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Online marketing videos are the rave right now. In fact, if you are an online marketer and you are not yet using video you need to get on board and take advantage of what it has to offer. If you want to make a successful marketing video, you’ll want to check out these 5 winning tips that are sure to set you on the right path.

#1 Define Who Your Audience Is

Before you start to create your script, before you decide what your video is going to look like, and certainly, before you start shooting your video, you need to determine who your audience is - who do you want to reach with your video. Are you trying to reach a certain age, a certain income bracket, a certain sex, etc. Knowing who your market is will help you to create a much better video because it will be targeted to the correct audience.

#2 Set One Goal

A common mistake is to define the audience and then create numerous goals that you want your video to achieve. The problem is that your video is too short to have more than one goal. So choose your single most important goal and focus on that. In Step #1, which is the top of your funnel, which brought in the targeted market, now in the middle of the funnel you need to engage them, and at the bottom of the funnel, you need to close. Create your video with this in mind. Now what is your goal?

#3 Turn Another Successful Format Into a Video

If you have content that has been successful - perhaps blog posts, an article, a presentation -take it and turn it into a working script for a video. Practice by reading it aloud. Make little adjustments so that it sounds right when spoken. Share it with others to get their feedback and then when you are satisfied create your video.

#4 It’s Time to Record

You can record yourself using the script you’ve created - all you need is a webcam. Heck, you can use your iPhone if that’s what you have for a video camera. Don’t over think this. Playing the “if I only had” game is what stops us from producing, from moving forward, from being successful.

Once you have created your video you will want to share it on your website, blog, and place links on your social network connections. Get it out wherever you can and use your analytics to get the feedback and discover what was liked and what wasn’t. Then you can adjust when you go to make your next one.

That’s all there is to it. See there’s no reason to be afraid. In no time at all with little equipment you too can make a successful marketing video.

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CHAPTER 6

Roadblock or Chance

Once you dwell on the damaging aspects of life and equate your failings to another's successes, you are able to become depressed and discouraged. You have heard that a positive mental attitude will better your outlook; however, you might find it hard to see the silver lining once dark clouds loom. Attempt a couple of methods to retrain your thoughts.

Take A Good Look At You

Live for yourself. Once you perpetually attempt to be the person other people wish you to be, you cheat yourself out of individuality and your own aspirations. Take a long hard look at what you wish out of life and design your daily routine to include at least one or two elements that cause you to get your goals closer.

Comprehend that even if you can't control outside conditions, you are able to controller your response to them. If you are currently working in a dead-end job with a boss who's degrading, make a conscious effort to tell yourself that his poor behavior may make you upset only if you let it.

Leave your work at the office, mentally that is. Once you step outside after a stressful day's work, tell yourself that you have all day tomorrow to deal with the troubles and mentally switch gears by thinking something favorable or planning your future vacation, even if it's months away.

Slow up. Once constantly pressed to finish tasks, you are able to develop a damaging mental attitude towards life. If time is a commodity, work out how you are able to schedule your chores more efficiently. Simply by getting up 15 minutes earlier every day, you will have the time to say hello to your neighbor, pet a pup or simply gaze out the window at the rain.

Learn something new day-after-day. You are able to encourage a positive mental attitude by always providing something fresh in your life. As a youngster, your curiosity led you to explore and learn. Recapture that feeling now by taking a night class, studying a fresh language, learning to garden or anything else that interests you.

Arrive at a list of the favorable aspects in your life. Include your accomplishments. If you are a humorous individual, put that on the list. If you are able to play the violin or you know a lot about dogs, include those aspects. Arrive at a long detailed list of everything that you do well or at least that is not damaging. Read the list once you require a mental boost.

Help other people. Poking out a helping hand to those in need makes you feel needed and worthwhile. Make it a habit to volunteer for charitable organizations. Assisting other people allows us to be grateful for the blessing we have and helps us maintain a favorable mental attitude.

Envision drawing in and receiving cash and wealth. For instance, you may spend several minutes every day seeing yourself receiving checks and money orders in the mail for products or services you sell.

You may also cut out photos and images of dollar bills and coins, paste them onto a piece of paper or cardboard and hang the images on your bedroom wall or above your office space at home, places where you frequently go so you see the photos and images many times a day.

Hold favorable feelings or vibrations about cash. By sustaining positive vibrations, you may attract and manifest wealth and cash. "The Law of Attraction" states that like draws in like.

Consequently, if you feel favorable emotions when you consider getting cash, you may draw in more cash into your life. When you see others with cash, feel appreciation for what they have. Each time you get cash, feel great about it and those occurrences will step-up.

Write positive affirmations about wealth and cash. For instance, you may write, "I'm receiving more and more cash each day from the sale of my fresh books and audiotapes." You may likewise speak favorable affirmations.

Composed or spoken, positive affirmations help train your subconscious to produce and find ideas, insights and action steps you may take to get cash. As you continue to write and/or speak favorable affirmations, your subconscious will go on to work to attract the wealth you wish.

CHAPTER 7

You Have to Promote

Some people are not so thrilled with any promotion regardless of how it may benefit them. If this sounds in any way like you, it’s a crucial feature to notice about yourself. Resenting promotion is among the greatest obstacles to success. Individuals who have issues with selling and promotion are commonly broke. It’s obvious.

