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Chapter 4: Writing Compelling Email Headlines

Synopsis

Now that you’ve learnt how to build your list, let’s head on to the concepts of email marketing.

Headlines

The most important component of an email is your headline. If your headline fails to grab your reader’s attention within the first few seconds, the whole email is wasted - They won’t even open it!

So what are good headlines, exactly?

It has to ignite the emotions of curiosity and don’t seem like blatant pitching. You have to word it in a way that makes it seem interesting, in a way that would make someone want to open it.’

For example:

Subject: “This Hopeless Beggar Turned Into A Self Made Millionaire Within 6 Months!

A title like this creates curiosity - People would like to know how someone as disadvantaged - Like a beggar turned his life around. If even a beggar could do it, so could he/she!

Recently I came across another headline which caught my attention because it managed to include sexual vibes without coming off as spammy. Sex is a powerful emotion and strong motivator and often gets people (especially guys!) to look.

The title went something like this: “Subject: Don’t let your wife know you’ve seen this!”. As suggestive as it sounds, it worked in getting people to open it.

Try to play around with your words to find the right balance between curiosity generation and getting the message across.

Last but not least, it is highly important that your headline be relevant to the content of the email body, or else you’ll be essentially training your subscribers to treat your emails like rubbish!

Chapter 5: Email Copywriting Essentials

Synopsis

Once you’ve managed to capture your list’s attention using powerful email headlines, let’s look into some useful email copywriting tips to make our emails count!

Copywriting

Remember, each time you email a subscriber; you take up their valuable time so your email has to either:

Provide really good value OR

Pitch something

It is highly recommended to send at least 5 emails of good value (spread out of course) before attempting to pitch something. That being said, let’s look at some great copywriting tips!

The first essential thing you must know about writing good emails, is to try not to be too formal. Retain a casual tone and people will be more receptive to your emails, content and offers.

Always address your recipient, whether a simple “Hi, Hey, Hello or guess what?”.

The key is to be nice in your emails but also demonstrate that you can provide immense value to your subscribers so that they will view you as an expert in your niche.

Let’s talk a little about good email practices.

Email line length shouldn’t be too long for better readability (preferably not more than 200 characters per line)

Always allow for “white space” between paragraphs so that everything does not look too clumped up.

Always end the note with a warm sign off or signature such as “best regards”, “to your success” or “with respect” (one of my favorites).

In the end of the day, these serve as great guidelines for good copywriting but you must also try and develop your own sense of style and wTiting method so that your readers can identify with you.

Chapter 6: Email Links And Click-throughs

Synopsis

Ultimately, when you wish to pitch something, your most desired action would be to get them to click on your link (affiliate or not) which leads them to a sales page or landing page.

Links

Your click-through rate would be the percentage of people who click on a link in your email from the number of people who open your emails.

In short, to get more profits, improve your clickthrough rate.

Here are some nifty tips for getting more clickthroughs:

Use a link cloaker. Link cloakers have the ability to mask ugly looking affiliate links and can usually customize your links to make them look more credible.

Shorten your URLS! Nobody likes ugly looking long links, if you must, use a URL shortener such as Tinyurl.

Include a call to action before the link. E.g. “Check this out now” or “Click here if you’re in a hurry!” followed by the link

Include special bonuses as an incentive for people to click on your link. When it comes to affiliate offers, people are often looking for the most lucrative offers before they buy something.

Build your rapport. I cannot stress the importance of this enough. Ultimately, if you want more click-throughs, you’ll have to first demonstrate value to your subscribers by giving them loads of free stuff or valuable content so that they will trust you.

In short, when you develop and practice these good email practices, your customers will become more responsive to your emails and you’ll experience a “breakthrough” in your “clickthroughs”.

Chapter 7: Advanced Email Marketing Tricks

Synopsis

In this section, I’m going to share with you some advanced email marketing techniques for added profits.

