important exception to having to register your business name. If you plan to use your name as your business, you do not have to register that.

It is recommended that you talk to one or more qualified professionals (including lawyers and/or accountants) about your own specific situation and whether incorporating your business, filing it as an LLC, entering into a partnership, or being a sole proprietorship is best for your particular situation.

Get A Second Address For Your Business

Getting a second address for your business indicates that you are keeping your home and business mail separate, which is smart to ensure you don’t miss any mail associated with your business and get it mixed up with your personal mail. In addition, you won’t be posting your personal address on business cards or on your website, which can help to protect your privacy.

The best way to get a second address for your business is via getting a PO Box from your local post office. You can apply to rent this private box for a monthly fee (usually billed in 3-, 6-, or 12-month incremental payments), which will allow you to receive mail at your local post office. You have to fill out some paperwork and usually have to show two forms of identification before you can be approved to rent a box.

The boxes range in sizes and prices, so you can choose the one that best fits your needs and budget. Of course, the smaller the box, the more often you will have to visit your post office to pick up your mail or risk it getting too full and the post office suspending your lease, so choose wisely.

Open a Separate Business Bank Account

Just as with getting a second address for your business, opening a separate business bank account will enable you to keep your business and personal expenses separate so that there are no mistakes or oversights involving business expenses and properly recording them. Proper accounting and records are key to staying legal with your business and helping to ensure you don’t get into any financial or legal ramifications with your country’s tax division at any point in the future.

To open a business bank account at almost any bank, you need to show that you actually have a business. This usually means that you have to provide the name of the business and the nature of the business (i.e. what is the reason for its existence).

In some countries, you may have to provide an identification number known as an Employer Identification Number (EIN) or may even have to provide a copy of your business plan that includes your company’s target market, profit margins, and forecasted future earnings. All of these requirements are to show the bank that you are legitimately in business and that the bank should feel comfortable in providing you with a business bank account.

Note that you can apply for a business bank account either in person at a local branch or online. Applying for it online is often easier, and this also allows you to apply at virtually any bank anywhere, even if it’s not near your business’ or home’s location. However, it is often advantageous to have a branch of the bank that hosts your business account near your home and/or business so that if some issue or problem arises, you can easily go to the branch to discuss and resolve it. While some issues can be resolved online, others can be dealt with more efficiently if you are present in-person, which will be much harder, more expensive, and more time-consuming if the bank you choose to do business with is located far from your home and/or business.

Open A Merchant Account

A merchant account is an account that allows you to accept credit and debit card payments. In the past, you could only get a merchant account via opening such an account at a bank. However, you now have other options besides the traditional banks, including PayPal and Stripe.

No matter which option(s) you choose to have a merchant account, all merchant accounts provide you with the ability to process credit and debit card transactions. For each transaction that is processed, a percentage of the amount will be taken as compensation, known as a transaction fee. This is often in the 2-3% range, depending on the company providing you with the merchant account and sometimes even the amount of the transaction itself.

PayPal and Stripe are two companies that are really merchant account “aggregators.” Unlike merchant accounts with a bank, PayPal and Stripe allow virtually anyone to have the ability to process credit and debit card transactions, even if their business is brand new and has no history or track record of success.

Conversely, banks need to verify your business plan and know you are a legitimate business before they will consider giving you a merchant account and the ability to process credit and debit card payments. (In fact, you need a business bank account to get a merchant account with a bank).

In addition, PayPal and Stripe don’t require a monthly fee or a contract, whereas traditional merchant accounts do. Thus, if you are just starting out in business, PayPal and/or Stripe are a good way to get a merchant account quickly and begin to take order payments quickly.