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If you know how StumbleUpon works, it's where users click the "Stumble" button and they are sent from webpage to webpage checking out pages that have been "Stumbled" by other users and are related to their favorite topics.

With StumbleUpon Paid Discovery, your webpage becomes part of that Stumbling process.

Users land on your landing page while Stumbling through websites and you pay per view.

My opinion is it's a bit pricey at this point, but I also think it’s a great way for companies to spread brand awareness and it's also potentially good for viral marketing.

Using PR Web is another way to launch a viral marketing or brand awareness campaign. To tell you the truth, it's also possible to generate a lot of direct traffic as well.

Not to mention you can get some serious offline traffic if your press release gets picked up by a newspaper. PR Web allows you to distribute a press release to the far corners of the internet, depending on the package you choose.

The important thing to remember when writing the press release is making it newsworthy, so you could technically do a press release for virtually anything that's happening with your website, product, or business.

Whenever you launch a new website, for example, you can create a press release and submit it to PR Web. Same goes when you put out a new product.

Although Direct CPV was already briefly mentioned in the CPV section, I never pointed out that you can use their Run of Network (normally refered to as RON) traffic for brand awareness and getting viral marketing campaigns off the ground

Run of Network traffic is untargeted and it runs to all available inventory on the network, so it's an insanely high amount of traffic.

You could blow through thousands of dollars very fast, so be careful with it.

Don't expect to get any good measurable results with Run of Network traffic on Direct CPV.But it is possible to use to get thousands of views on a YouTube video in one day, for instance

Just don't expect to use this type of traffic as you would other types.

Ebook Sample Content Preview:

With Squidoo being an authority website with search engines like Google, each time you build a lens, you are able to rank for specific keywords used within your page's title and content itself. It's a very effective strategy for generating back links and generating traffic to your website. One of the best strategies for generating traffic from Squidoo is to choose a topic carefully. You want your Squidoo lenses to be focused around a specific topic, rather than spread out to cover multiple niches.

Once you have traffic flowing into your Squidoo lenses, you can quickly expand your outreach by developing additional lenses on other topics.

Create 10-20 articles on your chosen topic, being careful not to keyword stuff! You want you incorporate relevant keywords into your content but you want to be careful that your material is comprehensive and won't be penalized in the search engines or deemed inappropriate by Squidoo.

Create a Squidoo lens for each of your articles.

Your articles should be between 500-800 words long. You can write one lengthy article per Squidoo lens and break it up into smaller segments, utilizing Squidoo's option to incorporate content boxes within your lens. Include images whenever possible to represent and highlight the information.

Use Squidoo's tagging system to assign relevant keywords to each of your Squidoo lenses. You want to be careful not to include too many keywords however! Good rule of thumb is to keep your keyword tags below 10 per lens.

Internally link each Squidoo lens to each other. This will help your content retain link juice and will funnel traffic from one lens to another.

Include a direct link to your squeeze page or sales page from each lens, and enable modules within your lens, so that it's more interactive, encouraging comments and feedback from visitors. Continue expanding your Squidoo network by developing new lenses every week.

You want Google and other search engines to quickly index your Squidoo lens and based on Google's changes involving how they update content within the Web Index, you can quickly publish your Squidoo lenses and have them appear within Google in a matter of a few short hours!