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Foreword

We all have 24 hours in a day. How much can you accomplish in one day depends on how efficiently you use your time. In the context of drawing traffic and growing your business, it can be quite a tedious process if you were to do it alone.

Then came the concept of viral marketing. Ever visited a restaurant because your friend recommended it? Yup, word of mouth is an extremely powerful marketing tool. With viral marketing, you will be able to reach a wide audience in a fraction of the time and cost.

You’ll be able to do more in less and make full use of your 24 hours. Viral marketing has allowed small businesses and corporate giants to reach a wide target audience faster than ever, and if you don’t tap into this online marketing phenomenon, you’ll be leaving tons of money on the table.

Let’s dwell into the important aspects of viral marketing immediately!

Viral Marketing Madness

Create Unstoppable Buzz And Traffic Through Viral Marketing

Chapter 1:

Introduction To Viral Marketing

Viral Marketing is a term that has existed since the start of the web 2.0 era. It is the evolution of word of mouth marketing, because of the speed of which the internet is growing and the emergence of social sharing tools.

Intro

In the web 1.0 era, the internet world was uni-directional. Meaning, I own a website, and write about topics and you read about it. Today, there is a multi-dimensional interaction in web content between webmasters and their target audiences.

People can comment, share, “Like”(For Facebook) and suggest using the variety of sharing tools such as blogs, microblogging platforms (Twitter), Facebook and other social sharing websites such as Reddit and Digg.com

This eases and facilitates the growth of Viral marketing and has made viral marketing the best way to grow someone’s business fast.

What’s important is this, if you fail to tap into the wonders of viral marketing, your competitors will and you will be leaving tons of money on the table. In the next chapter, we will look at the basics of viral marketing and how you can apply it to your business.

Chapter 2:

The Power Of Social Media

One of the biggest mistakes many marketers, old and new make is underestimate the power of social media.

The Might

Just to give you an idea, Facebook is the largest online social networking website in the world and has over 500 million users. If it was a country, it would be the third largest country in the world, after China and India.

Social media has recently became the number one activity in the world – Surpassing email. This just shows how much time is spent in social media activities. What this means is there is immense potential for viral marketing to explode in the social media scene. Imagine if you could tap into this millions of users because your idea or brand can relate to them.

I would also like to draw your attention to the world’s largest video sharing site – YouTube. YouTube has millions of views everyday and because of the viral nature of videos, your business stands to gain much by tapping into this viral video sharing phenomenon. Ever watched a quirky, funny video that made you so compelled to share it with your friends?

And then we have the micro blogging platform – Twitter. It’s ever growing user base tells us that we have to jump on the bandwagon before it’s too late! Twitter has a huge market waiting to be tapped! (we will look into these avenues in the next few chapters)

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Foreword

Every thought you think every word you say is an affirmation all of our self-talk or inner dialogue is a stream of affirmations. We are continually affirming subconsciously with our words and thoughts and this flow of affirmations is creating our life experience in every moment.

Our beliefs are just learned thought patterns that we have developed since childhood, many of these work well for us, but others may now be working against us, they are dysfunctional and may be sabotaging us from achieving what we believe we want.

Every affirmation we think or say is a reflection of our inner truth or beliefs. It is important to realize that many of these "inner truths" may not actually be true for us now or may be based on invalid or inappropriate impressions we constructed as children, which if examined as an adult can be exposed as inappropriate.

Our subconscious uses the behavior patterns we have learned to automatically respond and react to many everyday events in our life.

This is essential to our survival, we need to be able to respond quickly to events around us which would be impossible if we had to re-examine every aspect of things every time something simple happens.
Our learned responses and thought patterns enable us to automatically respond to circumstances quickly and easily. Problems arise however, if at an early stage some of the foundation beliefs on which many of the others are built were formed from a skewed perspective, maybe the strategy was appropriate for a perceived difficult circumstance, however often such beliefs are totally inappropriate for succeeding in the real world as adults.

Advanced Affirmation And Attraction

How To Use Affirmations Correctly And Attract The Right Things In Life

Chapter 1:

Exploring the Source of Happiness

Each individual on this planet is striving to be happy. This is the state of being that we all know from the time of our birth. It's a state of being that we recognize as our true self -who we deeply are.

Now, for most of us, this happiness does not last. It gets replaced by a striving force to survive, which feels more like the opposite of being happy. The reason we're doing this is Surprisingly simple - because we're told to do so.

Our heritage tells us what to believe and feel
Our government tells us what to believe and feel
Our society tells us what to believe and feel

Source of Happiness

This world-view instructs us that we humans operate similarly to a mechanical clock. This view instructs that everything is ruled by cause and effect, and almost everything can be replaced when it is damaged. Additionally, we're taught the concept of the survival of the fittest.

Collectively, these two ideas condition us to accept that individuals, like animals, must function in a state of mechanical perfection or be replaced by more perfectly functioning components in the system.
These old concepts have led to a society that is completely self-centered, ego-driven, irresponsible and environmentally destructive. They've led us to a cult of happiness seekers who get their adrenaline rush by buying more useless stuff on a day-to-day basis - all in a subconscious attempt to keep the illusion of flawlessness.

