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Failing to deliver quality content

This is perhaps one of the biggest mistakes (and fatal mistakes) that both new and seasoned email marketers make when running their list campaigns.

While the objective of building email lists is to effectively monetize them, you need to earn the right to send out promotional based emails.

This starts with first building a relationship with your list by offering high quality content, free tools and resources and material that is helpful and well received.

Once you have worked towards connecting with your subscriber base, however, you need to maintain that relationship by focusing on a well balance of solid, high quality content with any promotional emails you send out.

In fact, one way of maximizing open rates and response from your subscriber base is to over-deliver on quality content even during times when you don't have a scheduled launch or affiliate program that you are planning to promote.

People tend to notice habits, and if they discover that the only time you seem interested in contacting them is when you have something to sell or promote, you will quickly lose any trust and credibility that you may have earned from your previous communication.

Keep this in mind whenever you create a new email campaign or broadcast.

Consider whether your email truly offers value and is written so that it genuinely benefits your subscriber base. If you build a solid relationship and brand with your subscribers, you'll subsequently build a very responsive and loyal customer base.

Letting their lists run cold

You absolutely need to focus on staying in constant communication with your subscriber base. This doesn't mean that you necessarily have to email them every day, but what you want to do is consider creating a posting schedule so that you can get into the habit of connecting with your subscribers regularly, while demonstrating consistency. Your subscribers will then begin to expect your emails on certain days and by doing this, you will begin to see a dramatic increase in your open rates.

The more consistent you are with your broadcasts, the easier it will be to condition your subscribers to accept promotional based emails and advertisements in between mailings containing free content and resources.

Segmenting your lists does more than maximize your chances of having your emails delivered successfully. List segmenting will also help you effectively communicate and target specific subscribers, increasing response rate and helping you create successful broadcasts.

For example, if you developed a mailing list catering to the "Internet Marketing" crowd, it's likely that your subscribers come from different backgrounds, are currently at different levels of their marketing training or are interested in various areas of the Internet Marketing industry.

By segmenting your lists, you can create content based on each groups interests and skill levels as well as develop products and services around each subscriber category.

With aweber, you can easily segment your lists by creating a custom field for your actual opt-in form. This custom field should help you better identify your subscriber based on their location, skills and interest.

Using our Internet Marketing list as an example, a custom field could include "How long have you been involved in Internet Marketing?" which subscribers would answer at the point of subscription.

You could then log into your aweber account and conduct a search that would pull up people who had provided specific information in the custom field.

You can then save each group into its own individual list, and name it accordingly (New Marketers, 3 Years experience, Seasoned Marketers, etc) so that you can easily remember it for future broadcasts that you send out.

Simply select the group whenever you create a new email and it will be sent only to this group.

Copy & paste fanatics

When it comes to promoting affiliate products to your list, you need to avoid the common "lazy email marketer" tactic of utilizing existing affiliate resources to promote products and services to your list.

Instead, create customized emails that truly connect with your target audience and speak directly to your subscriber base.

Since the majority of affiliate marketers will be busy using the pre-made content offered by the merchant, you will be able to stand apart from the crowd by simply developing your own unique promotional based content.

Besides, you know your subscriber base and what they are likely going to respond to, and by crafting emails that really touch down on the things that are most important to them, you will be able to maximize the results of every broadcast.

Failing to monetize

While it's very important to provide your list with fresh, useful and free content, resources and information, you are in the business of email marketing so that you can build a profitable business and you need to get into the habit of monetizing your list right from the start.

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When you are stressed, it would be best to reach out with people because this is an excellent means of getting support from network of friends, families and colleagues. Make sure to network whenever you are into stressful situations because this helps ease your troubles and allow you to view things differently. Experts revealed that connecting with people give you the support you need. The activities you do with families, friends and loved ones can help you relax. Even a simple laugh with them can be a fantastic stress reliever.

Network

Making network is synonymous to making connections and this is essential in terms of relieving stress and establishing better relationships. Getting an ideal social support system from family, peers and friends provides the feeling of comfort and security, knowing that you are not alone in your stressful struggle. The following are the benefits you will get when you make sure to network and create connections:

Feeling of Ideal Security

Social network provides individuals with access to guidance, pieces of advice and assistance that they need. It is quite a relief to know that you have someone to count on in times of needs.

Increased Self-Confidence

Having many people around you is an implication that you are such a nice person to spend time with. Having enough support from individuals who matters a lot to you make you feel more confident of overcoming stress and all other problems.

Sense of Belong-Reaching out and spending time with others ease stress and loneliness. Whether it is with your siblings, buddies and friends, knowing that you are not alone can help you cope with stress.

To eliminate stress, make sure to network and create ideal connections in order to reap more benefits such as feeling less isolated, judged and lonely, gaining sense of control and empowerment, improving coping skills and adjustment, talking honestly and openly about feelings and lastly reducing anxiety and stress.

Networking is getting to know other people more. It might be unknown to you but you a already doing networking every single day. You are networking when you start conversation with others or introduce yourself to groups, meet a friend, catch up with former workmate and more. Your attention is being diverted to positive things leaving no room for stress.

Get the “I Will Be Calm” Mentality

Stress can affect individuals in varying ways but they are fortunate enough because there are many things they can do about this. Embracing the “I Will be Calm” mentality is one effective way of coping with stress.

There are several ways to calm down instantly when you are overwhelmed and blindsided by stress suddenly. The following are easy and quick ways to regain calmness during stressful situations.

Getting Calm

Taking a Walk

Exercising is an excellent stress reliever for the reasons that this helps in blowing off steam and releasing endorphins. Taking a walk when you are stressed out can provide you with the benefit of both long and short term exercises. This takes you out from stressful situation and provides you with new perspective and frame of mind. Walking with a close relative and friend is also a helpful way to get support. However, walking alone is also good because this gives individuals time to reframe and reevaluate things.

Taking Deep Breath

As part of embracing calmness mentality, taking a deep breath is essential. Doing breathing exercises when you are trapped within stressful situations can help you feel better. Getting more amount of oxygen in the body and releasing tension are just few of the many benefits you can get when you do breathing exercises.

Taking Mental Break

If you are given the chance escape from a busy and stressful world, grab it. This can give you genuine moments of visualizations and peace of mind. Taking a mental break is also an ideal means of relaxing mentally and physically. Get access to happy place and be ready to enjoy a calm of stress-free life.

Finding Pleasure

When stress bothers you and make you feel worst, engage in activities that will make you feel good. Find pleasure in simple things to help you get rid of stress. You can plan an art project, find new hobby, read books and magazines, play favorite sport, listen to beautiful music and many more.

Reframing Situations

Sometimes, individuals complicate things because they view stressful situations as things that are difficult to deal with. Reframing situations is therefore a helpful way of regaining calmness. Look at your situations differently to gain new perspectives and with that you are getting closer to stress-free life. A much as possible, practice the act of calmness and patience and avoid pessimistic things that sabotages you from fulfilling your goals.

Relaxing Muscle

Relaxing your muscle can also be an effective and helpful technique that helps in releasing tense in your muscle groups making your body feel more calm and relaxed afterward. By using the right approach and means of relaxing your muscle, you can completely release all the stress and tension you are feeling.

Once you have already calm down, you will noticed that you will be in better position to deal any stressful situations you will encounter. It is also a brilliant idea to implement and adopt regular stress slayer and healthy habits for the over-all reduction of stress so that you will be less bothered. Embracing the “I Will be Calm” mentality is a crucial addition to your resolution list.