How can you produce a large income in your own business or as a representative of one if you aren’t willing to let individuals know that you, your product, or your service exists? Even as an employee, if you aren’t willing to promote your virtues, somebody who's willing will quickly bypass you on the corporate ladder.

How To

If you're new or experienced with making cash on the net you know that the more knowledge you have is a good bonus. Web site marketing is a way to produce an additional income source that you may do from home. Most of us have already purchased merchandise on the net. Here are a few ideas to become a seller rather than a buyer.

First if you're going to make a web site there are a lot of different options like dreamweaver, front page and some other software platforms that may be utilized to make a web site. If you've the cash, you may always hire a web master to make one for you. The net is full of individuals that you may hire to make a web site. It's most crucial that the product or service is unique. You may turn a hobby into a cash making business on the net and a well-designed site.

Once you've decided on the product you need to have a way for the purchaser to pay for it. Sites like Paypal and Google merchants make it really simple to place a purchase button on the web page. There are a lot of other merchant services that you may utilize that accept various charge cards and are totally secure. When you do that, your site will be set up with your payment button. Make certain you've a return policy in place this will ease the mind of the purchasers that they may return the product if they want. A thirty-day cash back guarantee is great.

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Generating Maximum Profits From Your Squeeze Page

Once you have your squeeze page up and running, done the setup of your autoresponder account, you will need to focus on configuring the email sequence that's be activated the moment a subscriber opted into your mailing list.

Here's how it works:

Your visitor fills in their information via your squeeze page and confirms their request be added into your newsletter mailing list.

Your autoresponder start the mailing sequence and emails your prospect a welcome email that you have written. Within a few minutes later of their subscription, the message sent out automatically to their email inbox.

Your autoresponder continues to email your subscriber on pre-defined dates and times, according to the follow-up system you have set up within your autoresponder account.

You can configure the delivery dates and times from your administration panel, and all the emails you have created within your autoresponder account is going to send out to all active subscribers on a regular schedule.

Example: If you create 4 emails that scheduled to deliver the follow-up messages on a specific date and time, it will do its work like this:

1st Email: Instantly sent to your subscriber thanking them for subscribing to your list and provides the download that you initially offered on your squeeze page, usually a direct link to the download location on your website.

2nd Email: Scheduled to send out on the third day after your subscriber has confirmed their request, and includes an email offering free content, extra articles or another report.

3rd Email: Scheduled to go out on the sixth day of the sequence, promotional based, advertising a related product.

4th Email: Scheduled to go out on the tenth day and so on.

The balance that you use, when mixing up free content with promotional based material is entirely up to you, however the more value you give to your list, the easier and faster it will be to develop a relationship with your subscribers.

Taking an aggressive approach to email marketing works for some, however for the most, it's always best to step carefully, initially focusing on building a relationship with your list, and then doubling that up with promotional offers, or recommendations to affiliate based products.

Essentially, you want to 'condition' your list so that they grow accustomed to receiving promotional based emails from you often.

It's up to you to keep a pulse on your subscriber base, and find what works the best, how often you contact them, and whether they respond well to the products you are promoting.

Just don't be afraid to experiment and test out new ideas and creative ways to consistently grow and keep up your subscriber base.

Here are a few ways to build the highest performing mailing lists, quickly and easily:

A. Create Multiple Squeeze Pages

Rather than just constructing one squeeze page, consider creating a network of opt-in pages that cover various markets as well as the SAME market, but offering a different giveaway product.

By doing this, you are able to cater to all sorts of people who are not interested in one giveaway but would gladly sign up to receive another. Plus, you can easily split test different layouts and templates by running various squeeze page offers at once.

Keep in mind that the more squeeze pages you have in circulation, the more exposure you'll receive.

Note: You can use the same autoresponder sequence for all of your squeeze pages within the same niche markets, as long as you customize the introductory email so that it features each unique giveaway or offer.

B. Implement Your Squeeze Page Into Social Networking Profiles

If you have a Squidoo lens, you can now add opt-in pages right into your existing page. It's available as a module, and it's a great way to generate instant traffic to a remotely hosted opt-in page.

You can set up an unlimited amount of Squidoo lens pages, incorporating your squeeze page into each one. Just make sure to have enough content built into your lens so that you are offering something valuable to the visitors.

Note: Squidoo be considered an authority website and carries exceptional weight within the search engines, not only will you be able to generate fresh leads from your opt-in page itself, but you could also add links to your Squidoo lens pages that lead visitors to your other squeeze pages as well.

Hub Pages is also another great method of drawing in new traffic and subscribers. HubPages works similarly to Squidoo in terms of being able to create instant single websites even if you are unfamiliar with HTML.

You should also add your squeeze page URL into your Twitter profile, as well as every other social community you are a part of including Facebook, YouTube and MySpace.

For 2012, you should start incorporating your opt-in form into your Facebook pages and there are lots of advantages of using Facebook as one of your list building campaign. Facebook has an estimated 850 million users till today that could be a great advantage for building a decent list of subscribers.