Strategies

Here’s how you go by creating massive profits using automated emails. In every autoresponder, you can set up a series of emails which brings new subscribers through a funnel of emails over a time period.

One effective way to draw maximal conversions from your list is to first provide free valuable content before attempting to pitch. Here’s an example of an effective funnel I’ve been using to generate passive income:

Day l - Introductionary email and link to free opt in gift

Day 3 - Free valuable content

Day4 - Free valuable content

Day 5 - Free valuable content

Day 6 - Give a free gift

Day 7 - Pitch offer

Day 8 - Reminder of offer

Day to - Followup thank you email

I find that this often results in higher conversions. As the saying goes, you will be paid in direct proportion to the amount of value you provide to your customers.

Therefore, after receiving so much free stuff and good value from you, they are bound to purchase your product!

This is way better than just blatantly pitching them after getting their emails, which often results in opt-outs.

If you wish to take things a step further, you can offer free bonus gifts if they buy through your email link (affiliate link). When people see affiliate offers, they often look around to see which affiliate gives the most valuable gifts.

Remember, it’s all about increasing click through rates and conversions, so do your best to make your subscribers like what you preach!

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Chapter 5: Using Facebook as a viral tool

Synopsis

One of the reasons why Facebook has picked up so fast as the largest and one of the fastest growing websites in the world is because it is viral in nature.

Facebook

Things spread easily via word of mouth with Facebook. That is why many big corporations have recognized this power and have been finding ways to tap into this power.

Whether you are a small business owner or own a huge chain of businesses, you have the potential to tap into the viral nature of Facebook to grow your business by leaps and bounds. One of the key viral components of Facebook is the Fan pages.

What happens is you can create one page for your business and set up all the basic information about your business. From there, you can invite your customers to join you there by “Liking” your fan page. Once you’ve got a budding community set up, get them interacting on the page and continue to provide content so as to set up a social “hub” for your business on Facebook.

The viral marketing nature comes in when every single interaction your fans make on the page gets displayed on their news feed. All of their friends will see their news feed and get curious about what is going on in the Fan page. From there, you will get more likes and your page will start to grow at an exponential pace. Think of it as passive, viral traffic with minimal work!

Chapter 6: Using Twitter As A Viral Tool

Synopsis

As mentioned earlier, you can leverage on Twitter as a viral tool to reach out to your target audience.

Twitter

Twitter is the world’s largest micro blogging platform which boasts millions of users or “Tweeps” (Twitter people). Twitter allows you to post short updates to your followers so you can stay connected with them in real time.

Here’s one trick for creating viral buzz on Twitter. Ask your followers to re-tweet or tweet about your web content such as blog posts if they like your stuff. You can also offer incentives such as give a free e-book to the top tweeter follower who promotes your content.

The hashtag is often used in Twitter to denote certain events. Let’s say your business is having a launch. You can get your loyal followers to tweet about your launch using the # tag so to build hype about your launch.

When others search Twitter cyberspace for your launch using the #tag, they will see the amount of buzz onto it and you’ve just made instant credibility for yourself. Furthermore, if you manage to become a trending topics, your business growth will explode!

Overall, Twitter can be used to build good rapport with your customers so that they will be more responsive to your content and more readily share your content with others because they like it so much.

Chapter 7: Techniques For Creating Viral Buzz

Synopsis

Here’s some extra techniques for creating viral buzz which you can learn and apply immediately in your business:

Strategies

Organize competitions. See who can get the most Facebook “likes” and reward the person with a gift or e-book.

Tweetathon - Organize a tweetathon for a common cause that is related to the business you are in.

Always reply comments. By replying and re-tweeting to people who share your content, you tell them that you are listening and that you are there for your customers.

Include social sharing tools everywhere. You can use the Facebook Sharer link to allow people to share content with their friends on Facebook everywhere they go.

Start a YouTube channel. Remember, videos are highly viral in nature and have the ability to reach a wide audience in a short time. Make some funny videos and share them with your followers, asking them to share it if they like it.

