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Chapter 5: 4 Ways To Use Videos In Your Online Business

Okay, we’ve talked about YouTube and how you can market your business online using it. Let’s look at some 5 other strategies for using videos to market your business.

1) Share video content on your blog

You can share video content of interest (doesn’t have to be done by you) on your blog which probably already has an existing fan base. Get your readers to comment on the video down at the blogs comment section or share it with others for some SEO magic ©

2) Sell them as a product

Video products usually convert better than e-books and can be sold at a higher price as a “premium” product because it costs more to create them.

3) Share them on Facebook

If you have a Facebook fan page, you can share good video content and get people to interact with your shared content whether in the form of comments, sharing or “liking” to create buzz in your Fan Page

4) Use them as a video course

You can bundle together videos and sell them as a video tutorial course to either get new leads or make big profits.

Chapter 6: How To Boost Profits Using Videos

Did you know that videos have the ability to double, even triple your usual profits when used correctly? Yep you heard me right.

You can do so by using them as a backend product. You see, after someone buys a product from you (an e-book for example), there is a high chance that they will buy something again if you position your products properly.

A video is the perfect product for an upsell, meaning that since you already sold them something, the video can be something related to your e-book but priced even higher but give double the value!

You have to make it such a way that it would be foolish to give up on such an opportunity. Your video product could be a video version of the e-book for a slightly higher price, or a massive video collection that complements the e-book priced higher than the e-book.

Or, you could also sell your video as a one time offer (OTO) and tell the customer that they will never have the chance to get this special offer again after they leave the site.

Millions are left on the table because marketers fail to tap into backends for extra sales. So start creating your backend products today using videos!

Chapter 7: Video Marketing Ninja Techniques

Here’s a cool ninja-trick to get your video SEO-ed and more easily found on the search engines.

It’s got to do with keyword research. First go to the Google Keyword Tool to research highly searched keywords or key phrases with little to no competition. Once you’ve identified a few keywords, using these keywords as the title of your videos (one keyword/phrase will do).

Next, in your video description, the first line should be the direct link to your website. This is so people are more likely to see your link when watching the video and this boosts clickthrough rates.

After a link, add a brief description in a paragraph form, with the first line of the paragraph containing your target keywords and perhaps sprinkle a few more throughout the body description.

End the description with a call to action and your link to your website once again.

This tested and proven technique has helped many marketers gets their videos to the top searches and the first page of Google so don’t hesitate in using it now!

Chapter 8: Video Marketing Mistakes To Avoid

Videos can be a great way to grow your business fast, when used correctly. But if you commit these common video pitfalls, your business stands more to lose than to gain so becareful. Check out these common mistakes now:

Not leveraging on communities. There are powerful communities on sites like YouTube that allow people to comment on videos, share and participate in conversation and subscribe to videos. You should take advantage of this community. You have to get involved in the community and show the other users that you care about them.

Not tapping into other video sharing communities. YouTube is the biggest, but there are other big video communities such as MetaCafe and Vimeo. If you fail to tap into these communities, you’ll be leaving lots of money on the table.

Not making your videos viral. Viral videos are quirky, interesting videos which make people want to share it with their friends because of it’s funny value.

Caring too much about views. Too often, businesses produce videos and hope to get 1 million views. On today’s social web, success isn’t always counted with stats or measured in view counts. What’s important is meaningful engagements instead.

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Chapter 4: Put Together Your Website

Synopsis

Creating a website can be a challenging feat for those not very internet savvy, however it is not altogether a task that is formidable in nature. With a little startup knowledge and tips anyone can successfully attempt to put together their own website.

The Site

The following are some guidelines that will help ease the process:

Registering the suitable domain name is the first step to take when designing a website.

The choice of this domain name should ideally take into consideration the relevance the name has to the intended site, an easy to remember reference, one that is short yet descriptive and whether it has the right extensions tagged to it such as .net,.com,.org.

The next step would be to set up a web host account and this would entail the picking one that can provide the services the individual would need for the website.

Although cost is always a factor for every business endeavor, it would be advisable to avoid using the cheaper and inexperienced ones available as this might end up costing the individual in the future.

The follow up step would be to point the domain to the web host in place.

