Tag Archives: 2016

Dropship Detective Personal Use Ebook

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Introduction

Starting any type of retail business is never an easy task. It typically requires a large outlay of cash in the beginning to purchase stock, invest in warehouse or store space, and handle initial overhead costs.
With all the other expenses required to start a business, buying stock is often the straw the breaks the camel’s back with regards to finance. It’s often the largest expense of any retail startup, and sometimes it’s just too much and the business fails to get off the ground.

Plus, there’s always the risk that you’ll spend thousands of dollars on products that never sell, and you’ll be out of all that money and stuck with items you can’t get rid of.

But there is a better way!

Instead of spending a fortune upfront on product, and then having to find warehouse space to store it, and figuring out the logistics of packing and shipping it to customers, why not just use dropshipping?
Dropshipping will allow you to get started with little to no upfont investment, while still being able to offer customers the products you want to offer!

In this guide, you’re going to learn the basics of dropshipping, and how to find the best suppliers.

So let’s get started!

Dropship Detective

What Is Dropshipping?

Imagine setting up your own online store with dozens, hundreds, even thousands of products without having to spend a single dime upfront on inventory.

Instead, you find products on another website (let’s use Amazon in this example since most people are familiar with it), add products to your site, and price them higher than they are being sold on the original size (Amazon).

Let’s say you are selling a frying pan that sells for $14 on Amazon. You price it at $20 on your website. When a customer orders it, they pay you $20. Then you go to Amazon and order it for $14, having Amazon ship it directly to the customer, and you keep the $6 difference.

Pretty slick, right?

Only dropshipping doesn’t require you to pay full retail price like ordering from Amazon. Instead, you can often get prices that aren’t all that much higher than true wholesale prices.

Of course, you have to be careful. Some so-called dropshipping companies are actually selling at or very near retail, so it’s nearly impossible to make a profit. Sometimes they charge a monthly or yearly fee to access their inventory, which cuts into your potential profits even further.

You also have to make sure the company isn’t going to be slow with shipping, which could seriously harm your reputation.

Dropship Detective

Dropshipping has a lot of pros and cons, so let’s take a look at those before we continue.

Pros Of Dropshipping

Lower Upfront Investment – Because you don’t have to pay for inventory upfront, your initial business startup costs are much lower.

No Warehouse Space Needed – The dropshipper is the one who deals with inventory, so there’s no need to rent a warehouse or take up space in your home to keep your inventory.

No Shipping Hassles – The dropshipping company also handles packaging and shipping products, so that takes a lot of work off your hands, freeing you up for other tasks, like marketing, and sourcing other products.

More Products – If you don’t have to worry about whether a product will sell or not because you aren’t paying for it upfront, you can take more liberties with the products you add to your store. If a product doesn’t sell, the only thing you’ve lost is the small amount of time it took to add it to the store, and you can remove it just as easily.

Cons Of Dropshipping

Low Profit Margins – Because most dropshippers are not true wholesalers, you’ll find your profit margins are lower than they would be if you bought inventory directly from wholesalers. In
Dropship Detective fact, there’s often a middleman between the wholesaler and dropshipper, which cuts into profits even more.

Delivery Issues – Because you will have no direct control over shipping, there may be times when customers don’t get their orders on time, or receive the wrong product or damaged merchandise. Because they bought the item from you, they will expect you to be responsible, and they aren’t likely to accept the fact that you used a dropshipper as an excuse. In fact, they’d likely just see that as a reason not to order from you again.

Inventory Issues – You may also find that your dropshipper’s inventory control system doesn’t sync with your own, which means there may be times when a customer orders a product from your site that is not currently in stock with the dropshipper. In this case, you’d have to either source the product elsewhere very quickly, or issue a refund and an apology to the customer.

Higher Shipping Costs – Because you won’t be able to make deals with shipping companies for volume discounts, and because customers may order products from multiple dropshippers in a single order from your store, you may run into shipping issues. Shipping costs could eat into your profits pretty badly if you aren’t careful.

It’s a tradeoff, really. You sacrifice larger profit margins and control over inventory and shipping for a lower upfront investment and less work overall. It’s up to you to decide if dropshipping is right for you and your business.

How Dropshipping Works

Before you can truly understand how dropshipping works, it’s important to understand the basic supply chain. Products you see in stores often go through three, four, five, or even more companies in the supply chain before they arrive in stores.

Manufacturers

Manufacturers are the first step in the supply chain. (Unless of course you count the companies that supply the raw materials, but that’s a different arm of the supply chain.)

Manufacturers create the products, but most of them don’t sell directly to the general public. Instead, they typically sell through a wholesaler, or sometimes another middleman brokers the sale of the product from the manufacturer to the wholesalers.

Occasionally, manufacturers may sell directly to retailers, but they usually don’t deal with selling direct to companies.

