The Best Online Marketing “Secret” Ever in the History of IM

I don’t know what day you’re reading this.

But I do know that today someone, somewhere, just launched a brand new Internet Marketing product or course that will finally teach you the secrets to building a successful Internet Marketing business in just months.

How do I know this?

Because every single day of every single year, someone does exactly this.

And here’s the best part – many and even most of these products work.

They truly do. That is, they work as long as you do the work.

Which bears repeating - Building an online business takes actual WORK.

There is no magic button to making a million overnight.

If there were, no one would be waiting tables or working at dead end jobs because everyone, and I mean EVERYONE would be rich. So just get thoughts of overnight wealth out of your pretty brain the next time someone tries to tell you they found the magic button and they’ll share it with you for just $97.

However, if you are willing to work, and you’re willing to invest in your business, then I will tell you the secret to having an honest to goodness real business within 3-4 months that does indeed earn you a minimum of $5,000 per month.

The sad things is, most people who read this aren’t going to actually DO it.

And that’s because it’s not sexy and it takes WORK.

Darn, there’s that 4 letter word again.

And one more thing – if you want to accomplish this in 3-4 months, it’s probably going to take an investment as well. Now, before you get unraveled because I suggested you have to WORK and INVEST, think about this…

…what job can you get - with no formal training - that will pay you $5,000 a month to start, with monthly raises? And that calls for you to work from any darn place you choose, when you want, where you want and how you want?

Name me one job like that and I’m in.

But there’s no such thing.

Imagine for a minute that you apply for a job.

The interviewer says to you, “The only training you need will be on the job. You’ll be making $5,000 a month by your third or fourth month. Each month that you want a raise, you can have one. There is no limit to what you can earn, it’s up to you. You can work from home or anyplace you like. You can work whenever you like, as little or as much as you like. And if there is any part of the job you don’t like doing, you can outsource it to someone else.”

That, my friend, is a job applicant’s wet dream.

And it’s exactly what you can have, if you want it bad enough. So what’s THE big internet marketing secret I mentioned in the title?

If you haven’t already guessed it, keep reading.

If you have guessed it, are you doing it yet? If not, why not????? Okay, here we go, and I warn you – you have heard this before. You may have heard this 100 times before.

But what counts is the ONE time you hear it and actually starting DOING it.

That, my friend, is LIFE-CHANGING.

And it’s why I’m taking so long to lead up to this – because I’m trying to help you make THIS the time you actually DO it and make it yours.

Here we go…

What you need to succeed is a LIST.

Yes, I told you that you heard this before.

But if you really want total financial freedom, you need a list.

You need a list.

You need a list.

YOU NEED A @#$% LIST.

Whew. Sorry about that. I get a little keyed up when I see people buying every latest greatest newest product out there when all they need to do is get busy and build a list.

Having a list gives you a ready market for any products you want to develop and create.

It allows you to sell affiliate products whenever you want. It allows you to make money on demand.

Whoa – did a big bill just land in your lap? Send an email and get the money to pay it.

Did you just find something in the store you MUST HAVE RIGHT NOW?

Send out an email and in a few hours you can have it.

Think about this… properly built and handled, a list of 10,000 people can give you an income of $5,000 a month if you promote the right affiliate offers.

This doesn’t even include promoting your own products. Plus when you have a list of 10,000, you also have leverage.

You can ask other marketers to promote your products to their lists in return for promoting their products to your list.

And you can build your list from zero to 10,000 in a couple of months, especially if you’re willing to invest in your list building efforts.

First, choose your niche. Health, finance and business, relationships, self-improvement… choose something you enjoy yourself that’s filled with people who spend money.

The hungrier your market, the better.

Either create a lead magnet or have one created for you. It should be an offer so enticing that visitors can’t help but opt-in to get it.

Put an upsell after that squeeze page to earn some up-front money.

Run solo ads or Facebook ads to send traffic to your squeeze page. Just spend a little bit here and there at first until you get your squeeze page and upsell page tweaked and optimized for best results.

Then buy more traffic. Use the profits from the upsell to buy MORE traffic.

Yes, you will be spending money.

But done right, you will also be making money.

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How to Create Your Own Physical Video Products

Why are video products important? Because they have a higher perceived value by your prospects and customers. You can charge more for videos than you typically can for ebooks, and they can be easier to sell because more people want to watch videos than read ebooks. If you want to capture both video lovers and readers, simply add PDF transcripts of your videos to your package.

Then if you choose, you can also re-purpose the video by stripping out the audio and selling that as a product, as well as packaging the transcriptions into an ebook or breaking them up into articles and blog posts. And if you're making a series of videos, you can even turn them into an entire course or membership site.

What kind of camera do you need?

You can go with an expensive model, but in the beginning I advocate saving your money and using a fairly decent camera that doesn't set you back several hundred dollars.

After all, what's truly important is the content of your videos, not that you have Hollywood quality film making (you're not going to achieve that level anyway!) You can haunt your favorite office store and simply pick up an economical camera there. Or you can use the one built into your computer.

And by all means get the tripod – it'll pay for itself the first time you record yourself.

How do you choose your topic for your video product?

