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Google offers users to put the photo of the author of the articles. They belong to the same author in the SERPs. In turn, these authors get benefit from increased exposure as their profile pictures of Google+ accounts get along with their websites in search results in google.

It results in making your website links appear unique and different from the rest, in addition to that, in the not too distant future SEO will benefit by so-called "author rank" (not implemented by search engines yet).

To begin with rel author, author must have a Google plus profile, and on this profile there is widget links on the right, where we can mark our social profiles and websites or blogs where we write. It is where we must add the URL of our blog in this section.

On the other hand, from your blog, you must add a link to your Google Plus profile rel author, that both are intertwined and google will understand that you are a registered author, by doing so, next time you'll see the author face in the SERPs.

SEO plugins for WordPress

In this section we will see that with all the plugins we can facilitate many of the tasks in the field of onpage SEO at both structuring of posts, load speed and many other aspects. Without these plugins, these tasks would be pretty much heavier tasks. We also recommend using the minimum number of essential plugins on our WordPress blog, since they are pieces of code that do not have a direct relationship between them and can even cause incompatibilities with each other.

SEO plugins road

WordPress SEO by Yoast

The WordPress SEO plugin by Yoast is likely the most used and most comprehensive plugins in WordPress. Once it is installed on your WordPress, your Admin panel is changed completely. After its installation you can include a Meta Description and Meta title for each and every item separately. In addition it also indicates your keywords and it will give you a review of whether the you're using enough titles, bold words and images. In other words you can optimize you article in a very simple way. Other optimization functions that you will have are like setting structure of your site, as do certain pages to noindex, set permalinks, review internal links and submit site maps.

All in One SEO Pack

It is also one of the most used Plugins. This WP plugin is also one of the best WP SEO Plugins and it is rival of WordPress plugin by yoast. Both of these plugins have almost similar functions. It also works very well and you could select one or the other which depends on the Compatibility of either plugin with your template.

SEO Plugins for internal linking

SEO Smart Links

This WP plugin assists you to put internal links to your site automatically. You could choose the keywords to link with your best articles. By using it, you can develop the bounce rate and also spending the authority and position of the older posts to the new posts. It is a good way to do internal link. We can also do internal linking manually, but this plugin makes it is so much easier.

Broken Link Checker

It checks all of your pages and automatically and informs you if it finds a link that is broken or does not exist anymore. Using this plugin would be very helpful because Google ranking bases on the links and Google does not like the pages or posts with broken links. In addition to that, it also notifies you if an image does not exist anymore. It is available for free.

404 Redirect

It is very important and necessary plugin because it will collect all 404 errors and notifies you.

SEO plugins for optimizing images

Smash it

It is a simple nut useful plugin that let you to decrease your weight of images to upload. It doesn’t alter the size of the image it only compresses them. This will advance loading speed of your blog.

SEO Friendly Image

As mentioned above, Google does not recognize the images so it's must to add a description and alternate text in all. By using this plugin, you can to automatically fill the image descriptions with the respect to title of the post. By using this plugin, your website will not have images without any description.

Regenerate Thumbnails

This plugin recreates all thumbnails with new sizes that you assign to them, so you could easily tailor your whole library images to new sizes that are used in your template and thus reduce load time of your blog or website.

Various WordPress SEO optimization plugins

Google XML Sitemaps

It helps you in creating a new sitemap of your site for each time you are posting something new.

Authorsure

It allows you to configure the Author of Google and show your face in search results. Also it works well if your website has many authors and you want to show a different face on Google for each author.

Google XML sitemap for Video

This creates video positioning for every video file that you set. This is a great plugin to have an impact in search results for visibility for your videos as it displays image of you video in the search results like you see for YouTube videos. It's a way great to get traffic from Google.

Load speed SEO WordPress plugins

BJ Lazy Load

This plugin makes the content visible when they are loaded by the user. This removes the load at the beginning of everything and improves load times. It may help if your page uses many plugins and pictures and displays content costing a few less seconds.

Google Page Speed Insights

This plugin uses the tool Google Page Speed to give you advice and recommendations to lighten your page. Google gives you a score from 0 to 100 failures and tells you how to correct them.

W3 Total Cache

The cache is a copy of elements that stores your web browser reader. This means that there are elements that do not have to re-download.

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What can a healthy mailing list do for your business:

One of a small industry’s biggest keys to great advertising is a healthy email list. Whilst an effective and proper management and smart use of your mailing list is what will power your sales immensely, and though it is ordinarily a very big project to be able to create a good mailing list in itself. With the inbox muddle on the rise and all internet users getting extremely touchy about what they wish to see in their inbox and what not, chances are most of your emails; if not appealing, enough will get deleted. Capture the attention with a captivating subject line and do not forget that a healthy mailing list is the one, which has relevance and interested recipients only! Entrepreneurs such as you will always have to boost their subscriber lists with relevance and care, you cannot just shoot emails to everyone in the world, and if you stick to exclusivity unlike most marketers, you will be able to make more sales.