Wholesalers

Wholesalers are middlemen. They buy from the manufacturer and resell at a higher price to retailers. They usually don’t make an enormous profit per item, but they make their money by selling in bulk.

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Stress Less MRR Ebook

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CHAPTER 1: WHY YOU MUST STRESS LESS

We all know that stress is bad for us and this is something we get told very often. However, it’s all too easy to write this off as being a minor nuisance or frustration rather than anything to really worry about. We all get stressed from time to time, right?

In reality though, this is the wrong way to think about stress. While it is fairly common place, that is not to say that it isn’t serious. In fact, stress is incredibly serious and can cause severe problems both in the short term and long term.

Stress can shorten your lifespan. Ruin your enjoyment. Cause serious illness. Shrink your brain. Hurt your performance. Ruin your relationships. Cause impotence.

Do those sound like small matters?

To understand this better, it can help to look more closely at what precisely stress is. How it causes the problems it does and how and why you need to do everything you can to prevent and reduce it.
So What Exactly is Stress?

Stress is what we feel when we’re overworked, when we’re dreading something that’s about to happen or when we’re generally unable to relax and stay calm due to outside or inside factors influencing our thoughts.

But it actually goes beyond this. Stress is a basic physiological reaction that is designed to help us focus and survive. In itself it is not a bad thing and is actually rather adaptive. The problem is that it has been taken out of context, which means the positive effects become outweighed by the negative.

Essentially, stress is what causes the ‘fight or flight response’. This is a physiological response to perceived danger, designed to improve our chances of survival. If you were to see a lion for example, this would trigger a cascade of effects collectively resulting in the stress response.

This begins when we observe danger or experience fear. Increased activity in our brain, causes the release of adrenaline, as well as dopamine, norepinephrine and cortisol – our stress hormones. These then trigger a number of physiological changes: increasing our heartrate, making us breathe more quickly and making us more acutely focussed on the potential threat.

A list of the symptoms should include:

Increased heartrate

Rapid, shallow breathing

Muscle contraction

Tunnel vision

Heightened sensitivity

Increased blood viscosity

Suppression of the pain response

Suppression of the immune system

Suppression of the digestive system

Dilation of the pupils

Dilation of the blood vessels

Reduction in prefrontal cortex activity (temporo-hypofrontality)

In the short term, this is good for us. In the short term, these things help us to evade danger and win combative situations. Increased muscle tension makes us stronger. Increased blood viscosity makes our blood more likely to clot in case of an injury. Dilated pupils let more light in to improve our vision. Suppression of secondary functions means that more blood can be sent to the muscles and the brain. Reduced pain means we can carry on fighting or running despite injury.

In short, anything that can help you to survive is prioritized, while secondary functions are suppressed. The idea is that once we get to safety, we can then turn off this fight or flight response and instead enter the ‘rest and digest’ state in order to recover. Once the predator is gone, we can recover.

But the problem is that in our modern environments, predators aren’t the main problem. It’s rare these days for us to be chased, to get into a fight or to need to escape a forest fire.

What’s not so rare, is for our boss to shout at us and to tell us that we’re late for our deadline. It’s not rare for us to be in debt. It’s not rare for us to have marital problems.

And unfortunately, the brain interprets all these signals in just the same way: as threats. And this causes the same fight or flight response. But because these types of threats aren’t so easily resolved, this means we’ll often end up on heightened alert for a longer period of time.

This is also why stress causes impotence in men. If you are highly stressed, blood is sent everywhere except the genitals!

And this takes a tremendous toll on our bodies.

As you might imagine: it is not good for you when your immune system and digestive system are suppressed for days. It’s also not good for your brain to be flooded with norepinephrine and cortisol. It’s not good for your heartrate to stay elevated, or your blood pressure to stay high.

This is the problem with chronic stress as opposed to acute stress. And it’s the problem with heightened levels of stress, as opposed to the gentle, motivating force of ‘eustress’. We’ll look at all of this more in the long term, but suffice to say that the longer stress like this continues, the more you start to feel drained, malnourished, fatigued, ill and possibly eventually depressed.

How Stress Damages the Brain

When we are stressed, it effectively makes us less intelligent. This is due to the reduction in pre-frontal activity, which in turn is designed to make us more focussed and alert. Essentially, the pre-frontal cortex is the part of the brain responsible for forward planning, creative thinking and other ‘high-order’ brain activity.

When you are being chased by a lion though, it is really not the time to be thinking about the meaning of life!

So shutting down this part of the brain and placing your focus on feedback from your senses makes much more sense.

Of course that’s not particularly useful in the workplace though: and this is why the stress response is so seriously unhelpful when we have to give a presentation, answer a question on the spot or go on a date. This is when we lose all articulation and start stammering and saying useless things.

