Ebook Sample Content Preview:

LinkedIn and Your Business

When it comes to social media marketing for entrepreneurs, LinkedIn is topping the charts with its over 200 million users. You can find new customers, enhance your business relationships and connect with other individuals who share the same interests as you do. However, you have to make sure that you employ the right strategy when using this platform so that you will be able to make the most out of it.

Tip #31 - Client Focused Profile

Similar with other types of social networking sites, you have to first sign up and create your business profile. However, since LinkedIn has so many fields allotted for your personal, business or employment background, make sure that you do not end up making a resume instead of an interesting profile. Focus your profile to your target clients. Create a description which would let the viewer know what your company is all about, what benefits will they gain if they choose your products and services as well as inform them why your company is the best. Make a great start by creating a profile which will have a great impact and leave a good impression.

Tip #32 - Get Connected

You can find new clients by making use of its search function. You can also use this feature in finding the profiles of your business partners. Get as much connection as you can for you to enjoy the great benefits which LinkedIn will offer.

Tip #33 - Choose Wisely

You can choose whoever you would like to connect to but you have to be careful when choosing them. You need to make connections to those whom you think you can create or develop a great business relationship. Your connections must be productive and efficient. The deeper the connections you have with your network the better.

Tip #34 - Give and Receive Recommendations

This is one thing which would greatly benefit your company and let your potential clients know that you are doing a great job. You simply cannot beg for recommendations. Instead, what you can do is give a recommendation to a person or business which you have worked with. Once you do this, they will be given a notification if that company would also like to give you a good recommendation which they will probably be doing too. You can also use this same process with endorsements. Great endorsements and recommendations mean making a better impression to your target clients.

Tip #35 - Targeted Groups Are Useful Too

The groups in this particular type of social networking site each share the same interests. They share current events and join discussions about their common interests. You can use these groups and choose those which you find interesting, groups which have members who are also your target customers and groups which you think has interests that are beneficial for the products and services which you are offering. You can build your credibility through these groups and increase the odds of finding your prospective customers.

Tip #36 - Interesting and Informative Status Updates

Constantly remind your clients about what you do by posting status updates about your company. This is a great yet subtle way of informing them once again about what you can give and what benefits they can get. It's a great way of sending out a reminder without being too pushy.

Tip #37 - Read the Updates of Others

Watch out for the status updates of other individuals. You will never know, you may find that great opportunity to get in touch with them and discuss more about how the both of you can benefit from what you can offer them. Specifically keep an eye on those status updates which are related to the type of business which you are promoting. Once you get a hold of the person of interest, initiate a fruitful conversation and start establishing a good business relationship.

Tip #38 - Connect It with Other Social Media

Several successful online entrepreneurs have proven that they receive more interaction if their other social media profiles are connected to it. Once they see the post you have published on twitter for instance. This is a good tip which you may want to give a try.

Tip #39 - Add Applications

Much like other social networking sites, there are several applications which you can integrate to your LinkedIn account. These apps will help you market your business on a whole new different level. Since there are several of these available, you will surely find that one which will suit the type of business which you are trying to promote.

Tip #40 - Be Found

Make sure that your LinkedIn profile is searchable by optimizing it. This will allow other potential clients to find you, your company and the products or services which you are offering.

Instagram and the Power of Photos

Instagram is more than just a photo sharing community. It is also a special tool which entrepreneurs like you can use to boost your online presence.

Tip #41 - Have a consistent Username

Your usernames must be consistent with all your other social media profiles. This allows your existing and potential clients to identify you better and also recognize you and your company.

Tip #42 - Send a Message with Your Profile

Your profile is where everything begins. Be as comprehensive as possible when making your profile. You can introduce your company's values and objectives. You can even offer them a brief background of your company. Send the right message by properly creating your Instagram profile.

Tip #43 - Search Your Target Viewers

With the help of using hash tags, you will be able to locate potential clients and even followers who share the same interests as you do. You can also make use of Instagram's search function to find individuals who are searching for the products and services which you are offering. Once you have identified these, then you can begin analyzing their interactions in Instagram, pinpoint their main need related to what you are offering and device a good strategy to catch their attention.

Tip #44 - Story Telling Sells

As we all know, Instagram is one of the largest photo sharing community over the internet. It houses millions of users and standing out above the rest is a must if you want to establish your company's presence. You can do this by telling a story with the use of stunning photos.

Ebook Sample Content Preview:

There are lots of ways you are able to make some money on YouTube, however, the method that we will be sharing with you in this chapter is among the easiest.

You should know that, recently, YouTube is becoming more of a website where people find information, in addition to being entertained. This gives an ideal chance for Entrepreneurs like us to make money from this huge video site's success. Follow these easy steps and you will easily start making some serious cash very quickly.

Look for a Hot Niche - Popular niches include 'weight loss', 'make money', 'dog training' and 'relationships' to name several. The wonderful thing about YouTube is the large quantity of videos available related to practically any niche.

Next, do some simple searching on the site for videos which are related to your selected niche. Ensure that your niche has a respectable amount of videos (at the very least 50) and that all the videos have view counts in the thousands.

