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Chapter 2: Why use Facebook for Remarketing?
Why Facebook?
Well, simply put, Facebook is the most used social network worldwide, and it is the most effective advertising platform that any brand can use. Besides that, Facebook Offers you Remarketing.
Yeah, there are different types of ads that Facebook provides for you to precisely implement remarketing. Facebook has made it possible for you to show your ads exactly to the people you want, who had already shown interest in your business in several different ways.
Thanks to Facebook being the largest social media in the world, there is a huge possibility you'll find all of your existing and potential customers browsing this social media monster, and getting engaged by your retargeting ads.
They spend a lot time there, see ads related to their interests and may take action with you in mind as an option when they want to buy something! This gives you more space to find new customers, or engage those who have seen your business somewhere else online.
Understanding the Facebook advertising platform is one of the most productive practices you can do to grow your business, and that’s why you're here now!
What Remarketing Services does Facebook offer?
Facebook offers you absolutely amazing remarketing services to reach the people who matter to you the most. Remarketing on Facebook is called Custom Audiences. Facebook offers you four different opportunities to remarket to your current and future prospects.
Customer File: With this remarketing feature, you can use a customer file to match your customers with people on Facebook, and create an audience from those matches.
Website traffic: With this remarketing feature, you can create a list of people who visit your website or view specific web pages.