This is a fairly simple exercise, however if the individual faces any potential problems along the way there are always assisting platforms to tap into to get the relevant help or explanations.

Getting a word press linked to the site is another important step to incorporate into the setup. This word press is a free platform that is used by bloggers and allows the individual to build the website with the minimum of effort while making it user friendly always.

Last but by no means the least, would be for the individual to organize the website.

This process would involve the backtracking exercise to ensure there are no defaults that would cause the viewer to be put off when visiting the site.

Chapter 5: Brainstorming Unique Advertising Ideas

Synopsis

In order to stay competitive it is necessary to always be able to have fresh views and ideas to present to potential customers and target audiences. Without such innovations the website will become stagnant and outdated thus eventually causing the original high volume of traffic flow to thin out. Brainstorming is one way of gathering and creating new ideas that would benefit any endeavor.

Ads

Some of the ways that can be adopted to bring forth interesting and innovative ideas at the brainstorming sessions are facilitated by encouraging the participants to simulate the mindset of the customer or the intended target audience.

By doing this the participant are more likely to anticipate the needs and wants of the customers and target audience and design any changes to fit into this discovery.

Bringing people together to discuss ideas at the same time and in the same place is also another good advantage the brainstorming sessions can facilitate.

Advertising ideas and campaigns can be discussed in “real time” as opposed to having emails flying about which is less effective and time consuming and even confusing at times.

Brainstorming for advertising purposes, should ideally take into account the following points:

Problem definition and identification should be done at the very onset of the exercise. With this clearly outlined, other factors can then be worked on in line with the initial problem discovery information.

Custom designing can also be worked on within the brainstorming session, as the collaboration of views can contribute to finding the one idea that is going to eventually used to build the campaign around.

Guidance facilitation should be done at periodic intervals to help the group focus on the end goal at all times. Brainstorming sessions have the notoriety of running off course when left unchecked.

There should also be follow up exercises done to ensure the advertising structure decided, is executed as planned.

Chapter 6: Stay On Top Of Customer Service

Synopsis

Making a sale is only the first step is the relationship building exercise, which will eventually contribute to either the success or failure of any business endeavor. Therefore it is important to pay attention to the customer service offered to cement the success rate desired.

Customers

The following are some tips as to how to stay on top of the customer service exercise:

Taking the customer for granted is the first and most common mistake most businesses make. This is especially evident when the business has expanded to now successful and comfortable levels. Often forgotten is the customers that brought the business to such heights in the first place.

Therefore it is very important to keep in touch with the customers so that vital information can be learnt about the current needs and wants of the customer.

In the quest to stay informed and provide optimum customer service another point to consider and exercise is the importance of being fresh and innovative with ideas that are going to keep the customer coming back for more.

When boredom sets in the customer will usually simply look elsewhere for the next new exciting thing that attracts their attention.

Therefore in order to induce customer loyalty innovative ideas should be a constant feature within the business.

Training staff to treat each customer with respect and individuality is well worth the effort. Sometimes this positive treatment is the defining factor that keeps the customer coming back, even if the products are not exactly the best in the market.

Having the protocols in place for quick and efficient responses to a customer’s queries or grievances, is one way of ensuring the individual stays a loyal customer and does not spread negativity about the business or product. Happy customers are loyal customers.

Chapter 7: Types Of Service Based Companies

Synopsis

In most cases it is rather difficult to specifically categorize businesses into specific service based styles. This is mainly because a lot of businesses tend to incorporate different platforms and strategies into the actual blueprint of the business format.

However there are some that can be clearly defined as service based business companies and the following are some of these examples:

Types

Such service companies may include the likes of services provided by doctors, accounts, architects, actuaries, lawyers and other related fields.

On a more creative side one may include the likes of services provided for by fabric designers, fashion designers, color scheme artists and many more as the list of such endeavors can be quite overwhelming.

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Chapter 5: Offsite Optimization

Synopsis

Offsite optimization deals with the stuff outside your website that can contribute to SEO. One of the main components of offsite optimization is getting backlinks. Backlinks is one of the main components of offsite optimization.

Offsite

A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. The key is to get as many high page rank, RELEVANT websites linking back to you.

