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Mistake #6 – Using Audio or Auto-Play Videos

Nothing is more irritating about the average website than being startled by loud audio that you weren’t expecting. This is especially true if it happens at an inopportune moment, such as when you’re surfing inconspicuously at work and it’s not break time, or if your kid is asleep and it wakes him up, or if you’re browsing somewhere you shouldn’t be (like, say, church or at a funeral – oops.)

Unless you have a very good reason for doing so, never automatically play audio or video on your website. Polls have shown that if a user is hit with audio or video that plays automatically, it drastically increases the chances that they will immediately leave. (This increases what is known as bounce rate, and if your bounce rate is too high, it can adversely effect your search engine rankings.)

The only time you should maybe set something to automatically play is when it is the primary focus of your page. For example, a video sales page or squeeze page might require auto-play.

Otherwise, make it so that users have to manually activate audio or video. Your users will thank you!

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Mistake #3 – Sticking With MMO Products

MMO, or Make Money Online, is one of the most financially lucrative markets there is, but it’s a mistake to concentrate solely on that one market. Did you know that even the biggest internet marketing (I.M.) gurus have diversified into other markets?

That’s because any niche, no matter how lucrative, has a maximum income cap that you can reach. Eventually, you could reach virtually the entire market, and your income will suffer because you have nothing new to sell to them and no way to add new value.

Sure, this is an extreme example. The fact is, no market has an absolute cap, because new customers are being born and growing up all the time. But think about it. Once you’ve hit a plateau, your income stagnates.

But if you diversify, if you branch out into other markets, you’ll always have fresh products to promote. You’ll always have new value to add. You’ll always be able to make money because you’re not pigeonholed into one specific market.

I know it may be tempting to start with the MMO niche because it can be extremely lucrative and you’re learning a lot about it yourself, but unless you can help someone in that niche because you are an expert yourself, you’re better off trying a niche where you have more to add.

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Basics of SEO

Before you begin working on SEO for your WordPress website, it’s important to understand basic SEO principles as they apply to all websites and that should apply for many years to come.

Remember that SEO does evolve and change over time. It used to be that simply stuffing your keyword over and over on a page (sometimes in text the same color as the background so visitors would not see it) could help you rank on the first page of pretty much any search engine.

But search engine algorithms have gotten much smarter and much more complex. And this will continue to happen as time goes on. You need to prepare for that and keep evolving with the search engines.

As of this writing, there are some basic SEO principles you can use to help your rankings:

1. Keyword Research – Keyword research will always be important, even as search engines evolve into using semantics. Sure, you might rank for “top golf tips” if you pick the keyword “best golf tips” because they are semantically similar, but you still need to know what topics are most commonly searched for to be sure you’re creating the content that could help you rank for those searches.

2. Title Tags – The title of your page will probably always hold significant weight. Obviously, people are going to title their page based on their page’s content, so search engines will look at that as WordPress SEO 101 one of the most important factors when figuring out what a page is about.

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Chapter 3: How Does Affiliate Marketing Work?

People who want to make money online usually struggle with creating a website, ads, sales and closing scripts. They also have their own merchant account services. A few people may actually enjoy going through that process, but for those who don’t have the time, energy, or desire to put forth that much energy, affiliate marketing is ideal.

If you want to make money online using affiliate marketing, you don’t have to worry about the setup. The company usually provides you with information about the product and product reviews or testimonials that you can use, however, most people prefer to write their own personal product reviews.

Your payment gateway is already set up by the business. You don't have to worry about handling the money or dealing with refunds.

Here are a few different areas of affiliate marketing and how it works in these areas:

1. What You Offer

All you need to do is use a search engine like Google, and you can find a list of affiliate programs. A broad search will let you know every program out there. You may want to only be an affiliate for products in your niche. If so, then just search for the niche you’re interested in such as:

• Electronics Affiliate Programs • Cosmetic Affiliate Programs • Food Preparation Affiliate Programs

Whatever niche you want can probably be found by simple searching for it. You may want to look at some of the affiliate resources that are popular like Clickbank.com or Amazon.com. There will be a distributor form. It has the terms and conditions that tell you how you’re allowed to sell their products and what the commission is.

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Develop Content

Once you have an idea for the subject and market you’ll be addressing, it’s time to work on developing content. It’s a good idea to create at least three issues in advance so you don’t risk running into a situation where you don’t have time to finish an issue before it is due. It’s important to make sure your magazine is released on time every time or you will lose subscribers.

You should also ensure you’re developing content that is specifically geared toward your market. You may think that sounds silly and obvious, but too many beginners veer off their path. They might think that someone who’s into golf would enjoy an article about fine dining, but that isn’t always the case. Stay focused on your market.

