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Chapter 1: It’s Not Who You Know

Have you ever heard the expression ‘it’s who you know’? The general concept here I that how successful you are in business and in life ultimately comes down to knowing the right people. If you have the right connections, then that will present the right opportunities. If you happen to meet someone who is looking for work that you can provide, then you have the opportunity to provide your services and to get paid.

But the reality is that it’s not really who you know at all. Rather, it’s who you impress. Because let’s be honest: you can know the most powerful people in the world but if they think that you’re a moron, then you’re not about to see a whole lot of opportunities coming your way.

Your objective then is to impress the right people. If you can meet the right people and if you can impress them along the way, then you’ll find that a whole wealth of opportunities open themselves up to you that just wouldn’t have been there otherwise. And these opportunities can completely change your life.

The question that should now be on your mind is: well how do you impress people? What can you do to ensure that people come away from their interactions with you feeling amazed at your skill, your knowledge and your expertise? Being charmed and impressed? Thinking that you’re confident, intellectual and likeable?

You might think that this comes down to your God-given charisma. You might argue that you can’t fake charisma.

But you know what? That’s entirely untrue. Sure, some people do have the gift of the gab naturally. Some people are fortunate to be instantly likeable.

But for the rest of us, these are certainly skills that can be learned. If you learn to sense what people are responding to well, if you can give off an easy charm and appeal… then you can get people to eat out of your hand and you’ll be amazed at what opportunities start to fall into your lap.

I can tell you that since learning how to present myself in a certain way, I have been literally inundated with offers in my career. I’ve partnered with some hugely well-known figures, I’ve been able to travel around the world and I’ve received financial backing for my own creative endeavours.

This is without actively chasing these opportunities. This comes from brief interactions with people that result in them quickly gaining immense confidence in me and a desire to work together.

Get Ready for Opportunity

Learning to present yourself a certain way, communicate a particular way and respond to others a certain way can help you to create a wealth of opportunities in your life. I mentioned the example of business opportunities that could present themselves because this is what many people will be interested in.

But of course, the ability to present yourself in a certain way and to make yourself more instantly magnetic and likeable can be useful in a whole myriad of different situations. For example, it can of course help you to attract members of the opposite sex, it can help you to improve your current relationships and it can help you in sales.

You’ll find that you get more respect from friends and family members, you’ll be a more natural leader… in short, anything that requires you to communicate with others can be improved if you know how to present yourself, how to become more likeable and how to impress.

In this book then, you are going to learn not only how to boost your likeability and your ability to impress, but also how to become more persuasive, better at sales and more effective in any kind of argument or debate. And from there, you’ll have the world eating out of your hands. Are you ready?

Chapter 2: Impressing

Being likeable and attractive is a difficult and complicated process. These are subjective terms and things that will of course be different for everyone.

So, let’s start with something that’s a little more quantifiable and repeatable: impressiveness.

How do you make sure that when someone has spent time interacting with you, they come away thinking that you are an impressive and capable individual?

This is an important trait to chase after, because if you are considered impressive, it means that they’ll be more likely to listen to your point of view, more likely to want to work with you and generally more likely to take you seriously.

The Cardinal Rule of Impressiveness

Before we dive in any further, let’s start with a signal ‘cardinal rule’ of impressing people. That is not to try to impress people, or at least to make it appear as though you aren’t trying.

Here is how it goes: when you try to impress someone, it sends a message that you want their approval. That in turn sends a signal that they are higher than you on the food chain. If you are trying to impress them, then you must think they are more important or more impressive than you are. And if you think that (or appear to), then they will think that too!

The other problem with trying to actively impress a person is that it then creates an ulterior motive for what you say and do. In other words, anything you subsequently say will now risk appearing to have been crafted to impress. Are you really a poet or are you just playing that up seeing as the person already knows you want to impress them? At the worst end of this, trying to impress people makes you come across as though you lack self-awareness. The belief that you can easily fool someone into being impressed with you and that they won’t see through your attempts to wow them often does little other than to demonstrate a lack of understanding of how you are coming across!

So, this is rule 101. If you want to be more impressive you become indifferent and you act like yourself. You don’t actively seek to brag or to work your accomplishments into conversation. By appearing like you aren’t desperate to impress someone, you send the message that you don’t need their approval, which is instantly more impressive and attractive.

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Foreword

Just about every family has a prized recipe, beloved as much for the memories it evokes of family get-togethers or a particular family member, as it is for its taste. Many families have many such recipes, handed down through generations, taught to youngsters, or stashed on index cards or scraps of paper.

