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How To Avoid Getting Your Adsense Account Terminated

Google, being the undisputable leader in search engines from then until now, is placing a high importance on the quality and relevancy of its search engines.

Most especially now that the company is public property. In order to keep the shareholders and users of its engines happy, the quality of the returned results are given extreme importance.

For this same reason, doing the wrong things in the Adsense and other forms of advertisements, whether intentionally or unintentionally, will result in a severe penalty, may get you banned and even have your account terminated. Nothing like a good action taken to keep wrongdoers from doing the same things over again.

So for those who are thinking of getting a career in Adsense, do not just think of the strategies you will be using to generate more earnings. Consider some things first before you actually get involved.
Hidden texts. Filling your advertisement page with texts to small to read, has the same color as the background and using css for the sole purpose of loading them with rich keywords content and copy will earn you a penalty award that is given to those who are hiding links.

Page cloaking. There is a common practice of using browser or bot sniffers to serve the bots of a different page other than the page your visitors will see. Loading a page with a bot that a human user will never see is a definite no-no. This is tricking them to click on something that you want but they may not want to go to.

Multiple submissions. Submitting multiple copies of your domain and pages is another thing to stay away from. For example, trying to submit a URL of an Adsense as two separate URL’s is the same as inviting trouble and even termination.

Likewise, this is a reason to avoid auto submitters for those who are receiving submissions. Better check first if your domain is submitted already an a certain search engine before you try to submit to it again. If you see it there, then move on. No point contemplating whether to try and submit there again.

Link farms. Be wary of who and what are you linking your Adsense to. The search engines know that you cannot control your links in. But you can certainly control what you link to. Link farming has always been a rotten apple in the eyes of search engines, especially Google. That is reason enough to try and avoid them. Having a link higher than 100 on a single page will classify you as a link farm so try and not to make them higher than that.

Page rank for sale. If you have been online for quite some time, you will notice that there are some sites selling their PR links or trading them with other sites. If you are doing this, expect a ban anytime in the future. It is okay to sell ads or gain the link. But doing it on direct advertisement of your page rank is a way to get on search engines bad side.

Doorways. This is similar to cloaking pages. The common practice of a page loaded with choice keyword ads aimed at redirecting visitors to another “user-friendly” page is a big issue among search engines. There are many seo firms offering this kind of services. Now that you know what they actually are, try to avoid them at all costs.

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Why You Should be Using Online Video Marketing

If you are just starting to dabble in online video marketing, this is a very wise business decision. If you still are not sure if this is the right decision, check out these five reasons why you should be using online video marketing and what you stand to gain by making this decision.

#1 Your customers are spending their time watching videos

Did you know that more than 4 billion views occur daily on YouTube? It’s the second largest search engine with only Google ranking higher. 55% of people watch at least one video daily and 78% watch at least one video weekly. That information in itself should have you stoked to get that video up and enjoy the benefits.

#2 Your Competition is Already Benefiting from Online Marketing Video

Did you know that 81% of all senior marketing executives are using online marketing video? That’s up 11% from just two years ago. Don’t miss the opportunity that awaits you.

#3 Video is Easy to Search

When it comes to searching on Google 70% of the top 100 searches are videos. Consumers are seeking information on products and services and they are ready to buy when they find what they want. YouTube is the second largest search engine and so videos rank well and you have an optimum opportunity awaiting you with online video marketing.

#4 Videos are Educational, Entertaining, and Inspiring

Over 60% of consumers spend at least 2 minutes watching a video about a product they are thinking of buying. Video is excellent for marketing because it engages emotions. Viewers can get mad, cry, laugh, and learn. Viewers are far less likely to walk away from a video than an article because of the visual component.

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Why Do You Need To Learn To Be A Good Sales Copywriter?

This skill of being able to influence your readers without them realizing will be your greatest marketing tool. This is why good sales copywriting is extremely important and can be a difficult skill to master. Being pushy and aggressive will turn your readers away. Being obviously manipulative will push your readers away. Being dishonest will have your readers blacklist you. So you need to master the skill of being persuasive without being obvious about it.

You have your great new product and you want the world to know about it. Not only do you want your readers to buy the product but you will also want them to sign up for your mailing list. Having the write sales copy will have your readers doing both. You want to turn them into long term loyal customers so that when you launch your next product you already have their contact information from the mailing list. Try to think like the customer when creating your sales page. What kind of information do you want to get on a sales page and how much do you want to know. How would you go about researching and purchasing any new product? It is likely that your customers will go through the same steps. You need to highlight how your product will benefit their daily lives. What do they get from it? How will it help them? The need a good reason to hand over their hard earned money to you. You need to have great sales copywriting skills because it will sell your product. You will eliminate any hesitations your customers have about buying your product. You will convince them it is something they need in their everyday life because it will save them money, provide enjoyment, or somehow benefit them if they didn’t buy your product. You need to have confidence in your product and that should shine through in your sales page.

12 Steps to Creating Great Online Sales Copy

Now that you know what sales copywriting is and why it is an important skill for anyone to learn, whether you are new to sales copywriting or need to up your game, here are 12 important steps to follow to create the best online sales copy. You have your product and you need to promote it. Try to keep your sales page to one amazing product. By focusing on one product you can really engage with your reader and have them concentrate on the greatness of that product.