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Discover what you have to affirm yourself for: execute a self-assessment to decide what you wish to affirm yourself for. Identify one matter at this point in your life you most wish to accomplish.

Make your affirmations favorable: Once you've worked out the one matter you wish to accomplish in your life, you're now ready to author your self-affirmations. You need to write the affirmations in favorable language. You need to keep them short one-sentence statements. You need to keep them on the subject that you're working on.

Make your affirmations visual: You need to make certain that you are able to visualize the affirmation statements. You need to be able to envision in your mind what it would look like in reality once the affirmations are accomplished.

Author no more than fifteen affirmations per item you're working on: You need to write five affirmations in these three ways: I can...; I will..., I am...!

Author I can ... affirmations: The beginning set of affirmations are statements of your possibilities. They start with I can... You have to state that you have the potential to accomplish what you wish in your life. These statements are meant to give you hope that you will believe in your ability to accomplish that which you're affirming.

Author I will... affirmations: The next set of affirmations are affirmations of your dedication. They start with I will... These statements commit you to working hard on accomplishing that which you wish to gain in your life. These statements are meant to give you a sense of purpose and direction so that you've your goal in view all of the time!

Author I am... affirmations: The last set of affirmations are statements of your being what you wish to accomplish. They start with I am... These affirmations confirm that you are that state of being which you're working on attaining. These statements are meant to give you a behavioral rehearsal of thinking, feeling, and behaving as if you have already accomplished that which you're aspiring to attain in your life.

Put down your statements: Once you've completed the I can..., I will... and I am... affirmations put them down in your journal to be utilized in your self-affirmation work which follows for the following thirty days after you've completed all of the above steps.

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The Email Marketing Report Card - Do You Pass?

Anyone can through together and email and send it out to subscribers. Even building subscribers isn’t terribly difficult. Most people will sign up if you are offering them something of value that they want. But creating an email marketing campaign that’s highly effective and creates a high click through rate is not something everyone does well. As a result, many many people are wasting their time sending out emails and not getting the results they want.

Let’s have a look at this email marketing report card and you can decide if you pass or fail. You can also decide where you need to make changes to increase your click through rate.

#1 Does your email have a goal? What is the purpose of your email? Are you telling your subscriber what you want to share and what you want from them? Email should always be action orientated. And your message should be clear and concise. Test it. Ask someone not familiar with what you are doing to read your email and get their response.

#2 Do you have a real person, company, or brand in the ‘from’ name box? You need to make sure that your email is coming from someone real. These day’s people are much more cautious and if they cannot connect the email to someone real, it’s going to land in the trash or even in their spam.

#3 Does your email address come from a real person? You should not be using email addresses like admin@ or sales@ These will not be nearly as effective as using an email address that’s from a person like sally@ or john@. Subscribers want to connect with real people.

#4 Does your subject line contain an action oriented or compelling subject? Your subject line should contain a call to action. However, you only have 45 characters here so use them wisely.

A common mistake is to have a subject line that is too long. It then gets cut off and ruins your message. Go for short and sweet - keep it easy to understand. In this case, less is better.

#5 Do you have at least two links in your email? Have you made use of an anchor text link in the first sentence? You need to! You can place links with tracking URLs in the rest of the email.

#6 Does your email comply with CAN-SPAM Law? This is very important; otherwise, you’re going to find your email in the spam folders. To comply you must include your company name and address as well as an unsubscribe link. If someone wants to unsubscribe you must do this within 10 days of being notified.

That’s it - well did you pass? If yes - congratulation! If no - that’s okay, because now you can get to work fixing.

How to Create New Content for Your Email Campaign

Whether you have ran an email campaign for some time and are running out of ideas or you are new to email campaigns and aren’t sure what type of content to use, you’ll find these ideas offer a great way to expand your reach, keep your current subscribers, along with obtaining new subscribers.

Your goal is to generate leads from your site by offering visitors relevant content. You must always have in your mind the question "What’s in it for me?” That’s what visitors are always asking themselves before signing up for what you have to offer. Your job is to make sure you are offering something that answers that question in a manner that will have your visitor subscribing.

Types of content you can offer are numerous. Let’s have a look at a few great ways to hook your visitor.

1. E-book or whitepaper - Create around six blog posts that discuss a similar topic(s) and then combine them to make yourself an e-book or whitepaper. Depending on the length of the blog, you might need more post. Feel it out as you go.

2. How to Guides - People want to know how to accomplish all kinds of things. All you need to do is create a simple guide for your visitors that they can download. For example, perhaps you sell an analytics product, and then create a guide on how to effectively use this kind of product.