It's much the same as for any product – find out what your customers need and want and give them that and more. And to be sure you're on the right track, test it out. Maybe do a blog post or take a survey and see what kind of reaction you get. Even though video products are faster to make than written products, you still don't want to waste a day or two making a product no one buys.

How do you script your video?

There is a myth among those who have never made a video that all you need to do is pick a topic, turn on the camera and start talking. And if you're a polished speaker well versed on your topic, that might even be true. But for most of us, you need to have a game plan before you start recording.

Start with who you are and why they should listen to you on this topic. Are you an expert? Have you interviewed experts? Have you studied your topic? Whatever it is that makes you an authority, place it right up front at the beginning to build your listener's confidence in you.

Next, discuss the problem. Is your video on how to get traffic? Then the problem fairly obvious – no traffic = no sales. Is your product on skincare? Talk about the trials and tribulations (which are very real) of having bad skin.

Let them know that you are a lot like them. You had the same problem and you went through some tough times before you solved the problem.

Then after much expense / trial and error / embarrassment / time / etc. you discovered the solution. You're telling your story of problem, hardship and finally solution.

Next you cover what the solution has done for you and how your life/business has improved since discovering the solution. And you paint a picture of what their life and or business will be like once they implement your solution.

This is where you pile on the greatest benefits your solution will give your viewer. Make them FEEL the benefits, get them pumped up and excited, and most of all get them happy they're watching your video and eager to know what you're about to teach.

If this is sounding something like a mini-sales letter, it is. In the beginning of your video you are reassuring your viewer that they made an excellent decision buying your product by shining a light on their pain and being the expert with the solution.

You might also briefly cover the old ways of dealing with the problem, versus the new way they're about to learn. For example, the old way of dealing with acne was x, y and z. But now we know better. In fact the latest scientific research shows us that those solutions were about as effective as chanting naked under a full moon compared with your new solution.

No one likes to be associated with the "old way," and so this simply reinforces the fact that they scored a home run when they got your product.

Finally, you're going to get into the meat of the product. All you've done up to this point is set them up to get your solution, now you're going to provide it, step by step. Don't be afraid to give them detail, and to tell them not just 'how' to do something, but also 'why' they should do it that way. Remember, you are the expert, so by all means be forthcoming with your expertise.

Before you wrap up the video, you've got one more thing to do – tell them what to do next. Tell them to take the information they've just gained and put it to work. And most of all, give them the first step. If you've just given them a boatload of info, they may be overwhelmed into doing nothing. That's why you want to put them on the road to success by reminding them of that first step, and telling them to do it right now while it's still fresh on their minds.

What software do you need?

You'll need some kind of software for creating your finished video product, and the good news is that it's free. If you've got a PC you probably already have a copy of Movie Maker, and if you don't you can download it off of the Internet. If you have a Mac, then you'll be using iMovie. Of course you can also purchase professional software such as Adobe. But in the beginning, there's really no need since the software you already have on your laptop is probably more than you'll need. How about editing tips?

First, keep it simple. Sure there are all kinds of fancy tricks you can use in your videos, but to look truly professional you want to keep it simple.

The easiest way of all to edit your video is to hire someone to do it for you. You might use a Fiverr person for this, or someone at Freelancer.com or one of those freelancer websites. Tell them you want a title slide at the beginning, a smooth transition into the video of you speaking, and most of all edit out any and all gaps. You know what I mean – the time you dropped your notes, you lost your train of thought, or when the UPS man knocked on your door.

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20 Ways To Get More People Watching and Recommending Your YouTube Videos

1. Create tutorial videos. These kinds of videos are good because they're easy to make and they provide information that people need. For example, if you're promoting a course on how to drive traffic, then talk about traffic driving methods. Impart real info, not a sales pitch. And at the end of the video, remind them to click the link below for more information.

2. Don't narrow your target market too much. For example, if you're teaching people how to drive traffic, don't make it, “How to drive traffic to an origami website.” Yes, you'll get views from people with origami sites, but no one else.

3. Don't sweat the subscribers too much. It's great to have some loyal subscribers because every time you post a video some of them will almost immediately watch and comment on the video. This gets you boosted higher in the rankings and thus more easy to find by new people who have never heard of you. They'll leave comments, pushing you still higher in the rankings and making it even easier for people to find you. It's your subscribers that start the ball rolling, but it's commenters (subscribers and non3 subscribers alike) who push you higher and higher in the rankings and thus get you more viewers. So while you eventually want tons of subscribers, know that even a few at the beginning will get the ball rolling.

4. Use your best keyword(s) in your video's title. Think about what a person would search for if they needed the information found in the product you're promoting. For example, back to our traffic product, they would probably type in something like, “How to get more traffic to my website.” Do some research on this and find the best keyword phrase(s) to use so that you can get found.

5. Place all of your best keywords in your tag section. Your very best keyword(s) go in your title, but you don't want to over load it. Instead, place all of your other good and great keywords (including the ones in your title) into the tags section. How do you find your best keywords? One way is to find the most viewed videos in your specific niche and then use the keywords that repeatedly show up in these top videos.

