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Chapter 8: Top Tips for Growing Your Following

The tips in the last chapter will all help people to find your videos but there are also some basic marketing strategies you can opt to use to help your channel grow faster overall too…

Ask People to Subscribe

Watch any of the big YouTube channels and you’ll find that they end in pretty much the same way: with the creators asking their viewers to like, share and subscribe. This is the simplest way to get more subscribers and it works very well: a lot of people are more than happy to like your content it just doesn’t occur to them or they don’t realize quite how much it helps you! Just asking can make all the difference then by making it easy and reminding them.

Partner Up and Shout Out

Another very important tip when growing your following on YouTube is to look for other YouTubers that you can partner up with. If you watch any big channel, then you’ll find that it very often will work with other big channels and feature guest appearances from other creators, or just mention those other creators. A channel that does this very well is VSauce, which features answers to many fascinating questions. Michael Stevens is the creator of this channel and he is almost always recommending other creators or having them come on to talk about their areas of special knowledge.

This is essentially ‘influencer marketing’. It means that you’re finding an ‘influencer’ (anyone with a large existing audience) and then getting them to promote you.

The key to success in this arena is not to try and be too ambitious right away. In other words, you are probably not going to get a shoutout from VSauce unless you’re already pretty huge! Instead, try and find someone who is about the same size as you in a similar niche and then ask if they want to do a crossover video with you. This way, you both stand to gain by exposing eachother to your respective audiences. This will give you a boost in numbers and that then means that you can try and reach out to someone even larger next time!

If you don’t have any luck with this right away, then you can also try just giving people free mentions – you may find that those creators are flattered by it and see fit to do the same for you in kind.
Try not to view other creators in your niche as your competitors. Instead, view them as colleagues and think of the niche as a community of creators. This way, you’ll be able to ingratiate yourself into that community and work with them to help get yourself known while delivering something new for their viewers!

Advertising

Of course YouTube’s advertising platform is not just a way for you to make money, it can also be a way for you to spend money on your own adverts! This way, you can create an advert that will show at the start of other videos and bring people to your channel.

This costs money though and so it’s not going to be a good option unless you already have a good form of monetization set up – and that needs to be more than just advertising. If your YouTube channel is the start of an effective sales funnel, that leads people to buy a high ticket item, then you can calculate your LCV (lifetime customer value) and then decide how much you’re willing to spend on ads.

If you choose to go this route then it can be very effective – just take a look at the success of Tai Lopez thanks to his ‘here in my garage’ ads. Even if he is pretty much despised by half of the net…

Create Other Media and Cross-Promote

Finally, make sure that you aren’t doing all of your promotion on YouTube. The best way to look at YouTube is as one part of a much broader strategy to build your brand and build trust and influence across the web.

That means you should be on social media and this will give you a way to share your content as you build more followers. Think of this as a virtuous cycle and try to focus on the synergy between your social channels and your YouTube channel – you can ask people to follow you on Twitter and Facebook in your videos and then on Facebook and Twitter bring more people back to your channel and hopefully get more shares among the broader network.

This will help to make your brand feel more like a movement rather than a one man show and should help you to build genuine followers.

Your blog meanwhile can serve a similar role and you can use this to add additional content to your videos. This will make it easier for your videos to be found on Google and will give your fans a base where they can enjoy your content when they don’t have the option of watching YouTube.

The key to good branding is to ‘be everywhere’ and just because YouTube is your focus, that doesn’t mean you should ignore other channels.

Closing Comments

There’s an awful lot to take on board here but the most important thing to always keep in mind is that you’re aiming to provide value and to offer something different. You can be smart about the way you do this in order to minimize your work and maximize your exposure but the key is to be genuine, to be interesting and to really work on the quality and production values.

Also highly important is to be consistent and to keep plugging away. Don’t expect fame to come overnight and don’t expect your first video to get a thousand views. This takes a lot of time and dedication and you need to be consistently and reliably churning out high quality video if you’re going to convince people to subscribe and keep coming back.