A fantastic gift for loved ones and friends, a family recipe book is a fantastic way to combine preferred family dishes with memories of valued family moments and members.

Enjoy these stories and games… some true and some fables and make your own family memories in the kitchen.

Creative Culinary

Recipes Bringing Warmth And Joy To Your Family

Chapter 1:

Christmas Treat-Springerle

Memories of family traditions and Christmas cookies.

Sweets

There is a family story where someone's ancestors wound up in Ohio from Germany in the late 1800's. They went on to preserve their customs. As a matter of fact, it was stated that German was spoken in the home when all of the children were small. The Grandmother made traditional cookies every Christmastime, sending off plates and packages of them to neighbors and acquaintances. She sent off packages of the treats to her boys and girls as they grew up and traveled away from home. Subsequently one of the girls in the family made these cookies annually as well. There are fond memories of helping in the kitchen and then fixing plates and packages of cookies for our neighbors and acquaintances. There was no gift in return ever expected. This family did this because it was tradition.

When the youngsters grew up and moved away, the mother would send packages of Christmas treats. One of the daughters started a family tradition with her youngsters of making cookies to give, likewise, but she didn't have a suitable traditional rolling pin , profoundly carved with ,pictures which you push into the (densely rolled) dough. She utilized an inexpensive modern one with machine -cut cuttings, very oversimplified and shallow. Her mother passed away some years later.

She printed a family cookbook of her favorite recipes for all her brothers and sisters. It included the Christmastime cookie recipes, which she and her youngsters faithfully made. But her brothers woefully complained that their wives had Christmastime customs of their own, and were not about to bring in new recipes. So, as the firstborn daughter, she started sending packages of the traditional cookies to loved ones. It wasn't till later that she found her Grandmothers rolling pin. It has rich, elaborate carvings and is very old. Now she uses that rolling pin, and the family recipe for cookies:

Springerle
Ingredients
4 eggs
2 tablespoons butter
2 teaspoons baking powder
1/4 teaspoon salt
2 cups white sugar
4 cups all-purpose flour
1/4 cup anise seed
Directions
Beat eggs in large mixing bowl until very light.
Add sugar and butter. Cream together until light and fluffy.
Sift flour, baking powder, and salt. Add dry ingredients and combine.
Knead dough until smooth ... add more flour to get smooth dough if necessary.

Cover dough and allow to chill in refrigerator for at least 2 hours.

Roll onto slightly floured board to 1/2 inch thickness. Then roll again with springerle roller to make designs. Cut at border. Sprinkle anise seed on clean tea towel and place cookies on this. Allow to stand overnight (don't cover) to dry.

Bake 12 to 15 minutes at 325 degrees F (170 degrees C).

Cool completely. Store in tight tin container ... the longer they are stored, the more anise flavor they take up.

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Foreword

Bringing a cute puppy into your home is a great joy which only a person who does that can experience. These dogs provide you with a very sincere relationship which you cannot get anywhere else in the world.

There can be two situations after bringing in a dog and one of them is that your kids and family may get hours of entertainment, pure love and lots of fun with that dog. The other situation is little embarrassing because your dog can also bring destruction, chaos and discipline problems in your house.

To ensure that you always have the first situation with your dog, you need to train your dog accordingly and make sure that he has the proper manners to live with humans. Breeding plays an important role but another very important factor is training which you dog gets. Training can make even an ill-mannered dog mannered and similarly bad training can always invoke the internal animal instincts of your dog.

An adult dog’s personality is based on the things which he or she learns in his early puppy days. This means that it is very important for you to take special care of your dog when he is a puppy. In this EBook, you will learn everything which can help you in training your dog and making him a good and in fact best friend of yours.

Age of the dog also matters because if you receive a dog in his very early days then, he will have more scope of learning while if you receive a dog which is quiet older and has already learned some basic skills then, you need to make sure that he enhances those good skills and if he has any bad manners then, he should get rid of them as soon as possible.

There are some basic training techniques which your dog has to always learn and this EBook will tell you all about those training techniques and will also guide you for making an ill-mannered dog a very well-mannered and friendly. Even if you think that your dog already has got basic training then, this EBook will help you in enhancing those skills and moving onto more advanced skills.

Dog Owner's Delight

Make Your Dog Obey Your Every Command With The Most Powerful Dog Training Tools

Chapter 1:

Benefits of Dog Training

In this chapter, I will tell you all the advantages and incentives which you can have with a trained dog.

