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You can use your new product as an incentive for people to sign up to join your email list, so you can sell to them again and again. This is why crafting a unique product to serve a need is important—make your free gift worth paying for, and you'll get a happy subscriber.
Even though the product is free, when a person signs up to join your list, you can include another paid product as a one-time-offer (OTO) immediately after confirming their email address. Though not all subscribers will buy the offer, you can start getting a decent return on investment almost instantly.
To make this work for you, you'll need to draft a series of autoresponder emails, and provide something of value to your readers on a regular basis. While it is an excellent sales platform, if you toot your own horn too often, you'll lose subscribers. When you lose subscribers, that's potential money walking out the ditigal door.
For people who don't want to give their new product away for free, you can offer it as a paid product, and use your OTO to promote another PLR product, or a related product or service you are promoting as an affiliate. This gives you income from the initial sale, along with the potential for additional earnings through your affiliate sales. Bundling the offers can also increase the perceived value, and you can adjust your pricing accordingly.
No matter which path you choose, the products you promote should be related to one another. If they are not, you look like you're just trying to sell whatever you can to whoever will buy it, and your conversion rates will not be high. Your aim is to solve a problem or fill a need for your consumers; and by using related products, you can do this two-fold. For example, if you are in the travel industry, you can offer a free (or paid, if you're not going the free route) vacation planning guide, while upselling any number of vacation packages as an affiliate.
Launch a product through JVZoo
JVZoo is an excellent selling platform for your products. You'll get paid a commission for any sale you make, and you'll get access to a variety of tools, without spending a single dime out of pocket. One of the best things about JVZoo is that people who don't want to sell products of their own can sign up an affiliate to promote any product listed there.
Setting up an affiliate program can greatly increase your income, because you have a built in sales team, but you don't pay them a dime until they make a sale. However, this is something many product creators shy away from, simply because running and maintaining an afiliate program can be costly, depending on how you do it. By using JVZoo, you don't have to pay for affiliate program setup, and everything is handled for you. Every product you sell through JVZoo will get its own affiliate page where you can provide marketing materials to affiliates to help them succeed.
Not only will you get an easy-to-manage affiliate program, but your affiliates will get instant comissions, and will be able to track them with instant W9s. Your customers will get instant delivery to keep the affilates working on sales, not customer service. Since the platform integrates with Aweber and Get Response, you'll increase your mailing list every time someone buys your product.
Create a viral report
People look to give away materials on their blogs/websites/social media networks to provide soemthing of value to their readers. Many times, these website owners don't have connections or large sponsors to give away big ticket items, so they turn to PLR to help them.
When you create your own product, you may want to consider making it available under a PLR license with giveaway rights. This means people can give it away to their readers/fans/followers, which increases the chances of it going viral.