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Working Smarter Means Focusing On Money Making Tasks
Last but not least let's talk hard, cold cash. That's why we're in this... to make money. We're not always good at keeping our eye on the prize though. It's easy to get into a routine at work and do stuff, just because that's how we do it. We get the ad in the yellow pages, we write the weekly newsletter column, we attend the local chamber of commerce meeting, we move through the paces and don't stop to do the math and figure out if this is actually the most valuable use of our time and resources. Working smarter in this case means taking a long hard look at what is making us money and what isn't.
You get the idea of what working smart not hard is all about. We'll go into a lot more detail on what you can do day in and day out to work smarter in the next two sections of this book. It's easy to see that this is very different from "just" working harder. Yes, you'll still be working and getting a lot of stuff done. The big difference is that working smarter means you think about what you're doing and are making smart choices instead of putting your nose to the grindstone and knocking out random things that need doing.
Your workday will fill up with whatever you let it fill up with. Don't you want to make smart choices and work on the tasks that will move you and your business forward instead of filling it with busy work? Great let's get started and move into the "Working Smarter Hacks".