51 Social Media Marketing Methods MRR Ebook

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51 Social Media Marketing Methods to Boost Business

Social media has in the recent past become one of the most significant platforms for promoting businesses. This is because of the high traffic on social media sites at a given time. Never run out of ideas o social media that can take a business to the next level after going through the following comprehensive list of social media marketing methods. From promotional posts to personal and business related promotional ideas, the list is likely to inspire business marketers and social media users for a very long time.

1. Use humorous, famous and inspirational quotes while posting on social media platforms

Social media users are highly attracted to quotes by famous personalities. Users are highly likely to be attracted to social media posts that contain famous or hilarious quotes. When you amalgamate such quotes with promotional information for your goods and services, you will most likely get the desired traffic for such posts.

Do not hesitate to use quotes that have been used before. Social media users never mind reading a famous quote more than once; so long as they find it worth reading. Therefore, in the process of reading such quotes, social media users get to read the promotional information attached to the quotes and hence goods or services are promoted in the process.

2. Use creative fill-in-the-blanks posts for promotional purposes

Naturally, people like to have their anxiety provoked and social media users are not left out. fill-in-the-blanks posts are posts that leave readers wondering what would happen if they got involved with whatever promotional idea is passed across in a social media post. If I had one million dollars I would……… This is a good example of fill-in-the-blanks.

3. Conduct regular polls on social media for creating engagement

While most social media platforms like Facebook offer built-in polls, one ought to note that running polls manually can go a long way in not only increasing traffic but also creating engagement from a given post. Try to impose questions that seek to know the level to which a product or service is acceptable to its consumers.

Polls that demand yes or no answers can make your existing or expected consumers air their views regarding the products or services you are selling on social media platforms. As a result, they not only provide their views regarding the questions posted but also build engagement for other social media uses in which they form a discussion. Once an active discussion is achieved, the posts will attract more and more traffic thereby making the products or services known to a wide range of people.

4. Upload behind-the-scenes-photos on social media

Always telling potential consumers on the goods and service you offer and their probable competitive advantage over other similar goods in the market is monotonous. Every internet marketer does that and internet users are used to it. It is always the order of the day. However, you can be cleverer to include on your posts behind-the-scenes photos that show how the goods or services are being produced or consumed by consumers.

Sometimes showing photos of your employees, your warehouse or workspace makes potential consumers more likely to be interested in your posts. It is therefore imperative for you to include unlikely photos in your posts on social media in a bid to woe more traffic.

5. Always update real time statistics and data of your company

Customers are always interested in your real time progress. They are always eager to know whether your business is progressive, stagnant or dwindling and falling. Show it to them this can be achieved by regularly posting statistics and data regarding the progress of your business.

On most occasions, internet users, especially social media users, find it interesting to know that their contributions on your products or services have positive impacts on your sales. It is therefore important to provide this information to them on a regular basis. Additionally, never hesitate to tell your audience whenever your company statistics go to the negative.

6. Recycle your posts that did really well by attracting more traffic

There is absolutely wrong with recycling your old posts that went a long way in building great traffic and thereby making more sales for you. However, you should take into close consideration not to recycle posts that still have active discussions and engagements. It will look so desperate for you. One ought to be keen to only recycle expired posts that did great when they were still active.

Re-introduce old posts by including relevant links on them. As such, one can promote a different aspect of product or service using an old post that seemed to attract more engagement as compared to other posts. You will be amazed at the enthusiasm in which social media users will receive a recycled post. Once interesting; always interesting. This will never change.

7. Guest-post on other famous posts or blogs

You will be surprised on the outcome of using other people’s traffic to your own advantage. Internet marketing begins from scratch and before you create your own massive following, it is never wrong to borrow from other established internet marketers. Guest-posting simply means posting your ads on other posts that you contribute to in another site. Always be active to engage yourself on other sites that might be promoting different goods or services from yours.

Growth in internet marketing, especially on social media, has never been achieved by single efforts. It requires combined efforts to achieve the desired results and making use of traffic created by other is one way to make this happen. It is human nature to return favors. If you contribute positively to promote other people’s promotional activities on their sites, it is almost definite that they will welcome your own promotional activities on their sites. Therefore, never hesitate to use a person’s traffic for your own advantage.

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How A Simple Split Test Unlocked The Key To More Profits And More Interaction Of My Visitors With One Of My Niche Blogs…

Not long ago I had a niche blog that literally sucked BIG TIME.

The thing is, at that time, I though that the current layout that I had was great, although it was a bit minimalistic.

This blog had no effects, no decoration, and in general looked VERY plain.

I didn’t care though, since my intention was to run a little experiment.

So, I went and created another blog with the same content but with a different approach: it had TONS of decorations and “special effects” that made the blog visually enticing.

Once I had both blogs ready I infused some traffic and grabbed some popcorn to see which of the blogs was going to be “the winner.”

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The “battle” between both blogs was over and I had a close look at the stats.

I was shocked at the results!

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