Use QR codes to generate curioisity - QR codes are a cool and funny way to market your business virally and it’s a wonder why it’s been underutilized till today.

In short, content is king when it comes to viral marketing. The more good and viral your content is, the more people will be willing to share it with others.

Chapter 8: Viral Marketing Mistakes To Avoid

Synopsis

Viral Marketing is definitely a great tool to utilize for marketing your business, but if you commit these mistakes you’ll be doing more harm than good. Here’s what to avoid.

Errors

Not creating an incentive for users to pass it along - make the content itself good/funny - Jokes are a good bet.

Failing to capitalise on a campaign that proves successful. If your campaign starts to take off, ask yourself whether you can get any further publicity, monetize the incoming traffic or get more leads.

Copying a viral campaign that does not suit your business. By doing so you will mess up the message you want to give your customers.

Not combining your viral efforts with other marketing methods. You shouldn’t put all your eggs into one basket - It’s suicide for your business.

Not integrating SEO with your viral campaign. There is a synergistic effect of SEO and keywords with your viral efforts so don’t overlook it!

Not making your stuff easy to share. Always give ample sharing tools for your followers to make things viral.

Wrapping Up

It is with my greatest hope that this e-book has given you a clear overview of the benefits of viral marketing and how it can help you rapidly grow your business, get new leads and boost profits.

Just like how Rome was not built in a day, there are no shortcuts to success. Proper planning should always precede a viral campaign, as well as getting the right people are resources followed by execution.

Your business stands much to gain through the power of viral marketing. Even if you struggle with managing your viral campaign, sometimes, hiring people to do the job for you can give you more benefits and can easily cover your investment costs from the hype and buzz you will get.

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Chapter 5: Claim Your Health Insurance

Synopsis

Tax breaks for home businesses can also be gotten when filing on health insurance. This is not commonly practiced as most people are not aware that they can get deduction and relief for this sort of expenses. This is especially designed to help that smaller start up businesses and this often provides a lot of relief for those applying under this criteria.

Health Costs

Tax claims for relief can be done on health insurance and also on certain medical expenses incurred by the home business owner as an added help for the individual.

Filing for such claims can only be done if there are no other bodies paying out towards the medical claim submitted for the tax relief.

Claims also cannot be made if there is a possibility of the same claim being made in a compensatory form from other parties. This could in some cases be termed as fraud as payments for the same claim is being sought from different sources.

Other areas that the home based business owner may have difficulty is seeking tax relief would be for routine medical and dental care which are not life threatening in nature.

Claims can be made on prevention, diagnosis, alleviation or treatment of several different platforms or sections provided for within the medial perspective.

These include an ailment, an injury, an infirmity, a defect or a disability. It is not necessary to prove that these claims made were directly connective to the individual simply because he or she was operating a home based business.

Other areas where claims can be made would be such as doctors’ and consultants’ fees, diagnostic procedures which are often deemed to be carried out on the advice of the medical personnel taking the case, drug and medications prescribed by a doctor, dentist or medical consultant, and any physiotherapy or similar treatment that may be needed to right a medical problem.

Chapter 6: Track Mileage

Synopsis

Mileage can also be another avenue where tax exemptions can be made to the benefit of the home business owner. As a good percentage of the business may require the individual to travel to meet clients or customers this form of relief can prove to be quite beneficial and rather substantial if claims are made and exploited to the maximum.

Mileage

The current tax system does make allowances for expenses charged for traveling and this comes in the form of mileage allowance payments.

Under this system the claims made on a per mile basis are not subject to income that is taxable if they are paid below the rate set by the governing body at the time.

Even if the vehicle used at the time is also for personal transportation use the tax relief calculated on the trips which were solely done for business reasons can be significant tax saving.

Adding to this there is also the overall further tax relief which can be gained through any mileage allowance payments made. The individual would have to calculate the total sum set aside in the tax year for such payments which will then be deducted from total earnings along with other expenses that attract the exemption possibility to create the total tax liability for the year.