Quality over quantity, nuff said.

So it would be a good idea to scout around your competitors websites and request a link exchange.

Another important component is social interactions. Like I said, Google’s algorithm changes from time to time, and recently they implemented a new ruling that social interactions are important for SEO. This could be things like sharing on Facebook, Twitter, comments etc.

The world is connected to everywhere now, not a stand alone component.

Chapter 6: Advanced SEO Tricks

Synopsis

Okay, so we have covered the basics of SEO domination. Let’s look at some advanced techniques for boosting your Page Rank.

Advanced

Tagging, Categories & Organizing

Have you written a blog post on a blogging platform before? Tagging, categorizing and organizing your blog posts comes a long way and can greatly improve your SEO rankings.

Related Pages Plugin

Plugins like these work great if you are blogging and helps users navigate your site better, as well as create a ton of onsite links within your website.
Speak a different language.

Did you know that many other people are searching for information in other languages? You’d probably get a much higher ranking targeting a different language.

Create a Mini Sitemap

This is great for helping people (as well as Google spiders) navigate your map and creates a tons of mini links.

Chapter 7: SEO Mistakes To Avoid

Synopsis

SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefits. Here are some SEO marketing mistakes you should avoid at all cost:

Errors

Over-doing the keywords. If you put too much keywords in your article for SEO purposes, you’ll end up coming off as spam by Google and this will hurt your rankings.

Dabbling with black hat SEO techniques. These techniques are bad and can get you banned or “Google Slapped” so that you will never get a good ranking.

Not having good coding. If you are designing your website yourself and mess up the coding in your website, Google spiders won’t be able to read your site efficiently and this can hurt your rankings as well.

Becoming a link farm. Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link getting softwares” you’re doomed.

In short, success in SEO marketing lies in adhering to good SEOpractices and avoiding silly mistakes. There are no shortcuts to success! Don’t forget, content and are king so you have to place a huge focus on those as well, while not overlooking the small stuff.

Chapter 8: SEO – The Way To Passive Traffic

Synopsis

SEO-ing your web content is a great way to generate easy traffic. That being said, you won’t get traffic instantly by writing a few blog posts.

The Way To Go

The process to traffic building via SEO marketing is a long one, and you’ll have to consistently produce good web content which meet standards and also is up to date with relevant information.

So how does one generate passive traffic through SEO? There are a few ways. For one, you can hire a ghost writer to post articles for you. This cuts you out of the equation and can give you more time to focus on the marketing aspects of your business.

You can also pay to have your blog posts featured in websites or directories. This is a faster way to get a boost in your traffic by having your featured article put in front of the website.

Another way is to higher an SEO consultant to optimize your web content so that the SEO will bring in long term steady passive traffic for your website.

Finally, you might consider collaborating with someone. That someone will do the SEO portion while you focus on the other aspects such as creating products, marketing etc.

Remember, you don’t have to do everything yourself.

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Chapter 5: The Twitter Marketing Strategy

Every business needs a marketing strategy. Here’s some simple twitter marketing strategy you can immediately learn and apply to your business to start growing it immediately:

Who do you want to reach on Twitter? Be specific and limit your scope to the demographic you really need - Don’t try and hit everything that moves!

Look up at least 10 of your customers on Twitter (a quick name search on Google can turned up their Twitter profiles). Once you’ve found some, look at who they’re following and who they talk to. These people could also become part of your audience. See how they describe themselves and the keywords they use.

The goal here is not to find everyone you’d like to interact with (that would probably be next to impossible), but to find people who might fit into your audience. Try to lookout for important people in your audience.

Understand their language- You need to understand how your audience talks, what they like, and what they share. Look up what people are saying about your company. Are they saying good things or bad things? Are they asking for advice about what product or company to choose or are they giving feedback?

Do the same for your competitors. Note if your competitors are jumping in or influencing any of these conversations.

Notice tonality- Are they generally formal or informal? This wall be very different depending on the companies you are tracking and the people you attract. It’s always good to match the tone of your audience.

Also, look at what your audience shares and retweets. What kinds of links and articles do they like? What kinds of terms and ideas get them excited or annoyed?

