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Split testing your ads is so crucial to a successful campaign that it should not be overlooked. Too many marketers set up a campaign and then don’t go back in and check the performance of their ads, they often get frustrated because they are not seeing the results that they had hoped for.

The basics of split testing can be complicated to understand so we will simplify it here as much as possible.

Basically you want to understand that split testing means using more than one ad in your paid traffic campaign. You will have two different versions of your campaign and this are referred to as A and B.

An easy example of how this works relates to email marketing. You send 500 people one version of and email and you send a second version to another 500 people. Then you would compare your results. How many people opened your email and how many clicked the link inside your email?

Variations you would make include using different headlines and then making slightly different changes in your email. For example when it comes to getting them to click on a link you might want to add a deadline such as ‘Only Available until Friday at Midnight’ instead ‘Click Here to Buy’.

If you use sites like Google Ads and Bing Ads then they offer you the ability to split test your ads when setting up your campaign. All the major companies including Amazon, Microsoft, Google, Wal-Mart and E-bay all use split testing in their marketing campaigns.

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While you definitely can just sell your website you can potentially make some extra money afterwards. Remember that the majority of your buyers are people who do not know how to build their own website. They are looking for a readymade solution and you want to cash in on this.

Currently you have the website on your own hosting account, your buyer is going to need to create their own account. Why not offer to host if for them and you can sweeten the deal by offering them the first month for free.

To do this effectively you would need to upgrade your hosting account to a Resellers Account. This way you can resell hosting plans for $10 to each of your new customers. This works extremely well and you can expect to have lots of takers for this option.

At the time of writing a Hostgator Reseller account is around $25 per month so you would be in profit with just a couple of takers. Other sites where you can find Reseller accounts include Go Daddy, Blue Host and Name cheap.

You can offer additional services such as search engine optimization each month for a small fee. You can outsource this and increase the price a little to make a profit. The same could be done with article writing, offer a monthly package so your customer has ready to go content each month to add to their site.

Other services include setting up Facebook pages, setting up a mailing list and even writing a press release for their new site. While this brings you in extra money it helps a potential buyer see that their purchase has more value, i.e. they are getting more than just a website.

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Above all, successful social media marketing means "keeping it social." Of course, we all want to make money, and you will!

But the strong trend is toward inbound not outbound marketing. A good tip is to interact with your viewers as though you aren’t marketing at all. Be casual, be congenial, be friendly.

A rule of thumb is to make 75% of your content social and 25% marketing. If you’re a natural -born salesperson, you might object to that idea. But the 75% will pay off for you. People buy from those they "know, like, and trust." That's a well-known, proven copywriting maxim. For good reason, too...

Whom do you like to associate with? Probably people you like. Whom do you like to buy from? People you trust. What do you like to buy? Something you feel you know enough about so that you feel you're not being scammed. Is that true? It's true for everyone. The way to accomplish this is to let people know, like, and trust you through the 75% non-marketing content.

Furthermore, this works a lot better if it's genuine. People can tell if you're trying to scam them, and they’re very quick to opt out. On the other hand, people can be fiercely loyal once they know, like, and trust you and believe you care about their interests.

So, it’s content plus connection: Give people something of value (whether it's a free or paid product) and connect with them so they can get to know and like you. I hope that makes sense to you because it's the best formula around.