Ebook Sample Content Preview:

10. Being wrong. Again, check your facts if you're unsure.

11. Being a jerk. No matter how much you disagree, the other person is never an idiot, a moron or a jack***. Remember, once you put it on the net, you can NEVER take it back.

12. Getting political. You're entitled to your own politics, but they have no business mixing with your business. Keep them 100% separate at all times.

13. Using TrueTwit. Someone wants to follow you, so you punish them by making them click a link and enter CAPTCHA code? What a great way to piss new followers off and lose them in the process.

14. Ignoring shares and RT's. Someone retweets or shares something of yours, what do you do? If the answeris nothing, you lose. Instead, THANK them for sharing your content and start a conversation.

Ebook Sample Content Preview:

Think of a young couple in love –they develop their own language that is indecipherable to anyone else, and in this way they become 2 against the world. You can replicate this with your own sacred words, so don't be afraid to get creative –your customers will love you for it.

7. The Leader –this person is the catalyst, the risk taker, the visionary, the iconoclast who set out against all odds to achieve something. Think Steve Jobs, Bill Gates, Oprah, Gandhi, Richard Branson, Nelson Mandela and others who have led movements, companies and causes.

The leader could be the founder or it could be someone who takes their place functionally or symbolically. This means if you don'twant to be the leader, you can choose someone else, like a spokesperson for your brand.

Does all of this sound like too much work just to sell a 7

product? Perhaps it is if you're thinking small. If your goal is to sell a few hundred copies of something and move on, then you don't need these 7 steps. But if you want to create something that takes on a life of its own and grows exponentially, then adhering to every one of these 7 pieces of the Primal Code is essential.

We talk about making a video or an idea or a product go viral. How does that happen? Is it an accident, or is it because that product or idea meets every one of these 7 criteria? Spend some time looking at the famous people and especially popular brands, and see if they don't use all 7 of these in their marketing.

Look at it this way –if you could create a brand that grows like a religion, wouldn't you want to? Imagine the people you can help, the alliances you can forge, and the profits you can make.

Ebook Sample Content Preview:

What if you don't have a product or service to offer as an upsell? Then find an appropriate affiliate product that matches your original offer. And here's a secret: When a customer turns down an upsell, they are typically more open to buying a lower cost (downsell) product. It's almost as though the higher ticket item warms them up to the downsell offer. This is why car dealers and real estate brokers like to show cars and properties that are too expensive for the client. Once they show the client something more affordable, the client is more likely to make an offer than if they'd been shown the lower cost model in the first place.

4 Magic Words To Get You More Clients

If you're selling big ticket items or services, I'm about to utter the 4 words 9 out of 10 marketers dread: PICK UP THE PHONE.Nothing sells as well as face to face contact except perhaps the phone. Let's face it –your prospects are inundated with emails and shout-outs on social media. If you really want to connect and make the sale, you need to pick up that 500 pound phone and establish a real one-on-one relationship.

If you're phone-a-phobic, start with existing customers. Find out how they're doing with the product(s) they've purchased and what you can do to help them along 6

(coaching, perhaps?) Next, move on to your lowest hanging fruit –those prospects you deem most likely to bite. Make it a rule to call 5 people each day, and within 3 weeks you'll notice 2 things: First, being on the phone isn't so scary anymore. And second, business is definitely picking up.

5 Magic Words That Virtually Eliminate Any Competition

Whatever your niche, there are others who are doing very nearly the same thing, better known as your direct competition. For example, if you're a weight loss coach, there are thousands of other weight loss coaches you're competing against to gain clients.

That's why you've got to find a way to stand completely apart from the crowd, and the best way to do this is to CREATE A UNIQE POSITIONING POINTfor yourself and your business. Find that one thing that makes you totally different from all the other weight loss coaches out there, that thing that draws customers to you like flies. And mind you, saying that you're better, that your work is higher quality, that you've got more experience, etc., isn't unique. Everybody says those things.

Can't think of anything? Try this: “I will show you how to 7

Ebook Sample Content Preview:

6. Why should people become fans? We've touched on this, but it's important: Give people a great reason to become your fan. Maybe it's to get discounts or updates. Maybe it's a free video, ebook, etc. Just make sure it's something that motivates immediate and swift action.

7. Add your page URL to YouTube. Do you create videos to promote your business? Then by all means add your fanpage URL link to your videos, either at the end of the video or at the beginning of the video description.

8. Post frequently. If you forget about your fanpage, your fans will forget about you. Post once or twice a day with good info, updates and questions. Don't make it all about you and your products. Instead, post about events, news, your industry and so forth.

And whenever you can, inject a little humor into the mix.

9. Ask your fans to like your content so it gets shared on their walls. You can't ask every time, but now and then is fine. When they like your post, more people will see it, which can lead to more fans –always a good thing.

10. Speaking of questions: Get your fans involved with your page by starting discussions about your products and services or industry news. What's the best way to start a discussion? Simply ask a provocative question your fans cannot ignore. If you get stuck on what to ask, use the fill in the blank kind of question, such as, “If you could have any job in the world, it would be ____.”

11. Do not become a troll victim. Now that you're starting discussions, remember to remain professional at ALL TIMES, with no exceptions. If you are perceived as quarreling with a fan, it won'tmatter if you're right –it will only matter that you lost your cool and you look like a real dope. And if things look like they may get nasty, offer the fan a private way to contact you (phone or email, for example.)

Ebook Sample Content Preview:

Fortunes have been made with just this tip.Think about it.

Brian Wilkes, an ex-anchorman and journalist, was having dinner with Walter Cronkite. Cronkite turns to Wilkes and says, "You have to be able to look people right in the eye and tell them things they don't want to hear. The secret in this business of broadcast news is credibility." He paused. "If you can fake that, you've got it made."

Most trusted man in America? Hardly. Googleit sometime and you'll find the bogus survey CBS quoted when bestowing that title on their evening news anchor. But Cronkite was intelligent and good at his job. As he explained, the secret was not in convincing people of what he believed, but in finding out where they stood, determining the exact center of the ever-shifting ground of public opinion, and then standing there and owning that space as if he had been there all along.

This is juicy stuff, especially for a marketer. If Cronkite were in our shoes, he'd tell us to find out where our customers' heads are, and then build our products and our messages based upon that. This way you never need to convince –your prospect has already sold himself before you've even offered him your product.