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I recently come across a mixed martial arts millionaire called Lloyd Irvin who is also an internet marketer. He’s not only a MMA millionaire he is an internet marketing millionaire active in 6 or 7 niches.
At his school owner’s conference in Maryland, USA one school owner asked Master Lloyd what he should focus on. Lloyd asked “What are your priorities?” The man replied “My own training for competitions.” Lloyd came back and said “You need to build a team.”
What are your priorities?
Unless you want to do everything in your business, from testing and tracking through to making sure customers are happy. Following up on the occasional refunds or technical errors (we’ve all missed those download links before) then you need to build a team.
Building a team can range from hiring someone local to come in a help out in your office (or home office) every day or week through to hiring a full-team for SEO, graphics, web design and customer support in another country.
There are plenty of sources online from eLance, Rentacoder and oDesk. Even the Warrior Forum has its own section for hiring other workers either permanently or for a single project.
But outsourcing and building a team isn’t just about living the internet lifestyle. Outsourcing is important because (as Michael Gerber says in his book the eMyth) you need to spend time working ON your business and not IN your business.
Working on your business lets you focus on building relationships with other marketers and forming Joint Ventures, working on what you can do to further grow your income while enjoying life and having the time to do all the things you crave from an internet lifestyle.
One of the best bits of advice regarding employing and outsourcing work is never to leave it until you are desperate. Find someone before you need them so you can spend them time finding and interviewing the right person first. Train them and see how they get on before throwing them into an important job your income depends upon.
I’ve seen outsourcing go wrong first hand after making assumptions people can do x,y and z. Never assume… give your outsourcers step-by-step guide and checklist fit for someone who just landed on Earth for the very first time and knows nothing.
Lee McIntyre is a man with a good team, slick system and a seriously successful business. I strongly recommend you listen to this interview with Terry Dean (an Internet Legend) about automating your business. It’s free and called “Grab Your Lifestyle”.