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How to Create a Strong Cover for Your Ebook
You have written an eBook - that's terrific. Now you need to concentrate on creating a strong cover for your eBook. This step is where so many authors fall down. They are of the mentality that they have written a really good book and that will sell it. Sadly, that's simply not the case. Your eBook cover is often the determining factor on whether a purchase is made or the book is passed over.
So how do you go about creating a strong cover for your eBook? Good questions. Well, thankfully there are many free eBook creation tools you can use to create your cover. Many of these offer really good background images. Check out sites like Shuterstock or Gettyimages. There are all kinds of royalty free images that you can use - in fact, there are thousands of them. Be sure to take the time to check them out.
There are also others where you pay a small fee and the image(s) are yours to use. At first you might be hesitant to pay for these images, which is understandable. But consider this - you want to sell your eBook and you want to make money by selling it and we've already established the importance of having a strong cover, so why wouldn't you invest a little money in your project if you needed to.
You have one other option that's free to use. Chances are you have a smart phone and that smart phone likely has a camera. Why not take your own photos. They'll be yours, there will be no issues with copyright and you can take the 'exact' picture that you need. Just add it to your book and you'll be ready to go. This option is easy and certainly cost effective.
Put a lot of thought into your cover. What message do you want it to portray in conjunction with the book's title? How will you use your image to attract and engage viewers so that they take the next step and actually buy your book? What kind of image would serve your message best - a simple but effective image or a more complex image?
Your eBook is as strong as your cover is. So take the time to create a strong cover. You put all that effort into writing your eBook, don't stop now! Make it an eBook viewers won't want to pass by.
When Writing an E-book Go Beyond the Obvious
You've decided to write an e-book - that's fantastic! There's always room for another well written e-book, especially in the non-fiction genres. However, there is little room left on the market for a mediocre e-book that does little to provide knowledge to the reader. In other words, you need to go beyond the obvious - that which is readily available for free or without searching very hard.
These days most of us that are looking for information head on over to the internet to Google. Less than 20 years ago we would have likely looked up what we wanted to know in a book, newspaper, encyclopedia, etc. and now these same resources are very low on our search list and in some cases completely off the list. When was the last time you looked at an encyclopedia?
For non fiction authors it means that your fiercest competition is not other books on the topic you are writing on, but rather the Internet itself. If a person is looking for basic information, figures and facts they are likely to go look online. This makes it difficult to sell an 'average' e-book, and rightfully so. Why would a person pay for information that can be easily found online.
Even if you are lucky enough to sell a basic book, your reader is going to be disappointed when they discover that they could have found the same information with a simple Google search. They won't be impressed, they won't say good things about your book and they certainly won't buy another one of your books.
What this means to you is that you need to go beyond the obvious, the information that can easily be looked up and you need to take your e-book from average to awesome so that your readers love the information they get. When they are happy with their purchase they are likely to tell others about how great your book was and that's going to increase your sales.
Don't mistake this for meaning you have to write a university level book or that it has to be complex and hard to understand. Quite the opposite actually. You need to present complex information and interesting information in your book in a way that sets your book from others because it is easy to understand and grasp the information presented.
So when you are writing an e-book dig deep, find case studies if applicable, bring to life insights that aren't typically looked at, keep it unique, and give your readers value for their money.
5 Top Tips for Publishing Your Ebook
You've written an ebook and now it is time to publish. Let's look at 5 top tips for publishing your ebook to ensure you have great success.
#1 Market Research
The easiest way to research your market is to look up similar ebooks and figure out which are actually selling. Look at the cover of the ebook, the title, description, and table of contents of the ebooks that are selling and then see how your ebook fits in. You should consider whatever information you can get your hands on without actually buying the ebook. There is a reason their book is selling. If you can determine what it is, you can ensure your book has similar qualities.
#2 A Good Cover is Important
Too often the cover of an ebook is not given the attention it should. This is likely the most important factor linked to ebook sales. Of course, the bulk of your efforts should lie with your content because ultimately that's what is going to impress your readers after they buy your book, but the thing is when they are shopping a sharp cover will grab their attention. Having an aesthetically pleasing cover will certainly put you ahead of the competition that has not given their cover adequate attention.