Luckily, there are a number of straightforward and effective approaches of making an impactful e-mail list, including a few ordinary online and a few offline techniques, as good as a new procedure the old ones are effective too, and a few paid advertisements, events, launches and particular FREE or just irresistible offers. The challenges at hand in order to maximize this record progress and in turn list building is to ensure that every customer has had more than that was promised, this will give the customer a beacon to follow and soon they will come rolling in like ants, wanting more and more of your product.

How can you make a mailing list?

Utilizing these methods responsibly, the above listed methods and all the secrets that we have given away to you, if used effectively will give you the best possible results that can be driven from a well built mailing list. You must ensure that your list is complying with all authorized requirements and is respecting subscriber preferences for this will give you a better chance at nailing those sales. Junk mail, you must take advantage of this Longstanding Channel and ensure that all your subscribers agree to a certain terms and conditions so that your emails do not end up in the spam or junk folders, or even the trash.

You must intensively advertise your e-mail sign-up in all catalogs, listing ads and direct-mail and various such varieties will ensure a bigger list and hence a much more enhanced out reach. An easy checkbox accompanied by a small box for writing in an email ID, with a few important details and possibly credit card number and credentials is all that you will need for subscription renewals, and those precious sales! You must provide with a good, which people will love to buy, give off free items, which they will love, and in no time you will be able to grow your list considerably.

Precautions that must be taken:

When making use of this tactic, be certain that your mailing list along with its new subscribers starts to receive all that it is interested in, don’t beat about the bush and be straight to the point, this will leave you with higher chances of sales! Chances are that if you do not get straight to the point, you will have wasted a significant amount of time and would have passed on a bad image of your brand, and it is significant to keep your brand contemporary and exclusive to be able to make those much-needed sales!

E-mail sign-up enable customers to sign up for all e-mail subscriptions that you have to offer. Adding a clear and conspicuous feel to your website will aid and facilitate that electronic mail sign-up for your website’s visitors. This original acquisition practice is not only the most effective, but additionally very effortless to implement and make use of. There are just a few main things to take into account when using this tactic:

Hold the though and the trail and think of all the website sign-up containers, no matter how regular and smooth and not so special they may seem, they serve their purpose and there is nothing more you need out of them. This is exactly what makes them more reputable, convenient to search out for and acquainted to your audience, they immediately know what awaits them and will only sign up if they are interested, a pop up sign up box will bring more attention to itself than a regular static one would. You must look into the possibilities of getting a pop up sign up box.

Make your best attempts to place sign-up boxes either as a part of the top banner or just underneath something, which catches and usually gets a lot of traffic. Most results have shown that these boxes located near the highest point in that of an internet website tend to perform higher and much better than those located in the footer region do.

Making it more effective:

Couple your sign-up containers with a clear description of “what’s in it for them.” Let your customers know precisely what to expect from you when they are signing up, and promote the advantages for them being on your electronic mailing list. This can be as simple as selling the general advantages of the channel, you just to have list the best features you have to offer. Account Registrations and on-line Ecommerce types - include electronic mail signal-up and lead them directly into your forms, where webpage registration is essentially the most long-established and powerful approach of acquisition for entrepreneurs. A certain study observed that seventy seven percent of entrepreneurs deem website registration as a powerful tool, when it comes to phrases of each of their mailing lists, be it the quality and or the variety, this is the best and most straight forward approach that can possibly be taken up. So be certain when you incorporate that e-mail signal-up into all account registrations and any other varieties of data collection you feature on to your website.

To be able to effectively do this, you must simply stick to the following high-quality practices:

The motivation for registering needs to be clear and relevant to your target viewers, you must be able to list the benefits of registering to your e-mail subscription and ensure that these are not only clearly listed but are a temptation that your subscribers cannot resist.

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One of the most common things you’ll find if you start looking at websites, is that they come in all different sizes, designs, shapes, colors, and fonts. So what does that say? Well, it says that there isn’t one way that works. However, if you look a little closer, you will see that there is some common elements on those that are successful. So let’s have a look.

1. A welcoming approach – you want your visitors to feel welcome when they land on your home page. Be up front – say “Welcome to ….”

2. Establish credibility – your page(s) need to establish that you are an excellent resource for the products/services that you offer. Tell them what it is you do and what you offer. “Your source for…”

3. Help your visitor get orientated – tell your visitor about your site, what they can find where, and always remember to answer the #1 question going through their head, “What’s in it for me?”

