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Build Residual and Passive Income
You work hard on your business. Sometimes it feels that there just aren’t enough hours in the day to do everything you need to do to take your business to the next level. While part of your business is limited by how much time you can spend making and selling your products, or how long you can have your store open, there’s a way to use your blog to generate more income.
Have you heard of residual and passive income? These are types of income that allow you to make money even when you’re no longer actively working on a project. For example, let’s say you’re writing a blog post about a related product or service and you’re using an affiliate link to send your customers to the other business. For each sale you make an affiliate commission. That’s passive or residual income. The idea is that you write the blog post once and then profit from it again and again for months, if not years to come.
Let’s say you write one of those types of blog posts per week. As time goes by, your passive income keeps growing and growing. That gives you a lot of leverage and allows you to get more done, and make more money, without having to work more.
Make It Easy To Be Found (and Learn More…)
We already established that a blog can help you grow your reach. It also makes it easier to be found by anyone actively searching for you or your products. Blogs frequently show up in search results.
Blog about yourself, your business, how you got started, and of course plenty of blog posts about each of your products. In other words, use your blog to make it easy to be found by your target audience.