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Chapter 5:

Learn How To Use Fan Pages

Synopsis

The creation of the fan pages basically allows for the posting of a separate page for the purpose of facilitating connections between interested parties where information on the latest updates and news can be shared and discussed.

The Pages

This social media too has been able to create the desired effect where other tools have less successful results. Using the fan page effectively is also just as important as the material being featured thus the following guide may prove to be useful:

The first step would be to start the fan page with the effectively designed photos or logos about the business matter intended to be established. Then adding the contact details of the business to ensure it is reachable in both online and offline circumstances.

Then the exercise of adding friends and inviting existing customers and prospects to become part of the fan page through links. Once this is achieved to the desired effect then period engagements must be made with the viewing parties. These can take the form of posting new and interesting information or simply engaging in a discussion of the material posted.

Running other interactive platforms such as asking questions, conducting surveys or simply enquiring as to the likes and dislikes or even requirements of the viewing set. Functioning as a somewhat free and non committing market survey it can be an exciting way to grow that online business venture. This information gathered can then be used to further improve of what is currently being offered or featured.

The idea behind the whole exercise is to encourage and build a strong following to the fan page by using all the above different incentives. Constantly encouraging the visitors to become actively participative will also help to eventually create the excitement element that will draw attention to the site. This will then contribute to the possible elevation of revenue possibilities.

Chapter 6:

Learn How To Use Events

Synopsis

Facebook has over time been able to establish itself as a power to be recon with when it comes to getting information to the masses. The host of different elements that can effectively be posted and viewed on Facebook has taken many endeavors to higher achieving heights. Almost anything can be effectively promoted.

Benefit From It

There is really no need to promote only events that have exact tangible locations and time lines. The Facebook listed events can also be virtual events as it is able to draw the intended target audience just as effectively.

Perhaps the important guideline to follow would be to make the posting as attention grabbing as possible to ensure the desired outcome. Below are some of the reasons why one should consider using these hosting style events to optimize exposure:

The reach is limitless when using the events posted on Facebook to get the event noticed. Being able to extend the invitation at the click of an icon and also to be able to add on as and when desired is not possible with other conventional tools. Also being able to add more admits to the event and invite anyone and everyone is definitely beneficial.

Another contribution this tool can commit to is the easy way it can get an overview of the participants and the capacity anticipated.

It’s also easier to spread the message and communicate to all connected through a single platform effortlessly. Using other complimenting tools like the wall, discussion boards, links, add videos and photos also help to further enhance the communicating possibilities.

One should also note that it may not always be possible to use the Facebook as an ideal way to get events noticed. One of the contributing reasons maybe that there are some people who either don’t bother with their Facebook tool or they simply don’t have one. Therefore there may be a need to have emails accompanying the Facebook posting.

Chapter 7:

Use Exclusive Landing Pages

Synopsis

Anything exclusive has its positive and negative connective results, therefore it is important to understand the fundamentals that affect such results and then decide if a particular style is suited for a particular endeavor. The use of exclusive landing pages is no exception.

Your Pages

Most landing pages on the Facebook tool helps to create interest in the viewers or fans in order to convert them into being firm fans and this not only raise the fan base listings but also create enough revenue through these interests.

Instead of directly exposing the wall to the viewer one can make a more appealing reach by providing a well designed landing page which is attention grabbing which in turn will be able to hold the attention of the visitor.

There has been verified statistics to prove that landing pages have generated more fans in terms of speed and growth when compared to other tools on the internet marketing arena.

Having landing pages that are exclusive in nature is also beneficial when the idea behind the posting is to not have it “littered” all over the internet thus causing over exposure.

This style of landing pages also creates a sense of exclusivity for the invited guest which in turn most of the time ensures the positive participation of the intended target audience.

Also because the message style is almost always of a singular nature there is little need to have confusing and overly enthusiastic postings.

Using the positive elements of the exclusive landing page will also help to fine tune the different channels of the possible multiple traffic sources.

The different sources of traffic from the exclusive landing page posting may include emails, Ad words, affiliate links, banner placement and others. Using an exclusive landing page is also easier as it does not hamper or cause designing conflicts.