Also to be noted is that the calculations are done on the total mileage allowance which has been set aside for the purpose of travelling for business purposes and not on the actual mileage used.

Therefore the tax relief enjoyed can be more even when the entire planned expense is not fully utilized.

For a more itemized directional help, it would be better to research available material on the subject to ensure that all possible angles are explored for the optimum saving possible from the tax on mileage incurred.

Chapter 7: Use Retirement Accounts

Synopsis

In the quest to explore various ways to exploit the tax relief systems in place the individual should spend some time exploring the area of retirement accounts. This retirement account possibility presents some interesting and applicable points that encourage the individual to save towards it because of the incentives given through the tax relief system.

Putting Money Aside

To reduce taxable income the home based business owner can make contributions towards a traditional individual retirement account otherwise referred to as IRA. These contributions can then be used to file for some tax relief. The contributions can be made as late as the first due date of a tax return. This can also be used as a retroactive contribution to the previous tax year.

There are two types of retirement fund possibilities to choose from which are the traditional IRA and the Roth IRA or in some cases both may be used, this all depends on the individual’s aspirations during the retirement phase in life. As this foresight for the well being of the individual is also encouraged by any governing body the assistance given in the form of tax relief is meant to instill this important thought for the future.

Most people are eligible for such an allowance based on earned income and the IRA certainly encourages this as it also extends this facility to self employed individuals.

However there is an age limit which is anyone below the age of 70-5 years unlike the Roth IRA which does not have any such stipulations. In order to facilitate claims made there is no need to have extensive and itemized reports attached to the claims. Simply using the designated forms for the relevant purposes will suffice and facilitate the claims process. There are various levels of deductions which include full deductions, partial deductions and entire deductions and these are based on a variety of different factors.

Chapter 8: Hire Family Members

Synopsis

Surprising but good to know is the fact that hiring the family to work in the home based business entity in not only a good idea but is also supported by the governing body of the time. This is clearly evident in the tax exemptions put in place to encourage and facilitate such undertakings.

Final Tips

Besides the obvious positive impacts it can have when the family is encouraged to work together as seen in the past, there is also the advantage of getting valuable tax relief.

Family members can be an excellent source to tap into if there is a certain amount of respect and compensation in place to acknowledge these contributions. They can be trustworthy, dedicated, inexpensive and other positive contributing characteristics to the business entity.

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Chapter 6: Handling Objections

Synopsis

Handling objections is an integral skill good sales copywriting.

Objections

Whenever a person reads a piece of sales copy, many questions would pop up in his mind in attempt to “protect” him from “losing his money”. This is a natural behavior, and if you know how to handle these objections effectively in your copy as they emerge, you will be reaping in massive rewards.

Here’s a couple of commonly used techniques for handling objections:

Testimonials

Social proof is something almost everyone looks for when they wish to buy a product. The more convincing and authentic the testimonial seems, the more they will believe the product is good. Try to include testimonials with snapshots of the buyer, or use video testimonials if even better.

FAQS

Having a frequently asked questions section helps greatly in overcoming any objections that appear. Here you can address all the common misconceptions that may sprout up such as how to use the product, for whom is the product right for and price concerns.

Post scripts (P.S)

P.S or Post scripts have been used extensively in sales letters to boost conversions. Before clicking the “Add to cart” button people will usually have a final line of defense which prevents them from making the purchase. If you have a couple of post scripts ready, you can give them that final nudge to make the purchase.

Good reasons to buy

A personal favorite of mine, this section gives your readers a couple of good reasons to help them rationalize their purchase and greatly boost your profits.

Incorporate these great tools for handling objections in your sales copy and you’ll soon see a soar in your sales!

Chapter 7: Copywriting Mistakes To Avoid

Synopsis

Everyone makes mistakes in their marketing career. This section aims to help you bypass the whole “experimental phase” and avoid the biggest mistakes ever made in copywriting.