Training is essential for building relationship
Training can make the behavior better
Training can make him intelligent
Training gives a sense of acceptance to dog
Proper training can save your time

The Advantages

Modern day life is very busy and people do not find time for even themselves. In this busy routine, it becomes very difficult to find time for your dog but for a proper and concrete relationship with your dog, you must spend some good amount of time and this time will not be wasted because it will serve you for many future years when your dog will stay loyal with you and will be a very good friend of yours. There are some special incentives associated with dog training. Some people think that dogs can be tamed even without training and that is true but that will keep your dog just an ordinary dog. With proper training, it can learn and be your friend as well.

Training is Essential for Building Relationship

Some people think that training is to teach the dog some skills and tricks but this is not the actual purpose and benefit of training instead training is a very good and effective method to build a very understanding and effective relationship with your dog. When you bring your dog at home, training starts from very first day. Your dog watches your actions and he notices your reactions to his gestures. He depends upon you for health, food, warmth and other essentials. To make training effective and easier, you need to develop trust and that too mutual trust. Your dog should trust you and you should trust your dog for certain things. This trust also ensures that there is a certain level of confidence in your and your dog’s relationship. This confidence should be such that when you say “come” then, you should be sure that your dog will come to you and your dog should also know that if I go then, I will rewarded.

A relationship which is made on this trust and confidence is then needed to be nourished and looked after. You need to know that dog is an animal after all and you need to constantly remind him of all the tricks and skills. Some people teach a certain skill for a week and then stop but this is not the right idea as your dog will forget it. You should make it your daily habit to teach something to your dog no matter how old that trick is but you need to keep reminding him.

Training Can Make the Behavior Better

No matter what their breed is but these dogs will always have some behavioral problems and you will need to correct those problems effectively with training. Your dog can have the habit of barking at everyone who passes by, digging your lawn, chewing your favorite pillow and many others but these are natural animal habits and you need to make sure that your dog gets rid of them as soon as possible. There is no other solution to altering these habits but to train them. When you create a mutual trust and confidence bond then, your dog will try to know that which of his actions are acceptable and which are not. With proper and effective training, you can make sure that your dog has no behavioral problem and even if he has any then, you rectify those problems with training.

Training Can Make Him Intelligent

Dogs are very curious creature and when you expose those to new smells, new tastes and similar other things then, they will always explore. This nature of exploration can be turned into a very effective and useful skill but for that you need to stimulate the dog’s intelligence. They are intelligent from inside but you just need to invoke that intelligence and make them realize that they can do lot more with those skills. You just need to think it from a dog’s perspective that when he spends time with you in training then, he learns new things explores lots of new stuff and is also rewarded with different treats. Now why would he not pay attention to the training session? So you just need to initiate a training program to spend time with your dog.

Training Gives a Sense Of Acceptance To Dog

There is this nature of dogs that they try and build their packs and live accordingly. They try to find that atmosphere in the house too. You need to know that in your house, you may be a master trainer but everyone else should also participate in that training and should pay some attention to the dog. This constant attention from the whole family gives dog a sense of acceptance and he starts to take this family as his pack.

Consistency is the key and if all of your family members are taking part in dog’s training then, they must ensure that they all use same methods because if all of them tried different methods then, this will create confusion in dog’s mind and he will suffer from frustration which can lead to some negative results.

Proper Training Can Save Your Time

Another huge benefit of your dog training is that it can save you lots of your time in future. It is just like an investment which can give you benefits in future. If you can train your dog effectively and control his bad habits then, you will be saved from cleaning up all of his mess which he can create in future. Some people say that they cannot find that much time every day for their dog’s training but you should know that you do not need many hours every day for your dog training instead you merely need one or half an hour of your daily time for this training.

In fact if you cannot find consecutive one or half hour then, you can break this training in smaller sessions like 4 sessions of 10-15 minutes. This strategy is more effective as well as more convenient for almost everyone who has shortage of time.

With all of the above benefits, you must initiate a proper dog training program as soon as possible and make sure that you are building a responsible and friendly relationship with your dog which will last for many coming years.

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Develop Your Social Marketing Plan

So, you want to build a massive brand and you think that social media is the way to get there?

Well good news: you’re on the right track! Social media is indeed a highly powerful tool for building a massive audience and connecting with that audience in a way that many brands and companies never will. But before you can start posting media and content, you first need a plan. What, you thought you could just dive in without any strategy? Your social marketing plan is essentially the strategy and the series of steps that you plan to follow in order to take your website or business from a small name or tiny blog; into massive, self-sustaining, professional organization.