3. Top Industry Trends - This could be the top 5, top 10, etc. whatever you have to work with. Write a quick introduction on these new developments in your industry and write about these developments telling the reader what you think about each of them.

4. Create a video of the product - Videos have become very popular and at no time has it been easier for anyone to upload a video and then share it with the customer and prospects. Create a video showing all the features of your product, how to accomplish a specific goal, or whatever else. Then use that video to have them move forward in the sales funnel.

5. Checklist - You can create a checklist that is made up of steps that your visitor can use to solve a specific problem. For example, if your visitor is looking to use Facebook pages, you could create a checklist that walks them through the process.

You now have five types of content you can use to engage your visitors and have them commit to being a subscriber. Why not give them a try?

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CHAPTER 5

Why You Need Friends

There are people who think whether they really need all the friends they have. These are usually the people who have a lot of friends and feel that they need to be left alone sometimes. Or, they are introverts—people who do not like to mingle with other people much. But, is that really a good idea? Why do we need friends after all?

Since this eBook is about how you can win friends and influence people, it is a good idea to answer this... why does one need friends anyway? Why should we put in the effort to make friends and then make more effort to retain them? There are people who think in a businesslike manner about this. If they invest in making and retaining friends, what are they getting at the end of the day? Are the returns commensurate with the ‘investment’?

Let us simply look at the ways in which friends are useful to us.

Friends Are Our Emotional Support and Anchor

One of the greatest reasons why we want friends is because they support us emotionally. Outside our family, who do we go to if we are exceptionally happy or exceptionally sad? Whom do we want to tell if we are angry about something? Whom do we like to share our secrets with? It is with our friends. If you have friends, you will realize how important they are to your life.

Our friends know what we want; especially the ones who have spent a long time with us know exactly what reactions a particular thing can evoke in us. It is because of this reason that they can comfort us when we are despondent and celebrate with us when we are happy. They know what can cheer us up when we are feeling low and what can make us miserable.

We need that kind of support. We cannot live a lonely life. You may have understood that already if you have had to live alone somewhere in a new place. Or, if you have ever relocated, you will have felt what I am talking about. Despite of the fact that there are several people with us wherever we go, having just one friend can make things so much more easier.

Friends Are Our Company

We are social beings and for that reason we need to be with people all the time. However, strangers won’t do. We eventually try to make friends with strangers too—and that is the point of this eBook—but the truth is that if we have an already existing friend to help us through, it can make a lot of difference.

We need friends for being with us during all kinds of occasions. Even if it is a small thing, like company for going to a movie, we want our friends. If you are feeling lonely, what do you do? You simply call some friend up and hang out with them. This is how we are made. We feel comfortable with the people we have spent time with. This ties in with something I said earlier. we form habits in people. When we are with our friends, who have been with us for a long time, we have definitely formed some habits in them. They have formed some habits in us too. It is because of this reason that we like being with them. We feel comfortable and at ease when we are with our friends.

Friends Give Us Courage

A major part of our courage in life comes from the friends we have. Our friends are great people; they know us precisely well and for that reason they know how to encourage us.

True friends will stay with us through whatever we do. They will give us their support and help us by their physical contribution as well.

But, most importantly, by just being there they give us a lot of courage. We feel motivated to go on. When we are alone, it becomes very difficult to achieve things. But, with someone loyal to support us, things become very different. We are able to elevate our potential and reach greater heights of glory, just because someone was with us.

Most people who have become successful in life today have become so because they had people to support them already, or they influenced people enough so that they could support them in their efforts. In effect, these people already had good friends, or they made friends on the way. But, whichever way they went about it, the gist was that they needed to have friends. They understood the importance of having friends and stuck with them through.

Their friends proved to be a major contributor in their success.

Friends Help Us to Discover Ourselves

Outside the family, friends are the only people whom we can open out to. We do not mind speaking out our innermost thoughts to our friends. We tell them what irks us; we tell them what makes us happy. If there is something that has not gone down well with us, we can tell them. We can tell them of our lean times and our best times.

It is when we share so many things about us with our friends that we truly start to discover ourselves. When we are telling our friends things, subconsciously, these things are also playing in our minds. We are reinforcing our likes and dislikes, the lessons we have learnt, the emotions we feel, etc. We are telling us what we are like. By simply exchanging our thoughts with our friends, we get to know ourselves in a better way.

And that is how friends can help us in rediscovering ourselves. This gives us a powerful sense of self-expectancy and self-sufficiency. We know what we are about and we can play to our strengths. That is why, just by being with our friends and exchanging things with them, we can go a long way in our lives.

These are just a few of the most important reasons why we need friends. Speaking from experience, everyone has their own reasons for having friends. You will have your own reasons as well. Also, we have different reasons for needing friends at different stages of our life.