Finally, don’t forget to set a goal and track your progress. Determine what you want to achieve within your community and monitor your progress - it’s the surefire way to success!

Chapter 6: Integrating Twitter With Other Websites

You can actually integrate Twitter with a variety of social platforms and your website to create buzz and a huge following.

One of these places is your blog. I love blogs. You can add a “Tweet This” plugin at the end of every blog posts so to ease the sharing of your great content with others. One good plugin I use is ShareThis which incorporates not just Twitter, but also Facebook, Emails, Digg, Reddit etc.

Besides that, you can add a “Follow Me On Twitter” button on the side bar of your blog so you can get more followers. Vice-versa, you can tweet followers

What about Facebook? If you got a Fan page budding with fans, you can encourage them to add you on Twitter. You can also install an app where your Facebook content automatically gets tweeted so that you can lead your Twitter followers to your Facebook fan page and vice versa - Isn’t technology wonderful?

One more thing worthy to mention, is using your Twitter account as your signature wherever you go - Name cards, forums, commenting

on blogs - All these are places where you can build a following and get more customers. Try it today!

Chapter 7: Advanced Twitter Tricks

Here’s a couple of advanced twitter tricks you can learn and apply immediately:

Tweet 125 characters instead of 140: Although you can now tweet more than 140 characters, the whole purpose of Twitter is the short messages. Shorten your tweets to 125 (or shorter if you can) to encourage easy re-tweets and added comments.

Try Friendfeed for finding tweets- Friendfeed is a very good resource for searching for old tweets. Twitter Search only goes back a few weeks, but Friendfeed allows you to search back much older tweets.

Use Groups to organize your Twitter: Even when you are following a large number of twitter users, you really pay close attention to only a sum of their tweets. By creating groups in your Twitter client, you have a columns for those tweets that are really important.

Don’t Use & in Your Twitter Profile: For some reason, the symbol doesn’t get along well with Twitter and won’t be displayed properly.

Chapter 8: Twitter Mistakes To Avoid

Twitter can be a great way to get more followers. That is if you do things correctly. If you make these silly mistakes, you’ll end up doing more harm than good:

Ranting or blabbing on your business Twitter account

Randomly following twitter users just to increase one’s number of followers.

Be inactive after you’ve garnered a following.

Don’t ever brag too much and provide zero value.

Do not expect to be re-tweeted if you do not re-tweet in return.

Do not take your followers for granted.

Spamming is a huge no-no

Using default avatars such as the egg.

Do not EVER use generic backgrounds.

Don’t use Twitter to stalk or harm others.

In short, stay away from these Twitter mistakes and you’ll be on the pathway to twitter success! Remember, treat others like how you would like to be treated. Which in this case means constantly striving to give quality content.
Wrapping Up

Twitter can help your business grow in terms of building rapport with your audience, increasing your customer base, and helping the spread of information to your market at a faster pace.

Rome wasn’t built in a day, the same way building a strong twitter following doesn’t happen in an instant. However, if you diligently practice these twitter marketing methods, it is 100% that you will be soon bringing in streams of steady traffic into your business.

The best way for success in twitter marketing is by eliminating what fails to work and trying new stuff to see what really works.

Once you have found what works best for your business, replicate and multiply your efforts and in no time you’ve built yourself a solid business empire streaming with thousands of followers.

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Chapter 6: Exercise Your Way To Better Well-being

Synopsis

Exercise has long been advocated as an ideal way to stay healthy, next only to healthy food choices made for consumption. However for one reason or another, a lot of people do not seem to consider exercising an important part of the daily lifestyle schedule. This is an even more disastrous decision, when it is accompanied by poor diet habits.
Great Info

In the quest to stay healthy through regular exercise regiments, it may be prudent to take the time to understand just how an exercise regiment can contribute positively to the overall well being of an individual. The following are just some points on how exercise can contribute to a healthier lifestyle:

Regular exercise sessions can help to keep the body weight under control thus avoiding the possibility of gaining unnecessary weight and becoming overweight.

However in order for any exercise regiment to have any positive impact, it should be done with a regular schedule in place and with the accompaniment of a healthy diet choice, and only then can it help to keep the access calories from turning into unwanted fats stored in the body.