4. Easy navigation – nothing will have a visitor hitting the back button faster than a navigation system that is hard to follow or understand. So make sure when you are creating your website to keep it easy.

5. Contact information – It is important for your contact information to be readily available. If you don’t share your contact information there are legal ramifications, but it is also difficult for visitors to build any trust if they don’t know who you are or how to contact you.

6. Easy process for contact – make it easy for the visitor to email you, or access live help. Yes, they can phone, but many people prefer email.

7. Privacy statement – make sure that your visitors know what your privacy statement is. You can use a standardized one if there is nothing complicated about what you do. There are also programs available online that for a fee will help you create your privacy statement. People want to know that you are not selling their information and so you need to tell them what your policies are.

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Chapter 4: How to Find Pages and Groups to Share Your Content To

As we mentioned briefly in the last chapter, one of the best ways to get your posts seen by a targeted audience is to post to existing Facebook pages and groups. This way, you can choose who sees your content based on their interests and you can benefit from all the hard work that the creator of that page or group has already done.

You’ll find that most Facebook pages are built for promotional purposes by their creators. As such, you often won’t be able to add your own content there unless you first become an administrator-which requires permission from the owner.

Instead then, look for and join groups. This way, you’ll be able to take part in the discussion and this will often include the ability to post links if you so wish.

Finding Facebook Groups

The question then is how do you go about finding new groups? One way to do this is with the simple search tool in Facebook. Just click on the search bar at the top (which says ‘Search for people, places and things’) and then start typing the name of a group you might want to take part in. Normally this can just mean typing in the name of your niche. Have a website/business in the fitness niche? Then just search ‘fitness’ and see what comes up. Likewise, you can also pick topics that are within your niche, for instance if your topic is ‘fitness’ then you might pick ‘the gym’ or ‘running’. If your niche is writing, then you might pick ‘fantasy writing’.

Big groups have the advantage of having a wider reach and helping your content to get seen by more people but smaller ones have the advantage of keeping your content at the top longer. The best call is to try some of both.

And don’t be afraid to try out groups that are only distantly related to your topic - this is a great way to branch out and attract new audiences. For instance, if your topic is ‘parkour’ or ‘free running’ then you can also promote that in a group about martial arts as the two have similar roots. You could even write an article specifically on ‘parkour as a martial art’ or ‘the influence of martial arts in parkour’. Melding two vaguely related topics together also happens to be a great way to come up with ideas for new, original content.

If you find yourself struggling for inspiration when picking Facebook groups though, then another method you can use is to try Facebook’s grid search. This allows you to see groups that have friends as members and to see suggested groups. Just look along the left hand menu of your newsfeed and then scroll down to ‘New Groups’. Click this and you’ll be given several tabs. New groups are groups you’ve been recently added to but you can also see local groups (useful for local businesses), you can see ‘suggested groups’ (useful for finding things within your niche) and you can find ‘friends’ groups’. Friends’ groups is surprisingly useful because it lets you see groups your friends are in. As such, you’ll be able to find places where you can likely post without getting deleted. If you’re University alumni for instance, you may be able to find clubs and societies you once belonged to - and this gives you an excellent platform for promoting your stuff. Don’t be afraid to promote to your friends!

Finally, one more trick is to consider looking at the existing fans and members of your current page or group and then seeing which groups they are members of. This is a powerful strategy because it shows you where interests cross over. In other words, if you’re already seeing people migrate from those groups, chances are you may be able to find more recruits there.

Posting to Groups

So, find a Facebook group that is somewhat relevant to your niche or industry, come up with some somewhat relevant content and post it there. Simple! If you create an article on Bruce Lee and share it to a martial arts group, then in theory you can get thousands of new visitors... instantly.

The only problem is that you’ll probably get deleted...

So instead of being purely promotional and out for yourself - think of ways you can give back to these communities. Use this as an opportunity to demonstrate your knowledge, your expertise and your value. Only once you have built up trust should you post your very best content there. Don’t overdo it and make sure you give more than you take. Business is all about offering value and Facebook is no different!

Outreaching to Other Facebook Pages and Cross Promoting

One of the most popular concepts in digital marketing at the moment is something called ‘influencer marketing’. The way this works is simple: instead of building a huge audience over time that you will be able to share your content to in the future, the aim is instead to simply find an existing large audience and then to share with them. This way, you leapfrog all the time and effort spent building and get straight to the profiting! The person who can give you that route to the market is called the ‘influencer’, hence influencer marketing.

On Facebook, this largely means finding the owner of successful Facebook pages and groups and getting them to promote you on your behalf. The good news is that it’s relatively easy to start this process seeing as Facebook lets you find the group owners quickly and message them. The hard part is convincing them to post for you.