We have been conditioned to consume the world in an effort to attain this illusory perfection, and it shows in our daily lives. Plainly put, we work at places we do not like in order to buy stuff we do not need.
We have forgotten that the source of happiness lies within the center of our spiritual being, and we have replaced it by seeking it in the material world. We have things backwards.

Where does it initially come from: Desire? Wanting something? Bettering ourselves? Take a good look at your life right now. Where do you live? What does your furniture look like? What sort of car do you drive? How much money is in your bank account? Look in the mirror - how do you look? Everything has been manifested one way or the other, by you. You may not be aware of how far-reaching your ability to manifest truly is in all its aspects. Are all my thoughts responsible for this? Yes! Whatever you see in the physical universe has been created in one way or the other by your thoughts. Your thoughts are the drafts of what later becomes physical form.

Everything starts with a thought, which is a thought. That's why it's crucial to pay attention to your thoughts. If you worry about getting all those bills paid you'll create more of the same thing, simply because you've entertained it.

Your thoughts are nothing more than frequencies or vibrations that resonate with similar vibrations already existing. Fascinating, isn't it? You would like to be able to control your views, given that they create your reality. If you are able to control your thoughts, you are able to control what you would like to create and manifest in your life.

If you cannot control your thoughts, things will manifest that seem random and unconnected to you - and they are - they're actually manifested from others. Your consciousness is like a radio station.

You can send signals and programs and you can receive signals and programs. Sometimes you may want to receive and sometimes you may want to send.

To know when to send and when to receive is one of the greatest success factors in life. It's the balance of knowing when to create and when to experience. You cannot constantly create for you would miss out on the other part of the experience. On the other hand, if you only experience things, you'll never get to manifest anything.

Another way of putting it would be responsive responsibility - the ability to consciously respond. In every moment, you have a choice about what you want to do, and what you want to decide. If you don't exercise this power, nothing happens in your life - at least not what you want. This brings us to the next topic.

Happiness is the state of being of our true self, which we have deeply recognized from birth. We lose sight of the source of our happiness through a variety of cultural, social, educational, environmental and relational conditioning. When we respond to life from our true selves rather than from our conditioned selves, we are able to manifest what we want.

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Foreword

The Balancing Truth, Love and Power book is derived from one of the most famous authors in the area of personal development, Steve Pavlina.

The key point of this book is to understand Steve Pavlina’s principles and apply it in a concise and straightforward way in your life. The ideas in this book are not endorsed by Steve Pavlina but are merely a take on the principles, how it works – especially for the Internet era.

In his book, “Personal Development for Smart People” talks about the 7 principles in terms of effective development and if any of you apply the strategies and principles, you will be amazed with the wonders they can potentially bring to your life. The book lays down a very firm foundation for the readers to understand the root causes on the things that they do.

For instance, at times you will see people talking about the big plans of their lives but after a few years, you never happen to see them coming to pass. What are the reasons behind it? Also, do you really know the motivation behind a person who is courageous? What are some of the things that are actually stopping you from being who you want to be today?

After reading the book, I understand why sometimes I behave in a certain way. I used to be a very timid person and had problems starting conversation with the people I met for the first time. I didn’t know what the problem was until I found out there was actually a kind of fear in me that stops me from going all out to initiate a conversation. It was the fear of rejection.

Of course, being able to identify the problem is only the first step and it won’t really help me to overcome my fear of rejection. Nevertheless, it gave me a direction on where I should work towards. The rest of the story is history.

So what is the ultimate formula?

It is the balance between truth, love and power. One must weigh the 3 components in a balanced manner. When you have only truth without love and power, your life remains unchanged.

You know exactly the kind of problems you are facing but you just do not have the power to many the changes in you. Although, there is a famous quote that goes, ‘Love is Blind’, love isn’t really blind in reality. You need to love the person correctly and that is why you need truth and power to say no to his unhealthy request, like eating too much fat. When you have power without truth and love, people will suffer because power can be abused.

Those are some of the examples. Don’t worry if the above does not make any sense to you at this moment. As you go through the entire book, you will be able understand the balancing principles in depth.

The Key to Achieving Goals that Matters to You

Chapter 1:

An Overview of the Fundamental Principles

There are basically 3 components in personal development: Truth, Love and Power.

This chapter illustrates:

The Fundamental Principles Chart

While Steve Pavlina’s principles are really well thought out and systematically divided, one must not become too confused with his technical analysis of personal development and strive to apply it as simply as possible without being stuck in paralysis due to over analysis.

You have to discover what works for your own life.

Different people have different methods to understanding truth, love and power and the most important thing you must do is to focus on your own work – not compete with other people to see if you are more loving, truthful or more powerful than others.

An Overview of the Fundamental Principles

We will begin by looking at truth, love and power. Secondly, we will show you the effects on the pairings of truth and love (oneness), truth and power (authority), and love and power (courage). Finally, we are going to journey through the intelligence principle.

In order to develop yourself effectively, you need to understand these principles in depth. The purpose is to bring every area of your life in alignment with these principles.

We are going to study each of these principles in details. You will learn what are some of the key aspects and qualities that come with these principles, the right way to develop them and what are some of the factors that will hinder you from developing your effectiveness as a person.