Regular exercise also helps to keep the body systems is prime optimal working order. All the various body systems will be able to work efficiently as there would be regular dispercement of oxygen and blood flow to the various parts of the body at all times.

Mentally and physically the body will be able to functions better and be more alert.

Regular exercise has also been known to help the body produce the necessary chemical make-ups that keep a good balance within the system. This essential chemical balance can contribute positively to the avoidance of negativity in the body system, without which, symptoms such as depression and mood swings are very likely to occur.

Chapter 7: Detox Your Waste Away

Synopsis

The body naturally has its own detoxifying ways of getting rid of any negative residues left within the body system at regular intervals. However with the current lifestyles in place it is often difficult for the body to make such detox exercises complete and effective. Therefore there is a need to find other outside ways and means to help the body through the detox sessions.
Detox

Originally meant to eradicate the body system of alcohol and drugs there are now detox programs to actually help to recreate the optimum body conditioning for compete and better health. Such programs are fast gaining popularity and if used according to instruction the resulting conditions can be very impressive indeed.

Using certain diets, herbs and other specifically designed methods these detox programs help to remove any environmental and dietary toxins from the body system. Some of the ideas behind the use of these detox programs may include minimizing the amount of chemicals ingested which can be done with the consumption of just organic foods.

Another detox exercise would be designed around choosing foods that provide optimum vitamins, nutrient and antioxidants that the body needs to launch the detoxification exercise. There is also the detox program that contains foods such as those high in fiber and water to help draw out and eliminate toxins by increasing the frequency of bowel movements and urination.

All these efforts are needed to ensure optimum health simply because most adults live a lifestyle that is not very healthy to start with, thus the need for such invasive programs to keep the healthy balance in check.

Most people who advocate the use of detox programs on a fairly regulatory schedule, attest to the overall better health conditions. These may be evident in better and clearer skin conditions, more energy, regular bowel movements, better digestion, increased levels of concentration and generally any other positive improvements felt.

Chapter 8:

Essential Vitamins

Synopsis

The following is a general breakdown of the essential vitamins that would prove to be advantages to include into the diet plan for better health:
What’s Needed

Vitamin A - found in milk, cheese, cream, liver, kidney and certain types of fish oils. These have high content of saturated fats and cholesterol. Vegetable that are brighter and more vibrant in color contain higher levels of beta-carotene content.

Vitamin D - found in cheese, butter, margarine, cream, fish, oysters and skin that is exposed to controlled doses of sunlight.

Vitamin E - found in wheat germ, corn, nuts, seeds, olives, spinach, asparagus and other leafy vegetable and vegetable oils.

Vitamin K - found in cabbage, cauliflower, spinach, soybeans and cereals. Some bacteria in the intestinal tracks also help to produce this vitamin.

Thiamine also known as Vitamin Bi - found in fortifies breads, cereals, pasta, whole grains, lean meats, fish, dried beans, peas and soybeans, dairy products, certain fruits and vegetables.

Niacin also known as Vitamin B3 - found in dairy products, poultry, fish, lean meats, nuts, legumes and enriched breads and cereals.

Folate - found in green, leafy vegetables and many foods which are now fortified with this.

Vitamin B12 - found in eggs, meats, poultry, shellfish and milk or milk based products.

Pantothenic acid and biotin - found in eggs, fish, dairy products, whole grain cereals, legumes, yeast, broccoli and other vegetables in the cabbage family, white and sweet potatoes, lean beef and other similar category foods.

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Chapter 4: Intentions

Synopsis

Intention refers to what one plans to do or accomplish. Intention merely signifies a course of action that one aims to follow: itrs my intention to take a holiday next month. So you may say your tending is charged with a mentality that directs itself toward achieving something.

Intend It Into Your Life

Let's get into that one day you awaken in the morning and you don't have any intentions. What would occur? Utterly nothing - you likely would stay in bed till you needed to eat something or you might need to go to the bathroom. That means that some outer conditions, maybe the biologic procedures - which are, after all, bodily aims - get you moving. Without intention you'd never achieve anything, not even the merest task.