So then, make sure that you have something to offer! Often that will mean offering some money but it can also mean offering to post to your network in exchange for them posting to theirs. This is essentially the same thing as an ‘ad swap’ and it should benefit you both.

If you’re lucky and you find the right page owner, you may even find they’re willing to post your content for free. Make something tailor made for them and they will often agree to share it if it’s genuinely good and interesting.

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Chapter 6: Put Everything In Place For Having Employees

Synopsis

Most home businesses start out with just the individual working through the business and only when some real money is being made does the person then consider adding on other to assist in the business.

Get Ready

This assistance may come in the form of getting others to operate the business on an expansion platform but from their own premises, but if this is not the case then the individual would have to consider expanding the business premise within his or her own current work space.

This could to be rather challenging in some cases but with a little careful planning and thought it can be comfortably achieved.

The following are some tips and areas to consider that ensures the employees stay focused and are comfortable:

Keeping the general environment as professional as possible is perhaps one of the key issues that should be dealt with from the very beginning.

Designing a work area that is separate from the hustle and bustle of the surrounding home environment is important. This is the main element to consider as it can be vary distracting for the new employees to have non work related disturbances constantly apparent and present.

Having such distractions can seriously interfere with the level of concentration and commitment the employees put into the work process of the day.

With the relevant space being identified and allocated, the next step would be to consider the comforts of the employees. A comfortable work space will encourage better levels of productivity.

Ensuring all the supporting equipment is in place will also help to generate the desired level of work production percentages. If the general budget permits the equipment chosen should not be shared by several employees as this too would eventually affect the efficiency of those working together.

Having to wait around until someone else is finished with the particular piece of equipment would not only be a waste of time and resources, it could also eventually end up frustrating the employee.

Chapter 7: Develop An Exit Strategy

Synopsis

Almost everyone who decides to go into the home business style of earning an income, often forgets to take into consideration the strategies that should be in place should the individual decides to call it quits and close the business.

Though this would seem unimportant and even not needed at the time, it does have an important impact on the individual and the business revenue earned through the course of the business should this end be executed.

Therefore it is advised that some consideration should be given to this, and all the necessary mechanisms be put in place at the very beginning of the business plan to ensure a smooth transition process prevails.

When It’s Time To Go

One way of developing a practical exit strategy from a very profitable ongoing business endeavor without causing the “boat to rock”, is to reward one’s self with huge amount of “goodies” in the form of bonuses, pay checks, special shares or dividends and the likes, regardless of the company’s current performance levels.

In doing so, the company will be able to deplete its current healthy revenue reserves and direct them into the coffers of the owner, thus creating a viable and quick exit when the time is right.

Another form often utilized and is not really messy or complicated is the liquidation process. This style is used, when the home business owner has simply decided that enough is enough, and wants to close the business without any fuss.

In this scenario the individual would just literally close the doors on the business and after paying off any creditors and other shareholders, putting up the equipment for sale if any, whatever balance left would be considered rightly his or hers.

There would be no or minimal negotiations involved and certainly no lengthy time consuming processes to adhere to. There would also be no need for legalities such as transfer of control or redistribution of shares if the business was solely owned by one individual.

Chapter 8: The Importance Of Handling Your Home Business Correctly

Synopsis

The opportunities available for creating a home business are almost limitless and really quite exciting. The main issue the individual has to concentrate on is choosing the business that would most suit his or her interests, personality and capability. Once this is done other relevant factors can be looked into and then the decision to go forward can be made.

You Have To Do It Right

There are several factors that would ideally be considered once the particular business endeavor has been identified and the following are some tips that one could follow in order to ensure some semblance of smoothness and success is evident:

Besides choosing a viable business the individual should also consider the market interest and how the business entity will be received by the masses.

Importance should be given to the way the business is going to be presented and identifying suitable online tools to help ensure the success of the business is very important.

Getting the business recognized and ensuring its visibility percentages are high to capture the target audience intended should be the priority. As competition is ever prevalent this fact cannot and should not be underestimated at any time.

Commitment is another important element to consider when intending to set up a home business venture.

Often the distractions that are commonly found within the home business environment can cause the intended business to derail even before it really has a chance to take off.

Therefore the individual should be armed with the mindset that is strong and totally committed to the home business.

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Chapter 7: Using Mobile Technology

Synopsis

The explanation within the name title is in itself self explanatory as mobile technology is mobile form of portable technology. The examples of which include laptops, notebook computers, palmtop computers or personal digital assisting devices, mobile phones and smart phones, global position systems otherwise known as GPS devices, wireless debit and credit card payment terminals and many other yet to be mentioned.

Mobile

Most of the above can assist in a variety of ways and some of these positive contributing factors are listed below:

The facilitating of wireless fidelity as a type of wireless local networking technology.

Bluetooth connection for mobile divides also wireless in its design.

