Ebook Sample Content Preview:
66. “Buy Now”, “More Info”, and “Go” are different test button wording which can stir different user behaviors- just determine which works for you best.
67. Find the perfect button size since if it is too small, it makes just be ignored or not seen at all. Make it too big, and it will make your ad unprofessional and questionable.
68. Different button colors have different effects. Consider fast food chains that choose red because it stirs hunger, same logic behind the button colors.
69. The position of the button is also essential, especially if you have a long page as it is irritating to scroll back up and down again. You should have multiple action buttons for this.
70. Always spy on your competitors especially the leading ones. Look at what they do well and what they don’t so you would get an idea of what to do and what not to do.
71. Make your page rich with quality content. If you give the information that they need, this will help people convert. Take a look at Amazon’s page where there is no more space for another word. They have a lot of details, consumer reviews and pricing comparisons which helps make them the leading player in online selling.
72. Test and review direct response on your landing pages against your current or old ones. By doing so, you can see which version of your landing page has little or no navigation at all and then you can act accordingly.
73. You can also consider sending traffic directly to your homepage. This maybe a little complex for your taste but when you are confident that you’re homepage reflect how great your products and services are, can definitely help you obtain more sales.
74. Always check your contents every so often as you might miss useless information or something obsolete. For example, you might have content about a coming holiday, so that would be useless after some time and has to be taken out of the site.