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The Tease Is In The Squeeze

First of all, a brief explanation of what a squeeze page is and how it works is in order. In the purest sense, a squeeze page is a highly optimized and focused lead generator catering to a specific niche; the public-facing top (aka "mouth") of a highly profitable Traffic Funnel.

The very best converting squeeze pages are the ones that never attempt to be "all things to everyone": They excel at catering to one specific niche's problems and concerns.

Think of your squeeze page as your rapport-building mini "solutions provider" that never sleeps and is willing to tirelessly serve your niche aficionados 24/7 (yep, even on Holidays).

For example, your visitor lands on your site, and sees your invitation to a...

Free download,

Free subscription,

Free trial / sample,

Or some combination thereof.

Done right, your visitor is practically salivating to get in on the action. And unless you have a REALLY damn good reason for doing so, your squeeze page should never, ever ask fer more personally identifiable info than just an email address (and at the very most, maybe their first name).

Numerous marketing studies over the years have shown that opt-in rates are directly related to the amount of information being collected. When split-tested, just an email address and nothing else generated the highest response.

Opt-in conversions were discovered to rapidly decline on opt-in form split tests requesting more than just an email and first name.

Now after your visitor submits their details, your autoresponder then automatically sends them an email with an opt in verification link. Right after clicking on the verification link, they are either:

Automatically sent a second email containing the access link,

Or instantly able to access whatever the promised goodies are (depending on how you set your Traffic Funnel up).

Although there's a wide variety of different squeeze page strategies, that's the overall gist of a basic squeeze page.

However, it's the different Traffic Funnel styles that open up exciting venues of opportunity for you to get creative. Let us now explore several intriguing Traffic Funnel tips, strategies, and characteristics.

Traffic Funnel Style Example

The following Traffic Funnel style example consists of a highly compelling opt-in offer and a download page containing the access link(s) to the goodies promised; with a precisely-matched premium offer presented to the viewer.

Except in this case, this good ol' fashioned Traditional Sales Funnel has been optimized for Affiliate Marketers with a couple of innovative twists:

Your Thank You Page: Right below your "Thanks for subscribing!" spiel (and of course, the download links to that which was promised), start a new paragraph with something like...

"Hi, my name is {name}, and just so you know, I'm a practical, no-nonsense kind of {guy/girl} who accurately reports both strengths and weaknesses of the products I review. In other words, I am an actual end user of the products and service that I recommend.

You might find the following candid review I did on {insert product here} a real eye-opener. If nothing else, my unbiased reporting on {insert product here} will definitely come in handy for knowing the pro's and con's. Enjoy!"

Proceed to do exactly that... A detailed honest review with an investigative journalism feel to it. Hold absolutely nothing back: what you loved about it, what you weren't so thrilled about, how it could stand to be improved, any real positive results you experienced with said product, etc.

You'll be pleasantly astounded at how fast this can build rapport with your subscribers, while at the same time conveniently lowering buyer resistance.

The key to making this approach work like gangbusters is to be 100% honest and sincere with your reviews.

However, the absolute worst way to go about it, is to force your new subscriber to endure a mile-long sales page BEFORE getting access to that which was promised. It's rude, pushy and creates dissonance between you and your new sub (i.e. pushing them to quickly and easily opting out). Bad Juju.

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81. There's always more—There is always more you can do to reach your goal. Don’t settle for what you can do right now. Don’t focus on what you’ve achieved in the past, focus on what you can do in the future. You can always achieve more.

82. Results matter most—No matter what anyone says, it isn’t just that you try and do your best. Never forget—Results matter most. Never get complacent or comfortable just because you check a lot of tasks off your list every day, or you use strategies that your friends all agree are the best. Don’t confuse activity for accomplishment.

There's a big difference between the two. If you aren't getting the results you want, you're probably working too hard on the wrong things.

83. Science and technology aren’t everything—Use technology and science, but don't make them everything. Use the latest and most effective research to help you reach your goals. It doesn’t mean anything that you can use technology if you don’t ever reach your goals. That's like a person priding himself on being a business school graduate but losing the sight of the fact he wants to become a successful businessman.

84. Perfection isn’t everything—Look for effectiveness, not perfection. A strategy doesn't need to be optimal in order to be effective. An optimal strategy, without desire and determination, can be just as ineffective as a terrible strategy. Although perfect is great, you don't always need the perfect strategy if your head and heart are in the right place.

85. Let yourself be motivated by others—If you see people who have better accomplishments than yours, admire them. Use what they've accomplished as a source of inspiration. Don't assume they have done anything extraordinary to reach their goals or were bred by geniuses. Use them as motivation that can end up proving you sold yourself short.

86. Associate with people at the level you hope to achieve—If your goal is to get a promotion to a specific position, hang out with people holding that position. See how they got there, and learn from their successes. You’ll find hanging out with determined, optimistic, and driven people will help you maintain motivation and reach your success faster.

87. The basics work—Things don’t have to be glamorous or ingenious to work. Remember that the basics work too. Sometime getting back to basics helps you focus on the goal itself instead of a creative way to achieve the goal.

88. Keep moving forward—It’s not uncommon to get in a slump when working toward your goals. Remember—it will pass. Keep on striving for success and focusing on the goal.

89. Think it and do it—There’s truth to the saying, “If you think you can, you can.” Just think you can do it and start doing it. It may take a while, but always believe you can, and you will. Instead, too often people think they can’t, so they can’t—or don’t.

90. Actualize your potential—Potential is nothing until it’s actualized. People often say, “They have great potential” when speaking of someone. You might have it, but what good is it if you don’t put it to work. Knowing that you have the ability to do it isn’t enough to keep you motivated. Seeing that you can do it and actually achieving it, however, is a great motivator.

91. Measure from start to finish—The most successful person creates the largest gap between where they started and where they are now. The person who starts with few advantages but works his tail off to produce remarkable results is far more successful than the person who is extremely gifted and only ends up with good results. Being one of those who reaches remarkable results will be motivation to start your next project with gusto and you’ll be surprised how your motivation for new tasks will grow over time.

92. Remember...you’re not alone!—You’re not the first person who has struggled to reach a goal, and you certainly won’t be the last. Everyone struggles with staying motivated and reaching their goals. The reality is that refocusing, changing, or making a new start on

something, no matter how small, is a big deal, but it's not impossible. With the right approach, you can definitely do it.

93. Recommit to your goal if you slip up—We all slip from time to time. If you slip up, don't give up. Forgive yourself and make a plan for getting back on track.

94. Don’t beat yourself up for mistakes—Instead, pat yourself on the back for everything you did right. Remember, mistakes are a natural part of the process.

95. Learn from your mistakes—Look at your mistakes as lessons and reminders of why you're trying to make a change. When you mess up, use it as an opportunity to learn something new about yourself.

96. Adopt a stick-to-itiveness attitude—Don’t just stick to working toward the goal. Stick to doing everything you can to make sure that you reach the goal. That includes learning more if necessary and revisiting the goal at a later time.

97. Use positive self-talk—Tell yourself things like, "I deserve to get the promotion because I've really been working hard" or "I feel great when I swim because I'm doing well on my exercise plan."