Third generation global system application for mobile communications and general packet radio services for data processing and data networking.

Dial up services which contribute to data networking using modems and telephone lines.

Virtual private networks with secure access to a private network base.

All these innovative tools can offer the customers invaluable assistance in improving the current services provided. Customer relationship management can be done over the internet allowing the individual to stay updated on the details virtually anywhere and anytime.

Payment methods can also be made more accessible without the inconvenience of having to search for an actual payment receiving machine.

Other advantages include being able to be directly links to business information even when the individual is away from the work terminal and tangible information base. This important facility is definitely an enormously beneficial advantage as in today’s business arena most interactions are done is a fashion that does not necessarily include a formal business setting.

Due to this unconventional style of conducting business exercises the invaluable mobile technology has been able to prove its worth. Such information retrieval would include customer account history, check of pricing and stock availability, placing of orders on demand and many others.
Synopsis

Because of the vast reach with no visible boundaries the tools available for use in terms of getting the desired visibility for the endeavor are also of a rather formidable amount, but with the introduction of forums this visibility factor has taken on a whole new level of exposure.

Chapter 8: Forums

Synopsis

Businesses in general need some form of community support in terms of creating awareness and revenue thus the formation of the forum platform serves adequately to address both needs.

Online forums are one of the best ways of fostering business awareness among the desired target audience. There forums create the access to being able to exchange ideas and information while at the same time facilitating the interaction element that gives way to discussions and other beneficial elements.

There are also instances where trouble shooting exercises can be done in an informative and non threatening style which would ideally lead to a better understanding and collaboration on furthering the business entity. It would also help to create the sense of trustworthiness that is so important in today’s business climate.

Using the various different technology tools the forum participants are able to interact while providing information which may include scenarios such as message board forum, chats, instant messaging and many others.

All this can be done with the stubble guidance of the individual to ensure the moderations of the discussion and interaction so that the basic ideas of achieving the business goals are not adversely effected.

All these factors contribute to real time answers and solutions that other tools may not be able to facilitate well.

Wrapping Up

Through the internet platform the limitations of geographical confines have been erased to birth a new platform where there are no boundaries at all in existence for a business to grow and reach its target audience no matter where in the world they may be.

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Chapter 7: Use Exclusive Landing Pages

Synopsis

Anything exclusive has its positive and negative connective results, therefore it is important to understand the fundamentals that affect such results and then decide if a particular style is suited for a particular endeavor. The use of exclusive landing pages is no exception.

Your Pages

Most landing pages on the Facebook tool helps to create interest in the viewers or fans in order to convert them into being firm fans and this not only raise the fan base listings but also create enough revenue through these interests.

Instead of directly exposing the wall to the viewer one can make a more appealing reach by providing a well designed landing page which is attention grabbing which in turn will be able to hold the attention of the visitor.

There has been verified statistics to prove that landing pages have generated more fans in terms of speed and growth when compared to other tools on the internet marketing arena.

Having landing pages that are exclusive in nature is also beneficial when the idea behind the posting is to not have it “littered” all over the internet thus causing over exposure.

This style of landing pages also creates a sense of exclusivity for the invited guest which in turn most of the time ensures the positive participation of the intended target audience.

Also because the message style is almost always of a singular nature there is little need to have confusing and overly enthusiastic postings.

Using the positive elements of the exclusive landing page will also help to fine tune the different channels of the possible multiple traffic sources.

The different sources of traffic from the exclusive landing page posting may include emails, Ad words, affiliate links, banner placement and others. Using an exclusive landing page is also easier as it does not hamper or cause designing conflicts.

Chapter 8: Reward Loyal Supporters

Synopsis

An important part of keeping the loyal element alive and growing lies in the incentives given out as rewards to this perpetual commitment. Using loyalty to gain and keep the business endeavor successful is important; therefore designing attractive rewards for these loyal supporters is well worth the innovative thought process and effort.

Keep Them Coming Back

The following are some of the more common and rather attractive rewards that most sites use for the reward programs for loyal customers:

The offer of exclusive discounts, coupons and content material is considered among the most desirable and effective. Tying discounts to other engaging activities will also help to generate interest, revenue and even “free” advertising.

Using low cost applications to create custom fan only accessible material will also create the necessary incentives that works as effective rewards too. This style of rewards is especially enticing because it gives the recipient a sense of exclusivity that is probably unmatched.

Giving back is another concept that is much appreciated by loyal fan based visitors. The idea that their contributions are being acknowledged in the form of specially designed rewards is indeed special and thoughtful.

Designing the rewards to reflect the fact that their contributions are not only important but are also seriously considered for the opinions and feedbacks posted will ensure further long term support. Building the special rapport is a very big and important part of heightening the loyalty percentages.