But if you’re smart and you’re determined then there’s no reason you can’t make it with the very best of them and once the hits start coming, things will start to take off fast.

And trust me: it’s more than worth it.

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Chapter 10

The Benefits Of Your Relationship Resolution

Synopsis

Now that you have finally reached the end of this book, you have surely realized how much you can actually do in order to bring your relationship to a higher and better level. But what are the benefits that you can expect to get out of your relationship resolution?

“I find the best way to love someone is not to change them, but instead, help them reveal the greatest version of themselves.”

Steve Maraboli, Unapologetically You: Reflections on Life and the Human Experience

Perks of Your Relationship Resolution

As New Year start, millions of people from different parts of the world make their own resolutions, from saving money, spending less, losing weight and the likes. Unfortunately, there is a single resolution that is not heard that much – “Let’s work on our relationship.”

However, even though this might not really be spoken, most couples that are going through some rough waters in their relationship always wish for the best when another year comes their way. There are plenty of benefits that you will surely enjoy for the rest of the year when you create and follow through your relationship resolution for the next 12 months and many other years to come.

A Healthier Relationship is Bound to Come Your Way

Relationship resolutions pave the way for maintaining a healthy relationship. A healthy relationship is when two individuals show mutual respect for each other and remain true to themselves while still respecting the entirety of their partner down to their very core. True, this will require respect, patience and compromise but this will still be worth all the effort because being human beings, everyone is meant to connect on a deeper level with another person that they love and know that they are secure in their most crucial relationship.

You Can Reestablish the Feelings and Connections That Got Lost Along the Way

It is very common for long time relationship to lose some feelings and connections as years pass by and they seem to grow too accustomed to the presence of one another. Through a relationship resolution, you can get the perfect chance to find everything lost and put them back again or better yet, take things to a higher level and change the whole face of your relationship. It helps you rekindle the fire and bring back the old flames that time seemed to have extinguished without you knowing it.

You and Your Partner Become Better Persons Not Just for Your Relationship But Also For Yourselves

Relationship resolution is made not only for the sake of salvaging the relationship itself but more importantly, its purpose is to allow the two people involved in that relationship to find their self worth to make them better for their partner and for the rest of the people around them. If you feel like you have lost yourself during the course of the relationship, this resolution will help you find your way and bounce back, this time better than ever.

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Smart Clothing

These are clothes embedded with small sensors which are designed to help check and provide feedback on your health, fitness and sporting activities. They were also worn by the military in war fronts to provide a kind of health and emergency relief to soldiers when hurt or in danger. This clothing was usually hard and heavy and cannot be worn in normal circumstances. In recent years, there has been innovations on more fashionable and comfortable smart clothes.

Recent smart clothes include Project jacquard by Google, Athos; a medical tech clothing, designed for Gyms. MBody Bike & Run for runners and cyclists. Sensoria running socks; used to track time, distance and pace of runs. Synapse smart dress; which sets a blue light alert when someone gets close, B Maternity; a health tracking maternity gown for pregnant women, Climachill by Adidas; used to make the wearer feel cold while running.

Smart Jewelry

Smart jewelries are exceptionally designed jewelries like necklaces, rings, bracelets and some wristwatches that are fashionable and trendy which like the others are embedded with a small device that can notify and track events.

Trendy smart jewelries include; Altruis, Bellabeat LEAF for tracking stress levels, Shine by Misfit Swarovski; which tracks activities and monitors sleep, Ear-O-Smart; an earring that tracks activities, calories and heart beat levels, Arc Pendant for men; used by cyclists to navigate through streets, Opening ceremony MICA, Tory Burch & Fitbit, Ringly, and so many others.

Implanted Devices

These are devices implanted under the skin mostly for medical reasons, such as insulin pumps, the retinal implants, magnetic sensors, smart drugs, etc. Many proponents believe these implantation devices might become part of the human body in near future.