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Pricing is a tricky thing and basically comes down to testing one price against another.

But okay, what if you've just written your book and you have no idea what to charge for it. Well, remember, when you did your initial research, one of the things you checked to see is if there were any products out there already being sold. If there are, make a note of the price

You then have one of three choices.

Price Higher

Price your product higher. Now, if you’re going to do this, you better be darn sure that your product is that much better.

How will you know?

Buy it!

I have bought many of my competitors’ products just to see what I was up against. If I really believed my product was better, I'd price it higher and in my sales page even do a comparison of my product to theirs so that the prospect could see the difference.

Price The Same

This is what I call taking the safe road. If you price your product the same as other competitive products, you’re basically relying on your marketing alone to make more sales. If you can also show that your product gives the prospect more for the same price, this will help too.

Price Lower

You can do this whether your product is of equal quality, better or maybe doesn’t have as many features or doesn’t go as much in depth.

For equal or greater quality, you’re simply trying to undercut your competition. By being able to say that your product is just as good if not better (and it’s $10 cheaper), you’re likely to get a lot of sales you might not have gotten had your product been released at the same price or higher.

This is how Walmart makes so many sales. They simply undercut everybody else.

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Building your reputation as a freelancer is no different from building your reputation as a marketer, whether it is selling affiliate products or your own products. The only difference is, instead of selling your product, you're selling yourself. Having said that, there are differences to the approach.

With sales, if you're doing affiliate marketing, the best approach is to write unbiased reviews of the products you're selling. This will help increase sales immensely.

If you're selling your own products, you need to get testimonials. In order to do that, you have to give away copies of the product at the start. After a few people use it, you can then use their testimonials on your sales page to assist in the selling of the product.

But what about if you're selling yourself as a freelancer? You certainly can't review your own work since you can't possibly be unbiased. And there's no product to give away.

However, you can do one of two things.

First and quickest way to build your reputation as a freelancer is to offer your services for a number of people at no cost. If you go to a forum that specializes in whatever it is you do and make this offer, you'll get tons of people taking you on. Just decide how many jobs you want to take. Make it clear that you are doing this in exchange for a testimonial if they are happy with the work.

Now, it is critical that you complete the assignments on time and do the absolute best job that you can. You do not get a second chance to make a good first impression. This is it. Screw this up and your reputation is shot right out of the gate.

Once the jobs are complete and the testimonials are in, the next step is to put together a sales page promoting your services. If you can't write killer sales copy yourself, get a professional to do it for you. Now, if you're a copywriter, you better be able to do this yourself. If you can't write killer copy, you have no business going into the copywriting freelance business. Obviously you can see that, right?

After the sales page is completed, the next step is to get it online. You need to get yourself a domain and hosting. You want to pick a domain that is going to brand you and your service.