Sometimes taking it a notch higher in the exclusivity platform also brings about a pleasant surprise for the fan that is being honored in an exclusive way. This would mean actually featuring the loyal fan by perhaps posting an interview with the said fan where the entire content of the post is about the fan’s loyal contribution. This sort of exclusive recognition is beneficial to both parties and to the viewing audience at large.

Chapter 9: Learn About Facebook Marketplace And Plugins

Synopsis

Among the many tools for internet marketing one will find the Facebook marketplace and plugins. These tools have their own individual merits that are worth understanding and exploring for the purpose of optimizing on the exposure they can effective provide.

The Plugins And More

Marketplace is basically a platform for buying, selling and generally the exchange of a variety of entities within the safety of known participants.

This platform of trusted and recognizable participants allows for the controlled environment to be less likely to have negative connotations affixed to the transactions.

The easily line of messaging friends and sellers and buyers about possible transactions is both a welcomed and desired element. These transactions can also be done on behalf of trusted parties with the same positive results.

Another interesting feature offered by this marketplace tool is the facilitation of being able to support charities with a percentage of the transaction revenue earned. This support for charities can usually generate more revenue as others become interested in being part of the process for creating the revenue.

Facebook social plug-in is another tool for quick and easy avenues to extend the reach and connection between the website visitor and the host for comfortable and beneficial interaction.

This sharing of information content will be instrumental in driving the desired percentage of traffic to the website being featured thus gaining more ways to keep track of the ongoing activities and exchanges.

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Chapter 4: Learn The Difference Between Bookmarking Sites

Synopsis

In order to reap the optimum benefits from the various bookmarking sites available it is first important to understand the sites individually and their varied differences before making the choice best suited to the needs of the individual.

What Are The Differences

As most business endeavors come with various different requirements and immediate needs there should be some serious research done before deciding on which tool best contributes to the positive desired outcome.

Each social media tool come with a different set of rules, target audience base, expectations and designs and thus finding the tool that caters to every aspect of the needs is both important and necessary in ensuring the desired outcome is reached.

Using the social bookmarking site allows an individual to store, organize, search and manage the favorite features or content material of the webpage on line.

There are also features available for sharing the content with others either in an individualistic way or as a group. These may include examples such as Diggo, Blinklist and Simpy.

Therefore the differences really lie in the reasons for using or making a particular choice rather that in the application itself.

How the bookmarking sites are used for the advancement possibilities is better and more effective at a particular time. Digg revolves around the members posting relevant material to the site and getting the desired attention to the material posted.

As for Delicious it plays a part in creating the tag for freely chosen indexing terms which help to create the access to others users to view the current blogged topics.

Stumble upon is a unique product on the web that creates the interest in the host and the material posted. It is touted to be among the easier and most enjoyable of all the bookmarking tools currently available.

Chapter 5: Submit Your Content

Synopsis

There are various categories to narrow down into how and what content to submit in order to ensure the material is favorably accepted and viewed. The following are some points to consider when submitting content for the various platforms:

Getting It Out There

Website owner -

This category required the ability to present or post material that increases visibility of the site on the internet. The material must be able to draw the attention of the search engines for optimization purposes. The Google platform will ensure the material is well distributed for its content value across the web.

Business owner -

This is basically geared to cater to the online and local merchants where products are sold and information is exchanged. The details provided about the business entity such as the physical store location, access and other related information is posted to attract the customer to the website.

Publishing and media -

Also use this platform to facilitate the search and sale of title through the eBook store. The enablement of the distribution, monetary gain, and control access are all the features that are provided for. There is also the news and video content available through Google.

Public agency or NGO -

These resources can also be used to create the awareness of the existence of these various agencies. Providing information such as location information, ongoing and future activities, and other related material on the movement will help to create the visibility online.

The actual submission process is fairly simple and it requires just a little time and effort. The first step would be to login and if the individual is yet unregistered then that would have to be done first prior to the login stage.

Upon logging in the members can contribute a wide variety of content material to the web’s franchise community. However in order to get into the SEO realm of recognition it is not advised to post the best content as this will take away the element of surprise when the actual list of submissions is perused.

Chapter 6: The Benefits Of Social Bookmarking For Internet Marketing

Synopsis

The added advantage of having the social bookmarking facilitates the frequency of the search engine robots and indexing tolls on the pages and content is very important to the visibility factor.

The Advantages

With the valuable backlinks and links that help point to a particular URL will also create the much needed attention. The social bookmarking tool also optimizes the potential to promote the website content for the furtherance of the internet marketing foray thereby reaching a larger potential target audience base.

Being able to use the bookmark or saved links from other sites and then use them to provide useful information to those seeking it through the internet marketing’s various tool is also a positive move to make.