Errors

Mistake #1 Selling before first demonstrating value

Before you blast your subscribers with offers, you must always give them tons of free value and establish a genuine relationship with them.

Mistake #2 Wrong text alignment

As a general rule of thumb, words should always be aligned to the left, indented inside slightly and not have too long a word line. This is to prevent a break in the continuity of your visitor’s reading flow, (from left to right)

Also, images should be used sparingly, only if its directly relevant to your sales copy and should be aligned to the center.

Mistake #3 Sounding too formal

Let’s face it, of your pitch sounds too formal, you’ll come off as sounding like a sales robot. For goodness sake, throw in some human factor and speak with a casual tone. No one likes to be hard selled, so if you can connect with your readers in a more informal tone so that they can identify with you, you’ll be more likely to make that sale.3

Mistake #4 Wasting your reader’s time

Basically, to write a good copy, you should only be adding things which contribute to the sale and removing things which do not. Your reader’s attention is very precious so if you manage to catch their attention, make it count. Don’t bore them with useless stuff.

In short, if you avoid these mistakes and diligently practice copywriting methods as shown above, you’ll get better and better in no time and make more sales.

Chapter 8: Swipe Files

Synopsis

This section deals with swipe files that you can instantly use and copy and paste into your sales copy. These swipe files have been tested and proven to have high conversion rate boosting effects and will greatly benefit your sales page.

Use These Swipes For Mega Profits =>

We are looking for experienced Leaders to join the 1000's of people from all over World who have joined the xxxxxx opportunity already. This is just the beginning!!

Forget everything that your Up lines have told you. Soon they will be coming to YOU to figure out what you have done to explode YOUR business...Because I am about to hand you Absolutely FREE of charge, the exact system I used to...

"Generated 3,568 Fresh Live Leads And 156 New Recruits and $73,568 in My First 3 Months"

Now being introduced in your neighborhood...a revolutionary business opportunity straight from Europe amazing new OPPORTUNITY.

So what do you look for in a home business?

The three most important things that a home business opportunity should provide are:-

- Solid product -Benefiting compensation -Incredible training and support

If I Don't Show You a Proven Path To Make Over $1 Million a Year ... You Owe Me Nothing! MY IRON CLAD GUARANTEE.

DO YOU, DO YOU, DO YOU,

Deserve Something Better In Your Life?

Follow My Proven Steps, And I Don't See How You Can't Make Money Copying My Proven System!

Wanna be a Millionaire?

If your answer is Yes! Then this money making idea is for you otherwise leave this page right now & go to your traditional job or business. Where you have to obey your boss's order & have to work for someone else making him rich for only few hundred dollars or do your current traditional business where you have to work for 9 am to 8 pm and wait for the customers whole day, look after about warranties, replacements, worker's thefts, price falls & many more problems.

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Chapter 5: It Doesn’t Have To Be Either Or

Synopsis

We might achieve Project A or Project B. Do you want more time or more earnings? You're able to have a great life and average career or fair life and exceptional career. I’ve got yellow or red, which do you want?

Win or lose. Yes or no. The world is black or white. You're able to have this or that. Which do you select? We have to choose.

All of the statements and questions above are cases of either/or thinking. All of them pre-suppose that we live in a world bounded by the choice of either this or that - one or the other.

These statements are based on the belief that our world is confined. All of these choices are basically rooted in the “lack mentality.”

I believe there's an another choice. This choice will give you more options; it will better your outlook and attitude and the caliber of your life. (It similarly might lend greatly to bettering your standard of living).

Changing It

The following are some tips to follow in the quest to overhaul the property and yet bust the bank:

This 2nd approach amplifies our thinking and is founded on a notion that there's plenty in the world for everyone - plenty of time, chances, revenue, resources, people, fun, and experiences. I call it both/and” thinking. This mindset is rooted in the “abundance mentality.”

