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Introduction
It’s time to look forward, as it were. While other businesses and maybe some of your competing sources are panicking or taking it easy waiting for something positive to come about with the economy, it’s time for you to come forward. And I mean come forward. No longer using marketing tactics in the time-tested, all though tired, ways. Forget about pulling out last year’s marketing plan and “fine-tuning it.” And if you think your clients are going to call you and state, “Just put me down for what I ordered last year,” forget it. It’s a fresh world out there in this down economy.
Marketers who become innovative thinkers and get originative about the way the plan to do business in 2010 and beyond will be the ones who prosper for years to come..
Game Changing Internet Marketing Trends Predicting the next wave of the latest Internet marketing techniques.
Chapter 1:
Why You Must Be A Forward Thinker
When it comes to business being a pioneer can make a huge difference in how successful your business is. Whether yours is a traditional brick and mortar business or a net business being forward-looking can step-up your profit potential in a major way.
Be A Pioneer
In order to be a successful marketer, you must perpetually study, evaluate, prepare plans of valuation, implement the plans and repeat the process periodically in an effort to find the best cost-efficient and efficient manner to sell your products and services. You must likewise incorporate all of the parts of the “marketing mix” to accomplish the goals. These parts are research, design, branding, packaging, pricing, production, financing, advertising, public relations, promotions, selling, delivery, and customer service.
Marketing is a way companies use to sell a product, idea or service to their consumers. Being forward-looking in marketing can help you set a fresh high bar for your competition. Occasionally your competition will fail to reach these new standards. Finding fresh ways to get the job done or fine-tuning existing ways, can step-up a company’s revenue and make your marketing team more effective.
In today's global economic system where competition is coming from all over the globe and where companies are fighting to survive due to the global recession, marketing teams all over the world are scratching their heads to come up with fresh or different innovative ways to reach their consumers and try to get a little piece of the day-to-day shrinking pie. American companies have the reputation of being the most forward-looking companies in the world. But with a striking increase of good quality education throughout the world there's a risk that America will lose its title of being the most forward-looking country in the world.
While many of the world's world-class consumer brands has acknowledged the signs of the times and is making the changeover away from one-to-many mass-marketing to social marketing with meaning, marketing hypothesis is struggling to catch up and grasp the new truths. To engage buyers in two-way, personalized communications instead of marketing individual products to broad audiences is a no-brainer.
While there are particular business rules that should be abided by, and particular trends that are worth following, many of the “rules” are more general rules of thumb than they are rules carved in stone. But there are a couple of rules that must be followed.
Client satisfaction is all-important to success. This is utterly true regardless what type of business you have. Unsatisfied clients will spread the word about your business as quickly, if not faster than satisfied clients will. Before you know it your business will be hurting immensely.
Free sites and e-mail addresses are not professional. Not only do clients find free sites and e-mail addresses to be questionable, but so do other business pros. To be taken earnestly as a business person you need to have a paid domain with a corresponding e-mail address.
Cognition of your products or services is crucial to success. To be successful in business you must know the products or services you’re marketing. This isn't to say you must be an authority, though it wouldn’t hurt, but you must have hearty knowledge of what you’re marketing. This correlates to client satisfaction.
Hopefully, some of the following ideas may be helpful to you and your associates right now as you plan your next community or while you're in the midst of marketing a new campaign presently.