It sounds impossible for many people but the fact of the matter is that this has worked for countless brands before yours.

Take a look at any of the biggest names in your industry, and you can almost guarantee that they started out where you are right now and that they used social media – possibly alongside other tools – in order to grow and to become something bigger.

While many people will fail to emulate that success story, that’s because they followed the wrong trajectory – or because they had no strategy to begin with.

That’s what we’re going to look at here. We’re going to look not only at how you can go about creating a blueprint based on other highly successful sites but also how to make sure that you tailor that strategy to suit your brand, your mission statement and your audience.

The plan is the single most important part of your entire campaign. So, get ready and let’s do this!

Goals and Objectives

The first thing to do is to identify what the goal of your social media plan is. You’d be surprised how many brands will jump into their social marketing without even considering this incredibly fundamental concept! A lot of creators and businesses will look at you blankly if you ask them what their plan is, or answer that it’s ‘to be more successful’.

This isn’t helpful because it doesn’t provide us with a destination, meaning we can’t come up with a road map.

So instead, ask yourself what success means for your business.

Maybe you’re just trying to make lots of sales quickly?

Maybe you want to establish yourself as an authority within a small sphere of influence?

Or maybe you want to reach a massive audience and be considered a thought leader within a specific niche.

Whatever the case, this is going to subtly alter the way you go about things. Likewise, you should also look at your budget, you should look at your timeframe and you should look at the number of hours you can commit to this plan.

If you can build a whole social media department in-house as part of your business then great.

But if in reality you’re only likely to be posting one or two status updates a day maximum, then be honest about this fact and build that into your plan.

It’s better to have a moderate plan and to stick to it than it is to have a highly ambitious plan but then give up on day one!

Branding

The next thing you need to think about is your branding.

And I’m going to be brutal with you now: there’s a very strong chance that your site and business needs a complete rebrand. Sorry!

The fact of the matter is that your social media success is going to hinge massively on your branding. If your branding is bad, then you won’t be able to win over your followers and visitors.

The whole point of your social media is to create positive interactions with an audience so that they consider signing up and subscribing and so that you build their trust and they consider buying from you in future. If you post regularly and with high quality content, but your page has an ugly logo or no real branding to speak of, then you are going to drive away your visitors.

A strong brand will instil trust and authority right away. People should look at your logo and instantly know what your site or channel is all about and whether or not they’re likely to like it. At the same time, they should see your branding and they should instantly feel that yours is a professional outfit and one that they can trust to produce high quality products and content.

That’s why you should hire someone to create a logo for you and then make sure that you use this consistently across all your channels and that this helps to create more synergy between your various accounts.

Target Audience

Your branding should be directly influenced by your target audience. What do I mean by this?

Essentially, depending on your brand and your business, you are going to have a specific target audience. That might be middle aged businessmen, it might be pizza shop owners, it might be young, stylish women or it might be martial artists.

Whoever your target audience is, knowing and understanding this audience is critical to your success.

Ultimately, if you try and create messages and branding that is appealing to everyone, then it will unintentionally end up being appealing to no one. It will be too generic and brand. What’s always better is to go after a small segment of the web but to have them completely on-board with everything you’re saying and selling.

And to do that, you need to first identify them.

You can do this with market research. Ideally, that means surveying your current audience or customers and finding out how old they are, what their hobbies and interests are, what their beliefs are, what their passions are, where they spend their time…

All this information will help you build up a picture of someone and know precisely who you’re going to be marketing to.

You can also do this by looking at your competition. Who spends time on their social media pages and websites? Who are they targeting? What can you learn from them?

Once you know this, you can decide how best to design your logo and other aspects of your brand in order to best attract that audience. The same goes for writing any copy that is going to go on your page such as your ‘about’.

Now you know who you are appealing to, you can decide how best to appeal to them.

A Personal Brand

Something that more and more businesses should consider, is using a personal brand.

A personal brand means that you’re not going to create a logo in the traditional sense or give your business a name. Even if you do, that is going to play second fiddle to your own name and your own face which become your brand.

This can work incredibly well, because by having a personal brand, you allow your visitors and followers to feel as though they can get to know you. In return, this then helps to build trust and familiarity. Would you be more likely to buy off of a friend, or a stranger in the street? Using a personal brand allows you to put yourself somewhere in between those two points.

At the same time, a personal brand can also be used to promote a value proposition, a lifestyle and a ‘dream’. The idea is that you live the life that you are promoting.