We began with either/or options. Let’s concentrate on just one (you're able to apply the logic and approach on any of the others -or anything else in your life) and regard two project opportunities with a both/and mentality. Start by asking . . . “How can we achieve both Projects A and B?”

By asking the question you're scrapping the underpinning of the lack mentality; by asking the question you're opening yourself to fresh theories.

Don’t have enough people to do both projects? If both have a favorable reward, why not get a little supplemental help either on the projects or on other work to free up time for the projects?

The aim of both/and thinking is to open us up to more options and opportunities.

Don’t have enough money to act on both projects? What if you establish a partner? Who else might benefit?

At this point, you may be thinking that if we keep saying “yes” we’ll never have any focus or achieve superior results in the options we make. Of course we still have to prioritize and make selections. The concept of both/and thinking is to open us up to more options and chances before directly moving to instituting a choice between A or B.

If you trust that the world is filled with a lot of possibilities and that there are always more options to consider, then you'll feel completely comfortable asking these sorts of queries. If we live in an either/or world, we're directly settling for one or the other before we even consider that something more or different is imaginable.

There are some keys to acquiring and utilizing “both/and” thinking. Realize that initially (and finally) employing this mental approach is a habit - a habit that you're able to sustain and grow.

Believe in abundance. It begins with a notion that more is available to us - in terms of hypotheses, resources, chances and approaches. Once we trust this is true we'll begin our search for more options.

Run on faith. Even if your belief of abundance isn’t yet firm, run on faith. Have faith that it's true, even if you can’t see it or feel it yet.

Question. To see the options you have to question, “why not both?” Or versions like, “How can we do both?” “What would we have to alter or adjust to attain both of these?” “Why do we have to pick?” You get the idea.

Consider the theories. When you've asked the question, be hospitable to the options and you’ll be amazed at how many will turn up for you.

What you're able to achieve now. You're coping with some situation right now. How are you thinking of it? Are you thinking either/or or both/and? If you're thinking of either/or take the steps above - try both/and thinking. Attempting it is the opening move - and that's a step you're able to take immediately.

Chapter 6: Sometimes You Need A Break

Synopsis

There's a true reality to taking a break.

This is something I got from all my books on how to be originative (the things I do for you, my dear readers!). Often after a break, I find errors, poor flow, or fresh views that I couldn’t see due to familiarity sightlessness. Walk away from brainstorming session and go back in a few hours or a couple of days. You’ll be surprised at what you get popping up your brain.

Take A Pause

Do you from time to time get ground to a halt when authoring material, analyzing, designing, or engaged in another creative enterprise? Or maybe you simply can't get rolling; you go through writer's block or blank out. The void page or screen may be daunting.

And so, take a break! I've determined that transferring from one sort of activity to a different one arouses creativity. This is especially true when transitioning from work to leisure time, exercise, or a hobby. Perhaps by resting our conscious mind we put into action our subconscious.

Consider a recent illustration. One break of the day, first thing, I began working on a proposal to print a third edition of one of my books. After approximately 2 hours, I had a good start, including an outline and a little bit of text.

Even so, I started to get stuck and as well get hungry. I biked to a nearby restaurant and, while savoring a light breakfast, 3 proposal-related thoughts "bulged" into my head. I wrote of them on the backside of paper placemats.

I then began a ten-mile bicycle ride, during which I stopped 3 times to briefly jot down more thoughts that came along "out of the blue." More of late, I followed exactly the same formula - breakfast and a 10 mile bicycle ride - and, on the ride and out of nowhere, I determined how to structure a report that was in the really early stages.

These certain situations are typical of many standardized originative experiences I've enjoyed over the years that were aroused by "shifting gears." Taking a break betters personal effectiveness and efficiency.

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Chapter 5: Your Primary Business Goal

Synopsis

Here’s the basic point I truly wish you to think about: What is the basic goal of your business? The chief goal of your business is to bring in sales so you might generate a profit, correct? Correct.