Look for a Product To advertise - This is actually simple to do because you will find large numbers of products available that you can promote being an affiliate. Visit places like Clickbank (as already discussed) and Commission Junction to locate a product related to your niche.

Contact The Owners Of The Most Popular Videos Of Your Niche - Return to all videos you have found which are attracting a consistent stream of viewers and email the owners of those videos. Avoid videos which are promoting things with a website in the video or description.

All you do is send the owner a brief email explaining to them that you've got a business proposal that could make them some supplemental income. Explain to them that they should email you back if they're interested.

Ebook Sample Content Preview:

Audio/Video Sessions

Once upon a time, companies trained new people at large gatherings. These days, new employees attend audio and web conferences via the Internet, saving time and money to all concerned.

Audio and video sessions have applications in all sorts of ways. Did you know that there are churches that conduct Sunday School classes with audio and video links, so that members who are unable to get to the actual church can attend and participate?

One a denominational level, there is a denomination headquartered in the Mid West that broadcasts both worship and business sessions of its bi-annual denominational conference to members all over the world, via live feed and data streaming.

Audio/video sessions using the Internet can revolve around all sorts of subjects, from how to fix a flat tire to detailed sessions on fixing broken relationships. They can include travelogues to exotic and distant places, helpful guidelines in dealing with a legal matter, and even something as simple as preparing a meal in twenty minutes or less.

Persons are often willing to pay on a per access basis or even a monthly subscription to have access to these types of sessions.

Selling this sort of service is not hard at all, once you identify the sectors of the population you wish to go after. Then it is a matter of securing the types of audio/video sessions that will click with your customers and making it easy for them to connect with the sessions.

Again, you may find it cost effective to partner with someone else, or it may be in the best interests of yourself and your customers to develop the sessions in house. You can evaluate your resources and make a sound decision on which way to go.

Mid ticket items are a great way to grab both a larger chunk of per unit profit, as well as create reliable revenue streams that you can depend on from month to month. Get some input from your existing customers and develop a nice suite of mid ticket offerings. You will be glad you did.

High Ticket Product Ideas

No suite of products or services is complete without some "diamond" level of offerings that are of interest to your customers.

While these may not appeal to more than a core group of your client base, the fact that you enjoy such a strong relationship based on the performance of your low ticket and mid ticket offerings will help them to trust you with these high ticket products as well.

When you think in terms of high ticket products and services, an average of $297.00 to $997.00 is a nice average range. Of course, there is nothing with going for high ticket products that are $1,000.00 or more, depending on how they relate to your other products and the demographics of your client base.

Here are some ideas for high ticket offerings that may be a great fit with your business model.

Coaching / Mentoring

There is plenty of demand these days for professional coaches and motivational speaker. All across the country, people whose entire purpose is to inspire, instruct, and help people identify where they want to go in life are raking in very nice fees.

Motivational instructors and mentors are making their money with in person classes, but they are also doing very well with audio and visual sessions as well. Generally speaking, a class will be promoted and persons will be invited to register and pay a flat fee to attend.

Generally speaking, that fee will depend on the number of sessions that will be included in the series. Upon registration, the attendee will receive instructions on how to access the sessions via phone and/or the Internet.

The session will often allow for some degree of interaction, with the frequency and mode of interaction controlled by the mentor.

How does this relate back to your product line? Chances are you had to identify some specific applications for your offerings before you ever got your first sale. Some of your mentoring can be to help people understand how your other products save them time and money and in some cases help them to make more money and expand their business.

In a related note, if you have a number of customers who work in companies where dealing with customers is a daily thing, you can most certainly fill a void.

Among the mentoring sessions you could offer are such topics as how to defuse an angry customer, how to get a customer to tell you what is really bothering them and how to bring a former customer back into the fold.

You can draw on your own expertise as well as your experiences and come up with some motivational style mentoring classes that will be sure to be of interest to your customers.

Tele-Seminars

Like mentoring sessions, tele-seminars are something that more and more people are comfortable with. They save time, definitely cut back on travel expenses, and allow attendees to get back to work more quickly, which helps to keep productivity high around the office.

When it comes to tele-seminars, you can offer subject matter you create and host in house, or you can become a means of providing a special guest speaker for a tele-seminar. Perhaps you can snag a best selling author who has written an exciting new book on Internet marketing.

Arrange for a one time tele-seminar where the author discusses his book and entertains questions afterward. The audience will pay a flat fee to attend and have the ability to participate in the question and answer session. For additional revenue, you can make the proper arrangements to record the teleseminar and make copies of it available after the fact.

Exclusive Membership Sites

Everyone likes to feel special. One of the easiest ways is to create and manage an exclusive membership site. You can put together something that is specifically for a select group of persons, such as CEO's, chief financial officers, executive directors of non-profit organizations, or any niche market that is composed of people who could benefit from networking with their peers and can afford to pay a nice figure for that privilege on a monthly or annual basis.

Include in the membership discounts on items of interest such as trade magazines geared toward that market or savings on attended tele-seminars and mentoring sessions that are relevant to this exclusive group. By providing networking opportunities as well as the discounts, you can find yourself with a nice way to move high ticket offerings with no trouble at all.