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You can offer resell rights to your own product! This has the advantage of letting you charge more since people can get more value out of what they’re buying (by reselling it themselves).

This can get a little tricky, because you can lose control of your product if you sell a lot of licenses, especially with MRR.

As a rule of thumb, you can sell rights to your product for roughly three times the cost of the product. So if you’re selling your product for $37, you could sell the rights for $97.

If it’s a limited offer (such as you’re only selling 50 licenses), then you can get top dollar, and it’s easier to sell. And it somewhat protects your intellectual property, because you won’t have 3,000 people selling your stuff.

What kind of rights should you offer? BR is an option, but it’s a bit of a special case and I’ll talk about it later. In most situations, you choice is between RR and MRR.

RR is a nice option because it gives you more control. People can buy your product with RR and resell it, but they can’t pass along rights to people who buy from them.

Tip; You can sell RR to your product and then add a link inside the book back to your site to sell RR to your customer’s customers. In other words, your customers don’t have rights to sell rights—only you do.

The downside of RR is that it often carries lower perceived value, so you can’t charge as much.

Remember, MRR means your customers can sell the rights as well, which can mean more value to begin with. But it can quickly go viral and devalue the product when everybody and their grandma is selling it.

However, if you have some good backend products in the ebook that actually convert into sales, then MRR maybe a good option.

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FileZilla

Filezilla is a free application and cross-platform FTP software where you can create a connection between your local system and an SFTP site. It is available for Windows, Linux and Mac OS X. With Filezilla, you can resume interrupted ?le transfers, preserve ?le date/time on transfers and prevent overwrite of newer ?les. Go to www.?lezilla-project.org - you can choose to download ?lezilla for all platforms or For Windows only.

Getting Started with FileZilla

Click on the button that you wish to download and follow the instruction on the site to download

Execute Filezilla then Run and Install

The default installation settings are recommended for most users.

After you have installed FileZilla in your computer, launch the program

Using the Quick Connect Bar

Enter the address of the server into the Host box then the username and password if required. Also, provide the port of the ?eld if it not the default port.

Port

21 – FTP

22 - SFTP

Click Quick Connect button.

Once connected, Choose File then select "Copy current connection to Site Manager..." to make a permanent entry (Use the Site Manager if your want to store FTP server names.)

Using FileZilla

Once you've opened your Filezilla, go to File then select Site Manager or simply by clicking on the icon below the File on menu that says "Open the Site Manager." (Site manager window will appear)

To add a new site, click the "New Site" button on the Site Manager window and type in the website name for example, "My Website."

Under the General's tab, enter your FTP address and port.

Your server type should be "FTP - File Transfer Protocol, Logontype should be Normal so you can type in your username and password.

Click Connect for FileZilla to connect to your server.

Once you are connected to the server, you'll see folders (called the root directory of your website) in the right window. All of your website ?les should go to your public folder (public_html).

Creating New Directory

You can create new folders under Remote site window by right clicking in the remote site window then select "Create Directory" and type the name of the directory, Click OK.

Transferring Files to the Server

To transfer ?les to the server, double click the folder in your Local Site window that contain the ?les you want to transfer and drag the ?les or folders to the "Remote site" window.

You'll see the upload progress in the Transfer Queue window located at the bottom window in FileZilla.

Your Filezilla will show the ?les you uploaded on the Remote site

Skype

Skype is one of the most popular voice communication services in the world. It allows users to communicate with peers by voice and video, instant messaging over the internet and connecting with Facebook friends. With Skype, you pay nothing more than the monthly internet service.

Users can also pay for premium services such as SkypeOut and SkypeIn. With SkypeOut, you can call any regular phone from a Skype-equipped computer while with SkypeIn, users can pay for a conventional phone number that anyone with a regular phone can use to call the Skype user.

Getting Started with Skype

Go to skype/intl/en/home

Hover your mouse over the "Get Skype" tab and choose the system that you're using

You can get the Free Skype or Skype Premium where you have to pay $4.99/month

In this case, we will be downloading the free version of Skype so just click the "Download Skype" button to download the application

Just continue the process from Executing the ?le to installing Skype on your computer

Once installed, it will automatically open its own window

If you already have a Skype account, simply provide your Skype Name and Password then click the Sign me in button

If you do not have a Skype Account, click on the "Create a new account" button and you'll be redirected to a web page where you can create your account.

Click on the "create an account" link on the Skype web page then supply the information needed such as First and Last name, email address, pro?le information, your chosen Skype Name and Password etc. Click I agree-Continue

Once you have created your sign in details, you will be taken to the Welcome Page

Start adding your friends by clicking on the "Find Your Friends" button and it will search for contacts from your address books. Add a contact by clicking on the "Add a contact" button

Then provide their email/ Phone number/ Full name/ Skype name and click "Add."

Free Messages and Calls

Click on a contact in your list to open a chat window. You'll see the status of the person you wish to contact beside his pro?le image. Below are 3 buttons you can use to Call, send ?les and to check the call quality information between you and the person you're contacting.

Skype allows you to show messages from the past. Just click on Yesterday, 7 days, 30 days and so on.

Below is the text box where you can type in the message. Once you have added the text, click on the blue button located at the right of the text box or Enter to send the message.

You can send ?les, contacts, share screens and add more people to the conversation. You can also send emoticons by clicking on the smile icon above the text box and choose the icon you want to send.

To make a Call simply select the person you wish to call on your contact and press the green Call button.

Skype allows you to call your contact and talk to them either with or without video. You can click either the green "Call" button or the green "Video call" button.

You can also chat and call at the same time. This is useful for sharing links while calling. Here are some of the buttons you can use while calling.

Customizing your Pro?le

While logged in to your Skype account, click on your name below the Skype menu

You'll see 2 buttons (Skype Home and Pro?le) at the top on the right hand side of your Skype interface

Select Pro?le then Edit

You can add or change your picture, change or edit your Skype name, add a Mobile number, Email address, birth date, gender, or add a description about yourself, etc.

After editing your pro?le, it will automatically apply the changes you've made.