So wouldn’t it make sense then, to discover the speediest route from Lead to Sale, with minimal overhead? Absolutely!

About The Profit

Realize that every time you add a step into your marketing funnel; you’re diminishing conversions from lead to sale. What I’m urging, is to... Cut out the “middleman”.

In this case, the middleman is the supposedly automated multi-step Marketing System. Consider it: All the system is doing is placing a lot of worthless steps in between a site visitor and a high commission sale being attained.

And the cost of having all these worthless steps is a cost to YOU. Income is made on the part of the middleman (the System owners), but you’re paying for this profit out of your own pocket with your membership fees, front-end products and ad money spent.

Example: you've too leads...

Lead > $49 Front-end > $500 Upsell > $2000 Upsell > $8000 Upsell > $12000 Upsell

If every step of the marketing funnel converts at 10% (which is truly high), that means:

Leads = 100

$49 Front-end = 10

$500 Upsell = 1

That means you drained leads at the 2nd step of the operation. This means if you were able to generate leads at a cost of $5 a lead, the 100 leads cost you $500. So you spent $500 on the leads and you made a commission of $20 on the front-end sale. And a $400 commission on the $500 upsell, you made $420. So you truly lost $80 and no one made it to the $2000 upsell point.

This is exactly what happens with most people who join a plan that has a lot of steps involved in their sales procedure. The members don’t have an honest viewpoint of the bottom-line numbers, and how would they? The only info is what the plan owner’s state.

If more members truly did their own math-rather than going by what other people state-many people would be making truly different business selections.

The greatest issue is that everyone seems to forget the chief purpose of the business, which is to make income. Rather, people get distracted with selling front-end applications, kits and low-level products. Few ever make it past that point to truly generate a profit on a consistent basis.

Generating leads isn't the goal. Yielding a profit is. Big difference. Most people are going for the leads, and that’s it.

There are a lot of one-hit-wonders online, which represent most of the “success stories” and “recommendations” that you see on sites.

However once again, the goal of a business ought to be to generate an income on a consistent basis.

Chapter 6: No Matter What You Choose You Need Integrity

Synopsis

Integrity is taking action in a way that’s in line with your stated values. Many people confuse integrity with ethical motive and moral philosophy. According to Wikipedia, “Integrity is a concept of consistency of actions, values, strategies, measures, principles, expectation and results.” To act with integrity implies that your actions match your expressed beliefs and values.

Be A “Stand Up” Person

To act out of integrity means your actions don't match up with your expressed values and beliefs. For example, if a marketer states on his web site, “I value helping others succeed”, however then he doesn't take action to help others succeed-he's out of integrity.

However, if a marketer states on his web site, “I value helping myself succeed”, and he takes action to help himself succeed-then he has integrity. Integrity isn't about being right or wrong. It’s about actions matching up with expressing values and beliefs.

The most significant thing, especially if you're a person marketing yourself online, is that you have integrity with yourself. If you don’t have that, you might never have it with anyone else. What are your opinions? What do you value? What is significant to you?

Does what you offer, and how you depict your business, have integrity? Do the actions you take online match-up with your core beliefs?

That is step #1 in success. If your actions don’t match-up with your nitty-gritty values and beliefs-if integrity doesn't exist-attempting to accomplish success will be a stiff battle.

However, when what you provide is in line with your core values and opinions, any resistance appears to dissipate without notice. It’s not a “fight” of getting people to buy stuff. It’s merely a matter of sharing what is already there. The whole process of making income becomes fun and enjoyable.

Let’s face it: we don’t have a boundless number of days on this earth. There's no point in “struggling” to make revenue when you might have fun making money. This is the benefit of building a legacy with integrity.

Producing a successful business, regardless if it’s online or a traditional business, takes a lot of “blood, sweat and tears”.

The last thing you wish is to put in all of this work, and have zero to show for it.