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Introduction to Video Marketing

Video marketing is defined as the use of video contents to educate people, promote an individual, brand, product or services.

Video marketing can be used for creating brand awareness, market presence or simply promoting or selling any product.

Video marketing is mostly done free of cost but one can use (especially corporate’s) paid video advertisements too for increasing exposure.

In this course we are going to be focusing on free methods to create and rank your video contents almost overnight (even if you have never done a single video before) using some top notch secrets which 99% marketers have no clue about.

Ex: One of my own videos promoting “How to make money with Amazon”.

Next example is of video advertisement for promoting GoDaddy, a web site domain provider and hosting company.

Example of a video market presence campaign by VICKS

Advantages of Video Marketing

It’s often said that a picture depicts thousands words. Then imagine what a video can do.

Here are some the underlying benefits of video marketing:

? Video marketing is the fastest medium to build your online authority and presence. Simply put it is the surest way to position you at the top of targeted prospect’s mind.
? Due to this unfair advantage traffic converts 2X-3X more than any other leads out there.
? Video marketing is completely free to use.
? Can give unlimited razor targeted leads if done in the Right way… (But most people do it in the wrong way)
? Videos almost instantly increase your search engine (Google, Bing, Yahoo loves video content) rankings therefore is a GOLDMINE for SEO.
? Instant increase of conversions: A recent study has demonstrated that 57% online consumers are more likely to buy a product after watching video demonstration and testimonial of the product.
? Video is easily accessible: With the growing use of tablets and smart phones videos can be watched anytime, anywhere.
? Video is one of the free ways to market your products online. There are endless platforms to market videos (see section below) like Youtube, Metacafe, Vimeo and the list goes on.
? Video adds emotional value. 98% buying decisions are always emotional. With videos you can attach face to a concept thus increasing trust and conversions. See example below:

Types of Video Hosting Services

Though youtube is the largest and the most popular video hosting service but there are few other notable service providers having their own advantages. Here’s is the handpicked list:
Name Web site
Blip.tv blip.tv
Daliymotion www.dailymotion.com
Flickr https://www.flickr.com/
Hulu www.hulu.com/
Mefeedia www.mefeedia.com/
Metacafe www.metacafe.com/
MyVideo http://www.myvideo.de/
RuTube rutube.ru/
Viddler www.viddler.com/
Vimeo https://vimeo.com/
Youtube https://www.youtube.com

Capturing Video and Software

As a newbie marketer capturing and recording video can be a tedious process especially if you have never done the same before. But here’s the deal. Internet has been a great leveller for all. Once you upload your content online, you are one amongst the rest. Be it pro or veteran marketers.

So exactly what tool and software to use?

The best part is you don’t need any expensive tools or camera to shoot. Your laptop camera or any regular webcam can be good enough to start with. So the entire process is absolutely free!

The best recommended software is camtasia. This free software can be used not only to record your videos but also to record power point presentations, screen recording etc.
Step #1: Select what you want to record
Step #2: Start recording
Step #3: Select “Record Camera” in case you want to record yourself

12 Recommended Types of Videos

There are many ways to capture videos as an online marketer. Here is the list of most effective ways to record them:

1) Drive Time Videos
2) Walk Around Videos
3) Talking Head Videos
4) Demonstration Videos
5) In Person Interview Videos
6) Dual Webcam Interview Videos
7) Screen Cast Videos
8) Power Point Presentation Videos
9) Review Videos
10) Live Seminar Footage Videos
11) Seminar Interview Videos
12) White Board Videos

Introduction of The Big Daddy (Youtube)

With more than 6 BILLION hours of videos being watched every month youtube absolutely dominates the video marketer.

Youtube is the single most important and preferred choice of hosting and sharing videos amongst internet marketers. It’s easy, super effective and free.

The effective way of hosting and sharing your videos through youtube is via your own youtube channel. In the chapters ahead we will see the exact steps of opening and operating a youtube channel.