Another benefit would be in terms of cost which is virtually nonexistent. This is a free platform of advertising for business marketers and the potential reach of the tool is basically unlimited.

Through this wide exposure the visibility of the business can be also used to be tagged to other sites and this causes an even bigger enhancement of the endeavor.

As competition get tougher and the revenue earning possibilities become more challenging this form of free advertising is both needed and welcomed.

New viewing possibilities from the wider reach will benefit the business marketing industry as the benefits become evident in the product or service bookmarked.

Wrapping Up

Social bookmarking can effectively function as teasers to the real post where the viewer is encouraged to explore further in order to get to the desired information.

Having a good service or product or business portfolio will not benefit if the right target audience is not reached in order to turn all this into revenue earned. Creating a platform where the business is made as visible and as accessible as possible is where the social bookmarking tool comes in.

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Chapter 4: Use Social Media Video To Get People To Your Blog

Synopsis

The use of video has become an important and popular tool for most people posting information on the internet. Perhaps one of the reasons contributing to its popularity is the greater level of attention the visual and audio presentation form is able to garner as compared to the written word campaigns used to promote anything.

Using Video

There is definitely a rising trend of opting to use the video form for delivering the relevant information on the social media stage today. The use of video in the social media platform is dictating how information is being communicated. Thus finding ways to create visually attractive information packages is definitely one of the best ways to encouraging traffic to a site. In the quest to garner as much interest as possible to a site, one would be advised to seek competent video production companies to work with so that good quality video can be designed and made. If this is not possible another option that can also be equally beneficial would be to make one’s own video presentation using a good flip cam.

Encouraging previous satisfied customers and best clients to participate or be featured in the video is also another very good element to include. This inclusion would create the necessary confidence needed to make the featured item a success. Getting clients excited about becoming a source for referrals for the items featured is also beneficial, as this is very emotionally stimulating.

Today there are a lot of reality style visual attracting the attention of audiences which eventually become contributing factors to the success of what is being “sold”. Therefore using the video tool to promote one’s blog is not only a good idea but will also ensure a healthy number of viewing interests. Keeping the video relevant and exciting will stimulate the viewer into participating where necessary.

Chapter 5: Build A Community

Synopsis

The success of any online site depends largely on the amount of visitors it is able to attract. This is where the successful building of a community that is part of the site’s success an important and vital feature. There are several ways to go about doing this and below are just some to consider:

Build It

Learning from and studying other successful sites will give the individual an idea of what is needed and relevant to building a strong community. Sometimes a little and trial and error is needed in the exercise to eventually coming up with a site that is both pleasing and attractive, thus creating the interest which will eventually lead to the presence of a strong following or community.

Affiliating one’s site with other relevant sites is also an advantage in pursuing the building of a community. Having as many links as possible but ensuring these links are of a certain standard and informative for the community is also advised.

There must be a common purpose evident in the site to ensure the community’s interest. Using the tools that are familiar to the community will also help keep the community interested in visiting the site. Most visitors will not be impressed with tools they are not familiar with.

Posting material that is relevant is also the reason the community is built, as the visitors visit the site to view the specific information found at the site. Also including some comments or ideas of those in the community may be a welcome introduction as such participation can be deemed respectful. It is also a great way to recognize the members’ contributions and loyalty.

Encouraging the current members to contribute through referrals also helps to expand the community. This is an especially effective tool to use in order to garner more visitors as the members of the community can be believable advertisers.

Chapter 6: Direct All Of This To Your Blog

Synopsis

Designing and maintaining successful blogs is the intention of all those who set out creating blogs. The success of any blog really depends on the amount of visitors it manages to attract at any given time. Therefore understanding and applying all the helpful tools and ideas towards this end is worth exploring.

A Success Of It

As previously disseminated there are a variety of tools available on the internet today that can be used to enhance the quality of any blog. Ensuring the relevant tools are chosen and applied will help towards the success of the blog. Including the following will also help:

Creating a good and interesting first impression by designing a pleasant welcoming page and brief descriptive note of the eventual content is advised. Keeping the tone professional yet friendly and inviting should be considered, as this allows for a non threatening platform to be established.

Having a comfortable amount of posts without overwhelming the visitor is also important. Too few posts may seem lackluster and too many may come off overwhelming. Keeping the links and information posted of the same or similar material or wave length is prudent in ensuring the visitor is not confused.

Make the subscriptions to any links featured easily accessible. There is nothing more frustrating for the visitor trying to access the link only to find it user unfriendly. Including an email version of the RSS feed could be useful to the visitor.

Wrapping Up

Promote this all vigorously. Always be on the lookout for opportunities to promote. Browsing sites that might give added value to be linked to will prove to be useful to the visitor, thus garnering the future and perhaps even constant visits.