If you have a fitness brand all about eating well, feeling confident and breaking personal records, then you can post images of yourself training, go live on Facebook Live and more – showing yourself doing the things that your audience want to do.

This can be very inspirational when handled correctly and can motivate more people to follow you, to consider following your brand and to buy from you! This also gives you a near limitless supply of images, videos and other content you can share on social media.

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Foreword

Using the ezine tool is another way of creating the desired traffic to a site as this tool will assist in various ways on how to manipulate the software for the best results. The ezine is the critical tool that develops the relationships within the niche platform while connecting with the target audience while building some level of credibility. Get all the info you need here.

Ezine Extravaganza

Skyrocket Your Internet Marketing Profits With Ezines

Chapter 1:

Ezine Basics

The ezine will create the perception of expertise in the particular field thus enabling the traffic that drives the leads, sales, revenue by selling the potential business endeavor.

Providing the links to encourage the viewer to subscribe to the enzine is one of its basic features. This should ideally be easily located on the enzine on every page to ensure those who don’t start at the very first page still have access to via the enzine.

Providing this at any interval would facilitate the access almost immediately thus keeping the interest alive.

The Basics

Well designed formats are also another feature that should be considered and included in the ezine. Often people are turned off when the design is poorly put together and appears rather disorganized.

Elements such as interesting quotes, personal getting and other attractive content that grab the viewer’s attention should be capitalized upon.

Avoid featuring too many advertisements on the ezine to keep the balance in check. Including links that allows readers to ensure the easy access to the site so that the ezine can be well promoted should also be considered. The recommendation from known sources is something that is rather invaluable and should be facilitated as easily as possible.

In order to avoid being categorized as being spam, the email newsletter request should have a confirmation to the request so that the whole process can be validated in some way. Also subscribers that would like to be struck off the list should be able to do so without hassle.

Chapter 2:

Produce A List Of Topics

Creating content that is interesting and informative is very important to the success of the ezine. The opt-ins can be better monitored using the suitable ezine. The value that is provided by the informative and interesting content will ensure the inspiration of the e-newsletter is visible.

Content

In the quest to produce a topic list that can ensure the above some of the following points should be carefully considered:

Taking the time to source information that is deemed interesting to the visitors through the ezine is important. Finding the right topics that are popular with the audience will ensure the said return and participation of the audience.

There is nothing more attention grabbing than posting material which in some way is able to address any possible ongoing discussions and reviews of a particular element. The more animated the content the better the interaction possibilities that would create a site that is much sought after.

Staying on top of current events and making an ezine article which is both useful and yet interesting will be beneficial. Putting in a few questions and comment will really help to spice up the ezine article.

Perform reviews on popular items and then use the ezine to bring this information to the target audience. Searching and understanding why a particular topic is very interesting to the masses will allow the individual to make informed base designed content that is both relevant and current.

Getting feedback from loyal participants can also assist in the topic sourcing list. These sources will appreciate the intention behind the exercise which is ideally to try and cater to their needs with information that is perceived to be what they would like to have access to.

Commenting on news or events at a “real time” occurrences is also another element that should be considered to be included in the list for topic ideas. This would mean that the individual using the ezine is both competent and also concerned about staying current.

Chapter 3:

Use PLR And Re-write In Your Own Informal Voice

PRL or otherwise known as private label rights has contents that can be used as a guide or outline for one’s own content make up. This is especially useful if the individual does not have the time to actually research and write up material to be posted at the site.

Therefore using this method of acquiring reliable information and then designing it to seem more personal and one’s own effort will garner the similar amount of traffic flow.

Using PLR

Wherever there are articles, reviews, reports, e-books, recipes and how to manuals there is always the possibility of having PRL content that can be improvised and re written to seem like an original piece of material.

The flexibility the platform presents is most advantageous and time saving. Also as the material sourced should ideally be from notably reliable sites the individual gets the opportunity to tap into other ideas and present these ideals in an innovative fashion that would make the whole exercise seem original and thus be able to draw even the same traffic that visited other site with the previously un tweaked material.

A lot of people purchase the PRL articles from reliable and reputable membership sites and then proceed to re write or re word the contents to ensure the uniqueness of the content material being eventually presented or posted at the site.

Besides this the PRL available can also be used as references instead of simply redoing the entire piece along similar lines. Here the idea would be to use the material only as a guideline and yet still come up with ideas that are mostly original. This is useful when trying to design material to specifically suit the target audience intended with the intention of garnering more participative traffic.