There are three types of sections you will probably want to have in your magazine:

Columns – Regular columns that feature messages from experts. You can either write these yourself, or hire an expert in the genre to write this each month. Sometimes this is in the form of a letter from the editor, kind of an introduction to the issue.

Departments – These sections feature specific content each month. It might be something such as “Tip of the Month” or news.

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KDP Select

The whole world of self-publishing has been abuzz about the KDP Select program since it was first introduced, but never more so than since they introduced Kindle Unlimited.

Originally, the KDP Select program only had a couple of benefits. It allowed you to run up to 5 days of free promotions or discount prices per 90-day period, and it allowed you to get paid some money whenever an Amazon Prime member borrowed your book with their one free book credit each month. This didn’t translate to a lot of revenue, and you could run a free promotion by simply pricing the book free at another store (such as Barnes & Noble or Kobo) and asking Amazon to price match.

The only real drawback was the fact that you had to be exclusive to Amazon for 90-day periods (you could withdraw your book at the end of the 90-day term if you chose to do so). This meant you couldn’t put your book onto any of the other online stores, but since Amazon was, by far, the most popular eBook store, it was worth it to some.

In the summer of 2014, Amazon introduced Kindle Unlimited. For a price of about $10 per month, readers could borrow up to 10 titles at once, and an unlimited number total in a month. Authors were paid a percentage of the base fund. As long as the borrower read at least 10% of the book, the author would get paid for that borrow. The amount the borrow was worth varied based on the total number of books borrowed that month, and each borrow was worth a percentage of the total fund Amazon allocated for borrows that month.

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What Are Dedicated Email Drops?

A dedicated email drop is a one-time email someone sends to their own email list on your behalf in exchange for a fee. You will not receive the list itself. The list owner will send the email to the list for you.

Of course, that doesn’t mean you can’t get those people onto your own email list. All you have to do is send the traffic to a squeeze page instead of straight to a sales page.

The good news is that once that person has subscribed to YOUR email list, you can then market whatever products you want to them.

Dedicated email drops can be extremely expensive, but they can also be very affordable. It all depends on the owner of the list and what they’d like to charge. It’s very possible to find list owners who either don’t know the true value of your subscribers, or just don’t want to charge a fortune.

Dedicated email drops have a lot of benefits. For one thing, you can get a huge amount of traffic overnight, whereas other methods like social marketing and SEO can take months to see real results. Additionally, there aren’t as many restrictions as there are with advertising methods like AdWords and Facebook. If you’re looking to promote offers they traditionally frown on like weight loss or dating, dedicated email drops are a great choice.

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Designing Shirts

If you already know a little bit about graphic design, it shouldn’t be too difficult to create images for your t-shirts. Pretty much any design program (Photoshop, Illustrator, GIMP, etc.) is fine for creating t-shirt designs. Most systems accept image formats such as JPG and PNG, allowing you to use whichever program you prefer. Most systems also provide templates you can download to ensure you’re creating the right size image for your shirt.

You can look at existing successful t-shirts for ideas for designs. Obviously you don’t want to copy their designs. Just use them for inspiration as far as colors, layout, and the type of graphics you might want to use.

You could also hire someone to design your shirts for you. It’s nor difficult to find freelance designers that are hungry enough for work that they’ll create basic t-shirt designs for you for just a few dollars. Let’s say you pay a designer $25 to do a simple design. Even if you only sell a handful of shirts, you’ll still make a profit off that design.

Craigslist is a good place to start. You could always post an ad looking for a designer for t-shirt graphics. Mention how much you’re willing to pay, and ask for samples.

Many of the most successful t-shirts are nothing more than interesting text arranged in an eye-catching, pleasing way. Even a beginner can learn to create simple designs without much trouble.

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Types of YouTube Ads

There are actually three different types of YouTube ads that are available to advertisers. In this guide, we’ll be focusing on one in particular – instreams ads, but there are two other types you could also try. In-stream ads just happen to be the most effective for the majority of advertisers.

In-­?Stream Ads

The most effective type of ad on YouTube for general purposes is the instream ad. This is the type of ad that works like a television commercial, forcing users to view the ad before they can continue to the video they want to watch. Most in-streams ads have the ability for the user to skip the ad by clicking a link after the first five seconds of the ad has been viewed.

If a user clicks the ad, they can be taken to the advertiser’s landing page. This is ideal for getting inexpensive exposure to highly-targeted prospects.

The in-stream ads are perfect if you’re looking for a lot of impressions quickly for branding or promotional purposes. In-stream ads tend to get a lot more views than the other ad types.