Leaving or participating in other blogs by leaving valuable comments or trailers on social sites will encourage interested parties to visit your pages. Being an initiator or a regular contributor to other sites within the niche, that is both respected and liked will eventually direct hits to one’s own site.

Ebook Sample Content Preview:

Chapter 5: Improve Your Marketing

Synopsis

Top sales pros affirm that it a great deal of the time takes seven or more communications or sales messages before prospective buyers make a purchase.

They in addition to that confirm that it’s normally easier to sell to a referral, because somebody they know gave favorable testimonial about their products or services.

What would come about if you combined both of these potent ideas? A nifty and thrifty two-step. Check out this two-step tip:

Get Creative

Accumulate leads with your auto responder. Ask for mailing addresses and phone numbers, too, for additional ways to follow up with each individual.

When you download the e-mail digest of everyone's e-mail addresses and additional information from those who asked for additional information from your auto responder, follow up multiple ways. Send out postcards. Call. Mail or e-mail sales letters and additional promotional pieces.

Release a price list of all the products and services that you provide in an insert, direct marketing package and / or .pdf to be made available thru your auto responder.

You might likewise include order forms, product descriptions, and additional sales material. Then send to the individuals in #1 above with monthly updates, announcements of recent sales and products / services, and a request for referrals.

So why not improve your closing ratio and reach out even farther at the same time? Do the two-step!

Chapter 6: Provide Top Customer Service

Synopsis

Ideally, when you perform buyer service, it's done on a one-on-one basis with each of your customers. That works quite well in the offline world - but on the Net, that simply won't do. Your customers are literally all over the Earth, and there's no way that you can truly deal with each one of them in person. That's where an autoresponder comes in.

Take Care

Buyer service with autoresponders is quite easy. When an order is placed, an autoresponder may send out the receipt for the sale, the info for accessing the product, and a ‘thank you’ e-mail.

This occurs whether you're logged in to your computer or on vacation in an exotic location! However customer service doesn’t always end right there, and if you're away from your PC, you might be letting your buyers down!

For example, an elderly gentleman sees your product advertised and places an order. Everything runs through just fine, and he receives the receipt, the download info, and your ‘thank you’ e-mail.

Your product is an ebook, compiled into a PDF file. This certain gentleman doesn’t understand what a PDF file is, and he has no clue what you mean by ‘right click to download.’ He needs additional buyer service for the product that he has bought, and there's nobody available to help him - nobody but an autoresponder.

Arrange an additional autoresponder that will send a list of frequently asked questions or issues that deal with buyer service or how to access the product. Likewise arrange a support autoresponder.

If he sends off a message to support, he ought to get an instant message back letting him know that his message has been received, and how shortly it will be addressed. This will supply him some measure of solace, and in most cases, he will wait that assigned time period for assistance.

All the same, if he doesn’t know how to download the product, and he sends off a message to support, and nothing occurs, he will most likely get very dissatisfied in a very short time period. The difference between a patient buyer and an irate buyer is one simple autoresponder message that can and should be set up in under 5 minutes.

Truly think your ordering process through, and consider the potential issues that might occur for your buyers. Get an autoresponder set up to address those issues, and you'll find that your purchasers are more satisfied with your products, and exceedingly satisfied with your buyer service - all because your autoresponders handle their Issues immediately!

Wrapping Up

Values make us as an individual and define how we invest our time, energy and cash. If our values are high, we may reach the limits of improving our personal and business life.

Throughout our life, we choose what we want to do with our time. Time is crucial, since time runs out quick. For this reason you, wish to invest time, spending your time wisely. Spending time wisely includes activities, entertainment, work, quality time and so on.

The average individual spends most of their day working. At the end of the day they return home to spend time watching TV, or engaging in activities with the family. Regrettably, family is a thing of the past. If you wish to better your life, you are going to have to work in the family.

To accomplish a time frame that works for everybody try considering discovering new interests. If you discover fresh ideas, it will help you open the doors to success.

Your directions in life are based on fresh ideas. For example, if you come home after work most times without spending time with the family, try practicing eating at the dinner table each night with your family. Don't allow room for excuses.

As you eat together, take time to ask how each person’s day went. This has proven to enhance relationships. If you enhance relationship, you're also building a new bridge to personal improvement.

One of the biggest errors some individuals make is hanging out with poor influences. If you hang out with poor influences, you're wasting time. Your values are low.

You'll have to build your values to better your personal and business life by changing company. You want to hang around with favorable influences.

Finding fresh positive influences is a key to success. Anybody who thinks positive will rub off on you, is right. To have new positive influences you have to learn communication skills.

Don’t be afraid to smile and say hi. There's nothing wrong with being friendly. One has to use good judgment however, since this world is filled with foul characters that have harmful intents. In addition, many individuals nowadays fear friendliness.