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Introduction

"A fine line separates a FIGHTER from a WARRIOR. One is motivated by reason, the other by purpose. One fights to live, while the other lives to fight."

Hopefully, the quote above inspired you and made you realize that this book that you’re reading now is unlike any other. It was written with internet marketers in mind because most of them face certain issues that are very unique.

While most self-help books will congratulate you on taking action and buying these books… that’s not going to happen here. All too often, a quote by Lao Tzu is tossed around just to make people feel good… “A journey of a thousand miles begins with a single step.”

People read this quote and feel very happy when they take the first step. Every New Year’s Day, millions of people decide to lose weight and get fit. Their ‘single step’ involves them paying money and signing up for a gym membership.

This explains why most gyms make most of their money in December and January. The gyms are packed in January with people taking their single step. By March, these same gyms have become ghost towns.
Why? Why does this happen?

The answer is simple. People focus on the wrong part of the quote. They focus on the words ‘single step’ instead of the most important word… “A journey of a thousand miles begins with a single step.”

‘Begins’ is the most important word in that quote. Anybody can take that single step and most people do. What happens after that? What happens when you realize that the thousand mile journey probably requires you to take 10,000 steps?

Will you carry on? Will you take all the steps that you need to?

The hard truth is that most people don’t. The journey seems too long. The promise doesn’t seem clear any more. Results aren’t coming fast enough… and discouragement sets in.

They quit once the initial sparkle of the first step gets dull. They lose interest and throw in the towel and decide that it’s just not worth the effort.

… Until New Year’s Day comes around again the following year.

This book will put the fire in your heart to keep going when skies seem dark and the struggles are real. It will give you the strength and guidance to go from the first step to the last one where you attain your goals and dreams.

Thousands of people get on the internet to try and make money. Most quit within the first few months. Out of those who do stay, the majority quit within the first year.

Those who do become successful often realize their goal by sacrificing their health and time with their family. Their business consumes all of their time.

The majority of online marketers are overweight or struggle with health issues. This is not a coincidence. The very nature of online marketing requires one to go through a steep learning curve and it’s also very time consuming.

The initial stages of building a business is hard work before you reach a stage where you can automate your business and earn a passive income. There’s just no escaping this fact.

Marketers do their best to do as much as they can at the expense of everything else. There seems to be no other way because of the nature of the internet marketing beast.

This book will show you that being fit and being successful online are not mutually exclusive. You can build a six figure business and six pack abs at the same time.

You just need to know the right techniques and the shortcuts so that you do what matters when it matters. This book will teach you simple but highly effective techniques to shed the excess pounds.

Want to build muscle? No problem. You’ll discover time saving methods that will get you there as soon as possible.

Trying to get a washboard stomach that will turn heads? That’s covered too.

This book will also cover the emotional and mental issues that so many marketers go through in their online journey. You’ll learn to develop mental toughness and resilience to weather the constant challenges that come your way.

There is no fluff and untested theory here. If something can be said it two words, I didn’t use three. The methods here work, if you work them.

Make a promise to yourself that you’ll complete this book and apply what you learn. Knowledge is like paint. It does no good until it’s applied.

“Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.” – Sun Tzu Knowing your why will make all the difference. So what is this ‘why’ that we’re talking about?

It’s your reason for doing what you do and make no mistake about this - Your why will always have an emotional reason. You need to dig deep to discover why you want what you want.

If you want to get lean and fit, ask yourself why you want to do it. Be honest. Most people do not want to get in shape for health reasons… That’s so boring. Oh no no no! There’s always something else.

If men want to get muscular, they probably want to turn women’s heads. They want to feel desirable. The same applies for women who want to shed the excess pounds. Maybe they want their spouse or partner to look at them in a whole new way.

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Introduction

What does it feel like to be jacked?

I can tell you in a single word: it feels incredible.

Being very strong and taking up a lot of physical space changes the entire way you feel about yourself and the way that others perceive you as well. Suddenly, you become a physical presence and people can’t help but sit up and take notice. You become indomitable, immovable and powerful and as a result, everything you say has more weight and more gravity to it.

