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That now brings me to copy length. There are considerable variables to this. Ones that many people have arguments about. But, with email - short and sweet does tend to do the trick, unless you know how to write long copy. With sales pages, longer copy tends to be better.
People like to read about their passions and the most exciting writing in the world is that of advertisements. Theoretically speaking, that would mean people like to read ads. They do.
People like ads. If you ever read a magazine regularly, I can bet that they have an ad that repeats and repeats month on end. Simply because it performs well for the advertiser. Why though? People like it, as simple as that.
Nobody would buy from an ad they didn't like. Nobody buys from copy they think is crap. You can't write decent copy, you wont make sales.
With email, its exactly the same. How often do you skip out clicking on a link in an email because the email is crap? Probably often.
Most people do anyway. Do you often receive short emails? Yes, you do.
That is what most email marketers do, but have you ever had a long email from a marketer?
Some of you reading this may say yes and may say no. But, the truth is, not many people can write copy sufficiently enough to be send long - page after page emails out trying to sell something. Just because people aren't doing it, it doesn't mean it doesn't work.
If you can pull it off, I actually suggest using long copy for everything as it's extremely difficult to write every single benefit of a product summed up in a little 200 word paragraph.
Nobody on this earth wants to be an 'easy sell', everyone needs to feel persuaded even if they unconsciously are already going to make the purchase.
In most cases, I've found that the more you tell, the more you can sell. People don't want to know little about the product. If they are buying something they want to know everything. If you follow what I went over earlier, then you should know everything about what you're trying to sell.