You might not be cognizant of your intentions as you discover yourself getting up and out of bed automatically, as you 'wish' or 'need' to go to work. So a few of your intentions are going without you being cognizant of them.

However, in this circumstance we're discussing deliberate intentions. You arise out of bed and you think and ponder what you'd like to achieve now. You consider your goals in life and intend to make them occur. Going through with your intentions is a really active process that provides your life a direction. By adjusting and realigning your intentions you'll accomplish your goals and accomplish your dreams.

Is arranging a goal the same as holding an intention?

They’re similar, but not the same. You are able to arrange as many goals as you require, however, if you don't have an aim to accomplish any of them - they'll never occur. An intention is much more potent than merely setting a goal in life. Intentions will leave you accomplish any goal. A goal is a subject; it's something that's occurring in the future. An intention includes this and adds a driving power to it. This driving power is forever in the present and will determine the consequence of your action.

How to arrive at potent intentions.

We utilize intention to guide our attention in a fresh direction in order to produce a fresh or different truth. For instance, perhaps you’d like to alter your occupation. Most individuals begin with the intent of having a better occupation, as the old one isn't satisfying any longer. But, trouble might be brewing here already...

If you go on from something you don’t like to something you favor, you might deny your current state of affairs. In order to make successful intentions, it's crucial to deal with the current state of affairs first, while doing some analytical thinking about it. Over again, the key is to take full responsibility, and to comprehend that you're the only individual responsible for the current conditions.

Eliminate any judgments of your current site, till you are able to see it from a neutral position. There was a point in your life when it was the utter decision. Don’t compare the here and now with your past, as you've since had fresh experiences and gained a more accomplished perspective that additional experience in this domain brings. This is a basic error in thinking; it's like a loophole in the brain. You jump from one timeline to another timeline, and then equate the two. This leads to fake conclusions. Leave the past behind - don’t reinvent it!

Creative thinking is never a response from the past; it's forever a creative act in the present. If you view your current spot without judgment, you're able to view and analyze your life history. Only from a neutral point of view may you make a potent fresh decision. This fresh decision will be based on calculated intent rather than reacting to circumstance. This is where choice and discretion come in.

From the position of being neutral, you are able to ask yourself the accompanying questions:

What do I enjoy about my current occupation?

What do I wish to better in my next occupation?

What would be the utter occupation for me?

What would I like to feel from my next occupation?

What am I great at?

In which regions is this occupation supporting me to live my full potentiality?

Put down the answers to these enquiries, and begin to write out a couple of full sentences based upon your answers. Include all the positive details. Make these sentences as accurate as possible. An illustration statement may read something like this: “My next occupation is energizing; it flows with me, makes me glad, and I'm able to learn and grow from it.

When you're finished, read it aloud. If you've trouble saying the sentence, or even memorizing it, then it isn't ready. Merely take a couple moments and fine-tune it.

Intentions are molded in your conscious mind; however, it’s your subconscious mind that gets these commands and makes the essential opportunities in your life. Put differently, your conscious mind decides on this fresh opportunity -producing a fresh reality.

Utilize only favorable words

Include a time frame

Get rid of negations

Be accurate

Here's an easy test. Don’t consider a blue elephant! What occurred? You thought of the blue elephant, you might have even imagined it. The subconscious doesn't work analytically. It can't comprehend words like ‘don’t’ or ‘not.’ It works largely in images, sounds, and aromas. You wish to avoid the utilization of any negative words in your intentions. Forever develop your intentions in such a way that they reverberate the outcome of what you’d like to produce.

Illustration of how not to do it:

I don’t wish to have so much responsibility.

More beneficial illustration:

In my new occupation I feel comfy with my responsibilities.

There's a difference between producing in your own universe and producing in the physical world. When you produce inside yourself there's no time affected -your consciousness is timeless! For instance, if you’d like to alter your attitude toward your boss, you don’t have to set a time frame. You are able to merely make the intention: “I value my boss,” or, “I value my boss’s points of view and impressions.” It will work right away if there's no other notion or intention in its way.

When you address the physical world, setting a time frame gets crucial. The physical world works inside time and space. If you construct a new home, first you've a plan, and then you move soil, put together wood, set up plumbing and move furniture till the home is done.