People listen.

Bulking changes other things too. When you feel that powerful and you notice the way people start treating you, you can’t help but feel far more confident too. This changes the way you walk, the way you hold yourself and the way that you present yourself. You walk like someone unstoppable and that only increases that sense of presence.

And then there are all the direct and practical ways that gaining muscle changes your life. You start to win play fights with your mates, you become better at sports and people start asking you to help them lift things.

You know, it’s just a great feeling to be thought of as someone capable and powerful – instead of being the little guy who is the butt of jokes all the time!

And being jacked also helps you to get attention from the opposite sex. You look amazing in all your clothes – you can fill out a suit and your arms pop from white vests – and all that power and confidence is simply highly attractive to people.

You’ll even find that you start getting your way more in work and in the rest of your life, as people start to take you more seriously. That, and physical prowess correlates with improved brain power, you can expect to start thinking better too!

But maybe you’re not bothered about all that. Maybe you’re simply looking for a way to bulk up so you can become stronger and better at your sport. Perhaps you’re a bodybuilder?

Whatever the case, this book is going to act as your ultimate guide. Here, you will find everything you could possibly need to know in order to GROW and you’ll be given simple, straightforward steps that you can follow to do that.

And the difference this time is that we’re going to organize it all in a way that actually works. No more half-hearted attempts and no more disappointments. The science is simple, all we have to do is put it into practice…

What You Will Learn

This really is a science and not an art. The way you go about building muscle is very simple and once you know the formula, it’s a simple matter of following it through to completion. There’s no mystery to this formula either – it’s something that athletes have been using for decades. All we’re going to do that’s a bit different, is adapt that bodybuilding formula and make it a little more adaptable so that you can fit it around your busy schedule.

Here’s what you will learn, specifically:

What your genetic potential for gaining muscle is
How to eat for bulk
How to fit your eating plan around your lifestyle
How to eat big while saving money
The secret to staying (relatively) lean while bulking
How to increase your strength massively
The optimum amount of training and way to train for building muscle
How to dress to look stronger
How to focus on the muscles that will create the biggest visual impact and strength gains
How to train and bulk from home
The best supplements for accelerating growth
And much more!

So get ready… let’s do this!

Chapter 1 – Your Current State

Before we dive into how you’re going to bulk, the first thing we need to do is address your current state. That means we’ll be looking at your current muscle mass, your height and how much muscle you’re likely to gain. We’ll also be looking at the metabolic demands of your body, which will tell us how many calories you’ll burn in a given day. That’s going to be very important for building muscle, as we will see in a moment.

So for now, we’re going to start by assessing you and your current situation. We’ll find some numbers to put to your name and while it might all seem a little random, stick with it. In the chapters that follow, these numbers are going to serve as your guide. Knowing yourself is crucial when it comes to gaining muscle!

So first, let’s calculate your current body fat percentage and lean mass…

How to Calculate Your Body fat Percentage and Lean Mass

Finding out how much you weigh is very easy: all you need to do is step on a set of scales and you’ll be given a precise number denoting your weight.

But that on its own is not a particularly useful metric because it doesn’t actually tell you anything about your muscle. Anyone can be ‘big’ – they just have to eat huge amounts of cake! But you’re not trying to get fat, you’re trying to get jacked. That means you’re interested in adding muscle and that’s why you need to know just how much of your current mass is muscle already.

So to do this, you’re going to step yourself onto a set of scales and get your weight in llbs. Done that? I’m 176.4lbs at 5’8’’ by the way, so I’ll be playing along with you.

Now, you need to work out your body fat percentage. This is the percentage of that weight that is accounted for by subcutaneous fat (the fat underneath your skin). And finding this number is fortunately very easy – all you need to do is to measure the thickness of your skin which will include that layer of fat.

To do this, you need to grab a pinch of skin from the side of the tricep. So this is the spot mid-way between your shoulder and elbow and on the outside of your arm around from the bicep.