6. Collaborate. When you make a video with someone, you get your viewers and THEIR viewers watching the video. Collaborate with 10 different people on 10 different videos, and now you've got 10 new audiences viewing your videos and possibly buying your product. This works especially well if you are promoting your own product, since you can then give a commission to the person you're collaborating with and build your list of buyers. Plus this is a great way to build relationships with other marketers who might refer people to your videos in the future even when you're not collaborating with them.

7. Start discussions. Ask questions in your video that gets people commenting. For example, asking for advice on a problem or something that stirs a bit of controversy can go a long way to getting comments, and of course the more comments you get, the higher you can rank on the most discussed list.

8. Encourage video responses. A video response is like a comment on steroids – it's a video someone makes in direct response to your video. Their subscribers then watch your video to understand what the video response is all about This gives you an entirely new audience watching your video and perhaps clicking your link or viewing more of your videos or even subscribing.

9. BE a video response. After you make your YouTube video, search for other videos that are somehow similar. In other words, what would you search for to find your video? And when you make that search, what other videos come up? Now go to the first video, and if it's appropriate in content and has a lot of viewer activity, submit your video as a video response to that video.

10.Don't hate on the haters. You're going to get hate comments because, well, you just will. There are folks out there who are looking for things to hate, and sooner or later it will be you. Three things you should know: First, a hate comment is actually a compliment. Something you said or did had an impact on them, or they would have simply clicked away with no comment at all. So take it as a good thing. Second, do not respond. At all. Simply ignore the hate comments and go on with making your videos. If you get bogged down by the haters and the trolls, then you won't be in the right frame of mind to continue making great videos. Third, once you put anything online, it's in cyberspace forever. Your negative responses to negative comments can come back to bite you time and time again, so just don't do it.

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30 Rules For Being an Online Marketer

This list is by no means exhaustive – it's really more the result of a brain storming session when I sat down to figure out why some succeed online while others haven't succeeded. Yet. :-)

1. You gotta sell something. I've known people who were "in business" for months, yet hadn't sold a thing. Until you start selling somebody's product (yours or someone else's, doesn't matter) you don't have a business.

2. Get into profit as fast as possible. If you're buying traffic, figure out how to make that traffic pay as soon as humanly possible. If you're outsourcing work, find a way to make that work more than pay for itself. Sure it's common sense, but I've seen a few folks go into serious debt.

3. Make smart investments that pay off. Hiring a coach that shows you what you need to know is smart – throwing a few thousand at Adsense is dumb. Investments are sometimes the fastest way to get your business on the fast track, but you've got to be smart about them.

4. Turn lookers into buyers as fast as possible. If this means selling them a $5 ebook, do it.

5. Upsell. Once they buy the $5 ebook, realize they have greater needs that ebook won't fill, so find a way to fill those needs and wants and charge more for it.

6. Make it brain dead easy for your customers to sign up. The harder it is, the fewer customers you will have.

7. Competition in your niche is generally great. No competition means you're in the wrong niche.

8. Get to know your competitors personally. Send them email, talk to them on Skype. You'll be surprised how often competitors can be turned into allies – and the first step is to say hello.

9. Make a new connection every day. This might be your competitors, but it could also be people in similar niches, different niches, affiliates, product owners, etc. Make a list of people you want to get to know and then start contacting them with no agenda except seeing if you can help them in some way.

10.Build a customer list, then create products for them. Building the product first means you've got no one to sell it to and puts you at the mercy of affiliates. Building the list first and getting that list toasty warm to your offer means you've got sales of your new product (when it launches) from day one and stats to show potential affiliates that totally rock.

11.Your customers are not marks or suckers or even fools. And they're not strangers, either. They're your mother, your brother, your best friend and your next door neighbor. Think of them that way and you cannot go wrong.

12.Watch the hype. A little hype in the form of excitement and enthusiasm is okay if you can back it with evidence. Too much hype and no one will believe you, even if what you say is true.

13.Use the element of surprise. When you deliver your product, add something surprising for the customer. When you're paying your star affiliates, send them a bonus surprise – even if it's just a small Amazon certificate. Always do a little bit more than expected.

14.Treat your active affiliates and JV partners like gold, because that's what they are.

15.It's okay to screw up. And fail. And feel stupid. And look like a complete dork on social media. Just learn from your mistake, apologize and keep moving forward. The only people who don't fail are those who don't do a thing, and you don't want to be one of those.

16.Make a list of the 3 things you MUST get done today. Then do them.

17.Do the toughest thing first thing in the morning. Whatever it is – running 5 miles or making that phone call you dread – get it done first. Then the rest of the day is easier by comparison.

18.It's not always fun. Sorry about that, but it's true – having your own online business means sometimes you have to do things you don't like. The trick is to suck it up and do it – or find someone to outsource it to. It's like a journey – to get to your destination sometimes you have to drive through neighborhoods or even whole stretches of road that aren't fun – do it anyway.

19.Lose the negativity. Whether it's someone else tearing you or your business down - or your own little monkey mind telling you why you can't do it - get rid of the negative talk.

20.Automate as much as you humanly can in your business. The more you automatic and delegate, the more time you have to work on your business rather than in your business.